Samantha Hupp

Jacksonville Art Walk

214 N Hogan St. #120
Jacksonville, Fl. 32202
(904) 634-0303

Couples in their upper 40s to early 60s who are hardworking and
want to find ways to add excitement to their life. Their kids are either
out of the house, or in high school. They live in the Atlantic Beach,
Jacksonville Beach area and want to find different ideas for date night.

Jacksonville Beach Empty-Nesters

According to the Database on DemographicsNow, The Jacksonville Beach

and Atlantic Beach couples live in the Zip Code 32240 and 32233 located in
Duval County. They live around the beach and 19.2 percent of the populations
houses are worth the prices $300,000-$399,999.
In the Jacksonville Beach, Atlantic Beach area 16 percent of the female
population is between the ages 45-54, and 14.5 percent of the male population is
between the ages 45-54. The 45-54 age range is the largest in the Jacksonville
Beach, Atlantic Beach area. In the area 43.3 percent of the population is married.
According to demographics now. The average household income for this
area is $75,505 and the median income is $50,097. This area is also well educated
with 26.6 percent having bachelors degrees.

According to DemographicsNow the population in Jacksonville Beach, Atlantic

Beach area spends approximately $2,634.28 on food away from home. Also according to
the mosaics on DemographicsNow 16.8 percent of the population of Jacksonville and
Atlantic Beach are considered full pockets, and empty-nests.
Full pockets empty nests live in coastal communities and often own beach
houses. These people tend to lead busy social lives and enjoy going to cultural activities.
They enjoy experiencing different cultures. Art Walk offers many different cultural
experiences. This group of people also enjoys nightlife activities. According to the
Jacksonville Art Walk website Downtown Jacksonville and Art Walk provide a place for
nighttime activities and entertainment.
DemographicsNow shows us that people enjoy traveling and going to museums and
musical performances. Art Walk offers art displays and music for this group to enjoy.

Some key words that would be important in my materials and that would
relate most to my target audience are culture, entertainment, art, music,
museums, nightlife, food, alcohol, and downtown.

These older couples from the Jacksonville Beach, Atlantic Beach area are
empty nesters and what is most important to them is a chance to
experience different cultures. When they attend the Artwalk they want to
experience many different things including, musical performances, food
vendors, and different types of art and gifts. They are charitable and care
about helping the community so they are interested in buying locally made
gifts and pieces of art. They want to experience nightlife entertainment
and the Artwalk after dark would appeal to them. They are social and
need a platform to meet other people.

Primary source is Newspaper.

Secondary source is Network of friends.
Third source is television.
Fourth source is advertisements around the beach area.
According to DemographicsNow.