Co-organizer

Invitation
The Digital
Transformation Journey.
Stepping Up to the Challenge.
Get Personal.
Market with behavioral data.
The customers are talking to you through various channels. See how to listen,
to personalize and engineer replies that will create unbreakable bonds.
Design tailored experiences and set the most relevant marketing goals that
will bring you at the edge of the market.
We cordially invite you at this cheese & wine session, on

Wednesday 9/12/2015 | 18:30 - 20:30

at the Centre of Visual Arts and Research (CVAR)

RSVP by Monday, December 7th at 22778475

or register online at www.ibm.com/events/cycommerce

Agenda
18:00 - 18:30 Arrival
18:30 - 18:40 Welcome
- Yangos Hadjiyannis, CIM Deputy Director
- Marios Kapiris , Manager of IBM Cyprus
18:40 - 19:10 All things Digital.
Creating Business strategy built around
analytical data and results
- Relton Herron,
Digital Strategist & Implementation Specialist
19:10 - 19:30 Designing customer experience
around mobile: Optimize business processes
for maximizing customer satisfaction
at every point of contact.
- Dr Haris Machlouzarides,
Cyprus Institute of Marketing
19:30 - 19:50 Redefining Boundaries: The Global
C-suite Study - Find the insights to excel
in the new competitive landscape
- Leonidas Georgiou,
Client Representative, IBM Cyprus
19:50 - 20:10 Explore success stories and find
viable ideas to improve sales and
profitability
- Speaker TBC
20:10 - 20:30 Designing the customer journey across
your enterprise. Delight customers
to create unbreakable bonds.
- Pantelis Xanthoulis,
IBM Software Sales,
Commerce Sales Specialist,
IBM Greece
20:30

Cheese and Wine