THE PULSE

The Home Renova1on Pulse Report

Nov 2015
All rights reserved. Kukun, Inc. November 2015

Introduc1on
Kukun is transforming the home renova2on industry by bringing it online. Kukun provides
homeowners tools to es2mate the cost of their renova2on projects and learn how they will impact
the value of a home.
Homeowners have tried our tools, and es2mated a wide variety of projects since our so> launch in
February 2015. Kukuns Home Renova2on Pulse Report is an analysis of this massive amount of
user-generated data which enable us to an2cipate home renova2on trends, and can poten2ally
benet mul2ple stakeholders, including those who report on the industry, manufacturers, retailers,
and banks that o>en nance renova2on projects.
The report includes informa2on on spending trends, desired nish levels, average project costs, and
popular projects by state. For more informa2on, send us a note at contact@mykukun.com.
The Kukun Data Team
All rights reserved. Kukun, Inc. November 2015

Overview
# of Projects

Total Es1mated
Cost

About 88% of the projects

12%

es=mated using Kukuns tools are

19%

remodeling projects..
While the propor=on of addi=on
and remodeling projects remain

88%

same compared to the last quarter,

81%

we observed an increase of 8% in
spending on addi=on projects
Addi=on

Remodeling

All rights reserved. Kukun, Inc. November 2015

Addi=on

Remodeling

Addi1ons
# of Projects
Of the addi2on projects es2mated using

Total Es1mated
Cost

Kukun's tools, bedrooms and bathrooms are

the most popular. These two projects make

26%

27%

up 50% of the total addi2ons es2mated.

6%
8%
9%

Based on Kukuns Projected Home Value

23%

algorithm, adding a bathroom or a bedrooms

21%

29%

18%

7%
12%

has a greater ROI than adding a sun room,

13%

great room, or family room.

Full Bathroom
Garage

Bedrooms
Half Bathroom

Kitchen
Other*

Bedrooms
Kitchen

All rights reserved. Kukun, Inc. November 2015

Full Bathroom
Great Room

Garage
Other*

* for more informa=on on project types, visit www.mykukun.com

Renova1ons
# of Projects
For remodeling projects, kitchens, bathrooms, and

Total Es1mated
Cost

bedrooms are the most popular. These projects

cons2tute more than 60% of the remodeling projects

25%

28%

4%
6%

congured with Kukun.

Although commonly lauded as a popular renova2on

21%

project with a posi2ve ROI, the number of Kukun

16%

15%
3%
3%
4%
61%

15%

users es2ma2ng window replacement projects was

surprisingly low. Only 3% of the projects were
Kitchen
Living Room

Full Bathroom
Dining Room

Bedrooms
Other*

window replacement.
The expense on Kitchen has increased from 38% to

Kitchen
Great Room

Full Bathroom
Living Room

Bedrooms
Other*

61% compared to August.

All rights reserved. Kukun, Inc. November 2015

* for more informa=on on project types, visit www.mykukun.com

Finish Level Addi1ons

Total Es%mated Cost ($)

Frac%on of Addi%on Projects (%)

Using our tools, people can choose 3

Pool Room

Pool Room

dierent nish levels for their projects- Guest House with Kitchen

Guest House with Kitchen

Game Room

Good, BeZer, and Best.

Game Room

People are usually looking for BeZer

Home Theater
Hallways/Common Areas

Home Theater
Hallways/Common Areas

nish levels for their projects indica=ng

Full Bathroom

Family Room

a strong trend of home owners

Family Room

Dining Room

seeking for a trade-o between

Dining Room

Great Room

amount spent and quality*.

Full Bathroom

Half Bathroom

Great Room
Half Bathroom
Bedrooms

Bedrooms

Except for Kitchen and Pool room,

Kitchen

intermediate nish levels are preferred

Entryway/Foyer
Sunroom

for all the projects.

Garage

Kitchen
Entryway/Foyer
Sunroom
Garage
Living Room

Living Room

Guest House

Guest House

US$ 0
0%

2%

4%

Best

6%

8%

BeZer

10%

12%

14%

US$ 10,00,000

US$ 20,00,000

US$ 30,00,000

US$ 40,00,000

US$ 50,00,000

US$ 60,00,000

16%

Best

Good

All rights reserved. Kukun, Inc. November 2015

BeZer

Good

* for more informa=on on nish levels, visit www.mykukun.com

Finish Level Renova1ons

Frac%on of Renova%on Projects (%)

Total Es%mated Cost ($)

Pool Room

Pool Room

Game Room

Game Room

Home Theater

Home Theater

Hallways/Common Areas

Hallways/Common Areas

Full Bathroom

Full Bathroom

Entryway/Foyer

Entryway/Foyer

Similar to addi=on, for remodeling also,

Family Room
Dining Room

beZer is the most preferred nish level

Half Bathroom

for home owners as it gives trade-o

Bedrooms

between money spent and quality.

Great Room
Kitchen

Family Room
Dining Room
Half Bathroom
Bedrooms
Great Room
Kitchen

Window Replacement

Window Replacement

Guest House with Kitchen

Guest House with Kitchen

Garage

Garage

Living Room

Living Room

Guest House

Guest House

Sunroom

Sunroom
0%

2%

4%

Best

6%

BeZer

8%

10%

12%

14%

Good

US$ 0

US$ 2,00,00,000

Best

All rights reserved. Kukun, Inc. November 2015

US$ 4,00,00,000

BeZer

US$ 6,00,00,000

US$ 8,00,00,000

US$ 10,00,00,000

Good

* for more informa=on on nish levels, visit www.mykukun.com

Renova1ons
Guest House with Kitchen
Great Room
Pool Room
Guest House
Kitchen
Game Room
Home Theater
Garage
Sunroom
Family Room
Install a Wood Deck
Full Bathroom
Dining Room
Living Room
Window Replacement
Bedrooms
Hallways/Common Areas
Install Air Condi=oning
Repipe House Water Supply Lines
Replace Furnace
Entryway/Foyer
Half Bathroom
Install Can Ligh=ng
Install Entry Door
Remove Popcorn Ceiling Texture
Upgrade Electrical Panel
Replace Hot Water Heater

US$ 82,773
US$ 69,407
US$ 66,991
US$ 56,056
US$ 52,271
US$ 41,505
US$ 31,341
US$ 27,121
US$ 19,620
US$ 19,432
US$ 18,543
US$ 15,977
US$ 11,594
US$ 10,478
US$ 10,207
US$ 9,573
US$ 9,389
US$ 6,084
US$ 3,351
US$ 3,226
US$ 3,152
US$ 2,927
US$ 2,688
US$ 2,034
US$ 1,940
US$ 1,501
US$ 1,237

US$ 0

US$ 10,000US$ 20,000US$ 30,000US$ 40,000US$ 50,000US$ 60,000US$ 70,000US$ 80,000US$ 90,000

All rights reserved. Kukun, Inc. November 2015

Guest Houses with Kitchens are the

most expensive projects. This is
followed by Great room, Guest House,
Pool room, and Kitchen. These projects
cost more than 50,000$ on average.
Bedroom, Bathroom, Kitchen, the
three most popular projects
approximately cost around 9k$, 16k$
and 52k$ respec=vely.

State Distribu1on
% OF PROJECTS
30%
22.5%
15%
7.5%
0%

California state has the most

CA TX FL NY WA GA NJ PA MI MA NC VA IL OH IN AL MD CO MO OR LA TN KY AZ OK MN AR KS IA CT WI UT SC RI NV MS NH DC WV Mt ID ME NM HI WY VT AK SD DE NE ND

renova=on projects followed by Texas,

Florida and New York. These cons=tute

% OF TOTAL ESTIMATED COST

20%
15%
10%
5%
0%

CA TX FL NY WA GA NJ PA MI MA NC VA IL OH IN AL MD CO MO OR LA TN KY AZ OK MN AR KS IA CT WI UT SC RI NV MS NH DC WV Mt ID ME NM HI WY VT AK SD DE NE ND

All rights reserved. Kukun, Inc. November 2015

around 45% of our projects.

US$ 0
SAN FRANCISCO
NEW YORK
PORTLAND
SAN JOSE
ATLANTA
HOUSTON
SEATTLE
LOS ANGELES
SAN MATEO
MIAMI
DENVER
MENLO PARK
AUSTIN
MOUNTAIN VIEW
DALLAS
WASHINGTON
CHARLOTTE
BROOKLYN
SUNNYVALE
PALO ALTO
SAN ANTONIO
PHILADELPHIA
SAN DIEGO
JACKSONVILLE
US
CHICAGO
COLUMBUS
PHOENIX
ORLANDO
SAINT LOUIS
CUPERTINO
OAKLAND
ARLINGTON
LOUISVILLE
BEVERLY HILLS
WEST PALM BEACH
INDIANAPOLIS
RALEIGH
POMPANO BEACH
LITTLETON
LITTLE ROCK
LOS ALTOS
FALLS CHURCH
OKLAHOMA CITY
TAMPA
CINCINNATI
LAFAYETTE
KANSAS CITY
MADISON
WILMINGTON
LONG BEACH
RICHMOND
JACKSON
BELLEVUE
BIRMINGHAM
METAIRIE
STANFORD
BOCA RATON
MOBILE
SPRING
GREENVILLE
BATON ROUGE
FORT LAUDERDALE
RACINE
REDWOOD CITY
Portland
SAVANNAH
SAINT PETERSBURG
MIAMI BEACH
BOSTON
DECATUR
ERIE
PARIS
NAPLES
MARIETTA
HOLLYWOOD
BELMONT
FAYETTEVILLE
SANTA CLARA
SAINT PAUL
SPRINGFIELD
SALT LAKE CITY
ROANOKE
BEDFORD
FORT WORTH
FERNANDINA BEACH
JERSEY CITY
NEW ORLEANS
ROCHESTER
SAN CARLOS
BOTHELL
BALTIMORE
CONCORD
SANTA ROSA
DETROIT
POUGHKEEPSIE
SUGAR LAND
CHARLOTTESVILLE
MINNEAPOLIS
CHARLESTON

0%

SAN FRANCISCO
NEW YORK
PORTLAND
SAN JOSE
ATLANTA
HOUSTON
SEATTLE
LOS ANGELES
SAN MATEO
MIAMI
DENVER
MENLO PARK
AUSTIN
MOUNTAIN VIEW
DALLAS
WASHINGTON
CHARLOTTE
BROOKLYN
SUNNYVALE
PALO ALTO
SAN ANTONIO
PHILADELPHIA
SAN DIEGO
JACKSONVILLE
US
CHICAGO
COLUMBUS
PHOENIX
ORLANDO
SAINT LOUIS
CUPERTINO
OAKLAND
ARLINGTON
LOUISVILLE
BEVERLY HILLS
WEST PALM BEACH
INDIANAPOLIS
RALEIGH
POMPANO BEACH
LITTLETON
LITTLE ROCK
LOS ALTOS
FALLS CHURCH
OKLAHOMA CITY
TAMPA
CINCINNATI
LAFAYETTE
KANSAS CITY
MADISON
WILMINGTON
LONG BEACH
RICHMOND
JACKSON
BELLEVUE
BIRMINGHAM
METAIRIE
STANFORD
BOCA RATON
MOBILE
SPRING
GREENVILLE
BATON ROUGE
FORT LAUDERDALE
RACINE
REDWOOD CITY
Portland
SAVANNAH
SAINT PETERSBURG
MIAMI BEACH
BOSTON
DECATUR
ERIE
PARIS
NAPLES
MARIETTA
HOLLYWOOD
BELMONT
FAYETTEVILLE
SANTA CLARA
SAINT PAUL
SPRINGFIELD
SALT LAKE CITY
ROANOKE
BEDFORD
FORT WORTH
FERNANDINA BEACH
JERSEY CITY
NEW ORLEANS
ROCHESTER
SAN CARLOS
BOTHELL
BALTIMORE
CONCORD
SANTA ROSA
DETROIT
POUGHKEEPSIE
SUGAR LAND
CHARLOTTESVILLE
MINNEAPOLIS
CHARLESTON

City Distribu1on
% OF PROJECTS

30%

22.5%

15%

7.5%

TOTAL ESTIMATED COST

US$ 90,00,000

US$ 67,50,000

US$ 45,00,000

US$ 22,50,000

All rights reserved. Kukun, Inc. November 2015

Return on Investment (ROI)

Bedrooms

67%

Dining Room

98%

Family Room

93%

Full Bath

75%

Full Bathroom

88%

Game Room

94%

Garage

52%
66%

Great Room
Guest House

150%

Guest House with Kitchen

142%

Half Bathroom

78%

Hallway-Common areas

150%
116%

Hallways/Common Areas
Home Theater

80%

Home Theater Room

80%
51%

Install Air Condi=oning

49%

Install Entry Door

83%

Kitchen

92%

Living Room

27%

Pool Room

81%

Repipe House Water Supply Lines

97%

Replace Hot Water Heater

73%

Sunroom

84%

Window Replacement
0

27

53

80

107

133

All rights reserved. Kukun, Inc. November 2015

160

StateWise Return on
Investment
67%
76%

California

82%
46%

90%
75%

Florida

88%

59%
70%

New York

83%
35%

71%
95%

Texas

88%
36%
0%

20%

40%

Bedroom

Full Bath

60%

Kitchen

80%

Garage

All rights reserved. Kukun, Inc. November 2015

100%

KUKUN TRENDS

All rights reserved. Kukun, Inc. August 2015

Living Room
Family Room
Full Bath

Kitchen
Bedrooms
Windows Replacement

2015-10

2015-09

2015-08

2015-07

2015-06

2015-05

2015-04

2015-10

2015-09

Interest

Kitchen
Bedrooms
Windows Replacement

2015-08

2015-07

2015-06

2015-05

2015-04

Interest

Popular Renova2on Projects

www.mykukun.com

Living Room
Family Room
Full Bath

Kukun Data Team

www.mykukun.com

Garage
Great Room
Half Bathroom

Sunroom
Dining Room
Game Room
Home Theater Room

2015-10

2015-09

2015-08

2015-07

2015-06

2015-05

2015-04

2015-10

2015-09

Interest

Home Theater Room

Game Room
Dining Room
Sunroom

2015-08

2015-07

2015-06

2015-05

2015-04

Interest

Room Renova2on

Half Bathroom
Great Room
Garage

Kukun Data Team

www.mykukun.com

2015-10

2015-09

2015-08

2015-07

2015-06

2015-05

2015-04

Interest

Windows Replacement
Install A Wood Deck
Install Entry Door

2015-10

2015-09

2015-08

2015-07

2015-06

2015-05

2015-04

Interest

Exterior Projects

Windows Replacement
Install A Wood Deck
Install Entry Door

Kukun Data Team

www.mykukun.com

Install Air Condi2oning

Replace Hot Water Heater
Replace Furnace
Install Can Ligh2ng
Repipe House Water Supply Lines
Upgrade Electrical Panel

2015-10

2015-09

2015-08

2015-07

2015-06

2015-05

2015-04

Interest
2015-10

2015-09

2015-08

2015-07

2015-06

2015-05

2015-04

Interest

Energy Ecient Projects

Upgrade Electrical Panel

Repipe House Water Supply Lines
Install Can Ligh2ng
Replace Furnace
Replace Hot Water Heater
Install Air Condi2oning

Kukun Data Team

www.mykukun.com

Garage
Kitchen
Full Bath

Half Bathroom
Family Room
Bedrooms

2015-10

2015-09

2015-08

2015-07

2015-06

2015-05

2015-04

2015-10

2015-09

Interest

Half Bathroom
Family Room
Bedrooms

2015-08

2015-07

2015-06

2015-05

2015-04

Interest

Popular Addi2on Projects

Garage
Kitchen
Full Bath

Kukun Data Team

Average Cost - Popular

Renova2on Projects

www.mykukun.com

22,500$

15,000$

7,500$

Windows Replacement
Living Room

Family Room
Kitchen

2015-10

2015-09

2015-08

2015-07

2015-06

2015-05

0$
2015-04

Average Project Cost

30,000$

Bedrooms
Full Bath

Kukun Data Team

Average Cost - Popular

Room Projects

www.mykukun.com

60,000$

40,000$

20,000$

Sunroom
Half Bathroom
Great Room
Garage

2015-10

2015-09

2015-08

2015-07

2015-06

2015-05

0$
2015-04

Average Project Cost

80,000$

Guest House
Dining Room
Game Room

Kukun Data Team

Average Cost - Exterior Projects

www.mykukun.com

22,500$

15,000$

7,500$

2015-10

2015-09

2015-08

2015-07

2015-06

2015-05

0$
2015-04

Average Project Cost

30,000$

Install Entry Door

Install A Wood Deck
Windows Replacement

Kukun Data Team

Average Cost - Energy

Ecient Projects

www.mykukun.com

12,000$

8,000$

4,000$

Install Air Condi2oning

Replace Furnace
Install Can Ligh2ng
Upgrade Electrical Panel

2015-10

2015-09

2015-08

2015-07

2015-06

2015-05

0$
2015-04

Average Project Cost

16,000$

Replace Hot Water Heater

Hallway-Common areas
Repipe House Water Supply Lines
Entryway-Foyer
Kukun Data Team

Average Cost - Room Addi2ons

www.mykukun.com

45,000$

30,000$

15,000$

Half Bathroom
Family Room
Bedrooms

2015-10

2015-09

2015-08

2015-07

2015-06

2015-05

0$
2015-04

Average Project Cost

60,000$

Garage
Kitchen
Full Bath

Kukun Data Team

www.mykukun.com

Interest

StateWise Popular Renova2on

Projects

California

Full Bath
Bedrooms

Texas

New York

Florida

Windows Replacement
Living Room

Washington

Family Room
Kitchen
Kukun Data Team

StateWise Renova2on Costs -

Popular Projects

www.mykukun.com

50,000$

Average Project cost

37,500$

25,000$

12,500$

0$
California

Texas

Full Bath
Family Room
Living Room

New York

Florida

Washington

Windows Replacement
Bedrooms
Kitchen
Kukun Data Team

StateWise Exterior Project Costs

www.mykukun.com

40,000$

Average Project cost

30,000$

20,000$

10,000$

0$
California

Texas

Windows Replacement

New York

Florida

Install A Wood Deck

Washington

Install Entry Door

Kukun Data Team

StateWise Energy Ecient Project

Costs

www.mykukun.com

7,000$

Average Project cost

5,250$

3,500$

1,750$

0$
California

Texas

New York

Install Air Condi2oning

Replace Furnace
Repipe House Water Supply Lines

Florida

Washington

Replace Hot Water Heater

Install Can Ligh2ng
Upgrade Electrical Panel
Kukun Data Team

StateWise Room Addi2on Costs

www.mykukun.com

Average Project cost

70,000$

52,500$

35,000$

17,500$

0$
California

Texas

Full Bath
Garage

New York

Bed Rooms
Half BathRoom

Florida

Washington

Family Room
Kitchen

Kukun Data Team