CROWDFUNDING

A NEW WAY OF GIVING

Giving Has Gone Viral

The ALS Ice Bucket Challenge program raised $115 million,

Nearly 5x Annual Donations in 30 Days

MONTH

2014

$115 M

$23 M

ALS Ice Bucket Challenge

Annual Donations

# GivingTuesday
raised $45.7 million in 2014, more than triple the 2012 amount,
and more than a ten-fold increase in Twitter impressions
$

$13 M

10x impressions

raised in 2012

increase in impressions from 2012

$46 M

Twitter Hashtag Mentions1

raised in 2014

185,000
2012

239%+

698,600

1M

2014

More Sharing

70%

350%

of people would take action after

seeing a friends social media post
about making a donation2

Increase in donations by sharing a

GoFundMe campaign on Facebook

GOFUNDME BY THE NUMBERS:

A YEAR OF CROWDFUNDED GIVING

1.7 M

campaigns

18s

$1.09 B

14 M

100 M+

new campaign
every 18 seconds

16.1 M

in donations

messages of support
and gratitude

million donors

shares

$67

the average donation amount

Top Crowdfunded Giving by State

Top 10 States
1. Alaska
2. District of Columbia
3. Washington
4. Massachusetts
5. New Hampshire
6. Maine
7. Maryland
8. Texas
9. New Jersey
10. Hawaii

Top 10 States

Bottom 10 States

*GoFundMe Campaign funds raised per capita

Largest Donation

$50,000
Three-peat winner
Taylor Swift

Largest Campaign: Saving Eliza

Top campaign of all time. Launched the Cure Sanlippo Foundation
to fund gene therapy research for the rare, deadly disease.
www.gofundme.com/ElizaONeill

$
$2 million+

36,000

raised

donors

Top Categories
1. Medical

6. Animals & Pets

2. Memorials

7. Volunteering & Service

3. Emergency Relief

8. Creative Arts, Music & Film

4. Education

9. Religious

5. Community and Sports Teams

10. Celebrations & Special Events

THE POWER OF GIVING TOGETHER

Rank

71%

say GoFundMe makes it

easy to help other people3

Organization

Annual Fundraising

1.
2.
3.
4.
5.
6.
7.
8.
9.

United Way Worldwide

$3,870,000,000

Fidelity Charitable Gift Fund

$3,850,000,000

Salvation Army

$2,120,000,000

Feeding America

$2,020,000,000

Silicon Valley Community Foundation

$1,970,000,000

Schwab Charitable Fund

$1,810,000,000

The Task Force for Global Health

$1,650,000,000

Harvard University

$1,160,000,000

National Christian Foundation

$1,140,000,000

10.

GoFundMe

$1,090,000,000

Vanguard Charitable
Endowment Program

$990,000,000

Top 10

Crowdfunded giving puts GoFundMe

alongside the top 10 largest charities4

ABOUT GOFUNDME
GoFundMe is the worlds largest crowdfunding website that brings
together friends, families and communities to help one another in their
time of need. Champion a cause and join the new way of giving at

www.GoFundMe.com.

Sources
1. Source: Indiana University Lilly Family School of Philanthropy (http://casefoundation.org/blog/givingtuesday-moves-campaign-tradition/)
2. Source: Red Cross (http://www.redcross.org/news/press-release/How-Your-Friends-Aect-Your-Donations-this-Holiday-Season)
3. Independent survey conducted by GoFundMe of 1,500 adults in 2015
4. The Chronicle of Philanthropys annual ranking (https://philanthropy.com/specialreport/philanthropys-uneven-climb-s/73)