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Joe Hrdina

/ Graphic Designer. Photographer. Retoucher. Problem Solver.


About Me

Info

Im Freelance and ready to go Pro - a Designer and Digital


Artist with a unique array of creative and technical skills.
My specialties include graphic design, art production,
photography, layouts, & prepress.

City
Milwaukee
Email joe.hrdina@gmail.com
Phone (414) 416 4290
Work hrdcpy.com
@hrdcpy
joehrdina

Software + Hardware

Working in Adobe Creative


Cloud & fluent on both PC
and Mac platforms

Photoshop
InDesign
Illustrator
Bridge
Lightroom

Formal Education

My Keywords

University of WI-Milwaukee
Bachelor of Arts - Aug. 2011

Autonomous
Detailed
Adventurous

Acrobat Pro
Dreamweaver
After Effects
Premiere
Nikon Capture

Esko Studio
FileZilla
SAPGUI
MS Office
Autodesk Maya

Wacom Tablets
Nikon DSLR/Strobes
Alien Bee Einsteins
Pocket-Wizards
Pantone Library

Personal Interests
Genuine
Human
Helpful

Resourceful
Social
Tactical

Coffee & Craft Beer


Cooking
Electronic Music

Gaming
Outdoor Activities
Photography

Work Experiences
Milwaukee, WI 07/2014 - 12/2015

Freelance Graphic Designer, Photographer, Retoucher


NOV 2015

MKE MindBody Wellness logo mark &


logotype refresh.
Waukesha, WI 01/2013 - 03/2015

OCT 2015

SEP 2015

Worked directly with business owners to


tailor custom signage and menus solutions

Photographed and designed Facebook


Promotions, ensuring images are optimized
to match Facebooks ever-changing image
resizing and cropping sizes

3-week Corporate freelance with Kohls Photo


Studio. Assigned daily on-figure retouching
for tabloid and e-commerce.

Logo development for Fontaine D. Gordon


Business Consultant.

Boelter Beverage Graphic Designer


Increased level of quality and efficiency
of photographic needs, established as
the single-source for requests and
cataloging images
Overhauled photo studio capabilities by
transforming a photo area into a photo
studio, resulting in a billable service that
was offered to customers

Built PSD templates using Smart-Objects


for faster, more accurate virtual prototypes.
Designed cost-effective glassware artwork
for breweries by combining my product
knowledge with customers requirements

Kailua, HI 02/2010 - 08/2012

Milwaukee, WI 08/2010 - 03/2013

Skirp Clothing Designer & Partner


Established and maintained local print
vendor relationships
Shot & edited product photos and created
our proprietary Photoshop T-shirt mock-up
Created an Excel doc that estimated job
costs given the variables of: size, quantity,
ink color count, and shirt brand

Pre-Flighted and Proofed artwork on a


variety of substrates, often required to redraw
artwork, reset text, or reproduce artwork
from assets

Comet Cafe Server, Host, & Regular


Managed e-commerce & Wordpress sites
Designed vector graphics for 16 T-shirts &
multiple digital/print promotional materials
Photo+Video / Brand Ambassador at two
charitable Level 1 ski movie premieres

Efficiently multi-tasked and adapted a


formulaic serving style based on quantity
of guests and level of business. Team-work
was incredibly important, realizing we were
working for the same people, our customers
and our company. Co-workers that become
real friends are a priceless job benefit.