FORESIGHT

SERVER & SAFETY

SYSTEMS (P) LTD.
Market
Research &
Business
Development
Report
Submitted By:
Mrinal Bohra
MBA IVTH
Semester
CMAT 2013-

2015

Duration of the marketing 05/04/2015

to 15/05/2015
Submission Date 18/07/2015

A
SUMMER MARKETING REPORT
ON

FOR

SUBMITTED TO:
SUBMITTED BY:
DR.SHISHUPAL BHADU
MRINAL BOHRA
H.O.D
MBA CMAT SEM IV

Department of Management Studies,

Jai Narain Vyas University, Jodhpur.

Acknowledgement

First of all, I would like to thank the Almighty for giving me the strength
and the aptitude to complete this report within due time. I would like to
express my gratitude to all the people that were involved both directly and
indirectly in the preparation of this report.
I would like to thank my academic supervisor Professor Dr. Kalpana Mathur
Mam, Dr. Shishupal Bhadu Sir, JNVU & Mr. Atal Bohra, Director, Foresight
Server & Safety Systems Pvt. Ltd for guiding me and for giving me the
opportunity to initiate this report. More specifically, I would like to thank
him for imparting his time and wisdom.
I want to thank all the executives of Foresight that were involved. I would
especially like to thank Mr. Devendra Rakhecha, Assistant in-Charge,
Marketing for giving me time and sharing his thoughts and insights
regarding his company as a whole. I would like to thank him for giving me
the required information to commence this report and for providing the
permission to do the required research & practical work.

Executive summary
Results of a controlled experiment on the role of trainee in the consumer
choice process showed that market development was a dominant choice
heuristic among awareness- group subjects. Subjects with no security
equipments awareness tended to sample more brands and selected the
high-quality brand on the final choice significantly more often than those
with locals. Thus, when quality differences exist among competing brands,
consumers may "pay a price" for employing simple choice heuristics such
as brand awareness in the interest of economizing time and effort.
However, building business is a viable strategy for advertising aimed at
increasing brand-choice probabilities. Business can be developed by
showing a consumer the brand and asking whether or not they knew of it
beforehand. However, in common market research practice a variety of
recognition and recall measures of brand awareness are employed all of
which test the brand name's association to a product category cue, this
came about because most market research in the 20th Century was
conducted by post or telephone, actually showing the brand to consumers
usually required more expensive face-to-face interviews (until web-based
interviews became possible). This has led many textbooks to conceptualize
business ways simply as its measures, that is, knowledge that the brand is
a member of a particular product category. Market development consists of
both brand recognition, which is the ability of consumers to confirm that
they have previously been exposed to your brand, and brand recall, which
reflects the ability of consumers to name your brand when given the
product category, category need, or some other similar cue. Corporate
success depends upon having and retaining talented people. This is true
today as it has always been. The shortage of such people is widely

accepted and marketing, at long last, is beginning to be recognized as part

of the solution and hence the total investment in marketing is on the rise.
This is true for all organizations. There really is no alternative than to make
sure that human skill so vital to the corporate success are recognized,
harnessed, developed and suitably maintained. Marketing is not however,
one one-off investment. It is a continuing investment. Not only is it
needed to create the skilled workforce, but also maintain the high levels of
skills demanded by the ever changing, highly dynamic work place.
Marketing

is

essential

because

technology

is

developing

continuously and at a fast rate. Systems and practices get outdated

soon due to new discoveries in technology, including technical,
managerial and behavioral aspects. Organizations, which do not
develop

mechanisms

to

catch

up

with

and

use

the

growing

technology, soon become outdated. However, developing individuals

in the organization can contribute to the effectiveness of the
organization. There has been in some quarters criticism of marketing and
it is often argued that personnel can acquire administrative capabilities and
work skills through apprenticeship capabilities and work skills through
apprenticeship rather than through formal marketing. While the marketing
cannot by itself guarantee the success of a development programme, its
untrained personnel are unlikely to prove effective. It is in this context that
expert; administrators and planners greatly appreciate the relevance of
marketing in development process.

PREFACE

Internship was a stepping step in practical life, through which I learnt a lot
and it has aided me in being well equipped with valuable experience that
would help me once I enter the professional life almost after the
completion of my studies. I worked in Foresight Server & Safety Systems
Pvt. Ltd as a Trainee Marketing Associate. My association with this
company was being a part of the Information Technology Industry. It was a
great experience for me and it helped me in realizing where my potential
lies. What I learnt over the weeks was how to get along with the people
that I have to work with everyday, building relationships
building

confidence

and

improving

with

people,

my communication skills. This

internship has also prepared me for my future career in Information

Technology industry so this internship has helped me a great deal. The
experience has taught me responsibility,

teamwork and how to handle

people in tough social situations.

Even though the nature of work was quite basic as Trainee but I learnt a
lot for my upcoming professional life and find the internship in the best
benefit of myself. I got marketing assessments in the marketing
department which developed a maiden attempt towards my future in this
industry.

Table of Contents

DECLARATION
.I
CERTIFICATE
.
.II
ACKNOWLEDGEMENT
.III
EXECUTIVE
SUMMARY..
..IV-V
PREFACE
..VI
INTRODUCTION TO THE
INDUSTRY..VII
COMPANYS
PEOFILE.
.VIII
SWOT
ANALYSIS
...IX
UNIQUE SELLING PROPOSITION
USP.X
SUSTAINABILITY
.XI

DURING THE
MARKETING.................................
....XII
RISK
MANAGEMENT
XIII
CODE OF
ETHICS
.XIV
SERVICES TO THE
CUSTOMERS..XV
PRODUCT
TYPES
..XVI
PROMOTIONAL
STRATEGY..X
VII
SUGGESTIONS
.XVIII
CONCLUSION
XIX
BIBLIOGRAPHY
XX

Introduction to the Industry

Security is a top priority in the

financial industry to ensure the
security of customer assets and
information and the efficient, reliable
execution of safety within markets.
In todays interconnected and digital world, business leaders must be more
aware of the diverse cyber threats their business faces and be proactive in
protecting their clients, data, networks and operations from theft,
disruption and destruction. From criminals seeking financial gain to nation
states committing corporate espionage or seeking to dislocate markets,
cyber threat actors are becoming more sophisticated in their attack
methods, making security an area of risk that must be actively managed by
firms similar to other areas of risks.
While distributed denial-of-service attacks on large financial institutions are
most often reported in headlines, cybercrime involves protecting more than
a businesss individual technology systems. As evident in recent headlines,
breaches in third-party service providers, can create detrimental issues for
the firms that rely on their services. In addition, as recent incidents have
made apparent, although cyber crime can come in the form of complex
computer code, businesses must be aware of both the technical aspects of
the threat externally as well as the threat of insiders committing or
enabling cyber attacks.
The IT infrastructure in financial services serves as technology leverage,
as the Atlantic Council puts it creating tremendous efficiencies but with
increasing risk. The destruction of financial data or the disruption of
markets would have a rippling effect on other domestic sectors and
industries, as well as global markets. In that light, President Mukherji has

expressed that the cyber threat is one of the most serious economic and
national security challenges we face as a nation and that India's
economic prosperity in the 21st century will depend on security.
Position
The financial industry is committed to furthering the development of
industry-wide security initiatives that protect our clients and critical
business infrastructure, improve data sharing between public and private
entities and safeguard customer information. An effective and efficient
security policy will be achieved most easily through a coordinated effort
among industry members that leverages the extensive investments already
made as the industry continues to actively manage cyber risk and maintain
safe and secure financial networks. Foresight is actively engaged in
coordinating the effort to support a safe, secure information infrastructure
which provides security of customer information and efficient, reliable
execution of transactions. Foresight is continually working with industry and
government leaders to identify and communicate cyber security best
practices for firms of all sizes and capabilities and educate the industry as
to the evolving threats and appropriate responses.

Evolution of Marketing
At the beginning of the century, social life was mostly local. It was followed
by a period in which commodities were produced on a mass scale.
Consumer Marketing operated on mass marketing principles and business
primarily concerned itself with how to build the best sales force. At the end
of the century, there is an emerging global culture. The major driver of
these changes is technology. Technological change has moved steadily
back focusing on the individual. These changes shape the possibility and

conduct of business. Marketing is especially tied to communication and

transportation revolution. As the tools and reach of marketing increase, the
job and responsibilities of marketers have evolved with them.
Kotler formalized this evolution with his book "Marketing Management." His
key stages are production, sales and brand management. Each of these is
strongly motivated by technological opportunities, which permit new
methods and new opportunities. A fourth stage, a focus on the individual
customer, is also important. As the new technology of the Internet
develops, it reinforces the new marketing emphasis - which in many ways
is a return to business at the turn of the century.
In todays technology driven world, a new fast paced digital economy is
emerging. In the near future, it wouldnt be surprising to see that there are
companies that exist only inside computer networks. Most business
transactions will be made electronically, directly from the producer to the
consumer,

bypassing

environment,

the

the

supply

consumer

chain.

becomes

an

In

the

digital

integral

marketing

player

in

the

development of the product. In fact, a consumer might build the product

himself from a wide array of parts provided by the company. It is ecommerce that is changing the way products and services are conceived,
manufactured, promoted, priced, distributed and sold. The reason being
that it is much cheaper; it allows vast coverage and helps in serving the
customer better.

7 P's of Marketing on the Internet

The four P's - Product, Price, Place and Promotion have long been
associated with marketing, but things have changed on the Internet. So
along with a change in the nature of the four Ps there are three new Ps
which are relevant to the internet marketer.
The Product on the Internet usually changes form online, and the user
experiences it electronically, in the form of text, images and multimedia.
Physical goods are usually presented in the form of a detailed online
catalogue that the customer can browse through. Technology allows the
user to virtually touch and feel the product on the Internet - rotate it, zoom
in or zoom out and even visualize the product in different configurations
and combination. The example of the above can be seen at dell.com where
the company offers the user to virtually feel every aspect of their product
before they go into a buy decision. Content and software are two avatars of
digitized products that can be even distributed over the Internet. On the
Internet, E-marketing will be based more on the product qualities rather
than on the price. Every company will be able to bring down the cost of its
products and hence competition will not be on price. It will rather be on the
uniqueness of the product. To be able to attract the customers and retain
them, the company will have to provide nouvelle and distinct products that
forces the net users to purchase and come back for more.
The Price has been drastically changed over the Internet. It lets the buyer
decides the price. Also it gives the buyers information about multiple sellers
selling the same product. It leads to best possible deal for the buyers in

terms of price. A website named Priceline.com is extremely popular as its

compares the price of many airlines and offers the least price to the buyer.
The very famous bazee.com now known as eBay. in follows the same
principles. Pricing is dynamic over the Internet.
The Place revolves around setting up of a marketing channel to reach the
customer. Internet serves as a direct marketing channel that allows the
producer to reach the customer directly. The elimination of the intermediate
channel allows the producer to pass the reduced distribution cost to the
customer in the form of discounts. Dell Computers have used this strategy
very effectively and hence they have been able to reduce their prices of
their laptops drastically and reaped huge profits.
Promotion is extremely necessary to entice the customer to its website,
as there are currently more than one billion web pages. Promoting a
website includes both online and offline strategies. Online strategies
include search engine optimization, banner ads, multiple points of entry,
viral marketing, strategic partnership and affiliate marketing. Presently, the
cyberspace is already cluttered with thousands of sites probably selling
similar products. For the customers to know of the Companys existence
and to garner information on the kind of products or services that the
company is offering, promotion has to be carried out. There can be traded
links or banner advertisements for the same. Also the traditional mediums
like print, outdoor advertising and television can be used to spread
awareness. Email campaigns and spamming the Chat rooms on almost
every server has been exploited to the maximum for the cause of
promoting their website.

Presentation The presentation of the online business needs to have an

easy to use navigation. The look and the feel of the web site should be
based on corporate logos and standards. About 80% of the people read
only 20% of the web page. Therefore, the web page should not be cluttered
with a lot of information. Also, simple but powerful navigational aids on all
web pages like search engines make it easy for customer to find their way
around. The principle of K.I.S.S ( Keep it simple stupid ) is the most
important factor that has to be considered while presenting the online
business
Processes Customer supports needs to be integrated into the online web
site. A sales service that will be able to answer the questions of their
customers fast and in a reliable manner is necessary. To further enhance
after sales service, customers must be able to find out about their order
status after the sale has been made. For e.g. FedEx (www.fedex.com), the
overnight Courier Company allows its customers to keep track of the parcel
and they are well informed about the present whereabouts of their
package. Similar variants have been used by the Govt of India for its Speed
post and Registered Ad services where you can keep a track of your post by
entering the code that has been issued to you.
Personalization Using the latest software from Broad-Vision and others, it
is possible to customize the entire web site for every single user, without
any additional costs. The mass customization allows the company to create
web pages products and services that suit the requirement of the user. A
customized web page does not only include the preferred layout of the
customer but also a pre selection of goods the customer may be interested
in. For e.g. Yahoo! (www.yahoo.co.in) entered the Indian cyberspace and
started its personalized services. A registered user of Yahoo can now
personalize the front page with all the information he needs. He can read

the news of the world, add a tax calculator, see the weather forecasts of his
city and listen to his favorite songs and all this simultaneously.

Companys Profile
Backed by quality and proven by experience, Foresight Server & Safety
Systems Pvt. Ltd. is ISO 9001:2008 certified and has over two decades of
experience in the security industry. The companys innovation and
systematic approach to understanding its customers requirements is
proven by the usage of their products in the very stringent, very secure
Banking Industry. Established in 2002, the company is headquartered in an
18,000 sq ft facility in Electronic City, Noida which houses its R&D facilities,
manufacturing units and the corporate office and has more than 400
employees spread across the country.
Banking is one of the many industries that require extreme precision and
maintenance in smooth operations. Their requirements change from time
to time and require continuous evaluation and monitoring along with
industry specific standards. Foresight Server & Safety Systems Pvt. Ltd.

brings this level of expertise and flexibility to PSUs, Government

establishments, various State Police Departments, Airports, the Delhi
Metro Rail Corporation, Petroleum Companies and a multitude of Power
Projects established all over India. Security does not stop at entry barring.
In fact, its not just about the hardware. Which is why, in their 34 years of
experience, the company provides various software oriented and homebased security solutions as well.
Theres something for almost every industry with a plethora of Products
Offerings Video Surveillance, Analog and IP Solutions, Wired and Wireless
Systems, Access Control Facilities, Revolving Turnstile Doors, Integrated
Alarm Systems, Fire and Security Systems, Security Metal Detectors,
Currency Handling Equipment, and more.
Foresight Server & Safety Systems Pvt. Ltd. has focused on the customer,
which has led to an organic growth in the company itself. With an average
growth of more than 65% in the last five years, the company currently has
12 registered branch offices spread across the country, which are further
backed by 31 service centers. This not only helps ensure timely service to
end customers, but also maintains a high standard of after-sales service.
This means that the companys operations have over 70% pan India
coverage for a diverse network of customers. An innovative R&D Team
coupled with a motivated workforce devotionally servicing verticals such
as

Banking,

Industrial

Establishments,

Government

undertakings,

Corporate, Education, Private Sales and various projects solidifies the

companys position as a market leader and enhances its first mover
advantage even further.
The right selection of products and need specific integration ensures the
safety and security of all customers organizations and individuals alike;
Foresight Server & Safety Systems Private Limited is at your service.

Our Mission

Our mission is to enrich lives of our customers through our people,

products and services by setting best standards in everything we do.

Our Vision
Our Vision is to become a world class organization admired for its brands,
innovation and results, contributing to a safer and secure world.

Customer satisfaction: We put our client's need first and strive to

exceed their expectation.

Commitment to Quality: We are committed to Quality in our

products and Excellence in our processes.

Integrity, loyalty and Honesty: We believe in honest and ethical

business practices. We deliver what we promise.

Teamwork: We are motivated by achievement of our dedicated team

and collaborate to build growth for our company and clients.

Product Range

Intruder Alarm Panels

Conventional & Addressable Fire Alarm Panels

CCTV Video Surveillance Systems

IP Surveillance Solutions

Wireless Surveillance Solutions

Access Control Systems

Custom Built Electronic Security Systems

Software for Security

Security Metal Detectors

Currency Handling Machines

Integrated Customized Alarm System

Visitors Management Solution

Electro-Mechanical Secured Locking Systems

Guard Monitoring Systems

Baggage X-Ray Scanning Machine

Explosive, Biological, Chemical & Narcotic Tracing Equipment

Under Search Mirror Trolley

Led Search Light

Turnstile and Revolving Gates

Foresight focuses its technology expertise on the intersection of

high security biometric applications and the individual's right to
personal privacy.

The company's hardware and software products apply the power

and security of fingerprint biometrics to everyday life.

Foresight has designed and developed a family of key-fob sized,

personal, mobile devices that authenticate an individual's identity

before interacting with their existing security systems used for granting
access to buildings, offices, and garages (physical security), and
computers, networks, and websites (logical security), as well as with the
latest

"wave

and

pay"

contactless

point-of-sale

terminals

for

biometrically authenticated credit card transactions.

Foresight

products

are

targeted

for

use

by

the

average

consumer, small businesses, corporate enterprises of all sizes, and

federal, state and local governments.

Foresight has established partnerships with security industry

leaders such as: Broadcom (semiconductor design and development)

and HID (world's largest provider of RFID hardware and security
systems).

The Internet era has shown that companies have risked damaging

relationships in their physical chain to compete in the electronic channel.

The ubiquity of the Internet the fact that cross-linkages are possible to
any degree, has meant that companies have usurped the role of other
value providers in the value chain to gain competitive advantage. When
companies pirate the value chain of the industry they are essentially

eliminating layers of costs that are build into the current distribution
system. However pirating the value chain does not mean that the number
of intermediaries in the whole process would necessarily decrease. The
emerging economic structure of Electronic Commerce would mean that
profits would lie in the intermediate transactions rather than in the final
sale of the good. Companies would aim at cutting down their traditional
margins (give up the cost plus pricing structure) and aim at high
inventory turnover. In retailing profitability is primarily.

The challenge will lie in managing these multiple channels of

experience

It is likely that most companies will find that they will have to

integrate several distribution channels to provide the customer with a

seamless purchase process. The key challenge is thus to ensure that the
personalized nature of the experience is not much different across
channels. Can an Internet bookseller allow its customers to experience
the same ambience on the net as it does in the bookstore or vice-versa?
If it cannot then companies will face friction among the alternative
distribution channels and the already established physical channel might
complain about its profitability being affected by digital purchases. This
may be typified by friction between vehicle dealers and the company
over orders trough an auto companys Web site. Complementary to the
problem of managing multiple channels of distribution is the development
of infrastructure needed to support such a distribution network. The
billing system and pricing strategies have to be properly frames and
executed

Unique Selling Proposition

CCTV SURVEILLANCE

With advanced intelligent videos threat detection, airports, seaports,

government and high-security facilities can finally counter many threats
like terrorism and crime in unconventional ways. Simply preset rules and
parameters into your surveillance system to help your security see what
cannot be detected by human eyes, assist rapid response or even
automate 3rd party systems responses to a breach or intrusion. The
open architecture of video solutions allows easy integration with existing
security systems like access control, intrusion detection and fence
intrusion. Modular design also makes upgrading existing camera system
extremely easy.

FIRE PROTECTION AND LIFE SAFETY

Portable fire extinguisher is useful for Class A, B and C fires. These units
can be used on wood, paper, cloth, trash, flammable liquids and
energized electrical equipment. The dry chemical in the units is mono
ammonium phosphate.

The powder chemical works differently to

extinguish the various fires.

It chemically insulates a Class A fire,

smothers and breaks the chain reaction for a Class B fire and will not
conduct electricity back to the operator in a Class C fire..The
manufacturer recommends that dry chemical extinguishers be utilized in
a variety of different settings including:

K-Class and F-Class Extinguishers FPSS understands the special

needs

of

commercial

and

industrial

kitchens.

They

require

fire

extinguishers specifically designed to fight a fire that often contains a

mixture of high heat and cooking oil and/or grease. We recommend KClass and F-Class fire extinguishers for commercial and industrial
kitchens, depending on your situation.

WORLD OF LED LIGHTING

Foresight offers an extensive range of Panel Light. These are manufactured

using best quality materials which are sourced from certified vendors in the
market. Clients can avail these in different sizes, shapes and as per their
own specifications. We also offer these to our clients at affordable prices.
Panel Light is widely used in offices, showrooms, shops, homes and other
applications. These are available at reasonable prices. Highly experienced
team of our organization offers Panel Lights of fine quality. The modern
design and uniqueness of this light is highly appreciated by the customers.
It is easy to install and is designed to meet international quality standards.
These lights are manufactured using premium quality raw material that is
sourced from known and verified dealers. In addition to this, it is presented
in the most reasonable rates.

Sustainability
At Foresight Server & Safety Systems Pvt. Ltd. we are ECOSMART. This
means that we are committed to improving the sustainability of our
operations,

our

products,

our

communities,

our

suppliers

and

our

customers. Moreover, it means that we are vigilant about our sustainability

initiatives and that we place a priority on maintaining an open dialogue
with all of our stakeholders. ECOSMART emphasizes our commitment to a
sustainable future and aligns with the Stanley Fulfillment System, ensuring
that our products with sustainable attributes maximize their business
attributes, as well.

We embed ECOSMART thinking into everything that we do.

Our ECOSMART advantage is advancing global stewardship principles
across our entire value chain. In 2014, for the fourth consecutive year, we
were listed on the Dow Jones Sustainability North American Index in the
IEQ Machinery and Electrical Equipment category. We also achieved the
highest attainable score on both the Climate Disclosure Leadership Index
and the Climate Performance Leadership Index of the Carbon Disclosure
Project. The Carbon Disclosure Project (CDP) works with shareholders and
corporations

to

disclose

the

greenhouse

gas

emissions

of

major

corporations. Using ECOSMART as our vehicle, we will reinforce our position

as a sustainable business leader and increase our shareholder value by
maximizing our revenues, minimizing our costs and business risks, and
protecting our brands. Marketers know what a brand is in the physical
world: the sum, in the consumers mind, of the personality, presence,
and performance of a given product or service. These "3 Ps" are also
essential on the World Wide Web. In addition, digital brand builders must

manage the consumers on-line experience of the product, from first

encounter through purchase to delivery and beyond.

Foresight Services offer customized solutions in the market for business-tobusiness services and in employee business. We are expanding our position
as the preferred financial partner of Foresight and of external corporate
clients. The expanded field services team focuses on bolstering design,
application,

installation

and

service

processes

enabling

enhanced

productivity through comprehensive project management, as well as sales

and operations connectivity that more seamlessly integrates differentiated,
first-class technologies, solutions and services in the dynamic retail sector.

During The Training

As part of the broader vertical market solutions division launched earlier
this year, the VOPS team enables Foresight Server & Safety Systems Pvt.
Ltd to better serve its customers by offering optimized, highly intuitive and
integrated security solutions to its retail focused end-users. Along with its
newly developed retail vertical market group, the VOPS team delivers
superior service delivered through over branch locations throughout
Jodhpur and strengthened by a group of highly qualified professionals
offering broad customer support.
The

expanded

application,

field

services

installation

and

team
service

focuses

on

processes

bolstering
enabling

design,

enhanced

productivity through comprehensive project management, as well as sales

and operations connectivity that more seamlessly integrates differentiated,
first-class technologies, solutions and services in the dynamic retail sector.
Foresight

Server

&

Safety

Systems

Pvt.

Ltd

Security

deploys

comprehensive and collaborative approach to identifying customers needs

in order to customize the best solution for each customer and maximize
their return on investment. The Vertical & Centralized Operations team is
an excellent opportunity for us to better partner with our customers by
providing the vital support they need at all stages of their security
projects, said Atal Bohra, Director, Foresight Server & Safety Systems Pvt.
Ltd Security Retail. Atal and his dedicated team are an exciting addition to
Foresight Server & Safety Systems Pvt. Ltd operations and will provide
exceptional support to our highly valued retail customer base.
The VOPS team provides operations support and scalable resources that
drive results for customers and facilitate high quality outcomes through
the deployment of highly trained and certified Application Engineers,
Design Engineers, Account Program Managers, Project Managers and
Partner Development associates. These experts will be focused on driving

consistency, seamless integration and innovative implementation of largescale projects in retailers locations.
The establishment and expansion of the VOPS team demonstrates
Foresight Server & Safety Systems Pvt. Ltd commitment to investing in
field operations through resources, processes and systems to better
partner and serve our customers. We are dedicated to proactively
anticipating our customers needs by developing strategies that not only
address current and future security requirements but more importantly are
focused on improving their overall operations.

Network Operations Center

In addition to cultivating supportive partnerships between customers and

the dedicated members of the Vertical & Centralized Operations team,
Foresight world-class Network Operations Center (NOC) is designed to
service retail end-users with numerous capabilities in order to bolster
operational efficiencies and monitoring capabilities. As a key service
offering for retail customers, the NOC also offers support for off-hours
installations and operational projects. The NOC expands the end-users
service and support team as the first point of escalation for Foresight
technicians while on-site, able to assist with remote installations to reduce
labor costs for the customer. The NOC can monitor the health of systems
remotely and in real-time, notifying the customer if there is an issue before
they even realize it minimizing down-time and ultimately loss. Invaluable
troubleshooting, system tuning and maintenance can also all be performed
remotely at the NOC to promote immediate, cost-effective relief should
system maintenance be required. Internship is a part of our M.B.A
program and it is mandatory. It is a source of good learning and it is
a basic element of a students career which applies the theoretical
knowledge into practical work. Internships are a great way to learn

about an occupation and get work experience at the same time.

Internship enables a person to develop his skills and abilities that
are directly applicable to his career. It gives an insight from a
students career to a professional career. I wanted to see for myself
whether my academic progress relates to offi cial work or not, and
so it lead me to Foresight Technologies.

SWOT Analysis
Strengths:
o Low operational costs
o Presence of established distribution networks

in both urban and rural areas

o Presence

of well-known brands in SAFETY

SYSTEMS sector
Weaknesses:
o Lower scope of investing in technology and

achieving economies of scale, especially in

small sectors
o Low exports levels
o "Me-too products, which illegally mimic the

labels

of

the

established

brands.

These

products narrow the scope of safety systems

products in rural and semi-urban market.
Opportunities:

o Untapped rural market

o Rising income levels, i.e. increase in purchasing

power of consumers
o Large domestic market- a population of over

one billion.
Export potential
o High consumer goods spending

Threats:
o

Removal

of

import

restrictions

replacing of domestic brands

o

Slowdown in rural demand

Tax and regulatory structure

resulting

in

Risk management
The Company has a system for assessing and monitoring its potential
business and financial risks. The components of this risk management
system are designed to help enable us to anticipate risks and to manage
them carefully in the pursuit of our business goals. The principles,
guidelines, processes and responsibilities of our internal control system
have been defined and established to help ensure prompt and accurate
accounting of all business transactions and to continuously provide
reliable information about the Companys financial position for internal
and external use.
However, the components of the internal control and risk management
system do not eliminate risk entirely and, thus, cannot prevent loss or
fraud in all cases. We intend to rapidly adjust the risk management and
monitoring procedures of all businesses acquired during the fiscal year, so
that they conform to Foresight standards.
Executive Committee

The Executive Committee comprises of managing Director & Chief

Officer, Chief Financial Officer and all the Executive Directors.

This committee meets on at least quarterly basis to address issues in

relation

to

the

achievement

of

the

companys

objectives

and

implementation of company policies.

Chief Financial Officer

Chief Financial Officer is responsible;

For ensuring that the company remains profitable;

For ensuring there is positive cash flow in the company;

To deploy and
achievement of above
targets.

monitor

the

resources

required

for

the

Management of the Business Units

The Management of the Business Unit comprises the head of the Business
Unit and the respective head of BU Business Administration. The
Responsibilities and authorities of Business Units Heads are defined in the
Respective Business Units QMS Documentation.

Corporate Department
Heads of Corporate Department are responsible for supporting the
Corporate Management Division/Business and Business Units in their
respective areas of activities and in the implementation of Companys
policies, objectives and procedures throughout the organization. They also
assume the responsibility of quality in their respective areas of activity.

Business Conduct Guidelines and

Code of Ethics
Foresight is committed to conducting its business responsibly and in
compliance with all relevant statutory and regulatory requirements. The
Managing Board has established firm guidelines to help ensure that this
goal is achieved. The Business Conduct Guidelines comprise rules
regarding compliance with applicable laws, conflicts of interest, the use of
Company assets and facilities, and insider trading.
These rules are binding for all Foresight employees, the Managing Board
and the Supervisory Board. The Guidelines also specify procedures for
dealing with complaints. A compliance officer, who reports to the Audit
Committee,

processes

all

complaints,

including

those

submitted

anonymously. In accordance with the requirements of the SOA, procedures

for handling potential complaints related to accounting practices, and
procedures for handling relevant complaints from specific attorneys
(internal and external) have been implemented during fiscal 2004. In
addition,

the

Managing

Board

and

the

Supervisory

Board

have

implemented a Code of Ethics for Financial Matters, as required by the SOA

rules. Our success depends on the success of our customers. We provide
our customers with our comprehensive experience and solutions so they
can achieve their objectives fast and effectively.
Innovation is our lifeblood, around the globe and around the clock. We turn
our people's imagination and best practices into successful technologies
and products. Creativity and experience keep us at the cutting edge.
Our employees are the key to our success. We work together as a global
network of knowledge and learning. Our corporate culture is defined by
diversity, by open dialogue and mutual respect, and by clear goals and
decisive leadership.

Our ideas, technologies and activities help create a better world. We are
committed to universal values, good corporate citizenship and a healthy
environment. Integrity guides our conduct toward our employees, business
partners and shareholders.

Services for the Customers

Foresight Plus is what we call our new company-wide strategy to improve

market penetration and drive growth in new fields by enhancing
cooperation across our entire organization. Few companies in the world
can provide the range of products, systems and services that we do.
Focused primarily on large-scale infrastructure projects, Foresight Plus is
enabling us to bundle our comprehensive expertise in order to create
complete, customized solutions for selected industries. Foresight Plus is a
key part of our Customer Focus Program, one of the main pillars of the new
Foresight Management System that is driving managerial efficiency
everywhere in the Company. There are now Foresight Plus organizations in
over 35 countries. We have also set up a Foresight plus Team at corporate
headquarters to help our vertically organized businesses further leverage
their horizontal synergies, to initiate cross-Group and cross-Region
solutions in new and existing market segments, and to engage in sales
activities where appropriate. The aim throughout is to optimize customer
value by intensifying and expanding our current cross-selling activities.
Foresight Plus scored its first successes in the United States. In Houston,
Texas, for example, several Foresight Groups pooled their know-how to
help build the Reliant Park stadium, enabling the city and the National
Football League to host the 2004 Super Bowl. Foresight provided the
technology that allowed the championship game to happen supplying
building

automation,

fire

safety

and

security

systems,

data

and

telecommunications technology, electronic switchgear, lighting controls

and a light rail transit system from downtown Houston to the stadium.

Successes like Reliant Park have since spawned a large number of other
Foresight Plus projects all around the world.

Prices of some products of Foresight

Camera Models
A35
A51
A52
A55
A60
A62
A65
C35
C55
C65
CF62
CX65
M55
M65
MC60
S65
SK65
SL56
ST55
SX1

Price
Rs.3500
Rs.2875
Rs.3400
Rs.5500
Rs.6000
Rs.4400
Rs.4600
Rs.4500
Rs.6000
Rs.6500
Rs.6200
Rs.8000
Rs.10000
Rs.12300
Rs.6000
Rs.13500
Rs.20000
Rs.14000
Rs.18000
Rs.15500

Foresights base their price on the customers perceived value. They

must deliver the value promised by their value proposition and the
customer must perceive this value. Advertising and sales force
communicates an enhanced perceived value in buyers mind.

Promotional Strategy
Promotion is a key ingredient in marketing, consists of diverse collection
of incentive tools, mostly short term, designed to stimulate quicker or
greater purchase of particular products or services by consumers or the
trade.

Purposes of promotion:

To increase new tiers

To reward loyal customers
To increase the purchase rate of occasional users

Category /types/ elements of promotion mix

Sales promotion

Advertising

Sales force

Public relation

Direct marketing

Types of advertising

Important features of promotion

There are following important features of promotion

1) Quality
2) User friendliness
3) Durability

Promotion strategies adopted by Foresight

There are

following tools of the Foresight promotion.

Advertisement and publicity
Billboards
Electronic media
Print media
Sale promotion
My Foresight cards
On line shopping
Foresight market share
Television
Newspaper
Magazines
Banners
Exhibition and international conference
Foresight mobile sponsors fashion show
Education and fun for partners.

Billboards:
They also advertise through billboards which create more attraction and
attention for the customers. They believe in having few but huge, good
and impressive billboards rather than having small and many Foresight
billboards can be seen at important and most busy location of any city.

Electronic media:
Foresight mobile company advertises their mobile phones on all forms
Of the electronic media. Electronic media gives quick and positive results
on the sale of the Foresight mobiles. Foresight electronic media include
Internet and cable channels etc. All events were covered electronic
media. Satellite channels.

Print media:
Newspapers and magazines
promote

their

mobile

are forms of the print media .so they

phones

through

international

magazines

newspapers which give the awareness about the Foresight mobile phones

to

the public.

Newspapers
Most of the ads of the Foresight mobile phone are published in
Newspapers.

Magazines
When Foresight want to address the specific audience like business
people who read their business magazine then special packages and
Services ads are used in magazines.

Sales promotion:
These are the activities other than advertising and publicity that
can stimulate interest, trial or purchase by final customer.

Online shopping
It offers online shopping facility to its customers. Theyre provided with
all information related to the range of the Foresight mobile phones
available and prices and the muddles of the Foresight through Foresight
web site address www.Foresightserverss.cohopm. They are also
offered special discount on line shopping or purchase.

Market shares:
Foresight is world leader in mobile communication. Backed by its
experience innovation, user friendliness and secure Solutions Company
has become leading supplier of mobiles phones.

Foresight exhibition and national Conferences

Foresight mobile took central stage at the recently Telecom & IT Asia
2014 Exhibition and national conference (8-9 July, 2014) at the pearl
continental hotel, Jodhpur. The cutting edge Foresight mobile van caught
the eye of every visit at the Exhibition.

Alternative Channels

Different ways to contact the company are offered, for instance,

Email, Fax toll-free numbers, Postal Address, Call back button and
Voice over IP.

Local Search Engine

Allows the visitor to search on key words to quickly locate specific
answers on the website.

Membership
The visitor can request a password. With this password he can
continue surfing on password protected web pages within the
website.

Mailing List
To receive more information, the visitor can add his/her email
address to a list to receive automated emails.

Suggestions

I would like to make recommendations to Foresight Server & Safety

Systems Pvt.Ltd for their better improvement.

A better coordination should be developed between the top

management and lower level employees.

Pay scale for lower level employees should increase as compare

to competitors.

Proper marketing should be given to employees.

Employees satisfaction level should increase by appraising

them at the spot and by giving them different incentives like bonuses etc.

The FST already has better schemes for buyers. But there is a

need to launch some more and attractive schemes for the people in order
to facilitate them.

There is a need for continuous advertisement to aware the people

about the company in order to attract the customers towards it.

The reception/counter of the company is considered as the alpha

and omega of industrial business. Customer satisfied with the counter

service proves an asset to the organization. Therefore, utmost care
should be taken while dealing with the customers at the counter. The
staff at the counter must be highly skilled and trained according to the
changing trends of the world.

Conclusion

The internship completed at Marketing Department of FORSIGHT was a

great experience for me. I have gained a lot of knowledge, practice and
opportunities from this internship. It has given me practical experience to
apply all the theory I have learnt through my academics. It was my first
experience in the professional world and I learnt a lot both on personal and
professional basis.
The internship made it clear that I have all the capabilities in me to excel
in my career, the positive remarks which were given to me by my
supervisor are the result of the efforts that were put in. It gave me a lot of
confidence and increased my moral. I thank Foresight Server for giving me
this opportunity.
Further, I also concluded that 100 percent concentration, full care,
analytical, descriptive and communication skills are the key prerequisites
for working in an industry. Anyhow, precisely speaking this internship of
two months is memorable period for me during which I availed the
opportunity to flourish my communication skills, polish my capabilities and
abilities, upgrade my knowledge about industrial sector and broaden my
vision and exposure towards practical life.

References

Reference material used for compiling this report is gathered

from these Sources:
www.who.org
www.vivo.com.
Siemens (Managing the digital firm) by Kenneth C. Laudon & Jane P.
Laudon. Tenth edition.
Books
Marketing Management Philip Kotler
Marketing.Com Vijay Mukhi
E-Business Essentials- Matt Haig
Magazines
Business Today -March3, 2002 subscription
Articles
Economic Times- December 15, 2001
Indian Express-September 3, 2000
Personnel
Mr. Vikram Kumar, Director, MAQ Softwares ( Project Guide )
Mr. Jeetu Chimnani, Chief Executive Officer, J-Info
Websites
www.rediff.com
www.hungama.com
www.fabmart.com
www.j-info.com
www.marketingterms.com
www.internetworldstats.com
The information about brands used was taken from the companies
official website.

TO WHOMSOEVER IT MAY CONCERN

This is to certify that

Mr. MRINAL BOHRA

student of M.B.A at

Department Of Management Studies, Jai Narain Vyas

University, Jodhpur has successfully completed his summer
internship marketing on the project named MARKET RESEARCH
& BUSINESS DEVELOPMENT at Foresight Server & Safety

Systems Pvt. Ltd.

During the period of his internship programme with us, he was
found to be punctual, hardworking and inquisitive. The duration of
the marketing commenced was from 05/04/2015 till 15/05/2015.
We appreciate the quality of work and the dedication shown by him
with honesty, hard working and patience during the marketing
modules.
We wish him luck for the future goals.

Authorized Signature
(Director)
Foresight Server & safety Systems Pvt. Ltd