Match the Following

Q8)
Interactivity, flexibility, discovery oriented, accessibility Characteristics of DSS
Research design Exploratory or conclusive research
Probability sample Stratified random sample, cluster sample
Non probability sample Convenience sample, judgment sample
(Page No. 146, 151, 158 Unit 5)
Q43)
Economic factors Credit availability, income growth
Demographic factors Educational levels, ethnic markets
Socio-cultural factors Customs, lifestyles
New global economy De-regulation, globalization
(Unit 2 Sections 2.3, 2.4)
True/False
Q1) Services cant be displayed or sampled
A) True
Q3) In high involvement categories, customers price sensitivity is seen to be lower.
Q7) In industries where switching costs are low, customers can switch brands relatively
easily.
A) True
(Page No. 107 Unit 4)
Q11) Most products can be differentiated with features that enhance the product
performance
Q13) Intranets are critical for communications within organizations
A) True
(Page No, 424 Unit 14)
Q14) To make strengths-weakness analysis more manageable, companies usually group
competitors into strategic groups
A) True
Q19) New product ideas generally come from external sources like customer, competitor
A) False
Q27) Core competence should not be difficult to imitate

A) False
(Page No. 70 Unit 3)
Q28) Risk and uncertainty for the buyer is higher for physical product than for services
A) False
(Page No. 446 Unit 15)
Q47) All value additions add some cost to the product
Single Answer Questions
Q2) Which of the following are the discounts that apply to single orders or purchases
rather than to the total volume and are intended to encourage purchases in larger
quantities
A) Non cumulative discounts
Q4) When the cost of responding is too high, it is advisable to ______ the price out.
A) Ignore
(Page No. 388 Unit 13)
Q5) Companies lack knowledge about customers expectations because of inadequate __
Options: Market research / Customer service / Management / Consumer behavior
Q6) Which of the following is a scale that rates the importance of some attribute?
Options: Rating scale / Semantic differential / Likert scale / Importance scale
Q12) Which of the following is the actual encounter between the service employee and
the customer
A) Face to face services
Options: Service blueprint / Face to face services / Moments of truth / Internal marketing
Q15) The purpose of ______ strategy is not merely to react with price but to convince the
competitor to back off
A) Defend
(Page No. 389 Unit 13)
Q17) Who among the following are the first wave of customer adopters on innovations.
A) Explorers
(Page No. 310 Unit 10)
Q20) _____ is seen in FMCG industries
A) Monopolistic competition
(Page No. 101 Unit 4)
Q22) Which of the following departments converts the conceptual product into a physical
product:
Options: Marketing / Engineering / Personnel / Advertising

Q25) Which of the following is a name, term, sign, symbol that is intended to identify the
goods and services of one seller(s) and to differentiate them from competition
A) Brand
(Page No. 288 Unit 9)
Q29) Which of the following is the degree to which all the units of a particular product
are identical and have a consistent quality and meet the promised specifications
Options:
Operational effectiveness / Strategic positioning / Conformance quality / Performance
quality
Q30) ______ are powerful way of differentiating the brand as they clearly communicate
the brands value proposition
Options: Public relations / Speeches / Slogans / Personal selling
Q31) Positioning is the art of placing the entire _____ - in the customers mind
A) Marketing mix
(Page No. 236 Unit 8)
Q32) Strategic _______ is the coordination of inter related marketing, competitive and
financial decisions to set prices profitably.
A) Pricing
(Page No. 354 Unit 12)
Q33) Which of the following are wants backed by an ability to pay:
A) Demands
(Page No. 11 Unit 1)
Q34) ______ shape the future of the company
Options: Competitors products / Old products / New products / Recycled products
Q35) When the company wants to equalize the costs for all customers, it adopts
A) Uniform delivered pricing
(Page No. 395 Unit 13)
Q37) Which of the following consists of competition among all product offerings that
compete for the customers money?
A) Share of wallet
(Page No. 99 Unit 4)
Q38) ______ resides in the minds of consumers
Options: Product width / Product / Brand / Product line
Q41) In BCG growth rate matrix, horizontal axis represents:

Options: Marketing growth rate / Competitive advantage / Core competency / Market

share relative to competitors
Q42) Switching costs can be _____ as customers are locked into the asset bought until
they decide to upgrade or replace it.
A) Psychological
(Page No. 107 Unit 4)
Q44) _______ product is the level of experience and sophistication of the customer
Options: Expected / Potential / Augmented / Core
Q45) Under which of the following pricing approach, the mark up is added in various
costs incurred to determine the target price.
Options: Value based pricing / Cost based pricing / Competitive pricing / Quality based
Q48) ______ rarely appear in the introduction phase of profit curve
Options: Growth / Competition / Profits / Sales
Multiple Answer Questions
Q9) Levels of consumer decision making are:
Options:
- Extensive problem solving
- Limited problem solving
- Routinised problem solving
(Page No. 187 Unit 6)
Q10) Sources of secondary data are:
A)
- Government sources
- Commercial database
(Page No. 144 Unit 5)
Q16) Exit barriers include:
A)
- Plant, equipments etc.
- Long term contracts to customers for parts
- Shared facilities
(Page No. 115 Unit 4)
Q18) Types of technological fears that act as barriers to product acceptance:
Options:
- Fear of technical complexity
- Fear of rapid obsolescence
- Fear of physical harm
- Fear of psychological harm

Q21) Following are the types of exploratory research

Options:
- Observational
- Focus group
- Experimental
- Survey
(Page No. 147 Unit 5)
Q23) The input stage of consumer decision making consists of the following major
sources of information
Options:
- Firms marketing efforts
- Socio cultural environment
(Page No. 171 Unit 6)
Q24) Meaningful differentiation should satisfy the following criteria:
Options:
- Valued
- Profitable
- Sustainable
(Page No. 264 Unit 9)
Q26) Give a few examples of facilitators
Options:
- Transportation companies
- After sales service
- Insurance companies
- Co-operative banks
Q36) Following are the philosophies which guide the companies marketing activities:
A)
- Production concept
- Selling concept
- Customer concept
(Page No. 3 Unit 1)
Q39) Special pricing tactics are
Options:
- Price lining
- Odd even
- Price bundling
(Page No. 396 Unit 13)
Q40) Industrial goods are classified as:
Options:
- Raw materials and parts

- Capital items and supplies

- Supplies, consumables and services
(Page No. 282 Unit 9)
Q46) Factors that affect the perceived value of a products differences are:
Options:
- Reference price
- Difficult comparison
- Switching cost
- Fairness