Tia Simms

15 Dell Ave.
Sometown, NJ 08831
Cell: 555.555.5555
ts@somedomain.com
www.tsdomain.com

Optimizing
User Experience
Through Clear
Content, Simple
Navigation and
Dynamic Design

Director / Senior Designer of User Experience

Talented senior manager of user-experience design with the proven
know-how to combine creative and usability viewpoints resulting in worldclass Web and mobile applications.
10 years of success optimizing user engagement for brands such as
Amazon.com, eBay, Verizon, XTO Energy and Overstock.com. Expert in
providing a compelling user experience to improve brand loyalty, customer
retention and visit-to-order ratios.

Designers Toolbox
UX & UI Design
Usability Protocols
Web Site Analytics
Prototyping
Persona Creation

Information Architecture (IA)

A/B, Card Sort, User Testing
Animation/Motion Graphics
Affinity Diagramming
Requirements Definition

Education
XYZ INSTITUTE
(Sometown, NJ)
Certificate in New
Media Information
Technology, 2004
Program Highlights:
UX Design,
Multimedia Design,
GUI Design &
Testing, IA Tools
ABC UNIVERSITY
(Sometown, NY)
BFA in Graphic
Design, 1995

Professional Experience
ABC COMPANY (Sometown, NY), Director, UX Design, 2009-Present
Founded and currently manage telecom companys first designated UX
team, building an A-caliber group of interaction designers and userexperience researchers. Charged with improving UX for Web properties,
social media offerings and mobile applications through
quantitative/qualitative research and value-added IA/UX deliverables.
UX Improvements:
u

Early Career
DEF AGENCY
(Sometown, NY)
Graphics Designer,
1995-2000
Produced
outstanding graphic
design work on ad
campaigns for clients
including Bayer,
Almay Cosmetics and
General Mills.

HTML/XHTML
CSS2/CSS3
JavaScript/jQuery
Flash/Fireworks
Photoshop/Illustrat
or

Established UX design as the first stage of all Web and mobile

application developments, instituting a user-centered design (UCD)
approach.
Overhauled ABCs Web site to optimize the user experience. Newly
launched site catapulted visit-to-lead and visit-to-order ratios, while
shrinking page-abandonment rate by 21%.
Led UX design on ground-breaking mobile applications that redefined
the market landscape. Displaced competitors by remaining ahead of
the curve in anticipating user needs; delivered interactive device apps
that helped capture the #1 market position.

DEF INC. (Sometown, NY), Senior UX Designer, 2004-2009

GHI INC. (Sometown, NY), Web Site/UX Designer, 2001-2004
Provided Web site, UX and IA design solutions for diverse industry client
accounts of leading ad agencies.
UX Improvements:
u

Pioneered the use of A/B split testing for XYZ Company, facilitating
response-rate gains of 25% on banner ads and landing pages.
Injected user-experience design into dozens of Web properties for
major e-tailers (including EFG Company and HIJ Company), with efforts
cited as instrumental to customer acquisition increases of up to 12.8%.
Researched, strategized and launched UX improvements for nonprofit
sites that increased online donations by as much as $1.2M.
Designed high-impact, user-centered Web sites with strong emotional
appeal, sophisticated production values and intuitive navigation to
maximize user engagement and cement powerful brand identities.