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  • Sample Tactical Plan Template

    Enviado por

    Achieve, Inc.
    5K visualizações4 páginas
    This resource was developed as part of a project to help American Diploma Project (ADP) Network states raise their high school standards and graduation requirements to a college- and career-ready level and to adopt assessment, data and accountability systems to support these goals. Given the complexity of these reforms, state leaders are increasingly mindful that sustaining reforms over the long haul, so that they may take hold, is just as important as the policy changes themselves. Only sustained reforms will result in improved student achievement and high school graduates who are prepared for college and careers. To help state leaders build strategies for sustaining their education agendas over the long run, Achieve has launched Taking Root: Strategies for Sustaining the College- and Career Ready-Agenda, generously funded by the GE Foundation. Go to http://www.achieve.org/TakingRoot for more.

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    This resource was developed as part of a project to help American Diploma Project (ADP) Network states raise their high school standards and graduation requirements to a college- and career-ready level and to adopt assessment, data and accountability systems to support these goals. Given the complexity of these reforms, state leaders are increasingly mindful that sustaining reforms over the long haul, so that they may take hold, is just as important as the policy changes themselves. Only sustained reforms will result in improved student achievement and high school graduates who are prepared for college and careers. To help state leaders build strategies for sustaining their education agendas over the long run, Achieve has launched Taking Root: Strategies for Sustaining the College- and Career Ready-Agenda, generously funded by the GE Foundation. Go to http://www.achieve.org/TakingRoot for more.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    5K visualizações4 páginas

    Sample Tactical Plan Template

    Enviado por

    Achieve, Inc.
    This resource was developed as part of a project to help American Diploma Project (ADP) Network states raise their high school standards and graduation requirements to a college- and career-ready level and to adopt assessment, data and accountability systems to support these goals. Given the complexity of these reforms, state leaders are increasingly mindful that sustaining reforms over the long haul, so that they may take hold, is just as important as the policy changes themselves. Only sustained reforms will result in improved student achievement and high school graduates who are prepared for college and careers. To help state leaders build strategies for sustaining their education agendas over the long run, Achieve has launched Taking Root: Strategies for Sustaining the College- and Career Ready-Agenda, generously funded by the GE Foundation. Go to http://www.achieve.org/TakingRoot for more.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 4

    Taking Root

    Communicating the College- and Career-Ready Agenda

    SAMPLE STRATEGIC TACTICAL PLAN


    Target
    Define the target audience with specificity: STUDENTS
    Audience

    Objectives Define the outreach objectives: To increase the number of students who complete
    the college- and career-ready curriculum by 50%.

    Outline the tailored messages for this target group:


    Key Target
    Messages • C
     ompleting a college- and career-ready curriculum will help you get into and succeed in
    college and good, well-paying jobs.

    • C
     ompleting this curriculum opens doors today and keeps them open for tomorrow.

    • W
     e believe in raising expectations because we believe in you: all kids are college material.

    Channels/ Identify the kinds of earned, paid and new media channels to reach this audi-
    ence: Students will be targeted through:
    Vehicles
    • A
     series of interviews with recent high school graduates on how well-prepared they felt
    when they started college posted on the state department of education’s Web site and on
    YouTube. [New media; low-cost]

    •  mail all students at the beginning and end of each school year (starting with 7th grade)
    E
    with tips for staying on track to college and career readiness and links to national or state
    resources on college and career planning. Post these same tips on all middle and high
    school Web sites [New media; no-cost]

    • A
     year-end awards ceremony / certificate for all students who completed the curriculum.
    [Potential for earned media; cost TBD]

    •  ffer a contest for students to create their own campaign (be it print, video, audio, etc.)
    O
    around the importance of rigorous graduation requirements. Publicize the contest and
    winners and use material on Web sites and new media outlets. [New media; no cost,
    potential for earned media. Possible paid media: cost TBD]

    Define what actions the target audience could take to show success:
    Measuring
    Success •  onitor and publicly report annually on the increase in the number of students enrolling in
    M
    the college- and career-ready curriculum.

    •  onitor how many students are viewing the state/national college and career planning
    M
    resources being emailed to them.

    1775 Eye Street NW, Suite 410 • Washington, DC 20006 • P 202.419.1540 • www.achieve.org
    SAMPLE STRATEGIC TACTICAL PLAN
    Target
    Define the target audience with specificity:
    Audience

    Objectives Define the outreach objectives:

    Outline the tailored messages for this target group:


    Key Target
    Messages • 

    • 

    • 

    Channels/ Identify the kinds of earned, paid and new media channels to reach this audi-
    ence:
    Vehicles
    •

    • 

    • 

    Define what actions the target audience could take to show success:
    Measuring
    Success •

    • 

    1775 Eye Street NW, Suite 410 • Washington, DC 20006 • P 202.419.1540 • www.achieve.org
    SAMPLE STRATEGIC TACTICAL PLAN
    Target
    Define the target audience with specificity:
    Audience

    Objectives Define the outreach objectives:

    Outline the tailored messages for this target group:


    Key Target
    Messages • 

    • 

    • 

    Channels/ Identify the kinds of earned, paid and new media channels to reach this audi-
    ence:
    Vehicles
    •

    • 

    • 

    Define what actions the target audience could take to show success:
    Measuring
    Success •

    • 

    1775 Eye Street NW, Suite 410 • Washington, DC 20006 • P 202.419.1540 • www.achieve.org
    SAMPLE STRATEGIC TACTICAL PLAN
    Target
    Define the target audience with specificity:
    Audience

    Objectives Define the outreach objectives:

    Outline the tailored messages for this target group:


    Key Target
    Messages • 

    • 

    • 

    Channels/ Identify the kinds of earned, paid and new media channels to reach this audi-
    ence:
    Vehicles
    •

    • 

    • 

    Define what actions the target audience could take to show success:
    Measuring
    Success •

    • 

    1775 Eye Street NW, Suite 410 • Washington, DC 20006 • P 202.419.1540 • www.achieve.org

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