Blake

Wetzel
bwetzel@smu.edu 3109 Daniel Ave. Dallas, TX 75205 714.475.4288 blakekwetzel.wordpress.com

EDUCATION
Southern Methodist University, Meadows School of the Arts
Bachelor in Communication Studies
Minor: Journalism
Cumulative GPA: 3.67/4.0
IES Paris Business & International Affairs

Dallas, TX
May 2016
Paris, France
Fall 2014

Relevant Coursework: Strategic Communications, Digital Journalism, Communication Research & Metrics, Public
Speaking in Context, Principles in Public Relations, Social Innovation, Reporting I and II

WORK EXPERIENCE
Tyler Barnett Public Relations
Los Angeles, CA
PR Intern
Summer 2015
Served as the primary intern for multiple lifestyle, health, beauty and technology clients
Drafted and finalized a number of press materials on behalf of clients (e.g. pitch letters) and directly pitched
journalists, editors and producers
Conducted extensive research including media research, SEO analyses and media audits
Leveraged social media websites (e.g. Twitter and Facebook) through content creation, blog posts,
engagement and targeted demographic research on behalf of clients
Yogurtland
Orange County, CA
Marketing Intern
Summer 2014
Helped prepare Yogurtland corporate stores and franchises for Grand Openings by creating mailers, flyers
and posters with Adobe Illustrator and InDesign
Worked directly with Huntington Beach corporate store to increase promotional activities especially through
Huntington Beach State Junior Life Guard event
Assisted in the preparation and execution of Yogurtlands 300th store opening
Generated social media content for various stores through Sprout Social
The Coca-Cola Company
Student Brand Ambassador
Informed the SMU community of various Coca-Cola products by hosting on-campus events
Encouraged the student body to participate in social media product competitions

Dallas, TX
Fall 2013

LEADERSHIP & ACTIVITIES

Hunt Scholar
2012-Present
A Southern Methodist University scholarship awarded to 25 out of 700 applicants for exceptional leadership
roles and experience
SMU Student Foundation
2012-Present
Marketing Coordinator for Southern Methodist University Centennial Homecoming and a member of the
student organization that oversees all campus-wide events such as Family Weekend and Tate Lectures
Distinguished Oiler Award
2012
Awarded to five out of 685 students for having the most positive and influential impact throughout their high
school career

SKILLS
Proficient in Microsoft Office Programs (Word, Excel, PowerPoint, and Outlook)
Thorough understanding of CisionPoint, HARO, Profnet and PR Newswire
Ability to analyze research through means of focus groups, surveying, and result testing
through SPSS
Experience with Adobe Illustrator and InDesign