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College Learning and Teaching Strategy
College Academic Plan
College Procedure for Course Development
Approval and Validation
Academic Regulations for the Awards of BA and
BSc
9. Date of Production November 2005
10. Overview
This course is concerned with the development of the intellectual and professional
skills necessary to enter a range of careers in content creation and broadcast at
graduate level.
The programme is ‘fast track’ and unlike a conventional honours degree, its three
levels are delivered over a period of two calendar years. The intensive creative and
dynamic ethos of the course mirrors the contemporary broadcast industry and the
working environments which these students will enter.
which will underpin their professional practice. Students also learn to work in a
collaborative and independent manner and acquire the broad range of professional
transferable skills which are valued in all industries but are essential in broadcasting.
These professional skills are underpinned by the development of the student’s
intellectual abilities and their broader contextual understanding of their practice and
communication media generally. Students develop skills in analysis and problem
solving and critical reflection.
Level 1 gives students an introduction to narrative forms across factual and dramatic
genre and across different media. These essential skills are backed up with
programme research and writing. Students are familiarised with a range of craft skills
used on studio and location productions. This prepares them for engaging with the
challenges of directing others in these specialisms in an interdisciplinary working
environment. All work is underpinned with core and subject specific contextual studies
linking theory and practice as well as the development of independent learning
strategies and skills.
In Level 2, students develop their skills and they are presented with increasingly
challenging professional contexts. The emphasis of the course moves to
ideas/content development for different broadcasting forms and commercial
applications. In this level, learning is focused on production and project management
skills and the essential skills of pitching, budgeting and scheduling. Students are
encouraged and supported in achieving a work placement which normally takes place
in the Summer between the third and fourth term of the course. Students are also
encouraged to contribute to collaborative projects for the annual Rave-on Air
showcase.
The course aims to provide graduates with the knowledge and skills that prepare
them for a range of careers in the broadcast and production industries. Students are
encouraged to develop their individual creative ability and support this with the
development of a high level of technical skills. In particular, the programme aims to
enable students to develop:
• a clear vision of where their creative strengths lie and how this can be utilised
in idea and programme development and potential career opportunities;
• skills in research, analysis, problem solving and critical thinking and reflection
combined with the visual, written and verbal communication skills required of a
graduate entering the broadcast industry;
Assessment Methods
Assessment Methods
1. be independent and think critically (C1) Intellectual skills are gained primarily
2. make reasoned and structured argument through lectures, seminars, workshops,
through reflection, review and evaluation individual tutorials and self-directed study
(C2) but also through project based
3. critically assess broadcast issues and learning.
content with reference to current debates
and fashion (CM 4.1.5) (C3) Students are introduced to a variety of
4. research information using a variety of research and analytical methods through
forms and methods (CM4.2.1) (C4) the contextual elements of the course and
5. critically evaluate research sources and apply them in an independent major study
show judgement in their use (CM 4.2.4 and and the preparation of a dissertation in
CM 5.3) (C5) the third level of the course. Project
6. carry out sustained independent enquiry based learning stimulates analysis,
(CM 4.2.1) (C6) contextual and visual research, problem
7. generate ideas, concepts, proposals, and solving, creative thinking and personal
solutions independently and/or reflection.
collaboratively in response to set briefs
and/or as self-initiated activity (CM 4.4.1, Assessment Methods
4.4.2) (C7)
8. be entrepreneurial, imaginative and think Students are primarily assessed through
creatively whilst still satisfying the needs of a variety of means including essays,
the project/client (CM 4.4.4) (C8) presentations and a dissertation. Some
elements are assessed through their
application in submitted project materials.
This may include rationales, background
research, development materials and/or
evidence of reflection on the process of
development in addition to practical
material.
Applications are positively welcomed from those who may not possess formal entry
qualifications, mature students, those with work experience or with qualifications other
than those listed above.
Students will be expected to attend for interview and submit a portfolio of examples of
work.
Students will be selected according to the criteria set out in the College Procedure
for the Admission of Students and Guidance Notes for Selecting Candidates for
interview.
When appropriate the College’s Accreditation of Prior Learning Policy and Procedure
will be used to assess applicants at interview. The key criterion for entry is evidence of
commitment and motivation to study in the subject area.
In common with all Ravensbourne honours degree courses, this course is subject to the
Academic Regulations for the Awards of BA and BSc.
In summary, in order to complete a unit, a student must successfully complete all the
assessment specified for that unit. In order to progress from level one of the course to level
two or from level two to level three, a student must successfully complete all the units in that
level of the course. In order to achieve the award, a student (having completed level one and
two of the course) must successfully complete all the units in level three. In certain
circumstances, the Examination Board may at its discretion choose to permit performance in
one area to compensate for underachievement in another subject to the provisions of the
Academic Regulations for the Awards of BA and BSc. However, there is no automatic right to
such compensation.
The final degree is classified on the basis of the level three units only. Classification is
determined by the average of the final results achieved in each of the final year units weighted
by their credit size, according to the banding below:
Specialist permanent and sessional teaching staff supports a range of learning and
teaching on the course. Full time and sessional lecturers are practitioners and bring
with them the freshest perspectives from industry.
Students on the course have an access to an impressive range of facilities. These are
set out in the Ravensbourne College Resources statement amongst those of
particular interest to this course are:
General Resources
• Learning Resource Centre (32,000 books, 10,000 hours off-air video recordings,
over 100 separate periodicals, plus an impressive range of electronic resources);
• General Computer Resource (Word Processing, Spreadsheets, Graphics etc).
16. E Learning
In addition to the aspects of the curriculum delivered in the traditional manner through
lectures, workshops and other face to face delivery methods, learning will also be
supported by the developing ‘Moodle’ Virtual Learning Environment (VLE). Course
Handbooks, project briefs and other course materials will be stored for retrieval and
access on or off campus. Similarly students are able to apply themselves to on-line
group forums and critiques and tasks at the time and place most suitable to their
personal schedules and commitments.
The course operates within a College quality assurance framework which ensures
that the standards set at validation are maintained and enhanced and the quality of
the student learning experience is good. As part of this framework the course is
subject to the following processes:
• Course Review;
• Mapping against FHEQ and Subject Benchmark Statement during development;
• College Internal Validation;
• External Validation by the University of Sussex;
• External Examiner Reports;
• Annual Course Monitoring;
• Student Feedback;
• Student Representation;
• Peer Observation of Staff;
• Staff Training Programme;
• Industry collaboration (for specific projects);
• An advisory committee which ensures that the programme is up to date and in line
with the thinking and direction of the industry and professional world.
Working on projects with students from other disciplines is central to the aims of this
programme. Students will work extensively with students on BA (Hons) Broadcasting.
In addition, the course may work with other courses including the BA (Hons) Design
for Moving Image, BA (Hons) Animation and BA (Hons) Design for Interaction on
specific projects and with the FdA/FdSc courses in a client/crew relationship. Some of
this collaborative work maybe be geared towards the annual Rave on Air showcase
event and in all cases will be subject to the development of negotiated learning
contracts.
In line with the College’s aim of ensuring the continued commercial relevance of our
academic provision, industry partners will benchmark projects within the following
units, through both an ‘appropriate simulation of current practice’ and ‘addressing a
specific skills deficit’.
Level 1
Unit Code Unit Title Credit
Value
CCB101 Broadcast and TV Studies 10
CCB102 Production Skills 20
CCB103 Narrative, Research and Scripting 20
CCB104 Introduction to Factual Programmes 10
CCB105 Drama Production 10
CCB106 Broadcast Interaction 10
C101/CCB107 Design and Communication Media, Theory and 20
Context
C102/CCB108 Contextual Studies Elective 1 10
PPD1/CCB109 Personal and Professional Development 1 10
TOTAL 120
Level 2
CCB201 Budgeting, Scheduling and Regulation 10
CCB202 Script and Direction 20
CCB203 Advertising, Marketing and Promotion 20
CCB204 Project Management 20
CCB205 Ideas Development and Visualisation 10
PPD2/CCB206 Personal and Professional Development 2 10
C201/CCB207 Know Your Audience: Society, Culture and Politics 10
C203/CCB208 Contextual Studies Elective 2 10
C202/CCB209 Dissertation Preparation 10
TOTAL 120
Level 3
CCB301 Format Development 20
CCB302 Enterprise and Entrepreneurship 20
CCB303 Broadcast Channel Development 20
CCB304 Portfolio 30
PPD3/CCB305 Personal and Professional Development 3 10
C301/CCB306 Dissertation 20
TOTAL 120
C201/CCB207 Know Your Audience: Society, Culture and C202/CCB209 Dissertation Preparation
Politics 10 Credits 10 Credits
PPD2/CCB206 Personal and Professional Development 2 (Work Placement takes place in summer with preparation in Term
3/Year 1 and reflection in Term 1/Year 2) 10 Credits
C301/CCB306 Dissertation
20 Credits
CCB304 Portfolio
30 Credits
Unit
A1
A2
A3
A4
A5
A6
A7
A8
A9
B1
B2
B3
B4
B5
B6
B7
B8
C1
C2
C3
C4
C5
C6
C7
C8
D1
D2
D3
D4
D5
D6
D7
Unit
Code
LEVEL1
CCB101 Broadcast and TV
X X X X X X
Studies
CCB102 Production Skills X X X
CCB103 Narrative, Research
X X X X X
and Scripting
CCB104 Introduction to
X X X X X X
Factual Programmes
CCB105 Drama Production X X X X X X
CCB106 Broadcast Interaction X X X X
C101/ Design and
CCB107 Communication
X X X X X
Media, Theory and
Context
C102/ Contextual Studies
X X
CCB108 Elective 1
PPD1/ Personal and
CCB109 Professional X X X X X X
Development 1
Unit
A1
A2
A3
A4
A5
A6
A7
A8
A9
B1
B2
B3
B4
B5
B6
B7
B8
C1
C2
C3
C4
C5
C6
C7
C8
D1
D2
D3
D4
D5
D6
D7
Unit
Code
LEVEL 2
CCB201 Budgeting,
Scheduling and X X X X X X X X X
Regulation
CCB202 Script and Direction X X X X X X X X X X
CCB203 Advertising,
Marketing and X X X X X X X X X
Promotion
CCB204 Project Management X X X X X X X X
CCB205 Ideas Development
X X X X X X X X X X X X X X
and Visualisation
PPD2/ Personal and
CCB206 Professional X
Development 2
C201/ Know Your Audience:
CCB207 Society, Culture and X X X X
Politics
C203/ Contextual Studies
X X X X X X
CCB208 Elective 2
C202/ Dissertation
X X X X X X
CCB209 Preparation
Unit
A1
A2
A3
A4
A5
A6
A7
A8
A9
B1
B2
B3
B4
B5
B6
B7
B8
C1
C2
C3
C4
C5
C6
C7
C8
D1
D2
D3
D4
D5
D6
D7
Unit
Code
LEVEL 3
CCB301 Format Development X X X X X X X X X X X X
CCB302 Enterprise and
X X X X X X X X X X X X X
Entrepreneurship
CCB303 Broadcast Channel
X X X X X X X X X X X X
Development
CCB304 Portfolio X X X X X X X X X X X
PPD3/ Personal and
CCB305 Professional X X X X
Development 3
C301/ Dissertation
X X X X
CCB306
A = Knowledge and Understanding
B = Practical/Professional Skills
C = Intellectual Skills
D = Transferable Skills
X = Assessed and Delivered
1. the business and economics behind the broadcasting industry (CM 1. produce work that demonstrates an understanding of media forms and
3.1.2) (A1) conventions in their development (CM 4.3.5) (B1)
2. an editorial view of the correct use of technology (CM 3.1.6) (A2) 2. produce work that shows a comprehensive understanding of the tools
3. the relationship between the production process and broadcast and and technical/operational requirements of the broadcasting industry
content distribution processes (CM 3.3.1) (A3) (CM 4.3.2 and CM 4.3.3) (B2)
4. broadcast and production models across a range of different media 3. pitch and present ideas confidently to a high professional standard (B3)
and platforms (CM 3.3.4) (A4) 4. be resourceful in adapting production techniques in response to the
5. management techniques and processes used within the broadcast specific constraints of a brief (B4)
and production industries (CM 3.3.7) (A5) 5. respond to a brief using vocabulary appropriate to different audiences
6. the regulatory frameworks governing the broadcasting industry (CM and utilising a range of research skills as a production tool (CM 4.3.3)
3.3.6) (A6) (B5)
7. techniques for analysing broadcast programmes and film (A7)
6. produce work in time and in budget, balancing creative, technical,
8. the use of narrative (CM 3.4.6) (A8)
schedule and budgetary demands (CM 4.3.4) (B6)
9. the evolution and use of genre in the digital TV marketplace and
broadcast content/programming (CM 3.2.5) (A9) 7. experiment with media conventions, techniques and practices across a
range of media forms and for a range of different audiences (CM 4.4.2
and CM 4.4.4) (B7)
8. analyse and deliver solutions to a given brief. Write and deliver clear
briefs for those contributing to projects (B8)
1. be independent and think critically (C1) 1. work independently, setting own aims, objectives and deadlines to
2. make reasoned and structured argument through reflection, review manage learning, workload and projects, including time, personnel
and evaluation (C2) and resources (D1)
3. critically assess broadcast issues and content with reference to 2. work effectively and collaboratively with others in a team from a variety
current debates and fashion (CM 4.1.5) (C3) of backgrounds and disciplines (D2)
4. research information using a variety of forms and methods (CM4.2.1) 3. manage information in a range of media, selecting and using a variety
(C4) of sources and technologies to evaluate and record/present
5. critically evaluate research sources and show judgement in their use information (D3)
(CM 4.2.4 and CM 5.3) (C5) 4. articulate ideas and information in visual, oral and written forms, and
6. carry out sustained independent enquiry (CM 4.2.1) (C6) communicate ideas and work clearly and appropriately to a variety of
7. generate ideas, concepts, proposals, and solutions independently audiences, including technical and non-technical audiences (D4)
and/or collaboratively in response to set briefs and/or as self-initiated 5. produce work that is literate, numerate and coherent, deploying
activity (CM 4.4.1, 4.4.2) (C7) established techniques of analysis and enquiry (D5)
8. be entrepreneurial, imaginative and think creatively whilst still 6. identify, define and creatively solve problems, using appropriate
satisfying the needs of the project/client (CM 4.4.4) (C8) knowledge, tools and methods, often in complex and unpredictable
situations (D6)
7. demonstrate critical awareness and reflection through evaluating own
strengths and weaknesses, and adapting proposals and plans
accordingly (D7)
Please note, this specification provides a concise summary of the main features of the programme and
the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate
if he/she takes full advantage of the learning opportunities that are provided. More detailed information
on the learning outcomes, content and teaching, learning and assessment methods of each unit can be
found in the Course Handbook, Unit Descriptors and Project Briefs. The accuracy of the information
contained in this document is reviewed by the College and may be checked by the Quality Assurance
Agency for Higher Education.