PORTFOLIO

Wendy Miskin

Contact
Wendy Miskin
81 South 3818 West
Rexburg, ID 83440
208.356.4121
wtmiskin@hotmail.com

Table of Contents

Logos
Brochure
Montage
Web Page
Photodesign
Business Card
Letterhead
Flier
Event Ad

Logos
Description

Create three distinct logos for a company of our choice.

Date

October 31, 2015

Course/Instructor

Communications 130, Section 12

Emily Anne Kunz

Programs

Adobe Illustrator

Objectives

Create three completely different, original logos to fit a company or personal image that will appeal to the
audience.

Process

I used Illustrator to create three logos for a company named Prevail Coaching that does fitness coaching. My
first idea was to supersize the V in Prevail to look like the silhouette of a fit person-wide shoulders and narrow
waist. The second one was to create outline-like weights on a bar so it was almost secondary but helped tie in
the message. The third idea was the shape of a hand weight incorporated into the middle of the text. For the
first logo I changed the text size to create a larger V. On the second one I used a series of straight lines, both
vertical and horizontal, to create the look of a weight bar, and then applied a stroke effect that was rounded
on the end. The third shape I used the pen tool to trace around a photo of a hand weight, and then smoothed
the somewhat choppy lines with the Simplify command in Illustrator. I used Complementary, Monochrome,
and Triadic color schemes. After critique, I revised the second design for the finished product. I made the
word Prevail slightly bigger, brought both lines of text closer to the middle bar for better grouping, changed
the color scheme, and thickened the lines of the barbell. I used guides in Illustrator for alignment both
horizontally and vertically.

ail
Pre
Coaching
PREVAIL
Coaching

Coaching

Final Logo

Brochure
Description

Design a two-sided, folded brochure.

Date

December 5, 2015

Course/Instructor

Communications 130, Section 12

Emily Anne Kunz

Programs

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Objectives

Set up and align a two-sided, folded document using a new, original logo and at least four quality images.
Include at least 250 words of original body copy. Wrap text around an image and use paragraph styles.

Process

I used Adobe Illustrator to create a simple logo for a new business called Medic Forge. I chose a strong sans
serif font for the word Medic and a stencil style font for the word Forge. I then added a white cross-a medical
symbol-inside the D of Medic to add interest. I used Adobe InDesign to create a two-sided document and
added ruler lines to make the distinction between three flaps on the front. I chose a strong blue color because
blue is generally associated with emergency medicine, and two coordinating colors, orange and lime green,
to add contrast and pop. I selected photos from online sources and from my own collection from our local
fire department. I started with solid rectangles for the background, and then added triangles for contrast. I
chose white text so that it would be easy to read against the blue background. I found a collection of SVG
icons online that I used for the inside and back cover. After the first round of critiques, I resized some of
my images, added body copy, resized my logo and added more color to the front side. Using Photoshop, I
cropped out the background of one of my photos and then wrapped the surrounding text around it. After the
final critiques, I adjusted alignment and leading on my headings and text, adjusted sizing on my front cover
heading, and refined the cutout picture on the inside.

Montage
Description

Create an inspirational poster montage using images and type.

Date

October 24, 2015

Course/Instructor

Communications 130, Section 12

Emily Anne Kunz

Programs

Adobe Photoshop

Objectives

Create a spiritual poster montage with a strong focal point, unified layout with two or more images blended
together gradually using masks.

Process

I had a quote in mind regarding couples working together to ascend. My first idea was to have a
mountainscape of some kind with hands or a couple helping each other up as the second photo. I found my
background image and the photo of two clasped hands at FreeImages.com. During my search for photos
I was inspired to put a photo of the temple in this also, bringing the message really together, so that it
would show not only can we ascend, but where and how. I found a high resolution photo at LDS.org that
included two pops of color in red and orange that I felt fit in beautifully with the background. I used Adobe
Photoshop and started with the background, resizing to 150 ppi and made it 16 inches x 12 inches. I then
opened the other two photos and used the lasso tool with 50px feathering to crop out what I wanted and then
dragged those images to the background. I resized the new layers and added a layer mask to each. I used
the Brush tool with varying degrees of size, hardness, and opacity to blend the two top images together. I
added text for the quote and changed types and sizes for emphasis. After critiques I made adjustments for
alignment, sizing, and more blending.

Thee lift me and Ill lift thee,

and well ascend together
Quaker Proverb

Web Page
Description

A hand coded web page designed to show the logo design process of a custom logo.

Date

November 21, 2015

Course/Instructor

Communications 130, Section 12

Emily Anne Kunz

Programs

Text Wrangler, Adobe Photoshop

Objectives

Acquire a working knowledge of HTML and CSS to create a single web page with an original logo and
content describing the process.

Process

I used the HTML editor Text Wrangler to edit and refine the HTML and CSS for this page. I used a logo
that I created in a previous project for the image and followed that color scheme. In Photoshop, I opened
up the logo and used the eyedropper tool to discover the hex numbers for the orange and blue colors. I then
made changes to the CSS file for fonts and colors. After critique, I changed the alignment of my image,
increased padding around headings and the image, and changed the URL link text.

Photodesign
Description

Poster showing photography and Photoshop skills with intentional color scheme.

Date

October 17, 2015

Course/Instructor

Communications 130, Section 12

Emily Anne Kunz

Programs

Adobe Photoshop

Objectives

Choose a color scheme, take a photo to match those colors, then incorporate the colors into the layout.

Process

I chose my color scheme with an idea in mind to use my sons Captain America shield as a prop. While

shooting a couple of pictures our family dog ran into the shot and I was inspired to add him in as the subject,
rather than the shield as I originally intended. I had chosen the Tetradic color scheme first, but with him in
the picture it was a perfect mix for the red, blue, green, and orange scheme. I used a Canon Elph Powershot
340HS to take the picture and Photoshop for editing. I applied editing for levels, saturation, color balance,
and sharpen. I created an 8.511 layout and added my photo to that, resized, and started adding elements for
the design. I chose to repeat the star and stripes throughout the design. I wasnt sure what message I wanted
my piece to have-something patriotic, something generic, something superhero themed, and that showed in
my first draft piece. One of my critique partners, Alexandra, suggested I find a Captain America quote to pull
the message together. I did a Google search for quotes and when I saw this one I knew it was the right one.
Adding the stripes to the design piece seemed to pull it all together with the message I wanted. On a side
note, our dog (the one in the picture) is named Bucky after the character in the Captain America movies, so
the quote I chose was even more fitting than just for loyalty and companionship.

Blue
Green

Red

Orange

Im with you til the

end of the line
-Bucky Barnes

Pet Adoption
Call 208-111-2222

Business Card
Description

Matching business card and letterhead using a new custom logo.

Date

November 7, 2015

Course/Instructor

Communications 130, Section 12

Emily Anne Kunz

Programs

Adobe Illustrator and Adobe InDesign

Objectives

Use a new logo to design consistent layouts for a business card and letterhead.

Process

I used Adobe Illustrator to create a new logo to describe my web design business. I chose a strong sans serif
font for a W and then a script font for an M and intertwined the M around the W. I used the same sans serif
font for the words Web Designs. I saved a version of this logo and then placed it into Adobe InDesign to
create the letterhead and business card. A sample design I had seen on the internet earlier gave me the idea
to put a solid line across the top and bottom of the letterhead and I also added a dot into the solid line on the
top and bottom of the letterhead for contrast. I used that same element in the business card. After critiques I
made changes to the alignment and proximity of the contact information on both the letterhead and business
card, changed some of my font and font styles, thickened the letter M to make it more clear, and added a back
side to the business card.

Letterhead
Description

Matching business card and letterhead using a new custom logo.

Date

November 7, 2015

Course/Instructor

Communications 130, Section 12

Emily Anne Kunz

Programs

Adobe Illustrator and Adobe InDesign

Objectives

Use a new logo to design consistent layouts for a business card and letterhead.

Process

I used Adobe Illustrator to create a new logo to describe my web design business. I chose a strong sans serif
font for a W and then a script font for an M and intertwined the M around the W. I used the same sans serif
font for the words Web Designs. I saved a version of this logo and then placed it into Adobe InDesign to
create the letterhead and business card. A sample design I had seen on the internet earlier gave me the idea
to put a solid line across the top and bottom of the letterhead and I also added a dot into the solid line on the
top and bottom of the letterhead for contrast. I used that same element in the business card. After critiques I
made changes to the alignment and proximity of the contact information on both the letterhead and business
card, changed some of my font and font styles, thickened the letter M to make it more clear, and added a back
side to the business card.

Flier
Description

Graduate Leadership Conference flier printed in black and white.

Date

October 3, 2015

Course/Instructor

Communications 130, Section 12

Emily Anne Kunz

Programs

Adobe InDesign

Objectives

Create a news flier using InDesign with one image and one logo applying design principles and appropriate
typography.

Process

I first created 4 sketches to start the flow of ideas. I followed both the zig zag and clockwise flow for the 4
sketches. I picked my favorite sketch and recreated it in Adobe InDesign. I added a couple of other elements
not in my sketch and shaded text to emphasize the most important details. I was given the photo, logo, and
text copy for the flier. After two critique sessions I edited the copy and layout of elements to simplify the flow
and create a more whole document. I incorporated contrast in the black, white, and gray shades and used
black as the emphasis color. I believe this final poster follows the clockwise flow of information.

Graduate

LEADERSHIP
Conference

Do you want to have the competitive edge in business?

Come learn how at Vouant
Communications annual Graduate
Leadership Conference.
Vouant Communications is devoted to
helping tomorrows leaders gain
essential leadership skills in the
workplace. During this dynamic
three-day seminar, attendees will meet
with top executives of Vouant
Communications to discuss
breakthrough leadership techniques,
while cultivating attributes of
leadership that will market to any
employer.
Conference is available to graduating
university seniors. Space is limited.
There is no cost to attend but online
registration is required.

October 21-23
8 a.m. 5 p.m. Daily
Lincoln Convention Center
Register at www.vouantcomm.com/leaders

Event Ad
Description

A color ad for a fundraising event that was created using a scanned image and Microsoft Word.

Date

October 10, 2015

Course/Instructor

Communications 130, Section 12

Emily Anne Kunz

Programs

Microsoft Word and Adobe Acrobat Pro

Objectives

Create a full bleed design with a high quality scanned image with appropriate color scheme and typography.

Process

I scanned the image from a magazine, then opened it in Word to begin the design process. The photo that
I chose had a great visual focus towards the inside and down, and I felt like it needed to be a landscape
orientation rather than portrait. I chose the color red from the two lines on the firefighters helmet for the
right side and added contrasting text for the beneficiary of the event. I wanted the most important details to
be larger and less important details to get progressively smaller, so I kept that in mind when I added titles and
body copy. I used a Canon all in one printer/scanner/copier to do the scan, Microsoft Word for the design,
and Adobe Acrobat Pro to convert from PDF to JPEG.

Equipment Fundraiser
Held at: Anytown Fire Department
1 Fire Lane Road
10am 5pm

Raffle, Silent Auction, Chili Cookoff, Live Entertainment and more!

Tickets are $5/person or $25/family
Come support your community volunteer firefighters!

Proceeds Benefit:

Anytown Firefighters