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Name (s)
Course
Úe declare the following:
(1) That material contained in this business Plan is the end result of
our group and that due acknowledgement has been in the bibliography
and references to ALL sources are they printed, electronic or personal.
(2)The Úord count of this business plan is. 2504
(3)That unless this business plan has been confirmed as confidential, I
agree to an entire electronic copy or sections of the business Plan to
being placed on T material , if deemed appropriate, to allow future
students the opportunity to see examples of past business plants . I
understand that if displayed on T Material it would be made available
for no longer
Than five years and those students would be able to print off copies or
download. The authorship would remain anonymous.
(4) I agree that our business Plan can be judged by the management
team in order to a plagiarism detection, where it will be checked and
compared against work submitted from this
University or any other university or online business plan on web E.g.
Enterprenur.com.
In the event of the management team detecting high degree of
similarity between content within the service this will be reported back
to my lecturer, who may decide to undertake further investigation that
may ultimately lead to disciplinary actions, should instances of
plagiarism be detected.
NAME: SIGNATURE
M.Abbas _______________
Amjad Hussain _______________
Ghufran Ahmed _______________
Zaufishan Seher _______________
Saba Khalil _______________
Ibrar Ahmad _______________
M Ali _______________
Syeda Samar Kazmi _______________
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This plan is all about our business which we are going to start for the
requirement of our course subject ENTREPRENUERSHIP. This plan includes
all the activities which we will perform for conducting our business. the
products we are offering , how analyze the market, manufactured products,
analyze our business, location of our business, ways of advertisement,
expected income statement, breakeven analysis and all the activities of our
business.
First of all we would like to thank Almighty ALLAH for His blessings that He
bestowed upon us, for the strength that He gave us which allowed us to
attempt and complete such a project.
Úe would like to appreciate that time and devotion of our teacher .we would like to thank
him for imparting and sharing his knowledge with us. For his time that he spent delivering
Lectures as a result of which we were able to complete this project.
Úe would also like to thank our friends and family for their support and co-operation.
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1.1 Mission ---------------------------------------------------------- 7
1.2 Vision ------------------------------------------------------------- 7
1.3 Objective and goals-------------------------------------------- 7
1.4 Brief description ------------------------------------------------ 7
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Market size--------------------------------------------------------- 10
3.1 Market structure--------------------------------------------------- 10
3.2 10
Defining market---------------------------------------------------
3.3 11
3.4 Market trend-------------------------------------------------------
Market need-------------------------------------------------------- 11
3.5 11
3.6 Projecting market share---------------------------------------- 11
3.7 Target marketing-------------------------------------------------- 12
3.8 Positioning our business---------------------------------------- 12
3.9 Marketing mix------------------------------------------------------ 12
3.9.1 12
Pricing---------------------------------------------------------------
3.9.2 12
3.9.3 Discount prices----------------------------------------------------
13
3.9.4 Distribution---------------------------------------------------------
13
Promotion----------------------------------------------------------
13
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6.1 Production---------------------------------------------------------- 16
6.2 Location------------------------------------------------------------- 16
6.3 Cash conversion cycle------------------------------------------ 17
17
6.4 Overhead expenses---------------------------------------------
18
6.5 Organizational structure----------------------------------------
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Our goal is to introduce unique products that meet the customer¶s requirement
and expectation
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The project we are talking about is the requirement of our subject entrepreneurship with
the name of your choice garments.
Úe are providing different products in this .the uniqueness in these products is that,
university LOGOS will be printed on them .we are offering these products keeping in view
the buying power of our customers and will use pricing techniques in order to capture the
market share. These products are totally for the students and staff of the university .this
project is totally funded by our own resources.
4. Ball Pens
5. Ribbons
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M T. Shirts
M Trousers
M Key Chains
M Ball Pens
M Ribbons
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The main factor which will make our business successful is uniqueness in our
product which is University LOGOS on products. Our target market will be only students
and staff of the different universities. There is opportunity for these products in the market,
because there is no competitor present in Pindi, Islamabad for these types of products.
Úe can make our business successful by focusing quality of our product, design and
keeping in view the buying power of our customers.
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Inventory 20000
Stall 3000
Advertising 2000
Cash In Hand 6000
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Market strategy plays very important role for the business. A person who is starting the
business should be capable of getting market knowledge by a proper research in order to
make a right market strategy. He should have all the knowledge that how to target the
market and position in the market for his product. if the person who is going to start his
business will not be capable of all the qualities or has not any knowledge of market his
business will be failed.
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Market size also has very much importance for the growth of the business. As the market
size will be wider, the business will has more chances to grow, to earn profit or to make its
position in the market. But on the other hand there will be also threat of competitors
existing in the market.
Úhen we search in the market for opportunity of our products, we find it very interesting
that there is no considerable competitor for these type of products currently present in the
market, and market for these type of products are also very high.
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The second element in the market strategies is the structure of the business.
The structure of the business that we have selected for our business activity
is retailed outlet of our products like T shirts, trousers, key chains, ball pens,
ribbons. The products which we have selected for our business activity is
according to the needs and requirement of our customers.
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Our market is only will be the students of different universities .because we provide the
products only for the students and staff of the universities in first step we focus in our
universityµs
M Teachers
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M Students
M Admin staff
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Keeping in view and by having strong observation on the market, we have seen that
products following different styles are more successful than other. So, we have decided to
follow these trends as well. The uniqueness in our style is university LOGOS.
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As all of us are well aware that market needs are expanding day by day. Úe have come to
know this through our market research.
Úe search the market and come to know that most of the stalls in the university are of
food and drinks and of simple garments. But the students want something new. Then we
decided to enter in to the market with unique things. Úe gathered information and come to
know about after talking with some students that there is a need of some special items
with Logos printed on them.
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Market share of our product is much wider .in first step we will capture the market of our
own university and with the passage of time we will expand our business to different
universities of Rawalpindi Islamabad and after that we can expand it into different
universities of different cities.
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UR choice garment will target its market into three segments.
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*students are the main source of our sales. They will contribute approximately
80% of sales.
* 10% of our sales will be to teachers.
))* staff will also contribute in our sales approximately 10%.
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UR CHOICE GARMENTS will target each of the three groups separately. The students will
be targeted by offering T shirts, trousers, key chains, ribbons and ball pens. Úhile
teachers and staff will be offered key chains, ribbons and ball pens.
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As by our research we find that there is no competitor present in the market for these
types of products. So we can position our product successfully.
0 Our product has a unique feature of university LOGO printed on products.
0 It also fulfills the need of our customer because they want this type of product.
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Price plays an important role for the sale of products. Úhen setting a price a person
should be very careful .because the sale of products depends on the reasonability of its
price. so when setting the price business should keep in mind its target market and also
the buying power of targeted segment.
Úe will charge prices by keeping in view the buying power of the students. Úe will not
charge much price for our products.
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Úe provide a discount on package deals in order to attract the customers. In this way we
will increase our sale.
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For the distribution of our product we use our own outlets in the universities. Because the
direct sale is most effective channel of distribution.
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SÚOT stands for strength, weakness, opportunity and threats. In this way we
can know our strength, weakness, opportunities and threats present in the
market. By conducting a proper SÚOT analysis we can make strategies to
overcome the upcoming threats and competition in the market for the
business. It helps the business to grow for long period and to compete in the
market. Strength and weakness are internal factors while opportunities and
threats are external factors.
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In this area we will discuss opportunities and threats present in the market. It
deals with external environment of the company.
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Úhen we search in the university we find that students wants shirts and other
products with university logos printed on them, and there is no one who is
focusing on this opportunity. Úe also find that in market there is also no
competitor. So we decided to avail this opportunity.
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Design and development plan is a key determinant for the success of any
business. Technology is changing day by day so every business has to focus
on development of its product by introducing new styles and design with the
passage of time in order to compete in the market.
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Úe will focus on our products and bring uniqueness in its design and style
with passage of time. Úe will also focus on quality of our product in order to
attract our customers and to survive in the market for long run. . Our product
carries a charm and his demand in the young generation so our goal is to
attract as much customers as we can though offering the products that satisfy
their wants.
Úhen we review our products we see our products are such that can attract a
potential market. Our products fulfills all the requirements to attract a good
number of customers relatively lower in cost and having a very much need
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Management plan is the basic reason for the success of a certain business.
How much the management is efficient? And how efficiently and effectively
they perform all the tasks and operations of the business? It all matters a lot.
The management should be capable of performing all the tasks of accounts,
finance, sales and marketing. Management should be able to take right
decision at right time according to the goals and objectives of the
organization. This can only be done if there is a competent team and a cause
for the profit is hard working and devoted management and operating team. A
team work is required towards achieving the organizational goals and
objectives effectively and efficiently.
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Location also matters for the success of business. How easily customer can
access your outlet really matters. As our products are totally for the students,
teachers and staff off the university so we decided to present our stall inside
the university. So that every customer can approach us easily.
But in case if we do not get permission to present the stall in the university
then we will present it outside the university near the gate or in parking area.
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Advertising 2000
Miscellaneous 1000
Stock 20000
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PROJECT
MANAGER
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(
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C.M 20000
(!
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= 11000÷100
=110 Units
=20000 ÷200
=100
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*
=9000÷30000
=30%
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($ *
= N.I÷ T.A
=9000÷20000
=34%
Balance Sheet
UR CHOICE GARMENTS
&
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Current Assets
cash 6000
inventory 20000
Long-term Liabilities
Fixed Assets
nil
stall 3000
Owner Equity
capital 29000
*
REFERENCES:
www.google.com
www.yahho.com