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EXECUTIVE SUMMARY

A customer is the most important person in this premise. A customer is not dependent on us..we
are dependent on him. A customer is not an interruption of our work…he is the purpose of it. We
are not doing him a favor by serving him. He is doing us a favor by giving us a the opportunity to
do so

It was an opportunity to learn the practical aspects of companies. on A STUDY ON


“CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO HUBLI-
DHARWAD” which topic is concerned to company requirement. BIGBAZAAR is market
leader in retail segment. And to maintain this relation they need strong relation with their
customers. This leads to achieve the company vision.

The target was the people who are the customers of Big Bazaar, with a sample size of
100respondents. The tables and charts were used to translate responses into meaningful
information to get the most out of the collection data. Based on those the inferences have been
drawn with peer supportive data.Most of the people choose modern retail outlet because they can
purchase all the necessities needed for life under one roof. The customers are shifting from one
retail outlet to other because of difference in offers given by retail outlets. We have to maintain
good relation in profitable manner.

Primary objectives
“Customer relationship management with reference to Hubli-Dharwad”

Secondary objectives

 To understand customer needs better

 To maintain long term customer relationships

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Research methodology
Primary data : Information will be gathered through questionnaires and discussion with the
customers who has visited to BIGBAZAAR.

Secondary data: Secondary data will be collected from the various books and
www.bigbazaar.com, books and journals.

Sampling Plan : In the present research study, 100 samples will be taken for the study of the
customer relation with BIGBAZAAR.

Sampling Design

Population - All the people who will visit to our BIGBAZAAR.

Time - 1pm to 6pm .

Sampling Frame - Hubli Dharwad people

Instrument of data collection. - Questionnaire.

Sample Size - 100 customers

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INTRODUCTION

THE GLOBAL RETAIL INDUSTRY: AN OVERVIEW

Retail has played a major role world over in increasing productivity across a wide range
of consumer goods and services .The impact can be best seen in countries like U.S.A., Mexico,
Thailand and more recently China. Economies of countries like Singapore, Malaysia, Hong
Kong, Sri Lanka and Dubai are also heavily assisted by the retail sector. Retail are the second-
largest industry in the United States both in number of establishments and number of employees.
It is also one of the largest worlds wide. The retail employs more than 22 million Americans and
generates more than $3 trillion in retail annually. Retailing is a U.S. $7 trillion sector. Wal-Mart
is the world’s largest retailer. Already the world’s largest employer with 1million associates,
Wal-Mart displaced oil giant Exxon Mobil as the worlds company when it posted $219 billion in
sales for fiscal 2001. Wal-Mart has become most successful retail brand in the world due its
ability to leverage size, market clout, efficiency to create market dominance. Wal-Mart heads
Fortune magazine list of companies in the world. Forbes Annual List of Billionaires has the
largest number from the retail business.

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The global retail industry has traveled a long way from a small beginning to an industry
where the world wide retail sales alone are valued at $7 trillion . The top 200 retailers alone
account for 30% of worldwide demand. Retail sales being generally driven by people’s ability
(disposable income) and willingness (consumer confidence) to buy, compliments the fact that the
money spent on household consumption worldwide increased 68% between 1980 and 2003. The
leader has in-disputably been the USA where some two-thirds or $6.6 trillions out of the $10
trillions American economy is consumer spending. About 40% of that ($3 trillions) is spending
on discretionary products and services. Retail turnover in the EU is approximately Euros 2000
billion and the sector average growth looks to be following an upward pattern. The Asian
economies (excluding Japan) are expected to grow at 6% consistently till 2005-06. Global
perception about India, about its economic might and potential in terms of market size, has
drastically changed over the last few years.

Rank Retailer Home Country

1 Wal-Mart Stores, U.S.A.

2 Carrefour Group France

3 The Kroger Co. U.S.A.

4 The Home Depot, U.S.A.

5 Metro Germany

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THE INDIAN RETAIL INDUSTRY: AN OVERVIEW

The first decade of modern retail in India has been characterized by a shift from
traditional kirana shops to new formats including department stores, specialty stores
hypermarkets, and supermarkets and across a range of categories. Modern retail formats have
mushroomed in metros and mini-metros. In the last few years, modern retail has also established
its presence in the small cities, exposing residents to shopping options like never before.

Retail is India’s largest industry accounting for over 10 per cent of the country’s GDP
and eight per cent of the employment. The industry in India has emerged as one of the most
dynamic and fast placed ones with several players entering the market. The Indian retail market
is expected to grow from US$ 300+ billion to US$ 400+ billion at the rate of approximately 7-
8% per year by 2010. Driven by changing lifestyle’s, strong income growth, western influence
and favorable change in demographic patterns, Indian retail is expanding at a rapid pace.

Retail market essentially comprises:

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 Shopping centers: there is an increase in the number of shopping centers in both tier-I and
tier-II cities. India can expect to have 600 new shopping malls by 2010.
 Food retail
 Kid’s retail
 Electronics goods market.
Retailing is a distinct, diverse and dynamic sector .It is an activity of enormous economic
significance to most developed nations. It generates revenue and wealth for nation, encourages
investments and brings technological advancements. Stated that” it brings employment and
creates wealth of the economy”. “It is a vibrant part of our changing society and a major source
of employment” Retailing performs activities at larger level so it requires massive manpower to
handle and manage it’s operations. Retailing also helps society in general by providing goods
and services in reasonable price and increasing their standards of living. “Retailing activity can
be viewed as a significant contributor to the economy in general”. Retailing is the set of activities
that markets products or services to final consumers for their own personal or household use. It
does this by organizing their availability on a relatively large scale and supplying them to
consumers on a relatively small scale.” Retailing makes products and services available in large
quantities. Retailers produce or order the products/services in bulk so they can take advantage of
economy of scale and thus they can formulate competitive pricing strategies. Products and
services are generally sold through the store or on the internet.

Some of these stores are branded stores(exclusive showrooms either owned or franchised
out by a manufacturer) , specialty stores(greater choice to consumer, comparison between brands
is possible) , department stores/supermarkets (one stop shop catering to varied consumer needs) ,
hyper-mart (low prices , vast choice available including services such as cafeterias.) , shopping
malls (variety of shops available to each other ).

RETAIL REVOLUTION IN INDIA: AN OVERVIEW

Retail in India is on a cusp of transformation. Organized retailing as a professional


service-oriented set-up, is a recent phenomenon in India but is growing at a tremendous pace

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with a potential of creating over 2 million new (direct) jobs within the next six years, assuming
an 8 to 10 per cent share of organized retailing in the total retail business. The fast changing
retail environment demands that professionals learn new skills, improve their efficiency, learn to
compete and think out of the box. As retailers work directly with customers and there is need for
good managerial talent to interpret and satisfy the needs and desires of customers. All this
requires an education that is intensive, comprehensive and closely linked to the retail business
world. The need is to have a program which has all the inherent features of a business
management program and includes experiential learning throughout the program. India's
imminent urbanization process has implications for demand for housing, urban infrastructure,
location of retail, and demand for consumer durables.

The on-stream infrastructure development will drive growth in the transportation sector,
spur demand for vehicles, increase real estate values along the “Golden Quadrilateral” corridor,
and potentially boost construction of suburban homes as people escape congested cities. Plus, it
will open up thousands of villages en route to a global audience and effectively integrate them
with the growing Indian economy.

• Growth of the Retail market, to a great extent, is the dependent on the size of the
country's consuming class and the rate of growth of GDP, especially disposable incomes.

• India is the world's second most populous country and its GDP growth is likely to
surpass that of China by 2015.

• It is estimated that India's GDP will surpass that of the US before 2050, to make it the
world's second largest economy. Reflecting on the robust growth in India's GDP, consumer
expenditure (in current prices) grew at a relatively high pace of nearly 10 percent per annum
over the past two years.

• India's advantage lies in the fact that it has the largest young population in the world –
over 890 million Indians are below 45 years of age. The median age for India is 25 years as
compared to 28 years for Brazil, 33 years for China and 38 years for Russia. There are more
English speaking people in India than on the European continent.

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• The retailing industry in India, estimated at USD 270 Billion in 2006, is expected to
double to USD 440 Billion by 2010. Of the total retail market, food and grocery retail is by
far the single largest block estimated to be worth a whopping Rs.642, 200crore, but more
than 99 percent of this market is dominated by the neighborhood mom & pop stores.

• Clothing, textiles and fashion accessories constitute the second largest block.

• In terms of formats, the energy in terms of new investments is expected to be driven


towards the supermarkets and hypermarket segments.

NEW PLAYERS

Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla Group – have shown interest
towards developing these two formats, along with wholesale, cash & carry outlets, while India's
largest retailer – Retail India Ltd. – has a continuous store rollout schedule for its Big Bazaar
hypermarkets and Food Bazaar supermarkets.

HISTORY OF RETAILING

• Supermarkets – established in US during 1930s.


• 1940s & 50s – major food marketing channel.
• 1950s – Spread through Europe.
• 1960s – appeared in Middle East, Asia & Latin America

The Era of rural retail industry could be categorized into two formats: weekly markets and
village fairs. Primarily weekly formats catered to the daily necessities of villagers. Village fairs
were larger in size with a wide variety of goods sold from food, clothing, cosmetics and small

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consumer durables. The traditional era saw the emergence of the neighborhood Kirana store to
cater to convenience of the Indian consumers. The era of government support saw indigenous
franchise model of store chains run by Khadi & Village Industries Commission. The KVIC has a
countrywide chain of 7000 plus stores in India. This period also witnessed the emergence of
shopping centers with car parking facility. The Modern era has a host of small and large formats
with exclusive outlets showcasing a complete range of products. The department stores and
shopping malls targeting to provide a complete destination experience for all segments of the
society. The hyper and super markets are consistently trying to provide the customer with the 3
Vs. (Value,Variety,Volume) Over the last three years, this sector has witnessed an exorbitant
growth due to the establishment of numerous international quality formats to suit the Indian
purchase behavior, the improvement in retail processes, the development of retail specific
properties and the emergence of both, domestic and international organizations.

CLASSIFICATION OF RETAIL INDUSTRY

Hypermarkets: They are typically large, starting from 40,000sq. ft plus are usually located
outside the city limits. This format comprises of a multiple division layout, and usually has an
industrial- look interior. Hypermarkets generally provide daily necessities and grocery like items.
Pricing is competitive and they also offer volume discounts.

Super Markets: Large self-service outlets, catering to varied shopper needs is termed as Super
markets. These are located in or near residential high streets. These stores today contribute to
30% of all food & grocery organized retail sales. Super Markets can further be classified in to
mini supermarkets typically 1,000 sq ft to 2,000 sq ft and large supermarkets ranging from a size
of 3,500 sq ft to 5,000 sq ft. having a strong focus on food & grocery and personal sales.

Discount Stores: As the name suggests, discount stores or factory outlets, offer discounts on the
MRP through selling in bulk reaching economies of scale or excess stock left over at the season.

Convenience Stores: These are relatively small stores 400-2,000 sq. feet located near residential
areas. They stock a limited range of high-turnover convenience products and are usually open for

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extended periods during the day, seven days a week. Prices are slightly due to the convenience
premium.

Departmental Store: Large stores ranging from 20000-50000 sq. ft, catering to a variety of
consumer needs. Further classified into localized departments such as clothing, toys, home,
groceries, etc.

Exclusive Store: Ranging from a size of 500 sq ft to 5,000 sq ft. & above, this format is owned/
managed by the Company or through its franchise. These can offer single brand as well as
multiple bands. .

Specialty Store: These formats focus on a specific product category, Medium sized layout in
strategic location. Specialty stores provide a large variety base for the consumers to choose from.

BENEFITS OF IN RETAIL SECTOR

 Higher competition would lead to higher quality in products and services.

 Better lifestyle as better products would be introduced.

 Exports would increase due to greater sourcing of major players.

 Investment in whole supply chain would increase.

 Technology would be upgraded in terms of logistics, production, and distribution

channels.

 The markets of the sector would flourish and develop.

 Employment would increase and skills & manpower will develop.

A strong retailing sector would promote tourism.

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 Economies of scale would help lower consumer prices and increase the purchasing

power of the consumer.

 In the long term it will be beneficial in the up-gradation of agriculture and small

scale & medium scale industries.

SOME OF THE PLAYERS PRESENT IN THE INDUSTRY

Archies, Bata India Ltd, Big Bazaar, Crossword, Ebony Retail Holdings Ltd., Fabmall, Food
Bazaar, Globus Stores Pvt. Ltd., Health and Glow, Liberty Shoes Ltd., MTR Foods Ltd., Music
World Entertainment Ltd., Pantaloon Retail India Ltd., Shoppers Stop, Style SPA Furniture Ltd,
Subhiksha, Titan Industries, Lifestyle, etc.

PLANS OF KEY PLAYERS IN INDIA

• Pantaloon Retail: Expansion into all possible formats of retail across categories and
segments. Approximately 30 million sq.ft by FY10 Turnover expected to touch Rs.30,000
crore ($6.67 billion) by FY10-11.

• Reliance Retail: About Rs.30, 000 crore ($6.67 billion) investment to set up multiple
retail formats with expected sales of Rs.90, 000 crore ($20 billion)-plus by 2009-10.

• RPG: Planning IPO, 450-plus MusicWorld stores and 50-plus Spencer's Hypers
covering 4 million sq.ft area by 2010.

• Lifestyle: Rs.450 crore ($90 million) investment in next five years to expand on Max
Hypermarkets and value retail stores, Home and Lifestyle Centres.

• K Raheja Corp.: Operates Shoppers' Stop, Crossword, Inorbit Mall, Home Stop and
Hypercity. To open 55 hypermarkets across India by 2015.

• Subhiksha: 750 stores and Rs.650 crore ($145 million)-plus estimated sales by March
2007.

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• Piramyd Retail: 1.75 million sq.ft of retail space and 150 stores in next five years.

• Trinethra: Recently acquired by the AV Birla Group, Trinethra (with two formats –
Trinethra and Fabmall) plans 220 stores with a projected turnover of over Rs.300 crore
($667 million) this fiscal.

• Vishal Group: Plans include an IPO and investment close to Rs.1,250 crore ($278
million) by 2010, targetting 220 outlets, taking its cumulative retail space to five million
sq.ft and sales turnover to Rs.5,000 crore ($1 billion).

• Bharti Retail: With back-end tie- up with Wal-Mart, Bharti is pumping in Rs.31,500
crore (US$ 7 billion) in creating a nationwide retail network, including 100 hypermalls and
several hundred small supermarket

FUTURE GROUP

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Pantaloon Retail is the flagship enterprise of the Future Group, which is
positioned to cater to the entire Indian consumption space. The Future Group operates through
six verticals: Future Retail (encompassing all retail businesses), Future Capital (financial
products and services), Future Brands (management of all brands owned or managed by group
companies), Future Space (management of retail real estate), Future Logistics (management of
supply chain and distribution) and Future Media (development and management of retail
media).

Future Capital Holdings, the group's financial arm, focuses on asset management and
consumer finance. It manages two real estate investment funds (Horizon and Kshitij) and
consumer-related private equity fund, In division. It also plans to get into insurance, consumer
credit and other consumer-related financial products and services in the near future.

PANTALOON

Pantaloon is not just an organization – it is an institution, a center of learning &


development. They believe that knowledge is the only weapon at our disposal and our quest for
it is focused, systematic and unwavering. At Pantaloon, they take pride in challenging
conventions and thinking out of the box, in traveling on the road less traveled. Our corporate
doctrine ‘Rewrite Rules, Retain Values’ is derived from this spirit. Over the years, the company
has accelerated growth through its ability to lead change. A number of its pioneering concepts
have now emerged as industry standards. For instance, the company integrated backwards into
garment manufacturing even as it expanded its retail presence at the front end, well before any
other Indian retail company attempted this. It was the first to introduce the concept of the retail
departmental store for the entire family through Pantaloons in 1987.

The company was the first to launch a hypermarket in India with Big Bazaar, a large
discount store that it commissioned in Kolkata in October 2001. And the company introduced

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the country to the Food Bazaar, a unique 'bazaar' within a hypermarket, which was launched in
July 2002 in Mumbai. Embracing our leadership value, the company launched all in July 2005 in
Mumbai, making us the first retailer in India to open a fashion store for plus size men and
women. Today they are the fastest growing retail company in India. The number of stores is
going to increase many folds year on year along with the new formats coming up. The way they
work is distinctly "Pantaloon". Their courage to dream and to turn dreams into reality that
change people’s lives, is their biggest advantage. Pantaloon is an invitation to join a place where
there are no boundaries to what you can achieve. It means never having to stop asking questions;
it means never having to stop raising the bar. It is an opportunity to take risks, and it is this
passion that makes their dreams a reality. Pantaloon Retail (India) Limited, is India's leading
retail company with presence across multiple lines of businesses. The company owns and
manages multiple retail formats that cater to a wide cross-section of the Indian society and is
able to capture almost the entire consumption basket of the Indian consumer. Headquartered in
Mumbai (Bombay), the company operates through 7 million square feet of retail space, has over
1000 stores across 50 cities in India and employs over 25,000 people. Pantaloon Retail forayed
into modern retail in 1987 with the launching of fashion retail chain, Pantaloons in Kolkata. In
2001, it launched Big Bazaar, a hypermarket chain that combines the look and feel of Indian
bazaars, with aspects of modern retail, like choice, convenience and hygiene. This was followed
by Food Bazaar,S food and grocery chain and launch Central, a first of its kind seamless mall
located in the heart of major Indian cities. Some of it's other formats include, Collection i (home
improvement products), E-Zone (consumer electronics), Depot (books, music, gifts and
stationary), all (fashion apparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky
(fashion accessories). It has recently launched its e-tailing venture, www.futurebazaar.com.The
group's subsidiary companies include, Home Solutions Retail India Ltd, Pantaloon Industries
Ltd, Galaxy Entertainment and Indus League Clothing. The group also has joint venture
companies with a number of partners including French retailer Etam group, Lee Cooper,
Manipal Healthcare, Talwalkar's, Gini & Jony and Liberty Shoes.

HISTORY OF COMPANY

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 Mr. Kishore Biyani the Chief Executing Officer and Managing Director of Future Group
started the biggest discount store called Big Bazaar. He got this idea from Saravana stores of
Chennai. He launched 3 Big Bazaar’s in 22 days.
 In 1987 Manz wear Pvt was incorporated. Then the company’s name was changed to
Pantaloon Fashion and subsequently to Pantaloon Retail.
 He opened his first franchise store in Goa in the year 1991.
 He then opened Pantaloon Shoppe’s in Cochin, Colabo, Mumbai and Ahmedabad.
Pantaloon was a one Shoppe destination for all apparel products. By the end of the year 1991
there were 22 of them across the country.
 By early 2000 the work of Big Bazaar the biggest discount store had started.
 The first Big Bazaar ‘Is se sasta aur acha kahi nahin’ – India’s hypermarket chain came
up in Kolkatta in the year 2001.
 In the year 2002 Food Bazaar the supermarket chain was launched at various places

COMPANY TIMELINES

Major Milestones

1987 Company incorporated as Mnz Wear Private Limited. Launch of Pantaloons trouser,
India’s first formal trouser brand.

1991 Launch of BARE, the Indian jeans brand.

1992 Initial public offer (IPO) was made in the month of May.

1994 The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across the
nation. The company starts the distribution of branded garments through multi-brand retail
outlets across the nation.

1995 John Miller – Formal shirt brand launched.

1997 Pantaloons – India’s family store launched in Kolkata.

2001 Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket chain launched.

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2002 Food Bazaar, the supermarket chain is launched.

2004 Central – ‘Shop, Eat, Celebrate In The Heart Of Our City’ - India’s first seamless mall is
launched in Bangalore.

2005 Fashion Station - the popular fashion chain is launched ALL – ‘a little larger’ - exclusive
stores for plus-size individuals is launched

2006 Future Capital Holdings, the company’s financial arm launches real estate funds Kshitij and
Horizon and private equity fund Indivision. Plans forays into insurance and consumer credit.
Multiple retail formats including Collection i, Furniture Bazaar, Shoe Factory, EZone, Depot and
futurebazaar.com are launched across the nation

BUSINESS DESCRIPTION

Pantaloon Retail (India) Ltd. The Company's principal activity is to operate retails chain
stores in names of Big Bazaar, Food Bazaar, Central and Pantaloons. The Big Bazaar is the
discount store, which offers a wide range of products under one roof. The products include
apparels, General Merchandise non-apparels such as utensils, sports goods and footwear. The
Company also has its presence into gold retailing by launching Gold Bazaar. The Company's
Food Bazaar provides a range of food and grocery products ranging from fresh fruits and
vegetables, staples, FMCG products and ready-to-cook products. The Central offers a chain of
stores including books and music stores, global brands in fashion, sports and lifestyle
accessories, grocery store and restaurants. The Pantaloon retail stores focus largely apparels and
accessories.

GROUP VISION

“Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer
in the most profitable manner”.

GROUP MISSION

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• We share the vision and belief that our customers and stakeholders shall be served only
by creating and executing future scenarios in the consumption space leading to economic
development.
• We will be the trendsetters in evolving delivery formats, creating retail reality, making
consumption affordable for all customer segments – for classes and for masses.
• We shall infuse Indian brands with confidence and renewed ambition.
• We shall be efficient, cost- conscious and committed to quality in whatever we do.
• We shall ensure that our positive attitude, sincerity, humility and united determination
shall be the driving force to make us successful.

CORE VALUES

• Indian ness: confidence in ourselves.

• Leadership: to be a leader, both in thought and business.

• Respect & Humility: to respect every individual and be humble in our conduct.

• Introspection: leading to purposeful thinking.

• Openness: to be open and receptive to new ideas, knowledge and information.

• Valuing and Nurturing Relationships: to build long term relationships.

• Simplicity & Positively: Simplicity and positively in our thought, business and action.

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BIG BAZAAR

“Isse sasta aur accha kahin nahi”

Big Bazaar is a chain of department stores in India, currently with 92 stores. It is owned
by the Pantaloon Retail India Ltd, Future Group.The idea was pioneered by entrepreneur Kishore
Biyani, the CEO of Future Group. Currently Big Bazaar stores are located only in India. It is the
biggest and the fastest growing chain of department store and aims to have 150 by June 2009,
and 350 stores by the end of year 2010.

Shop till you drop! Big Bazaar has democratized shopping in India and is so much more
than a hypermarket. Here, you will find over 170,000 products under one roof that cater to every
need of a family, making Big Bazaar India’s favorite shopping destination.At Big Bazaar, you
will get the best products at the best prices -- this is our guarantee. From apparel to general
merchandise like plastics, home furnishings, utensils, crockery, cutlery, sports goods, car
accessories, books and music, computer accessories and many, many more. Big Bazaar is the
destination where you get products available at prices lower than the MRP, setting a new level of
standard in price, convenience and quality. If you are a fashion conscious buyer who wants great
clothes at great prices, Big Bazaar is the place to be. Leveraging on the company’s inherent
strength of fashion, Big Bazaar has created a strong value-for-money proposition for its
customers. This highlights the uniqueness of Big Bazaar as compared to traditional
hypermarkets, which principally revolve around food, groceries and general merchandise.
Boasting of an impressive array of private labels, Big Bazaar is continually striving to provide
customers with a ‘complete’ look. So be it men’s wear, women’s wear, kids wear, sportswear or
party wear, Big Bazaar fashions has it all.Big Bazaar has clearly emerged as the favorite
shopping destination for millions of its consumers, across the country, it’s success is a true
testament to the emotional bonding it has established with the Indian consumer, on account of its
value offerings, aspirational appeal and service levels.. An interesting development has been the
increase in the categories and micro merchandising at Big Bazaar. New categories like consumer
electronics, furniture, communication, food and beverage, pharmacies, beauty retail, salons,

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books, stationery and music are being added and Big Bazaar is getting bigger in space. A Big
Bazaar store measuring more than 150,000 square feet opened in Bangalore in October 2006.

BIG BAZAAR FASHION-PRIVATE LABEL BRANDS

Big Bazaar has gradually introduced private labels in fashion over the last few years.
Every year, new private labels are introduced to increase their share over other brands.

Some of the private labels launched include:

Ctee

A brand of T-shirts with smart lines and remarks, it is targetted at the young and young-at-heart.
It comes in 3 lines-pink for women; green for pre-teens and blue for men.

Knighthood

It is the men’s formalwear brand with a wide range that includes formal shirts, trousers, suits,
blazers and basic men’s accessories like ties and handkerchiefs.

DJ&C

India`s cool answer to international labels is positioned for the 20-35 year age group. It targets
both men and ladies and the range includes designer denims, casuals, street-wear and campus-
wear.

DJ&C Sports

This is a unisex sportswear range for the age group of 20-40 years.

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Shatranj

The men’s ethnic wear range consists of kurtas, kurta pyjama sets and heavy sherwani sets.

Shyla

True to its tagline `what women want’, Shyla offers a complete range of formal/semi-casual line
of ladies tops, trousers, skirts, etc.

Srishti

The complete ethnic wear range offering a range of traditional designs for ladies, encompasses
both salwar kameez sets and mix-n-match/fusion wear.

Pink n Blue

The kids’ brand range created to celebrate the spirit of childhood, has the blue range for boys and
pink for girls. There is an infant line available as well. Pink n Blue covers the entire apparel
needs of kids right across t-shirts, shirts, jeans, trousers, shorts, dresses and ethnic-
wear/occasion-wear.

AFFILIATED COMPANIES

Home Solutions Retail (India) Limited

Home Solutions Retail (India) Limited (HSRIL) offers complete retailing solutions for all
products and services related to home building and home improvement. The key product
categories are Consumer Durable & Electronics (CDE), Furniture, Home furnishing & decor,
Home improvement and Home services. HSRIL operates retail format Collection-i, Furniture
Bazaar, Electronics Bazaar, Home Town and e-zone.

Future Brands Limited

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Future Brands Limited (FBL) has been incorporated on November, 2006 and is involved in the
business of creating, developing, managing, acquiring and dealing in consumer-related brands
and IPRs (Intellectual Property Rights).

Future Media (India) Limited

Future Media (India) Limited (FMIL) was incorporated as the Group’s media venture, aimed at
creation of media properties in the ambience of consumption and thus offers active engagement
to brands and consumers. FMIL offers relevant engagement through its media properties like
Visual Spaces, Print, Radio, Television and Activation.

Future Logistic Solutions Limited

Future Logistic Solutions Limited (FLSL) has been incorporated as a separate entity and is
involved in the business of providing logistics, transportation and warehousing services for all
group companies and third-parties.

Convergem Communication (India) Limited

Convergem Communication (India) Limited (CCIL) (formerly known as Convergem Retail


(India) Limited) was incorporated to set up a chain of retail outlets for dealing in areas of
communication, data & voice storage and other related products. The company operates m
Bazaar, m Port and GenM, among other retail formats.

Pantaloon Food Product (India) Limited

Pantaloon Food Product (India) Limited (PFPIL) was incorporated with the object of sourcing
and backward integration of food business of the Company. PFPIL has sourcing and distribution
bases at all key cities across the country.

Future Knowledge Services Limited

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Future Knowledge Services Limited (FKSL) was incorporated on January, 2007 and is engaged
in the business of business process outsourcing and knowledge process outsourcing.

Future Capital Holdings Limited

Future Capital Holdings Limited (FCH) was formed to manage the financial services business
of Pantaloon Retail (India) Limited and other group entities. FCH is one of the fastest growing
financial services company in India, with presence in Asset Advisory, Retail Financial Services
and Proprietary Research. The company operates a consumer finance retail format, Future
Money and manages assets worth over US$ 1 Billion through Indivision, Kshitij, Horizon and
Future Hospitality Funds. FCH subsidiary companies include Kshitij Investment Advisory
Company Ltd., Ambit Investment Advisory Company Ltd., and Indivision Investment Advisors
Ltd.

Future Generali India Insurance Company Limited

Future Generali India Insurance Company Limited (FGIICL) was incorporated on October 30,
2006 to undertake and carry on the business of general insurance. The approval for carrying on
General Insurance Business has been received from the Insurance Regulatory and Development
Authority of India (IRDA) on September 4, 2007.

Future Generali India Life Insurance Company Limited

Future Generali India Life Insurance Company Limited (FGILICL) was incorporated on
October 30, 2006 to establish and conduct the business of life insurance in India, which
comprises of whole life insurance, endowment insurance, double benefit and multiple benefits
insurance etc. The approval for carrying on Life Insurance Business has been received from the
IRDA in September, 2007.

Futurebazaar India Limited

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Futurebazaar India Limited (FBIL) is set up as the e-Retailing arm of the Future Group for
providing on-line shopping experience. Futurebazaar.com was launched on January 2, 2007, and
has emerged as one of the most popular online shopping portals in India. It was awarded with
the “Best Indian Website” award, in the shopping category, by the PC World Indian Website
Awards.

Weavette Texstyles Limited

Weavette Texstyles Limited was incorporated on December 8, 1994 and is involved in the
business of designing, manufacturing, buying and selling, importing, exporting, spinning etc of
various types of textile fabrics.

Staples Future Office Products Private Limited

Staples Future Office Products Private Limited (SFOPPL) was incorporated on January, 2007
and is involved in the business of dealing in all kinds of office supplies, office equipments and
products. SFOPPL is a joint venture between the Company and Staples Asia Investment Limited
(a subsidiary of Staples Inc USA). The company’s first retail outlet opened in Bangalore in
December, 2007.

Alpha Future Airport Retail Private Limited

Alpha Future Airport Retail Private Limited (AFARPL) was incorporated on November 17,
2006 and is involved in the business of retailing of all consumable products, foods and
beverages at airport terminals world-wide. AFARPL is a 50:50 joint venture company between
Alpha Airport Retail Holdings Private Limited and the Company.

Pan India Food Solutions Private Limited

Pan India Food Solutions Private Limited (PIFSPL) was incorporated on May 1, 2006 and is
involved in the business of restaurants and Food Courts. PIFSPL is a 50:50 joint venture
between the Company and Blue Foods Private Limited. The company operates popular

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restaurants and food courts Cream Centre, Bombay Blues, Copper Chimney, Spaghetti Kitchen,
Noodle Bar, Gelato and The Spoon.

Talwalkars Pantaloon Fitness Private Limited

Talwalkars Pantaloon Fitness Private Limited (TPFPL) was incorporated on December 19, 2006
and is involved in the business of setting up gymnasiums and dealing in fitness equipments and
other health products. TPFPL is a 50:50 joint venture between the Company and Talwalkars
Better Value Fitness Private Limited. The company opened its first gym at Orchid City Centre
Mall in Mumbai.

Joint Venture with Axiom Telecom LLC, UAE

The Company has entered into a 50:50 joint venture with Axiom Telecom LLC, UAE on July
20, 2007 to do sourcing and wholesale distribution of mobile handsets, accessories and setting
up service centres and authorized after sales service centres for mobile handsets in India.

Home Solutions Retail (India) Limited

Home Solutions Retail (India) Limited (HSRIL) offers complete retailing solutions for all
products and services related to home building and home improvement. The key product
categories are Consumer Durable & Electronics (CDE), Furniture, Home furnishing & decor,
Home improvement and Home services. HSRIL operates retail format Collection-i, Furniture
Bazaar, Electronics Bazaar, Home Town and e-zone.

Future Brands Limited

Future Brands Limited (FBL) has been incorporated on November, 2006 and is involved in the
business of creating, developing, managing, acquiring and dealing in consumer-related brands
and IPRs (Intellectual Property Rights).

Future Media (India) Limited

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Future Media (India) Limited (FMIL) was incorporated as the Group’s media venture, aimed at
creation of media properties in the ambience of consumption and thus offers active engagement
to brands and consumers. FMIL offers relevant engagement through its media properties like
Visual Spaces, Print, Radio, Television and Activation.

Future Logistic Solutions Limited

Future Logistic Solutions Limited (FLSL) has been incorporated as a separate entity and is
involved in the business of providing logistics, transportation and warehousing services for all
group companies and third-parties.

Convergem Communication (India) Limited

Convergem Communication (India) Limited (CCIL) (formerly known as Convergem Retail


(India) Limited) was incorporated to set up a chain of retail outlets for dealing in areas of
communication, data & voice storage and other related products. The company operates m
Bazaar, m Port and GenM, among other retail formats.

Pantaloon Food Product (India) Limited

Pantaloon Food Product (India) Limited (PFPIL) was incorporated with the object of sourcing
and backward integration of food business of the Company. PFPIL has sourcing and distribution
bases at all key cities across the country.

Future Knowledge Services Limited

Future Knowledge Services Limited (FKSL) was incorporated on January, 2007 and is engaged
in the business of business process outsourcing and knowledge process outsourcing.

Future Capital Holdings Limited

Future Capital Holdings Limited (FCH) was formed to manage the financial services business
of Pantaloon Retail (India) Limited and other group entities. FCH is one of the fastest growing

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financial services company in India, with presence in Asset Advisory, Retail Financial Services
and Proprietary Research. The company operates a consumer finance retail format, Future
Money and manages assets worth over US$ 1 Billion through Indivision, Kshitij, Horizon and
Future Hospitality Funds. FCH subsidiary companies include Kshitij Investment Advisory
Company Ltd., Ambit Investment Advisory Company Ltd., and Indivision Investment Advisors
Ltd.

Future Generali India Insurance Company Limited

Future Generali India Insurance Company Limited (FGIICL) was incorporated on October 30,
2006 to undertake and carry on the business of general insurance. The approval for carrying on
General Insurance Business has been received from the Insurance Regulatory and Development
Authority of India (IRDA) on September 4, 2007.

Future Generali India Life Insurance Company Limited

Future Generali India Life Insurance Company Limited (FGILICL) was incorporated on
October 30, 2006 to establish and conduct the business of life insurance in India, which
comprises of whole life insurance, endowment insurance, double benefit and multiple benefits
insurance etc. The approval for carrying on Life Insurance Business has been received from the
IRDA in September, 2007.

Futurebazaar India Limited

Futurebazaar India Limited (FBIL) is set up as the e-Retailing arm of the Future Group for
providing on-line shopping experience. Futurebazaar.com was launched on January 2, 2007, and
has emerged as one of the most popular online shopping portals in India. It was awarded with
the “Best Indian Website” award, in the shopping category, by the PC World Indian Website
Awards.

Weavette Texstyles Limited

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Weavette Texstyles Limited was incorporated on December 8, 1994 and is involved in the
business of designing, manufacturing, buying and selling, importing, exporting, spinning etc of
various types of textile fabrics.

Staples Future Office Products Private Limited

Staples Future Office Products Private Limited (SFOPPL) was incorporated on January, 2007
and is involved in the business of dealing in all kinds of office supplies, office equipments and
products. SFOPPL is a joint venture between the Company and Staples Asia Investment Limited
(a subsidiary of Staples Inc USA). The company’s first retail outlet opened in Bangalore in
December, 2007.

Alpha Future Airport Retail Private Limited

Alpha Future Airport Retail Private Limited (AFARPL) was incorporated on November 17,
2006 and is involved in the business of retailing of all consumable products, foods and
beverages at airport terminals world-wide. AFARPL is a 50:50 joint venture company between
Alpha Airport Retail Holdings Private Limited and the Company.

Pan India Food Solutions Private Limited

Pan India Food Solutions Private Limited (PIFSPL) was incorporated on May 1, 2006 and is
involved in the business of restaurants and Food Courts. PIFSPL is a 50:50 joint venture
between the Company and Blue Foods Private Limited. The company operates popular
restaurants and food courts Cream Centre, Bombay Blues, Copper Chimney, Spaghetti Kitchen,
Noodle Bar, Gelato and The Spoon.

Talwalkars Pantaloon Fitness Private Limited

Talwalkars Pantaloon Fitness Private Limited (TPFPL) was incorporated on December 19, 2006
and is involved in the business of setting up gymnasiums and dealing in fitness equipments and
other health products. TPFPL is a 50:50 joint venture between the Company and Talwalkars

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Better Value Fitness Private Limited. The company opened its first gym at Orchid City Centre
Mall in Mumbai.

Joint Venture with Axiom Telecom LLC, UAE

The Company has entered into a 50:50 joint venture with Axiom Telecom LLC, UAE on July
20, 2007 to do sourcing and wholesale distribution of mobile handsets, accessories and setting
up service centres and authorized after sales service centres for mobile handsets in India.

FOOD BAZAAR

Ab Ghar Chalaana Kitna Aasaan

Food Bazaar invites you for a shopping experience, unique by its ambience. At Food
Bazaar you will find a hitherto unseen blend of a typical Indian Bazaar and International
supermarket atmosphere. Across India, food habits vary according to community, customs and
geography. Food Bazaar, through its multiple outlets addresses this. At the same time it offers
best quality products at wholesale prices to a wide cross section of the Indian population. Food
Bazaar effectively blends the look, touch and feel of the Indian bazaar with the choice,
convenience and hygiene that modern retail provides.

The food and grocery division of the company was launched in 2002-03. Most stores are
located within Big Bazaar, Central and Pantaloons and act as strong footfall generators. There
are separate stand-alone Food Bazaars as well. Flagged off in April’02, Food Bazaar is a chain of
large supermarkets with a difference, where the best of Western and Indian values have been put
together to ensure your satisfaction and comfort while shopping Food Bazaar offers a variety of
daily consumption items, which include staples, soaps and detergents, oils, cereals and biscuits. On
the product category side, the primary segregation is done on the basis of staples, fresh produce,
branded foods and home and personal care products. The western values of convenience,
cleanliness and hygiene are offered through pre packed commodities and the Indian values of
"See-Touch-Feel" are offered through the “bazaar-like” atmosphere created by displaying staples
out in the open, all at very economical and affordable prices without any compromise on quality.

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The best of everything offered with a seal of freshness and purity will definitely make your final
buying decision a lot easier.

AWARDS AND RECOGNITION 2008

The Reid & Taylor Awards For Retail Excellence 2008

 Retail Leadership Award: Kishore Biyani

 Retail Best Employer of the Year: Future Group

 Retailer of The Year: Home Products and Office Improvements: Hometown

The Reid & Taylor Awards for Retail Excellence are an important feature of the Asia Retail
Congress - Asia’s single most important global platform to promote world-class retail practices -
and are aimed at honouring the best, in Asian Retail scenario. India played host to Asia Retail
Congress 2008.

2007 Images Retail Awards

 Most Admired Retail Face of the Year: Kishore Biyani

 Most admired retailer of the year: Large format, multi product store: Big Bazaar

 Most admired retailer of the year: Food and Grocery: Food Bazaar
 Most admired retailer of the year: Home & office improvement: Home Town
 Most admired Retail Company of the year: Pantaloon Retail (India) Ltd.
 Images Retail Forum followed strict international benchmarks in deciding the top
honours for Images Retail Awards ’07, with IRIS as knowledge partner and global consulting
firm AT Kearney as the Process Approver.

National Retail Federation Awards

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International Retailer for the Year 2007 – Pantaloon Retail (India) Ltd The National Retail
Federation is the world’s largest retail trade association with over 1.4 million members in the
US and across the world. Some of the past winners of the award include Metro AG (Germany),
Carrefour (France), Zara (Spain), Boticario (Brazil) and Ito Yokado (Japan). The award was
presented at the Retail’s Big Show held in January 2007 in New York.

World Retail Congress Awards

Emerging Market Retailer of the Year 2007 – Pantaloon Retail (India) Ltd

The inaugural World Retail Congress held in Barcelona, Spain in March 2007 attracted over one
thousand retail professionals from over sixty countries. The awards were decided by a
multinational Grand Jury. Winners in other categories included Inditex, Mall of Emirates, Marks
& Spencer and IKEA.

Hewitt Best Employers 2007

Best Employers in India (Rank 14th) – Pantaloon Retail (India) Ltd

Leading human resources consultancy, Hewitt Associates conducts an annual survey of the best
employers in India, as part of its global initiative. It is based on CEO interview, People Practices
Inventory and Employee Opinion Surveys. Pantaloon Retail became the only retailer to feature
among the twenty-five best employers in India.

PC World Indian Website Awards

Best Indian Website In The Shopping Category - Futurebazaar.com

PC World, a leading consumer technology magazine selected the best Indian websites in various
categories based on use of technology for delivering solutions, information being presented in an
intuitive and concise manner and overall experience aided by design.

Reader’s Digest Trusted Brands Platinum Awards

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Trusted Brands Platinum Award (Supermarket Category) – Big Bazaar

The Reader’s Digest awards are based on surveys done among consumers by independent
research agency, Nielsen Media Research. This is the second consecutive time Big Bazaar has
won this award.

2006 Retail Asia Pacific Top 500 Awards

Asia Pacific Best of the Best Retailers – Pantaloon Retail (India) Ltd
Best Retailer in India – Pantaloon Retail (India) Ltd

The Retail Asia publication in association with EuroMonitor and KPMG honours the best
retailers in 14 countries across the Asia Pacific region. The awards were presented in Singapore
in October, 2006.

Asia money Awards

Best Managed Company in India (Mid-cap) – Pantaloon retail (India) Ltd.

The Asiamoney publication conducts a poll among fund manages and investors and does a
quantitative analysis of financial performance to select best managed companies in Asian
countries.

Ernst & Young Entrepreneur of the Year Award

Ernst & Young Entrepreneur of the Year (Services) – Kishore Biyani

Considered to be one of the most prestigious business awards in India, a jury comprising leading
names in Indian business selected the winners based on courage, creativity, passion, endurance
and vision.

CNBC Indian Business Leaders Awards

The First Generation Entrepreneur of the Year – Kishore Biyani

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Organized by CNBC-TV18, the twelve awardees in various categories are decided by a high
profile jury, along with research partners - The University of Chicago Graduate School of
Business, Development Dimensions International (DDI) and AC Neilson ORG MARG.

Lakshmipat Singhania – IIM Lucknow National Leadership Awards

Young Business Leader – Kishore Biyani

The award recognizes and honors individuals who have contributed consistently to the
betterment of our country through their pursuit of excellence. The awards were presented in New
Delhi by the Prime Minister Dr. Manmohan Singh in December, 2006.

Images Retail Awards

 Best Value Retail Store – Big Bazaar


 Best Retail Destination – Big Bazaar
 Best Food & Grocery Store – Food Bazaar
 Retail Face of the Year – Kishore Biyani

The Images Retail Awards are decided through a nationwide consumer & industry poll and
nominations followed by performance assessment by team of analysts and jury.

Readers’ Digest Awards

Platinum Trusted Brand Award - Big Bazaar

The Reader’s Digest awards are based on surveys done among consumers by independent
research agency, Nielsen Media Research.

CNBC Awaaz Consumer Awards

Most Preferred Large Food & Grocery Supermarket – Big Bazaar

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Conducted in association with AC Nielsen-ORG Marg across 21 major cities, nearly 10,000
consumers were asked to choose their most preferred brands.

Reid & Taylor Awards for Retail Excellence

Retail Entrepreneur of the Year – Kishore Biyani

BIG BAZAAR STORE, HUBLI

Different of the store

Departments with their Products:


a) Depot:

1) General books
2) Office stationary
3) Children stationary
4) Film VCD’s & DVD
b) Mobile Bazaar:

1) All kinds of Hand sets ranging from Rs 1000 to !8000 of different companies
2) Mobile accessories
3) Codeless phones & land line phones
c) Star Sitara:

1. Cosmetics
2. Fragrances
3. Herbals
4. Pharmaceuticals
5. Bangles
6. Jewelry sets
7. Bracelets
8. Hair Accessories

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9. Bidies
10. Chins
d) Ladies Department:

1) Sarees
2) Dress materials
3) Under garments
4) Nightwear’s
5) Western wear’s
e) Men’s Department:

1) Formals (Shirts & Pants)


2) Casuals (Shirts & pants)
3) Party wears
4) Jeans T-Shirts
5) Others Accessories (Lungi Dhoti etc)
6) Fabrics (Cut pieces)
7) Suits & Blazers
8) Levi’s Signature garments
f) Toys Dept

1) Soft toys
2) Educational toys
3) Board games, Action figures
4) Dolls

Kids department
g) Boys section:

1) T-Shirts, Trousers, jeans


2) Cotton shirts, Cargo, Codraw
3) Ethic wears

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4) Co ordinates
5) Rain cotes

h) Girls Section:

1) Ethic wears
2) Co- ordinates
3) Cotton frocks
4) Western wears
i) Infants:

1) Jhablas
2) Vests
3) Bibs feedings
4) Bed items
5) Baba suits
6) Frocks
a) Gold Bazaar:

Navaras Gold Jewelry

(This is the separate unit not related to Big Bazaar they share profits on percentage basis)

b) Luggage

1) Travel bags
2) Trolleys
3) Bags: Schools, Collage Ladies purse
4) Suitcase
c) NBD (New Business Development)

1) Car audio systems

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1) Watches
2) Fashion Jewelry
3) Sunglasses
4) Auto accessories
d) Electronic Bazaar:
1) Televisions
2) Sound System
3) Refrigerators
4) Washing machines
5) Microwave
6) Rice cookers
7) Juicers
e) Loot mart

Imported shirt and pants.

f) Home Décor

1) Flower vase
2) Artificial Flowers
3) Religious gifts
4) Candle stand
5) Umbrellas
6) Photo Frames
7) Assorted color Stones
8) Frame Paintings
9) Water falls (artificial)
10) Birthday items
g) Home line

1) bed sheets, Pillows , bed spreads


2) Towels, Yellow dust

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3) Razai , Carpets, Cushion covers
Chair bags

h) Furniture Department:

1) Dining Table
2) Bedroom Accessories
3) Hall accessories (Sofa sets, Chairs, Computer table etc)
4) Mattresses
i) Footwear Bazaar

1) Sports Shoes
2) Formal Shoes
3) Casual Shoes
4) Mens Sandals
5) ladies Sandals
6) Ladies Casuals
7) Ladies Chappel
8) Ladies fancy Sleepers
9) Ladies sport shooes.
Plastics, Utensils, Crockery (PUC)

a) Plastics:

1) Buckets
2) Casseroles
3) Containers
4) Boxes
5) Flasks
6) Bowls
7) Jugs & sippers
8) Bottles & Mugs

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b) Utensils:

1) Plates, Bowls, Glasses


2) Non stick Cookware’s
3) Kitchen tools
4) Tiffin Boxes
c) Crockery

1) Crockery cutlery
2) Table Materials / Napkins
3) Casseroles
4) Dinner sets
5) Wine, Juice Glasses
d) Beverages:

1) Soft drinks
2) Mineral water
3) Juices
4) Health drinks
5) Frozen items
e) Confectionaries:

All kinds of Chocolates & Confectionaries

f) Fruits & Vegetables:

g) Staples Dept:

1) Dal, Rice, Atta, Rava items


2) Oil’s, Masala items
3) Dry fruits
4) Spicy items
5) Ready meals

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6) Breakfast cereals
h) Process Dept:

1) Health drinks
2) Ready to eat
3) Corn flaks, Chips
4) Instant mixes
5) Soups, Bread items, pickle
6) Spreads

Non-food Dept
i) Home care

1) Phenyl, Detergents
2) Dish wash, Tissue papers, Scratch
3) Shoe cases, Fresh wrap,

j) Personal care:

1) Soaps, tooth paste, Shampoo


2) Deodorants, Body spry
3) Baby food, Talcum powder
4) Men’s apparel

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FOOD BAZAAR

NON-FOOD
FOOD STAPLES

Snacks Shampoos Dals

Namkeens Toilet Cleaners Pulses

Biscuits Tissues Rice

Noodles Toilet soaps Oil

Ready to eat Hair Gells Spices

Jams Diapers Variety of flour

Sauces Hair Oils Cereals

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Organizational Structure (Zonal)

President

Vice President

Marketing HR Head Category Head Finance Head Operation Head

Head

Marketing HR Manager Finance Store Manager

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MARKETKING DEPARTMENT

There are 21 departments in this store like Electronic dept, Depot dept, NBD dept,

Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept, Furniture Dept,

Footwear Dept, Home Décor Dept. Each department will be assigned with targets which has to

be achieved within the assigned period that may be of Daily, Weekly, monthly and yearly.

Each department has a Department Manager & Assist DM. Their job is concerned mainly

with sales. They look after customer’s orders delivery post sale service if any etc . All Dept

managers ADM, Team members work under coordination & cooperation.

Administration:

Store administration comes under Store Manager its functions are store maintenance, House
Keeping, Security etc.

Information Technology:

This department is responsible for the maintenance of the systems of the stores. All billing
machines their functioning networking with the master machine etc. If there is any problem with
the machine then this department comes into function.

Cashing Dept:

This department is responsible for the collection of sales amount ie cash sales, Credit sales, etc
under this department all billing machines of the stores comes. The sales amount collected
throughout the day by the cashier’s has to be submitted to this department

Marketing Executive:

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This dept is responsible for the marketing of the store in different different media like Television,
Newspaper, and Holdings etc. the authorized person has to visit different companies and has to
look after for tie-ups etc.

Visual Merchandise:

This department is responsible for the product arrangement at the store with respect to their
nature. The basic function of this dept is it divides the store into some departments based on the
nature of the product and within the department it decides how the products should be arranged
by keeping in mind the customer should not suffer.

HR Executive:

Human Resource executive mainly look after employees mainly their problems. This department
performs the functions like Recruitment, Selection, Training and development.

CSD (Customer Service Desk):

This is the separate unit, which is mainly focuses on customer service like if the customer find
difficulty in finding any product, Customer complaints any replacement, Customer assistance
etc.

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FUNCTIONAL AREAS

ORGANISATION STRUCTURE

HEAD MARKETING
MANAGER

ASST. MARKETING MANAGER

SOUTH ZONAL EAST ZONAL WEST ZONAL


MANAGER MANAGER MANAGER
NORTH ZONAL
MANAGER
BANGALORE
MARKETING REST OF
KARNATAKA
MANAGER
MANAGER

ZONAL HEAD
MANAGER

AREA HEAD MANAGER

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STORE LEVEL
MANAGER

 Marketing is a important strategy by which big bazaar is advertising is business. Big


bazaar has its own marketing strategy at each level of its business. Following are
different level organization marketing structure of big bazaar
 Store level-store manager
 Zonal level-zonal manager(Bangalore)
 Head office level- head of marketing(Mumbai)

POLICIES OF MARKETING DEPARTMENT

 To attract customers through their advertisement.

 To make know about their business.

 To make know about their product’s & good’s.

 To make know about their offer’s.

 To make know about their different facilities to the customer’s.

 To provide customer satisfaction.

 To build customer relationship.

ABOUT PEOPLE OF MARKETING DEPARTMENT

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People working in marketing department are technically very knowledgeable people. They
are M.B.A’s & havening marketing experience. The store level marketing strategy in made
by the store manager & Asst.visual merchant as per the top level marketing manager’s.

FINANCIAL DEPARTMENT

ORGANISATION STRUCTURE

MANAGER
CENTRAL ZONE FINANCE

MANAGER
SOUTH ZONE FINANCE

(FINANCE MANAGER)

AREA HEAD CASHIER

CASHIERS

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ABOUT PEOPLE IN FINANCIAL:

In big bazaar financial department maintain three types’ of accounts namely petty cash,
float cash, sales cash. all the transaction take on line that is report of each and every transaction
is informed to head office(Mumbai)head cashier is look after all the transaction & there are
nearly 14 to 19 people are working as cashier’s in big bazaar. Their qualification is p.u.c & they
are trained personally. Qualification of head cashier is degree & having 4 year experience in this
field. Qualification of commercial is B’com. Head cashier inform commercial about financial
activity on daily basses. They deposit everyday cash into bank.

Petty cash: it’s consists of day to day preliminary expenses such as tea, paper, and stationeries
etc.

Float cash: it is a minimum cash balance kept with the Cashier at time of opening every day.

Sale’s cash: As name it’s self indicate it is a cash of daily sale’s transaction.

POLICIES OF FINANCIAL DEPARTMENT

 Maintaining grooming standard

 To speed up cashier efficiency

 To provide customer service under cash stile’s(cash counter’s)

 To prepare different report such as

 Scheme’s report(discount report)

Cancellation report

Cash maintenance report

Gv’s report (cash deposit report)

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HUMAN RESOURE MANAGEMENT

ORGANISATION STUCTURE
CENTRAL ZONE

(HEAD OFFICE)

HUMAN RESOURCE MANAGER

SOUTH ZONE

HUMAN RESOURCE MANAGER

LOCAL AREA

HUMAN RESOURCE MANAGER

REGINAL OFFICE

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ABOUT PEOPLE OF H.R DEPARTMENT

H R managers are highly experienced in the HR jobs & they are very efficient in their
work. They do all kinds of HR activities such as recruiting

Training, fixing salary etc... And their qualification is M.B.A in HR. usually we find in every big
bazaar only one HR manager caring out their jobs.

POLICIES OF H.R DEPARTMENT

The main objective of H R department in big bazaar is:-

 Peace among employees in the work place.

 Better co-ordination in the working environment.

 Motivational activities.

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 Sense of belongingness.

 Recognition of work.

 Carrier & self development of employees & consultants.

MAINTANANCE DEPARTMENT

ORGANISATION STUCTURE

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Manager
Central Head Office Facility

Manager
South Zone Facility

Area Facility Executive

Asit Facility Asit Facility Asit Facility

ABOUT PEOPLE OF MAINTENANCE DEPARTMENT

The job of maintenance department is to reduce wastage, prevent the accidents,


maximum utilization of resources of organization, safeguard the documents & good’s etc… the
qualification of employees in this department is diploma in electronic & electrical, joc, I.T.I.

POLICIES OF MAINTENANCE DEPARTMENT

 To ensure there is no electric cutoff in the workplace.

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 To ensure there is no thief in workplace.

 To ensure regular check of machine.

 To ensure safe guard of documents & good’s.

 To ensure cleanliness in the work place.

 To ensure there is no wastage any resource.

 To improve the efficiency of work.

 To avoid accidents in work place.

SWOT ANALYSIS:

Swot is an abbreviation for strengths, weakness, opportunities and


threats. The overall evaluation of organization strengths weaknesses opportunities & threats is
called swot analysis.

Once key strategic issues have been identified, they feed into business objectives, particularly
marketing objectives. it is also a very popular tool to the business and marketing students
because it is quick and easy to learn.

STRENGTHS:

 It’s goodwill.

 It ensures wide variety of products available to the customer’s.


 It ensures lower price to the customer’s.
 It provides private brands to the customer’s.

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 It ensures quality products to the customer’s.
 It also provides home delivery facilities to its customer’s.
 It also provides loan for purchase of furniture’s & electronic products.
WEAKNESS:

 The business of Big Bazaar is limited to major cities & towns.


 No variety of brands is available.
 No customization
 No rural business & hence no rural customers.
 Products are not available in smaller quantities.
 High administrative expenses.
OPPORTUNITIES:

 Maximum utilization of work force efficiently.


 Expand their Business at global level.
 Opportunities to provide good service to the customer & to touch new customers.
 There are a lot of business opportunities in retail marketing so it has a very good future.
THREATS:

 Large number of competitors.


 Risk of uncertainty.
 Job hopping of employee’s.
 Robbery.
 Increasing number of firms & it’s entry in the market.

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INTRODUCTION TO TOPIC

As now we are in the era of retail sector, many organizations entering into the retail market.
In India the Pantaloon company one of the greatest retailing company with its retail shop called
Big Bazaar. I did project on “CUSTOMER RELATIONSHIP MANAGEMENT WITH
REFERENCE TO HUBLI-DHARWAD” at Hubli store

What is customer relationship management?

Berry defines CRMS as “attracting, maintaining and-- in multi-service organizations---


enhancing customer relationships.” Berry and Parasuraman define CRMS as “attracting,
developing and retaining customer relationships.” In industrial marketing, Jackson defines
CRMS as “marketing oriented toward strong, lasting relationships with individual
accounts.”Doyle and Roth define CRMS as “the goal of relationship selling is to earn the
position of preferred supplier by developing trust in key accounts over a period of time.” The
sequence of activities for performing relationship marketing would include developing core
services to build customer relationship, customization of relationship, augmenting core services
with extra benefits, and enhancing customer loyalty and fine-tuning internal marketing to
promote external marketing success. Christopher considers relationship marketing as “ a tool to
turn current and new customers into regularly purchasing clients and then progressively moving
them through being strong supporters of the company and its products to finally being active and
vocal advocates for the company.” Relationship marketing is in essence “selling by using
psychological rather than economic inducements to attract and retain customers. It seeks
topersonalize and appeal to the hearts, minds and purses of the mass consumers.”- James J.

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Lynch Thus, “Customer Relationship Management is about acquiring, developing and retaining
satisfied loyal customer; achieving profitable growth, and

creating economic value in company’s brand,” From the above definitions, it could be concluded
that Customer Relationship Management refers to all marketing activities directed towards
establishing, developing, and sustaining long lasting, trusting, win-win, beneficial and successful
relational exchanges between the focal firm and all its supporting key stakeholders. CRM is not a
new concept but an age-old practice, which is on the rise because of the benefits it offers,
especially in the present marketing

scenario. So, CRM today is a discipline as well as a set of discrete software and technology
which focuses on automating and improving the business process associated with managing
customer relationships in the area of sales, marketing, customer service and support. CRM helps
companies understand, establish and nurture long-term relationships with clients as well as help
in retaining current customers. The most important step that an organization has to take in the
direction of CRM is to create an interdisciplinary team to review how the organization interacts
with each customer and determine how to improve and extend the relationship.

NEED FOR THE STUDY

Indian retail sector is witnessing one of the most hectic marketing activities of all times.
The companies are fighting for mind share and heart share which can finally be converted to
market share. There is always a ‘first mover advantage’ in an upcoming sector. In India, that
advantage goes to “Big Bazaar.” It has brought about many changes in the buying habits of
people. It has created formats which provide all items under one roof at low rates, or so
relationship is vary important for long term which leads to reach company gole.

PROJECT OBJECTIVES
Primary objective
Customer relationship management with reference to Hubli-Dharwad

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Secondary objectives

 To understand customer needs better

 To maintain long term customer relationships

Research methodology

Primary data :Information will be gathered through questionnaires and discussion with the
customers who has visited to BIGBAZAAR.

Secondary data: Secondary data will be collected from the various books and
www.bigbazaar.com, books and journals.

Sampling Plan : In the present research study, 100 samples will be taken for the study of the
customer relation with BIGBAZAAR.

Sampling Design

Population - All the people who will visit to our BIGBAZAAR.

Time - 1pm to 6pm .

Sampling Frame - Hubli Dharwad people

Instrument of data collection. - Questionnaire.

Sample Size - 100 customers

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SCOPE OF THE STUDY

The research study is based on personal interview conducted for Big Bazaar Customer.
The group of respondents included are-
a) Professionals
b) Business persons
c) Students
d) House holder

Occupation of the Big Bazaar customers.

Govt Private Business House holders Students others


employees employees persons
20 20 35 15 7 3

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Inference:

From the above graph it is clear that, out of 100-sample size surveyed, 35% are the business
persons, 20% are the private employee, 20% are the Govt employee,15% are the house
holder,7% are the student and remaining 3% are the others. It means almost all segments of the
customers visit Big Bazaar.

Age groups of the customer.

15-25 25-35 35-45 45-55 55-65 65-75


19 39 20 15 4 3

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Inference:

From the above graph it is clear that, out of 100-sample size surveyed,19% are the under 15-25
age group,39% are the25-35 age group,20% are the 35-45 age group,15% are the 45-55 age
group,4% are the55-65 age group and 3% are the 65-75 age group. It means almost all age
groups of the customers visit Big Bazaar.

Gender

Male Female
60 40

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Inference:

From the above graph it is clear that, out of 100-sample size surveyed, 60% are the men
customer, 40% are the women customer. It means 10% men customer are more than women
customer.

How often are you shopping in Big bazaar? For this question out of 100% customers shopping
periods are like

Once a week 2 to 3 times a Once a month Every 2 to 3 2 to 3 times a once a year


month times year
11 11 18 21 31 8

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Inference:

From the above graph it is clear that, out of 100-sample size surveyed.11% are the weekly
shopping customer,11% are the 2 to 3 times a month,18% are the once a month,31% are the 2 to
3 times a year and 8% are the once a year. It means all category customer will shopping.

2) Overall how satisfied are you with big bazaar products? For this question

Vary unsatisfied Unsatisfied Some what Vary satisfied Extremely


satisfied satisfied

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8 12 30 45 5

Inference:

From the above graph it is clear that, out of 100-sample size surveyed,8% are the vary
unsatisfied customer,12% are the unsatisfied,30% are the some what satisfied,45% are the vary
satisfied remaining 5% are the extremely satisfied customers. It means satisfaction level is very
good.

3) Compared to other retail’s products those are also available, would you say that products are
………for this question

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Much better Some what About the Some what Much worse Don’t know
better same worse
5 10 40 15 7 23

Inference:

From the above graph it is clear that, out of 100-sample size surveyed,5 % of the customer told
other retail products are much better,10% are the about the same,15% are the some what
worse,7% are the much worse and 23% are the don’t know. It means product satisfaction level is
better.

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4) Will you purchase big bazaar production again? For this question

Definitely Probably Might or Probably will Definitely never


might not not will not
50 30 10 5 3 2

Inference:

From the above graph it is clear that, out of 100-sample size surveyed, 50% people will
definitely purchase , 30% are the probably,10% are the might or might not,5% are the probably
will not,3% are the definitely will not and remaining 2% are the never will come again. It means
maximum people will come again.

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5) How likely are you recommend about products to others? For this question

Definitely Probably will Not sure Probably will Definitely Never


will recommend not will not recommend
recommend recommend recommend
50 35 5 5 5 3

Inference:

From the above graph it is clear that, out of 100-sample size surveyed,50% are the people
will recommend,32% are the people probably will recommend,5% are the not sure,5% are the
probably will not recommend, remaining5% are the people never recommend. It means
recommending level is very good.

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6) Based on your experience with products, how likely will you buy an other product
again? F0r this question response is like

vary unlikely unlikely some what vary likely extremely likely


unlikely
3 5 12 57 23

Inference:

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From the above graph it is clear that, out of 100-sample size surveyed, 3% are the vary unlikely,
5% are the unlikely,12% are the some what unlikely,57% are the vary likely and 23% are the
extremely likely. It shows that good brand, well belief on company. Purchasing level of new
product is very good.

7) If you contacted customer service, were all problems resolved to your complete
satisfaction?

Yes, by the Yes, by me or No problem was No problem and no


company or its some one out side not solved contact
representatives the company
19 11 5 65

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Inference:

From the above graph it is clear that, out of 100-sample size surveyed,19% are the by the
company or its representative,11% are the some one out side the company,5% are the problem
was not solved,65% are the no problem and no contact. It means problem resolved level is good.

8) How satisfied are you with overall quality of the products? For this questions
response is like

Very unsatisfied Unsatisfied Neutral satisfied Very satisfied


5 20 60 15

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Inference:

From the above graph it is clear that, out of 100-sample size surveyed, 5%are the vary
unsatisfied, 20% are the unsatisfied, 60% are the natural satisfied, 15% are the vary satisfied. It
means that satisfaction level of the quality is some what better.

9) How satisfied are you with price of the products? For this questions response is
like

Very unsatisfied Unsatisfied Neutral satisfied Very satisfied


8 35 45 12

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Inference:

From the above graph it is clear that, out of 100-sample size surveyed,8% are the vary
unsatisfied,35% are the unsatisfied,45% are the neutral satisfied,12% are the vary satisfied. It
means price of the products little bit more.

1o) How satisfied are you with service of the Big Bazaar? For this questions
response is like

Very unsatisfied Unsatisfied Neutral satisfied Very satisfied

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2 13 47 38

Inference:

From the above graph it is clear that, out of 100-sample size surveyed.2% are the very
unsatisfied, 13% are the unsatisfied, 47% are the neutral satisfied and38% are the vary satisfied.
It means satisfaction level of service is very good.

11) How satisfied are you with individual care of customer? For this questions
response is like

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Very unsatisfied Unsatisfied Neutral satisfied Very satisfied
45 25 25 5

Inference:

From the above graph it is clear that, out of 100-sample size surveyed.45% are the very
unsatisfied,25% are the unsatisfied,25% are the neutral satisfied,5% are the very satisfied. It
means now on words individual care has to be taken. Otherwise it leads to switch to other retails.

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12) How satisfied are you with sales executive interaction? For this questions
response is like

Very unsatisfied Unsatisfied Neutral satisfied Very satisfied


5 30 35 30

Inference:

From the above graph it is clear that, out of 100-sample size surveyed.5% are the very
unsatisfied,30% are the unsatisfied,35% are the neutral satisfied,30%are the very satisfied. It
means interactions level is good.

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13) How was your overall experience of the shopping? For this question response is
like

Very unsatisfied Unsatisfied Neutral satisfied Very satisfied


5 20 60 15

Inference:

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From the above graph it is clear that, out of 100-sample size surveyed.5% are the vary
unsatisfied, 20% are the unsatisfied, 60% are the neutral satisfied, 15% are the vary satisfied. it
means total experience of the shopping is good.

14) Have you utilized our home delivery service? For this question out of 100 only
10 people have utilized, their response is like

Very unsatisfied Unsatisfied Neutral satisfied Very satisfied


1 2 3 4

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Inference:

From the above graph it is clear that, out of 100-sample size surveyed only 10customers have
utilized and their response is like 10% are the very unsatisfied, 20% are the unsatisfied, 30% are
the neutral satisfied,40% are the very satisfied. It means home delivery service is good.

15) Have you utilized our help desk? For this question out of 100 only 44 people
have utilized, their response is like

Very unsatisfied Unsatisfied Neutral satisfied Very satisfied


1 6 12 25

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Inference:

From the above graph it is clear that, out of 100-sample size surveyed only 44 customers have
utilized and their response is like 2% are the vary unsatisfied,14% are the unsatisfied,27% are the
neutral satisfied and 57 % are the vary satisfied.

16) Have you utilized our parking? For this question out of 100 only 62 people have
utilized, their response is like

Very unsatisfied Unsatisfied Neutral satisfied Very satisfied


3 2 12 45

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Inference:

From the above graph it is clear that, out of 100-sample size surveyed only 62 customers have
utilized and their response is like 5% are the vary unsatisfied, 3% are the unsatisfied,19%
are the neutralsatisfied,73% are the vary satisfied. It means satisfaction level of the
parking is vary good.

17) Are you satisfied with our warranty /guaranty of the products? For this question
out of 100 only 9 people have utilized, their response is like

Very unsatisfied Unsatisfied Neutral satisfied Very satisfied


0 0 1 8

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Inference:

From the above graph it is clear that, out of 100-sample size surveyed only 9 customers have
utilized and their response is like 0% are the very unsatisfied, 0% are the unsatisfied,11% are the
neutral satisfied.89% are the very satisfied. It means satisfaction level is very good.

Findings
 Occupation of the Big Bazaar customers. out of 100-sample size surveyed, 35% are the
business persons, 20% are the private employee, 20% are the Govt employee,15% are
the house holder,7% are the student and remaining 3% are the others.

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 Age groups of the customer, out of 100-sample size surveyed,19% are the under 15-25
age group,39% are the25-35 age group,20% are the 35-45 age group,15% are the 45-55
age group,4% are the55-65 age group and 3% are the 65-75 age group.

 Gender out of 100-sample size surveyed, 60% are the men customer, 40% are the women
customer.

 shopping periods ,out of 100-sample size surveyed.11% are the weekly shopping
customer,11% are the 2 to 3 times a month,18% are the once a month,31% are the 2 to 3
times a year and 8% are the once a year.

 Overall satisfaction with big bazaar products, out of 100-sample size surveyed,8% are the
vary unsatisfied customer,12% are the unsatisfied,30% are the some what satisfied,45%
are the vary satisfied remaining 5% are the extremely satisfied customers.

 Purchasing big bazaar production again, out of 100-sample size surveyed, 50% people
will definitely purchase, 30% are the probably, 10% are the might or might not,5% are
the probably will not,3% are the definitely will not and remaining 2% are the never will
come again.

 recommending about products to others, out of 100-sample size surveyed,50% are the
people will recommend,32% are the people probably will recommend,5% are the not
sure,5% are the probably will not recommend, remaining5% are the people never
recommend.

 Based on customers experience with products, how they will buy an other
product again, out of 100-sample size surveyed, 3% are the very unlikely, 5% are the
unlikely, 12% are the some what unlikely, 57% are the very likely and 23% are the
extremely likely. It shows that good brand, well belief on company.

 problems resolved level of the customer ,out of 100-sample size surveyed,19% are
the by the company or its representative,11% are the some one out side the company,5%
are the problem was not solved,65% are the no problem and no contact.

 Satisfaction level of the overall quality of the products, out of 100-sample size
surveyed, 5%are the very unsatisfied, 20% are the unsatisfied, 60% are the natural
satisfied, 15% are the very satisfied.

 Satisfaction level of the price of the products, out of 100-sample size surveyed,8%
are the vary unsatisfied,35% are the unsatisfied,45% are the neutral satisfied,12% are the
very satisfied.

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 Satisfaction with service of the Big Bazaar, out of 100-sample size surveyed.2% is
the very unsatisfied, 13% are the unsatisfied, 47% are the neutral satisfied and38% is the
very satisfied.

 Satisfaction of the individual care of customer, out of 100-sample size


surveyed.45% are the very unsatisfied, 25% are the unsatisfied,25% are the neutral
satisfied,5% are the very satisfied.

 sales executive interaction, out of 100-sample size surveyed.5% are the very
unsatisfied,30% are the unsatisfied,35% are the neutral satisfied,30% are the very
satisfied.

 Overall experiences of the shopping, out of 100-sample size surveyed.5% are


the very unsatisfied, 20% are the unsatisfied, 60% are the neutral satisfied, 15% are the
very satisfied.

 Home delivery service out of 100-sample size surveyed only 10customers have
utilized and their response is like 10% are the very unsatisfied, 20% are the unsatisfied,
30% are the neutral satisfied, 40% are the very satisfied.

 Help desk service, out of 100-sample size surveyed only 44 customers have utilized
and their response is like 2% are the very unsatisfied, 14% are the unsatisfied, 27% are
the neutral satisfied and 57 % are the vary satisfied.

 Parking facility, out of 100-sample size surveyed only 62 customers have utilized and
their response is like 5% are the very unsatisfied, 3% are the unsatisfied, 19% are
the neutral satisfied, 73% are the vary satisfied.

 satisfied with our warranty /guaranty of the products, out of 100-sample size
surveyed only 9 customers have utilized and their response is like 0% are the very
unsatisfied, 0% are the unsatisfied,11% are the neutral satisfied.89% are the very
satisfied.

General findings
• Branded products are not available.

• They need quality products at cheaper rates.

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• No individual care

• There is no more vegetables at food bazaar

• They are giving offer only on their home products, but not giving that much
on other branded products.

SUGGESTIONS

The project is mainly to customer relationship management in Big bazaar Hubli. The major
recommendations are as follows.

 Find out the regular customer visiting the store and maintain database of them. Proved
some special offer to these customers. In future they may shift other store, attracting new
customer is costly than the old customer. So create loyalty to words big bazaar.

 45% are the very unsatisfied, 25% are the unsatisfied regarding to Individual care, which
has to be taken.

 Most customers are the business people .having good contact with them it is better.

 Increasing the quality of the products is better.

 50% are the people will recommend about products to others. Introducing new variety of
products is better.

 35% consumers are the unsatisfied with the price .reduce the price. Otherwise they will
switch other brands.

 Home delivery service has to be extended to whole Hubli Dharwad.

 Attract consumer and keep them in store. The amount of time a consumer spends inside a
store is directly proportional to how much they spend. By making customer spend more time
in the store, companies can increase their sales. To increase walk-in, in big bazaar need to

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come with the different services which are expected by Hubli customers, like in-side small
restaurant. Non-veg foods, advanced men’s parlor. Beauty parlor.

CONCLUSION

I would like to conclude my project which states that customers are satisfied with big
bazaar’s service, offers, price, and quality. For to concerned company vision to reach that
company has to manage customer relation in profitable manner. Just like it is relationship
marketing. This reduces company promotional expenditure, if there are loyal customers they will
purchase huge quantity, relationship will be benefit in both side customer as well as company.

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LIMITATIONS

 The research was conducted in Hubli city only, so analysis and recommendations may
not be applicable other cities.
 Sample size was 100; I feel this small size cannot represent the whole city.
 Some respondent refused to participate in the survey and that in turn may have affected
the result of the study.
 All experienced things can’t be put on paper.

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 It is conducted in open market, things tend to change rapidly.
 Because of the busy schedule respondents may not have answered properly which may
not hold true in case they would have been given lot of time to answer.

BIBILIOGRAPHY

Book referred,

• Journal and books

Websites referred,

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www.pantaloon.com

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