Society for the Promotion of Japanese Animation

ARTIST ALLEY PACKET

Version 2.0
Questions? Contact ArtistAlley@anime-expo.org

Dear Artist,
The Society for the Promotion of Japanese Animation (SPJA) is proud to announce Anime Expo 2016,
hosted at the Los Angeles Convention Center from July 1 to July 4, 2016! On behalf of the organization,
we would like to welcome all new and returning artists. This packet is designed to prepare you, the
artist, for participation in the Anime Expo 2016 Artist Alley.
The Anime Expo Artist Alley is a venue for artists to display and sell their original artwork and crafts.
Both amateur and professional artists are welcome. This year, Artist Alley will be located in Kentia Hall at
the Los Angeles Convention Center.
Please read this packet carefully as it contains very important information about participating in Artist
Alley. All artists and helpers are expected to abide by the rules and standards detailed in this packet.
Also included in the packet for your reference are the Standard Terms and Conditions agreed to upon
purchasing an Artist Alley Table Package.
If you have any additional questions, please email artistalley@anime-expo.org. Please allow us at least
48 business hours for our staff volunteers to respond back to you regarding your inquiries.
We look forward to seeing you at Anime Expo 2016!

Artist Alley Team

Anime Expo 2016
Society for the Promotion of Japanese Animation

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Artist Alley Packet

TABLE OF CONTENTS
IMPORTANT DEADLINES .......................................................................................................... 4
IMPORTANT CHANGES TO NOTE FOR 2016.......................................................................... 4
ARTIST ALLEY (AA) REGISTRATION PROCEDURE ............................................................ 5
Purchase your Table Package & Additional Passes .................................................................... 5
Artist Alley Form and Update Form ........................................................................................... 6
Table Assignments ...................................................................................................................... 9
Checking-In and Picking-Up Your Artist Alley Pass (badge) .................................................... 9
CALIFORNIA SELLERS PERMIT ............................................................................................. 9
REFUND POLICY AND TRANSFERS ...................................................................................... 10
Artist Alley Package ................................................................................................................. 10
Additional Artist Alley Passes .................................................................................................. 10
Transferring a 4-Day/1-Day Pass to an Artist Alley Pass: ....................................................... 10
HOURS OF OPERATION ........................................................................................................... 11
Artist Alley Hours ..................................................................................................................... 11
Artist Alley Registration Hours (Check-In Counter) ................................................................ 11
About Set-Up and Breakdown .................................................................................................. 11
Signing Out/Leaving Early ....................................................................................................... 11
TWO STRIKE RULE ................................................................................................................... 12
HARASSMENT & CONFLICT ................................................................................................... 12
SALES POLICY ........................................................................................................................... 13
Grey Market Goods and Pseudo-Merchandise ......................................................................... 13
Reproduced Artwork ................................................................................................................. 13
Adult Material ........................................................................................................................... 13
Mass Production........................................................................................................................ 13
Proxy Selling ............................................................................................................................. 14
Copyright Law .......................................................................................................................... 14
Weapons .................................................................................................................................... 14
Body Art, Henna Tattoos, and Service Type Business ............................................................. 14

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TABLE DISPLAY POLICY ........................................................................................................ 15
Table Name and Number Visibility .......................................................................................... 15
Where to Place Your Goods ..................................................................................................... 15
No More Than 2 Behind a Table at a Time. ............................................................................. 15
Signage and Display Limitations .............................................................................................. 15
Prohibited Items ........................................................................................................................ 16
TERMS AND CONDITIONS ...................................................................................................... 17

IMPORTANT DEADLINES
July 6, 2015
October 2015
December 2015
April 1, 2016
June 1, 2016
June 1, 2016
June TBA

2016 Artist Alley Registration Opens

2016 Artist Alley Packet Launch
2016 Artist Alley Form Launch
Application Form Deadline (omitting sellers permit)
Pass Change Deadline
Sellers Permit Submission Deadline
Table Assignments Announced

IMPORTANT CHANGES TO NOTE FOR 2016

Artist Alley located in Kentia Hall

New Refund Policy
Set-Up & Breakdown
Sales Policy
Table Display Policy

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ARTIST ALLEY (AA) REGISTRATION PROCEDURE

Overview

Purchase AA Table Package & Additional AA Passes.

Fill out the AA Form. You may submit temporary sellers permits on a later date.
Table assignment announcements are made in June.
Check-in onsite for your table and pick-up your badge.

Purchase your Table Package & Additional Passes

1. Fees: The registration fee for the Artist Alley (AA) Table varies and can be found on the website
when purchasing a table and/or pass. Prices will increase over time.
AA Table Package (maximum 2)
(1) 2x6 table (no skirt)
(1) AA Pass
(2) Chairs (no more than 2 people behind the table)
Additional AA Pass
You may purchase 3 additional Artist Alley passes (2 subsidiary artists max and/or 1
helper max.)
2. Anyone working at the table must have an Artist Alley Pass. Regular 4-Day Passes do NOT give
helpers and secondary artists permission to be behind a table or access into the Exhibit hall
during set-up/closing hours.
Purchase additional badges here:
https://www.eventbrite.com/e/anime-expo-2016-artist-alley-registration-registration17486175622
3. If your secondary artist or helper already purchased a 4-Day Pass:
You must request a refund and register online for the AA Pass. Please see the Refund Policy
section in this packet.
4. Industry Policy: Due to conflicting time and priorities, Press and Industry may not purchase an
Artist Alley Table.
5. Child Policy: Individuals under the age of 16 may not participate in the Artist Alley. If you are
under 18, SPJA must have written consent from you parent or guardian.

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Artist Alley Form and Update Form

On the Artist Alley Form, the table buyer will submit information about all the participants at the table
such as table name(s), sellers permit numbers, and portfolios. This form should be filled out by table
package buyer (primary artist), who is fully liable for table(s) purchased. Submit this form as early as
possible to increase the chances of a more favorable table assignment. Incomplete forms submissions
will be denied and risk the wait in line for table placement.
Please note, a separate form will be provided to make changes and updates to the AA Form. Please see
UPDATE FORM section for details. Registration for subsidiary artists & helpers should be completed on
or by June 1, 2016. Any new additions must be updated through the Update Form

How to Fill Out the Artist Alley Form

1. Table Buyer Information: The primary artist must provide proof of registration and information
about the products and services that will be offered or displayed at the convention. This form
should be filled out by table package buyer (primary artist), who is fully liable for table/s
purchased.
Name: Enter your legal name, not your handle
Email: Enter an email you check often. You will also need to indicate this email to make any
updates to the form.
Eventbrite Table Package Registration Order Number: A 9-digit number will be provided in
an email confirmation which sent to you upon purchase of your table package. Phone: Your
mobile number would be best in case we need to reach you during the convention.
California Sellers Permit No. (Table Buyer): You may enter the permit number at later using
the Update Form if you still need to apply for a temporary sellers permit.
Portfolio Link: The following platforms are accepted: Your website/blog, DeviantArt, nonpersonal Facebook/Instagram/Tumblr.
Tip: More examples/portfolios help us determine the quality of your work and increases
the chance you will be approved. Do NOT use your personal accounts to showcase your
art. We want to see the time you have put into your craft. You can always add more
links in the additional notes section.
Link to Example of Items to be sold (Table Buyer): What work do you plan to vend during the
convention? A minimum of five samples must be provided. Use a direct links, SPJA will not
make new accounts beyond Facebook, Instagram, and Imgur.
Do nott have a site to use for examples? You can create an account on Imgur and
publish an album. Its free!

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2. Table Information: You will be providing information about your table and make any requests
for table assignments. As a friendly reminder, not all requests will be granted.
How many tables did you purchase?
Table Name
Name of Second Table: If applicable, re-enter name of Table 1 if you want both under the
same name.
How many years have you participated in Anime Expos Artist Alley?
What year did you first participate?
Adult Material Percentage: enter 0-100
Table Request: First and Last Name of ONE other artist you would like to be placed next to.
This should be mutual, meaning the other artist must place YOU as well under this field on
their form. NOT ALL REQUESTS WILL BE GRANTED.
SPJA no longer accommodates requests to be assigned next to multiple parties. The
Artist Alley has too many participants to be able to fulfill so many requests fairly.
Thank you for understanding!
Table Notes ( ie. Any artists you do NOT wish to be placed next to, handicapped, etc)

3. Products: Check any types of items that will be sold at your table.
Buttons/Pins, Clothing/Cosplay, Comics/Doujinshi, Commissions, Crafts, Plushies, Prints,
Other

4. Helper & Subsidiary Artist Information: Provide helper and subsidiary artist information.
Sellers permit numbers portfolios, and examples for each subsidiary artists and for each table
must also be submitted. There is a maximum of 2 additional artists per table and maximum of
2 additional helpers per table. However, there a maximum of 3 guests total.
TABLE 1 - TABLE 2
Helper 1, Helper 2
Email
Subsidiary Artist 1 - Subsidiary Artist 2
Email
California Sellers Permit No.
Portfolio Link: The following platforms are accepted: Your website/blog, DeviantArt,
non-personal Facebook/Instagram/Tumblr.
Link to Example of Items to be sold (Table Buyer) What work do you plan to vend
during the convention? At least five samples must be provided. Use a direct links,
SPJA will not make new accounts beyond Facebook, Instagram, and Imgur.

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5. Facebook: As an extended service, SPJA uses a Facebook group to help communicate to artists.
Please provide the email linked to your Facebook account (optional)
If you would like to be invited to our Facebook Group, please provide your emails used for
your Facebook account.
6. Highlighting Artists on Anime Expos Website: SPJA would love to help you promote your
table! We plan on highlighting as many artists as we can on our webpage this year.
Do you give SPJA consent to highlight your table on the Anime Expo website?* Personal
information will be protected, only your Table Name and website will provided. Y/ N
If yes, you may provide any other links / handles (such as Tumblr and Instagram handles)
that you would like to share.
7. Notes: Please specify any additional notes here. You may add additional handles table
participants would like to share here.
8. Form Submission: When clicking the submit button, you are confirming your agreement to the
Artist Alley Packet and Artist Alley Terms & Conditions.

How to fill out the Update Form

SPJA recognizes that many artists will not have their permits until closer to the convention as well have
new additions to the table. Therefore, the update form will provide a chance for the table buyer to
enter up-to-date information during the course of the year.
Upon completion of the Artist Alley Form, an email will be sent with a link to the Update Form. This
form recognizes your original submission by the email address and/or Eventbrite table package order
number.
The Update Form will be very similar to the Artist Alley Form. You do not need to fill out the entire form
again. Please complete the fields that need updates.

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Table Assignments
1. Veteran artists (who have purchased a table for over ten consecutive years) have table priority.
Non-veterans are assigned on a first-come, first-serve basis by Artist Alley Form submission and
approvals. Assignments may also subject to expected table content and seating preferences.
2. Table exchanges will not be allowed under any circumstances. All table assignments are final.
3. When filling out the registration form, the primary artist must provide information for all
subsidiary artists and the helper (if any) participating at his or her table. Individuals who are not
on file may not participate in Artist Alley.
4. Artist passes and holders will be distributed at check-in. Artists must have all required
documents on file (see above) in order to receive their badge. All participants must also have a
valid photo ID and a copy of sellers permits on hand.

Checking-In and Picking-Up Your Artist Alley Pass (badge)

What to bring with you (secondary artists and helpers may check-in individually):
Eventbrite Order Confirmation/s
Hard Copy of Sellers Permit ALL ARTISTS
Signed Hard Copy of Terms and Conditions

CALIFORNIA SELLERS PERMIT

The Sellers Permit number must be submitted via the Artist Alley Form by June 1, 2016.
By law, any individual selling items in the state of California must have a California Sellers Permit. The
permit is free, and very easy to obtain. You may apply for a permit by mail, or in person at one of the
Board of Equalization field offices.
Anime Expo Artist Alley requires that all artists provide a sellers permit number in order to complete
their registration. Additionally, all artists must keep either the original or a copy at their table as
according to state policy.
The application can be found at the California Board of Equalization website at http://www.boe.ca.gov.
If you run into problems that cannot be addressed by the Board of Equalization, please contact the Artist
Alley staff as soon as possible.
Since groups are not be recognized at Anime Expo, we require that all individuals selling items in the
Alley obtain a solo Sellers Permit. NO 'et al' will be accepted. No exceptions.

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REFUND POLICY AND TRANSFERS

Artist Alley Package
For Artist Alley Packages, a 50% refund will be provided for any cancellations made before March 1st,
2016. Cancellations made after this deadline are non-refundable.
Any artists who are not approved after Artist Alley Form submission will be fully refunded.
Tables and badges are non-transferable to other artists/attendees. This includes other artists already
registered under the same table. Tables are non-transferrable to the following years.
In the event of either a full or partial cancellation of an Artist Alley Table Package, SPJA reserves the
right to resell or otherwise reassign cancelled tables.

Additional Artist Alley Passes

Your refund request must be received within 30 days of your registration purchase date.
Passes are non-transferable to the following year.

Transferring a 4-Day/1-Day to an Artist Alley Pass:

You may request a refund and register online for the AA Pass. Please email us with the following
information:
1. Your name and order confirmation number for the 4-Day Pass.
2. Include the primary artists name and contact information.
3. Once we verify the mutual understanding of your Artist Alley Pass, your 4-Day pass will be
refunded.
4. Purchase an Artist Alley Pass. (We suggest you do this once the refund has been processed)
Cancellation requests must be sent to artistalley@anime-expo.org.

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HOURS OF OPERATION
Artist Alley Hours
The Artist Alley in Kentia Hall will be open to the public during the hours listed below.
DAY
Day 0
Day 1
Day 2
Day 3
Day 4

DATE
Thursday, June 30
Friday, July 1
Saturday, July 2
Sunday, July 3
Sunday, July 4

SET-UP
TBA
8:00AM - 10:00AM
8:00AM - 10:00AM
8:00AM - 10:00AM
8:00AM - 10:00AM

OPEN
N/A
10:00AM - 6:00PM
10:00AM - 6:00PM
10:00AM - 6:00PM
10:00AM - 3:00PM

BREAKDOWN
N/A
6:00PM - 7:00PM
6:00PM - 7:00PM
6:00PM - 7:00PM
6:00PM - 7:00PM

Artist Alley Registration Hours (Check-In Counter)

Artists will pick up their passes at Artist Alley Registration area. Please have all necessary documents
ready, and check in with all your tablemates if possible. Remember, artists and helpers must purchase
an Artist Alley pass in order to register on Day 0 for Artist Alley.
Day 0
Day 1
Day 2
Day 3
Day 4

Thursday, June 30
Friday, July 1
Saturday, July 2
Sunday, July 3
Sunday, July 4

12:00PM to 9:00 PM
8:00AM to 6:00 PM
8:00AM to 6:00 PM
8:00AM to 6:00 PM
8:00AM to 2:00 PM

About Set-Up and Breakdown

Tables must be set up and ready by opening hours. Please be on the lookout for Artist Alley Staff
Volunteers for updates.
1. Set-up must be complete on Day 1 or your table assignment may be forfeited. Please keep in
mind SPJA has the right to move or assign tables at any time
2. After closing at 6:00PM on Day 1-3, Artist Alley in Kentia Hall will be closed off. Security guards
will be placed along the perimeter of Artist Alley. Please note Kentia Hall will remain open until
midnight.
3. Artists must leave Artist Alley by 7:00PM. Loitering around the tables is prohibited and will be
grounds for eviction.

Signing Out/Leaving Early

All tables are required to remain open until 3:00 pm on Day 4. Your table will be flagged if you leave
early, which will hinder your chances to be approved for following conventions.
In the event there is an emergency and all parties at your table must leave before closing on any day of
the convention, please let the staff know so we can ensure there will be no camping at your table
after you have gone.

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TWO STRIKE RULE

During the convention, Artist Alley Volunteer Staff will be enforcing Artist Alley Table Display Policies
and Sales Policies with the Two Strike Rule. Any tables that fail to adhere to these policies will be
subject to an eviction.
In the event an artist is presented with a written warning, they will be given time to rectify the issue. A
second offense will lead to an expulsion of the entire table from Artist Alley. Passes will be confiscated
and reports will be made to ban any individuals from participating in future years.
Please note that actions will not only affect the offending artist, but will also apply to all participants
at the table.

HARASSMENT & CONFLICT

In the case of theft, harassment or conflict, or copyright/plagiarism issue arises between you and
another artist or vendor, please notify the Artist Alley Staff immediately. Any proof you may provide will
help us with the investigation. You may file a claim report to report the issue.
Our Artist Alley Staff Volunteers on duty will be wearing purple vests around the hall. You may also go
to the Artist Alley Headquarters (HQ) directly for assistance.

Map - Artist Alley HQ - TBA

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SALES POLICY
The Artist Alley exists to promote and celebrate original artwork by fans of Japanese popular culture.
We encourage original prints, comics, zines, and crafts, and enjoy seeing artists produce new and
exciting material every year. Below are guidelines and restrictions on what may and may not be sold in
the Artist Alley.

Grey Market Goods and Pseudo-Merchandise

Anime Expo works directly with companies that license many titles and merchandise, the sale of grey
market goods and pseudo-merchandise are serious offenses. Grey Market Goods, also known as
bootleg merchandise (products that are considered to be illegitimate, pirated or illegal), are strictly
prohibited at Anime Expo. Pseudo-merchandise (items that, intentionally or not, directly compete
with licensed merchandise available in the Exhibit Hall or elsewhere) is also strictly prohibited.
Pseudo-merchandise includes items such as, but not limited to, cosplay props and costumes, cosplay
weapons, T-shirts, buttons, keychains, and cell phone straps that are similar to existing licensed
merchandise. Please do your research before getting to work. A general rule to follow is to avoid using
fanart of any type on T-shirts, bags, buttons, stickers, keychains, and like items.
Artists caught selling grey market goods will be immediately expelled from the Artist Alley and banned
from any events run by SPJA. Artists found to be selling pseudo-merchandise will be issued a warning
and asked to remove the item(s) from the table for the remainder of the convention. Artists will receive
only one warning for pseudo-merchandisecontinued breach of contract will lead to immediate
expulsion from the Artist Alley and banned from participating in any SPJA event. SPJA will not issue a
refund for table space or passes of any expelled artists.

Reproduced Artwork
Do NOT under any circumstances use artwork that is not your own. Do not trace, vectorize, copy, or
otherwise alter and/or reproduce artwork that is not your own, whether as a part or the whole of a
work. This includes official logos, symbols, background art, and any other pre-existing artwork or images
that are not yours.

Adult Material
Artwork deemed inappropriate for children must be kept behind the table and out of view. It is the
artists responsibility to ensure that adult material is not accessible to minors. Artists found to be selling
adult material to minors will be expelled from the Artist Alley immediately and may receive a permanent
expulsion from SPJA events.

Mass Production
Mass production is strictly forbidden. The Artist Alley is a venue for amateur and young professional
artists to promote and sell their original artworkit is not a cheaper alternative to an Exhibit Hall space,
nor is it an easy way to make money off of intellectual property that is not your own. Mass production
and sale of items by artists in the Artist Alley could damage the integrity and threaten the continued
existence of the Artist Alley at Anime Expo.

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Artists found to be (a) producing and selling items in numbers rivaling those of Exhibit Hall vendors,
and/or (b) utilizing the Artist Alley in a manner that could potentially damage the integrity and spirit of
the Artist Alley, may face immediate expulsion from any SPJA events.

Proxy Selling
Proxy selling (i.e. selling the works of a person who is not present and a registered artist in Anime Expo
Artist Alley) is strictly prohibited. Collaborative works, such as anthologies, would be an exception to this
rule.

Copyright Law
It is the responsibility of the artist to ensure that their artworks do not violate any copyright laws. The
SPJA and the Artist Alley Staff Volunteer cannot and will not provide legal protection to artists under any
circumstances. The Artist Alley staff reserve the right to challenge possible violations of copyright at
their discretion.

Weapons
Sales of weapons are prohibited in Artist Alley.

Body Art, Henna Tattoos, and Service Type Business

Henna tattoos, face painting, and others work expressing art on a persons body is prohibited in Artist
Alley.

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TABLE DISPLAY POLICY

We kindly ask you to be mindful about artists around you. Each year we receive complaints
about neighboring artists who are not respectful about space around them. We also want to
make sure all aisles and walkways are safe! A little consideration can make a world of a
difference!
A table comes with:
(1) 2x6 table with NO skirting
(2) Chairs
(1) Table Signs(table name and table number)

Table Name and Number Visibility

1. Your table name and number must be visible at all times.
2. Table signage is provided for you but if you do not use it or cover it, you must replace it with
your own.

Where to Place Your Goods

1. All sale items, goods, and supplies must fit on or under your table. You must keep your own
items on your table and must not spill onto the table/area next to you. This includes adding
displays, boxes, clothing or anything.
2. Items may NOT be stored on the floor behind your chair. The pathway behind the tables must
be kept completely clear. Staff and artists must be to walk behind you to get to the end of the
aisles unimpeded. Any additional supplies or merchandise must be kept under the table.

No More Than 2 Behind a Table at a Time.

1. Additional chairs may be NOT placed be behind the table at any time. Do not take chairs from
other tables.
2. Individuals must have their Artist Alley Pass to be behind a table. Those who are caught without
one or borrowing a pass will be escorted out of the area.

Signage and Display Limitations

1. All signage and displays must be less than 7 6 inches from the ground.
2. End tables may NOT use stands to display art that spill into the walkway/aisles for
attendees/artists.
3. Stands and displays should not go over the confines of your table. Tripods and displays must not
extend beyond the bounds of your table(s), meaning you cannot display items behind you or the
table.

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Prohibited Items
1. Weapons: Swords, guns, and any projectile items are prohibited
2. Lighted candles or incense: Do not make your table a fire hazard.
3. Industrial Machines and Volatile/Flammable Liquids: Do not bring industrial machines, aerosol
cans, airbrushes, or any other supplies or equipment that could be potentially harmful,
dangerous, or noisy.
4. Objects and items that will obstruct the flow of traffic in the aisles: Objects included are chairs,
easels, boxes, clothes racks, table coverings, etc. Table coverings that drape into aisles should be
tucked in and not out for someone to trip on. No items may be on the floor in front of your
table.
5. Unsteady overhead displays: Overhead displays that are determined to be unsteady by the
Artist Alley Staff must be taken down and not put up again during the course of the convention.
Please make sure that your overhead displays are secure BEFORE you bring them and set them
up. (If they sway with a gust a wind, then they probably are not safe.) They must also not
exceed 7 6 in height when measured from the floor.
6. X-rated materials: Do not display X-rated or adult material at your table. Remember that Anime
Expo is an all-ages event. These items must be kept behind the table and it is up to you to check
IDs to make sure patrons are of the appropriate age.
7. Music: Not everyone likes the same music. Please be respectful of the staff, con-goers and your
fellow artists by not playing music or other audio through speakers or with instruments.
8. Helium Balloons: Helium balloons are prohibited inside the convention center.
9. Wheels: The Union at the LACC requires that all items being brought into the Artist Alley be
carried in bags/boxes in your arms or on your back.
10. Gridwalls of any size are prohibited. However, wire cube displays are permitted with maximum
of 4 cubes high.

APPROVED

NOT APPROVED

Any repeat offenses are subject to the TWO STRIKE RULE.

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TERMS AND CONDITIONS

For your reference, below is the Terms and Conditions agreed upon the submission of your Artist Alley
Form.
1.Defined Terms
By contracting to rent and exhibit in a table space at
Anime Expo (AX) 2016, you agree to abide by
these Standard Terms and Conditions for Artists at
Anime Expo (the Standard Terms). "Event"
means Anime Expo, currently scheduled to be held
on July 1-4, 2016 ("Event Dates") at the Los
Angeles Convention Center ("Exhibit Facility"). The
Event is owned, produced, and managed by Society
for the Promotion of Japanese Animation ("SPJA").
"Organizer" means SPJA. "Artist" means,
collectively (i) the artist, (ii) the artists company, (iii)
those staffing the artists booth or otherwise acting
as artists representative or agent with regard to the
Event; (iv) any other entity or person that applied for
exhibit space rental and signed the facing page of
this contract and (v) each of artists owners, officers,
directors, members, shareholders, employees,
contractors, agents, representatives, and invitees.
Artist Regs are rules and regulations for Artists.
Minor means a person under 18 years old. Artists
are fully responsible for verifying age where
applicable.
2.Contract Acceptance & Remedies
This contract shall become binding and effective
when it has been fully executed on the facing page
by both Artist and Organizer. Without limiting any of
its other remedies, Organizer in its sole discretion
may close an exhibit, withdraw acceptance of this
contract, or refuse to permit an Artist whom violates
or fails to abide by the contract or any of the Artist
Regs to participate in future events.
3.Assumption of Risks; Releases
Artist expressly assumes all risks and liabilities
arising from or related to Artist's participation, acts or
omissions at the Event, including without limitation,
all risks of harm or loss of A kind suffered by anyone
attending, producing, organizing or affiliated with the
Event, the Event Facility, and the City of Los
Angeles (the City), which risks include but are not
limited to theft, harm, damage or injury to a person
(including death), property, intellectual property,
copyrights, trademarks, business, or profits, from
whatever cause or source. Artist is solely and
exclusively responsible for its property and any theft,
damage, or other loss to Artists property (whether
or not stored in any courtesy storage area, including
without limitation any subrogation claims by an
insurer). The Organizer, the Exhibit Facility, and the
City (collectively, the Releasees) have no
responsibility or liability, nor is a bailment created,
for property delivered by or to Artist. Artist hereby
completely releases, discharges, holds harmless the
Releasees, individually and collectively, and their
present and former officers, directors, shareholders,
partners, members, affiliates, employees, agents,
representatives, sponsors, funders, attendees,
insurers, attorneys, and predecessors, assignees
and successors of each of them, from any and all
demands, damages, losses, liabilities, causes of
action, lawsuits, counter-claims, obligations,

contracts, indemnities, contributions, suits, debts,

sums, attorneys' fees, and claims of every kind or
nature, whether known or unknown, in law, equity,
or otherwise that either may now have or have had
or that may hereafter accrue, individually,
collectively, or otherwise in connection with, relating
to or arising from Artist's participation in the Event.
3.1.Artist acknowledges the possibility that,
subsequent to the execution of this contract, it will
discover facts or incur or suffer claims that were
unknown or unsuspected at the time this contract
was executed, and which if known by it at that time
may have materially affected its decision to execute
this contract. Artist acknowledges and agrees that
by reason of this contract, and the releases
contained in this Section 3, it is assuming any risk of
such unknown facts and such unknown and
unsuspected claims. Artist has been advised of the
existence of Section 1542 of the California Civil
Code ("Section 1542"), which provides: A
GENERAL RELEASE DOES NOT EXTEND TO
CLAIMS WHICH THE CREDITOR DOES NOT
KNOW OR SUSPECT TO EXIST IN HIS FAVOR AT
THE TIME OF EXECUTING THE RELEASE,
WHICH IF KNOWN BY HIM MUST HAVE
MATERIALLY AFFECTED HIS SETTLEMENT
WITH THE DEBTOR.

compromise any claims against any Releasee

without that Releasees prior written consent.

3.2.Notwithstanding such provisions, Artist

knowingly and voluntarily waives the provisions of
Section 1542, as well as any other statute, law, or
rule of similar effect. This release does not apply to
acts of gross negligence or intentional or willful
misconduct on the part of the Releasees, to the
fullest extent permitted by law.

7.Export Control Laws Artist shall not cause

Organizer to be in violation of any Export Control
Law.

4.Indemnification
Artist shall indemnify, defend, and hold Releasees,
individually and collectively, and their present,
former, and future officers, directors, shareholders,
partners, members, affiliates, employees, agents,
representatives, sponsors, funders, attendees,
insurers, attorneys, and predecessors, assignee,
and successors of each of them, from any and all
demands, damages, losses, liabilities, causes of
action, lawsuits, counter-claims, obligations,
contracts, indemnities, contributions, suits, debts,
sums, attorneys' fees, and claims of every kind or
nature, whether known or unknown, in law, equity,
or otherwise that either may now have or have had
or that may hereafter accrue, individually,
collectively or otherwise arising from or related to
Artist's participation in the Event. This Section 4
applies to, without limitation: (a) any debt to or
breach by Artist of any agreements, covenants,
promises or other obligations to third parties; (b) any
matter for which Artist is responsible under this
contract; (c) any third party claim for infringement of
any patent, copyright, trademark, trade secret, or
other proprietary right; (d) any defamation or similar
claim; and (e) harm or injury (including death) to any
person or third party. Artist shall not settle or

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5.Limitation of Liability
Under no circumstances shall any Releasee be
liable for any lost profits or any incidental, special,
indirect, punitive, or consequential damages
whatsoever, whether or not it has been informed of
the possibility of any lost profits or damages. Any
Releasees maximum liability shall never, under any
circumstance, exceed the amount actually paid to
Organizer by Artist for exhibit space rental pursuant
under this contract. Organizer makes no
representations or warranties, express or implied,
regarding the number of persons who will attend the
Event or any other matters.
6.No Joint Venture. The parties are not and shall
not be construed to be agents, joint venturers, or
legal partners. Each party shall be solely
responsible for compensating its own employees
and contractors and for their workers compensation
and other benefits, if any. Neither party may enter
into contracts or incur liabilities on behalf of the
other. Organizer may establish reasonable
standards of performance. Artist will provide Artists
own tools and equipment.

8.Qualifications of Artist
Artist must purchase an Anime Expo 2015 Artist
Alley Table Package assigned by Organizer in order
to reserve and utilize a table in the Artist Alley.
Organizer, in its sole discretion, shall have the right
to determine whether a prospective artist is eligible
to participate in the Event. Applicants who have not
previously exhibited at a prior event produced by
Organizer may be required to submit additional
information about their business and items that they
intend to exhibit. Organizer may restrict or remove
any exhibit that Organizer, in its sole discretion,
believes is objectionable, inappropriate or illegal.
9.Assignment of Table Space
Table Space shall be assigned by Organizer in its
sole discretion for the Event. Such assignment does
not imply that similar space will be assigned for
future events. Organizer reserves the absolute right
to change the floor plan or to move an Artist to
another booth location prior to or during the Event.
10.Cancellation by Artist
Artist may cancel participation in the Event at any
time upon written notification to Organizer by email.
If Organizer receives such notice of cancellation
before March 1, 2016, Organizer shall retain fifty
percent (50%) of the contracted amount as a
cancellation fee and shall return for the remaining
fifty percent (50%) to Artist. If Organizer receives
such notice on or after March 1, 2016, or if Artist

STANDARD TERMS AND CONDITIONS FOR ANIME EXPO ARTIST ALLEY

fails to staff its booth through the end of the Event,

Organizer shall retain one-hundred percent (100%)
of the contracted amount as a cancellation fee. In
the event of either full or partial cancellation by
Artist, or the Artists early departure from Anime
Expo, Organizer reserves the right to resell or
otherwise reassign canceled table space. Organizer
shall be entitled to retain all payments due under the
cancellation policy set forth above regardless of
whether Organizer resells or otherwise reassigns
the canceled table space.

Hours and dates for installing, occupying, and

dismantling exhibits shall be those specified by
Organizer. If Artist fails to install its display in its
assigned space by one hour before the Event opens
or leaves its space unattended during the Event
hours, Organizer shall have the right to take
possession of the space and no refund will be due to
Artist. Artist may not dismantle the display until the
Event is officially closed by Organizer. Nothing in
this Section 13 shall limit Organizers rights under
Section 10 (Cancellation by Artist).

11.Artists Failure to Pay

Except as provided to the contrary in this contract,
all monies paid by Artist shall be deemed fully
earned and non-refundable at the time of payment.
If Artist fails to make a payment required by this
contract in a timely manner, Organizer may
terminate this contract (and Artist's participation in
the Event) immediately and without obligation to
refund monies previously paid. Organizer reserves
the right at its discretion to refuse Artist permission
to move in and set up an exhibit if any payment due
to Organizer is in arrears. Organizer is expressly
authorized (but has no obligation, expressed or
implied) to occupy or dispose of any space vacated
or made available by reason of action taken under
this paragraph in such manner as it may deem best,
and without releasing Artist from any liability
hereunder. Organizer may also terminate this
contract effective upon written notice of termination
if Artist (1) breaches any of its obligations under the
contract or (2) is adjudicated as insolvent, declares
bankruptcy, or files or has filed against it, any
petition in bankruptcy, or fails to continue its
business. In either of these cases, Organizer shall
have no obligations, expressed or implied, to refund
any payments previously made If Organizer
removes or restricts an exhibit that Organizer
considers to be objectionable or inappropriate, no
refund will be due to Artist. In the event of
cancellation under this Section 11, Releasees
reserve the right to enforce their rights under this
contract, including but not limited to their
indemnification rights.

14.Listings and Promotional Materials

By Artist's participation in the Event, Artist expressly
grants to Organizer a fully paid, perpetual
nonexclusive license to display, reproduce, and
distribute company and product information, logos,
trademarks, voices, and likenesses owned by or
licensed to Artist for use in any Event directory and
promotional material. Organizer shall not be liable
for any errors in any listing or descriptions or for
omitting any Artist from any such directory or
promotional material. Artist gives Organizer
permission to take still photographs and moving
sound and audiovisual recordings of Artist's booth
space, exhibit and personnel during, before or after
the open hours of the Event in any manner or
medium now known or later discovered (the SPJA
Recordings). SPJA shall own the copyrights in the
SPJA Recordings (including any extensions and
renewals thereof) throughout the world, in
perpetuity.

12. Event Cancellation or Change

Organizer reserves the right to cancel, re-name or
re-locate the Event, or change the dates on which it
is held. If Organizer cancels the Event due to
circumstances beyond its reasonable control (such
as acts of God, acts of war, governmental
emergency, labor strike, unavailability of the Exhibit
Facility) or for any other reason, or changes the
Event dates to dates that are not within thirty (30)
days of its originally scheduled date, Organizer shall
refund Artist for payments made to date, less a
share of costs and expenses that Organizer incurred
as of the cancellation, which shall be deemed full
satisfaction of Organizer's liabilities to Artist.. If
Organizer changes the name of the Event, relocates
the Event to another facility, or changes the Event
dates to dates that are within thirty (30) days of its
originally scheduled date, no refund will be due to
Artist. Organizer shall not be required to cancel or
relocate the Event, or make any refunds, if the event
venue is under construction.
13. Table Space Occupancy

Artist shall obtain any licenses, permits, or approvals

under federal, state, or local law applicable to its
activities at the Event at its sole expense. Artist shall
obtain any necessary tax identification numbers and
permits and shall be solely responsible for paying all
taxes, including but not limited to sales taxes,
license fees, use fees, or other fees, charges, levies,
or penalties that become due to any governmental
authority in connection with its activities at the
Event.
18.Compliance with Laws
Artist shall comply with all federal, state and local
laws, codes, ordinances, rules and regulations, and
all rules and regulations of the Exhibit Facility
(including, without limitation, copyrights, trademarks,
and any union labor work rules). Without limiting the
generality of the foregoing, Artist shall construct its
exhibits to comply with the Americans with
Disabilities Act. The Organizer may require
immediate removal of any Artist that fails to comply
with this Section.

19.Artist Alley Packet and Regulations

Prior to the Event, Organizer will prepare an Artist
Alley Packet. The Artist is responsible for
downloading it on the Anime Expo website or
requesting it to ensuring that Artist obtains a copy.
The Artist Alley Packet will include information
integral to participation at the Event, including but
not limited to additional artist rules and regulations
(Artist Regs), artist display rules, and move-in /
move-out schedules. Organizer may amend, revoke,
15.Trademarks and Logos
or adopt Artist Regs from time-to-time, upon three
SPJA reserves all right, title, and interest in all SPJA (3) hours notice to Artist, or without notice if the
trademarks and logos (the "Marks"), including but
Event Facility changes its rules and regulations
not limited to:
without advance notice to Organizer. Artist Regs
ANIME EXPO; AX; SOCIETY FOR THE
(whether or not included in an Artist Alley Packet)
PROMOTION OF JAPANESE ANIMATION; SPJA; are a material part of this contract and are
PROJECT ANIME; PA; ANIME EXPO; AC,
incorporated fully by reference. Artist agrees that all
LOUNGE 21;
information containing terms and conditions
any other trademarks or logos in which SPJA has or provided to Artist by Organizer shall be deemed fully
may obtain statutory or common law trademark
read and understood by Artist and that Artist shall be
rights, derivations thereof, and marks substantially bound by all SPJA and City terms and conditions.
similar thereto, whether or not such marks or logos
are registered by SPJA. The Marks shall be used
20.Conduct at Event and Displays
only in the form, style and type then prescribed by
Artist shall conduct itself at all times in accordance
SPJA. Artist shall neither directly or indirectly obtain with normal standards of decorum and good taste at
nor attempt to obtain any right, title, or interest in or an event open to minors. All booths shall display
to SPJA's Marks, and hereby expressly waives any products or services in a tasteful manner as
right that it may have to do so. Artist may not
determined in Organizers sole discretion. Any and
reproduce SPJAs Marks on products, merchandise, all advertising distributions must be made by Artist
or otherwise without separate written permission of only from within Artists booth. The aisles,
SPJA.
passageways, and overhead spaces remain strictly
under control of Organizer and no signs,
16.Care of Exhibit Facility
decorations, banners, advertising material, or
Artist shall promptly pay for any and all damages to special exhibits will be permitted in any of these
the Exhibit Facility or associated facilities, table
spaces except by written permission of Organizer.
equipment, or the property of others caused by
Those staffing the Artists booth or otherwise acting
Artist. Artist agrees that no food or drink may be sold as its representative or agent with regard to the
by Artist in the Exhibit Facility or otherwise. If Artist Event must remain within the Artists booth while
gives away free samples of food or drink, Artist will working. Artists displays must be arranged so that
be bound by and will follow the Exhibit Facilitys and booth visitors do not block aisles. Entertainment or
City guidelines and requirements with regard to such advertisements outside of an Artist's booth are
samples. Organizer reserves the right to cause Artist prohibited.
to immediately cease all distribution of food and
drink, even free samples, at Organizers sole
21. Sound Policy & Excessive Noise
discretion.
Mechanical reproduction of sound, music, bells
horns, or megaphones are not permitted.
17. Taxes and Licenses

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STANDARD TERMS AND CONDITIONS FOR ANIME EXPO ARTIST ALLEY

22.Fire and Safety Laws

Federal, state and city fire and safety laws must be
strictly observed. A list of these fire and safety
regulations is included in the Artist Alley Kiit, but
Artist must also comply with the laws applicable at
all times.
23.Anti-Piracy Policy
Sale, distribution, or display of Infringing Content is
strictly prohibited at the Event. Infringing Content is
material that violates any copyright, trademark,
patent, trade secret, privacy or publicity rights, or is
defamatory to or violates the privacy, of any person
or entity, such as but not limited to pirated or
bootlegged products, merchandise, and
unauthorized copies of characters or art work. Artist
represents and warrants that its exhibit booth shall
not contain, display, sell, distribute or make
available any Infringing Content. Organizer may
require Artist to produce Artists written license or
authorization to display, reproduce or distribute
materials in Artists booth, and Artist shall keep such
written licenses and authorizations in the booth at all
times. If such authorization is not produced upon
Organizers request, Organizer may, without further
warning and without incurring any liability
whatsoever, confiscate the Infringing Content,
require Artist to remove it from the premises, eject
the Artist from the Event, and/or bar Artist from
participating in future Events. Organizer shall not be
liable for any Infringing Content, or failure to
discover or remove such content.

No firearms and weapons may be sold at the AX

Artist Alley. Adult material must not be offered, or
sold to or handled by a Minor. Adult materials must
be draped or otherwise not visible or accessible to
Minors. The Organizer may require the immediate
removal of any Artist that fails to comply with this
provision.
26.Rights of Offset; Enforcement
In the event Artist is indebted to Organizer, whether
or not such indebtedness arises from this contract,
Organizer may, in its sole discretion, apply refunds
that may be due to Artist to reduce such
indebtedness. In the event legal action is filed to
enforce this contract, the prevailing party in such
action shall be entitled to reimbursement of
reasonable costs and legal fees.
27.Artist Passes
Artist shall may purchase no more than three
additional artist alley passes per table. No parking
vouchers or parking passes are included or
available.

and federal "sunshine" or other disclosure laws and

regulations that now or may in the future apply to
Organizer as a nonprofit mutual benefit company.
30.Reliance on Data
Organizer shall be entitled to rely upon data,
information, and representations provided by Artist.
Artist shall correct and report any corrections to
Organizer.
31.Governing Law
This contract is governed by the laws of the State of
California as applied to contracts entered into and
entirely performed within such state. Artist agrees
that the courts located in Los Angeles, California
shall constitute the exclusive forum for the resolution
of any and all disputes arising out of, connected with
or related to this contract or the breach of it. Artist
waives any right to assert lack of personal or subject
matter jurisdiction and agrees that venue property
lies in Los Angeles, California.

32.Additional Terms and Conditions

Any and all matters pertaining to the Event and not
28.
Non-Discrimination
specifically covered by the terms and conditions of
Artist represents and warrants that it does not
this contract shall be subject to determination by
discriminate in hiring, employment, participation or Organizer in its sole discretion. This contract
services rendered on the basis of the fact or
(including the Artist Regs and Packet as amended
perception of a person's race, color, creed, religion, from time to time) state the entire agreement of the
national origin, ancestry, age, sex, sexual
parties with respect to the subject matter hereof.
orientation, height, weight, gender identity, domestic Any amendment or modification to this contract must
partner status, marital status, disability or AIDS/HIV be in writing and signed by an authorized
status or against any person seeking
representative of Organizer. Artist may not assign
24.Products and Service
accommodations, advantages, facilities, privileges, this contract or any right hereunder nor may Artist
All items on sale and display must be the original
services, or membership in any business, social, or sublet or license all or any portion of its exhibit
creation of the Artist. DVDs, model kits,
other establishments or organizations it operates.
space without the Organizers prior written consent.
manga/comic books, production cels, or other
Each person signing this contract represents and
commercially produced items of any type will not be 29.Reporting Obligations
warrants that s/he has the authority to sign it and to
permitted to be sold in the Artist Alley. Mass
Artist understands and agrees that Organizer may
bind any company on whose behalf s/he purports to
production of prints, posters, buttons, and other
be required to disclose financial information,
sign. This contract may be signed in counterparts,
items is prohibited. Swords, guns, projectile items,
contracts, information about salaries and other
which together shall constitute one contract. Faxed
and other weapons are prohibited.
employee information, and other information to
or scanned signatures shall be construed to be as
government agencies, in public federal and state tax valid as originals.
25.Weapons and Adult Material
returns, and elsewhere in accord with local, state

19