I.

Executive Summary
The jackpack is a combination of jacket and backpack that use to carry
things easier and it is convenient to use during rainy season. It is
constructed by synthetic fibre and polyester which is high in water
resistance. This fibres are dense enough to trap air, they are spaced far
enough apart easily allow heat-sapping sweat to escape through
evaporation It is lightweight, breathable insulation that keeps the person
dry and comfortable in cold weather conditions. It has detachable and
adjustable straps. It is convertible from jackpack to bag or vice-versa. It
will assure the user to feel more comfortable when carrying things during
bad weather.
In handling things, backpack is not good enough to use especially
during bad weather so it is not suitable to use. A typical backpack is
expensive and inconvenient unlike jackpack that is cheap and very
efficient to use. A person must be wise enough to buy a backpack to look
first to the quality and features before buying. The innovated product aids
the problems of the students and workers from old and rainy season.
In this innovation, the team show the key features and the significance
of each material. This paper discusses the target market of the jackpack
and its purpose. In this proposal, the team presents the competing
products, its strengths and weaknesses.
The paper focused the main parts of the product, its corresponding use
and significance to the buyers. The team also emphasize on the idea in
making the innovated backpack and the process of assembling it. It also
includes how to manage budget and how to find its raw materials. The
budget management also discusses its labor, service and total cost.

II. Overview
A. Introduction
The backpack is common equipment made up of cloth sack and designed to
carry things on the shoulders that commonly used by the students. The common
size of backpack is approximately 14 inches tall, 9 1/2 inches wide and 7 inches
deep. It is composed of big and small pockets for compartments and a wide or slim
strap for support. The big pockets are for the storage and security of the important
items. Small pockets are the mini pouches that can be used to bring small things.
The straps are also important because the bag cannot hold without it.

B. Background
The backpack is used as a way of easier transport materials from a place. Bag
used to carry things especially by people who go walking, travelling, climbing and
hiking.
In 20th century, backpacks are no longer used for hunting but their main
purpose remains the sameto carry things. Backpack today becomes lightweight

and stronger. The demands for backpacks are increasing so many consumers tend
to buy it but the durability and quality is still the same.
Now, backpack improved its functionality and quality. According to many,
backpacks are easy to break especially when the weather is rainy because it has
low water resistance. And most modern bags are lightweight and durable but too
much expensive.
III. Market analysis
A. Needs analysis
The students are the target market of this product. The target market is aged
4-20 years old because this is the typical age of students in pre-elementary to
college. The product can be used by both male and female. The cost of this product
is good for those in middle class society.

B. Competitive Analysis
JACKPACK
MATERIAL

DIMENSION

COST

STRAPS AND
POCKET

Synthetic fibre,
Polyester
16 inches tall,
11 7/8 inches
wide and 8 7/16
inches deep
Slightly
Expensive
Two detachable
and adjustable
straps and two
way zip with 4
pockets

H=JACKET

PUMA UM
BACKPACK

SELF HOODED
BACKPACK

Leather

Nylon, Cotton

Polyester

17 inches tall,
13 inches wide
and 10 inches
deep

15 2/3 inches
tall,
8
1/7
inches wide and
5 3/8 inches
deep

14 inches tall, 7
3/8 inches wide
and 5 6/7 inches
deep

Expensive

Expensive

Expensive

Adjustable
straps, two way
zip

Adjustable
straps, two way
zip

No Straps, one
way zip

DESIGN

Fashionable and
durable

Fashionable

a colourfully
lined hood

Simple and
basic backpack
with jacket

FEATURES

Lightweight,
breathable

High water
resistance

Lightweight

Comfortable

IV. Design
A. Design Specification

Jackpack is a combination of a jacket and backpack. The jackpack is made up

of synthetic fibre used to carry things. The bag is 16 inches tall, 11 7/8 inches wide
and 8 7/16 inches deep. Available sizes of jacket are: extra small, small, medium,
large and extra-large the jackpack has attaching buttons in the shoulder and in the
waist which are used to connect the bag on the jacket. The backpack bag can also
be used without the jacket.
Jackpack is equipped with head protection against rain. It's still better to wear a
jacket as well as protecting the body.
B. Product Assembly
The backpack is made up of synthetic fibre used to carry and secure
things, hassle free and easy to manipulate. It has dual concept of a jacket
and a bag. The key idea of this product is to construct a waterproof bag that
is essential to use during cold and rainy season and to prevent the carrier
from getting wet. The final product was designed and made.

A design review process was made before assembling the final

product. In this case, the users were known and the key features of the
product have been evaluated. The final product is to be fashionable and
usable in both sides.
The dimensions of the jackpack are based on the original backpack but
with matching a jacket on it. It has two detachable used to maintain the
usage even the climate is good. The size of the bag depends on the buyers.
The inside feature of the bag is too wide so it is good it handing overload
objects. The items are made of lightweight materials so that the user/buyer
will use it easily. The problems encountered during the analysis: how to sure
that the things inside the bag will not easily get wet and what is the use the
jacket during good season.
Solutions to the problem was organized and made using brainstorming
within the team. A plastic inside the bag will be made so that it will also
protect it. It will serve as double protection for the safe of the bag. The jacket
can be put inside the bag where a pocket is made for it to be cool and dry
easily if the rain stops. This will be the finalization of the product that will be
presented.

V. Resource and Budget Requirement

The

Raw materials
Synthetic fibre

Quantity
10 kg.

Polyester

10 meter

Zipper

6 piece

Buttons

11 piece

Fibre

10 metric ton

Garter
Rubber
SUBTOTAL
OTHERS:
LABOR
SERVICES

10 yard
10 yard

TOTAL

Unit Cost
60.50 (per kg.)
19.50 (per
meter)
6.50 (per
piece)
11.00 (per
piece)
43.50 (per
metric ton)

Total Cost
605.00
195.00
39.00
121.00
435.00

5.00 per yard

43.00 per yard

50.00
430.00
1875.00

50.00 per unit

200.00

50.00
200.00

2125.00

table below shows the raw materials in making this product are synthetic fibre,
polyester, zipper, buttons and garter

The Suggested Price is 6,399.00.

VI. References
Chalayan, H. (2014, May 1). Puma UM Backpack. . Retrieved July 29, 2014, from
http://www.tuvie.com/puma-um-backpack-with-hood-by-hussein-cha
layan/
Customer Reviews The North Face Unisex Recon Backpack. (n.d.). Amazon.com:
Customer Reviews: The North Face Unisex Recon Backpack. Retrieved July 29,
2014, from http://www.amazon.com/TheNorth-Face-Unisex-Backpack/productreviews/B000KWDTBK/ref=cm_cr_pr_hist_3?
ie=UTF8&filterBy=addThreeStar&showViewpoints =0&sortBy=byRankDescending
Leibowitz, L. (2013, September 3). The Evolution Of The Backpack: School Bags
Have Changed, Adorable
Children Have Not. The Huffington Post. Retrieved
July 29, 2014, from
http://www.huffingtonpost.com/2013/09/03/backpack-schoolbags_n_3860144.html
H by Harris Quilted Leather Jacket with Attached Backpack Highsnobiety. (n.d.). Highsnobiety.
Retrieved July 29, 2014, from http://www.highsnobiety.com/2009/09/28/h-by-harris-quiltedleather-jacket-with-attached-backpack/

Dury R. (1990, October). Construction Dimensions

http://www.stuccoguru.com/resources/article.cfm?articleID=G01010&resourceID=4

Appendix A: Competitive Analysis

The H=Jacket Has a Built-In Backpack by

Harris. Hand quilted nappa
leather rucksack with external
pouch pocket, leather shoulder
straps and grab handle, internal
padded pocket with leather flap
and cotton lining.

PUMA UM Backpack with hood by

Hussein Chalayan
The PUMA by
Hussein
Chalayan
backpack
is
designed with a two-way zip front
compartment,
padded
laptop
compartment
with
hook-and-loop
closure inside main compartment, zip
pocket, slip in pocket and padded
mobile
phone
pocket in
front
compartment.

Self-Hooded Backpack Jacket

by ASOS Backpack jacket by self.
Constructed with a durable
padded outer with an oversized
hood and contrast lining, a
chunky zip through front
fastening, full length sleeves with
shirred cuffs and hem, a padded
backpack compartment to the
reverse with a zip closure and a
regular fit.

Appendix C: Related Innovations

1950s:
One-strap styles become popular, as do
leather backpacks and patterned lunchboxes.

1980s:
Graphic novelty bags gain traction. Royals
pledge their allegiance to Thomas the Tank
Engine.

1990s:
Hello,
made up

nylon! Almost the entire bag was

of nylon.

2000s:
Millennial require airport-ready
backpacks that can manoeuvre
themselves. A symptom of how
heavy oversized backpacks have
become.

2010s:
Patterns and name-brands like Jansport
are in vogue and are still going strong.

Appendix B: Customer Feedback Analysis

JanSport Big Student Classics Series Daypack

The straps on this backpack are very wide and very
stiff. They find this uncomfortable. It might work
better for someone with a larger body, but they
think that women and children would find the
straps very uncomfortable.

The North Face Unisex Recon Backpack

The backpack material itself is amazing everything they
need as a college student, but there are so many
useless straps and dangling buckles.

High Sierra Hawk 45 Backpack

The customers didn't like the overly padded, bulky,
unwieldy shoulder and hip straps.

Pamantasan ng Lungsod ng
Maynila
(University of the City of Manila)
College of Liberal Arts

In Partial Fulfilment of the Requirements of the course

ESC212-6 TECHNICAL COMMUNICATION

JACKPACK
Proposal Innovation

Prepared By:
Caceres, Patrick A.
Mercado, Mark Christian I L.
Navarro, Ramon IV P.
Santioque, Abriel Kyle A.

Submitted to:

Ms. Mailan Falculan

July 30, 2014