Escolar Documentos
Profissional Documentos
Cultura Documentos
14,000
12,000
Number of Students
10,000
8,000
6,000
4,000
2,000
0
1975 1980 1985 1990 1995 2000 2005 2010 2015
Academic Year
Final Thoughts
At a time when the wound is still healing from the damage of
the 1980s, we as an industry must ask ourselves whether ripping
the scab off by virtue of another lost generation will in fact leave
a permanent scar and cement our reputation as an industry of
boom/bust hiringincapable of protecting the lifeblood of the
business by adequately managing knowledge transfer between
generations. The irreparable effects such a reputation could
have on the industrys pipeline of talent are self-evident and too
grave to want to think about. Students will always be pragmatic
about their careers and, facing an uncertain future, they will
seek alternatives and, more than likely, never return.
Indeed, the similarities between the 1980s and today are
too many and ominous to ignore. Does the cyclical nature of
our business automatically doom us to these lost generations
during each abrupt dip in commodity prices? Or will there be
a generation that finally says, fool me once, shame on you; fool
me twice? TWA