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Global Wires
India celebrates
Aspire Nite
Message of
As the financial year draws to a close, we need to grit ourselves to ensure that we deliver a strong finish in March'14
to ensure that we exceed our last year's sales volumes. While we will be significantly exceeding our ABP globally,
thanks to the stellar performance of SIW Thailand. We will be just short against our ABP for FY14 in India, but the
performance is worthy when seen against the bleak economic situation and the difficult markets. Congratulations
therefore are due to you for the manner in which all of you have got together to face the challenges that havebeen
thrown at us. It is said that "Adversity is the best test of the strongest" and you have proved that you are the strongest.
I am also happy at the progress made from Project Antardrishti. The project has built new capabilities within Global
Wires, in addition to the many insights it has thrown up into customer segments. These capabilities will definitely help
in strengthening our retail initiative for the long run. The onus is now on us to ensure that we sustain all the learnings'
that we have had, across the Organization and including our Channel partners.
Congratulations are also due to the winners of the various "Aspire Projects" and the winners of the "Quality
Circle" competitions. The sustained projects in improvement activities have become a hallmark of Tata
Steel. Let us now take a challenge to go to the next higher levels by having more "Black Belt" projects.
Unlike these, I am concerned about our "Safety" initiative. We individually and collectively need to be
more proactive and vigilant in ensuring that our work place becomes safe and we have zero tolerance to
unsafe practices and situations.
The last few months have seen significant changes in the organization at Tata Steel ( pls see page 3 ).
Congratulations are due to Mr Rajiv Kumar Soni on his elevation as Executive-In-Charge Global Wires
India and Mr Rajiv Mangal(our ex Wires colleague) as President & CEO of Tata Steel Thailand both of
whom are members of the GWB Council.
Cheers
Sunil Bhaskaran
Message from
Its been some time since I communicated with you through this ( Taarsansar ) platform. Many good
activities have happened at Global Wires India in the interim period. The foremost being the successful
commissioning of our thick tyre bead wire facility at TWP- I and the spring wire facility at SSP plant. With
these projects we have upgraded our facilities to be amongst the best in class. We are very fortunate to
have a senior and respected gentleman like Mr AK Bajoria President & Director at JK Tyre and Industries
Ltd to come and inaugurate our new facility. I will like to extend my heartfelt gratitude to Mr Bajoria for his
graciousness to spare time to visit us and address our officers and employees at Tarapur. On another
front, our alliance with Sumiden Thailand for tyre cord, TSN Wires Thailand for high end galvanized wires
is going from strength to strength. We have lined up new alliances for more exciting products for the
Indian markets. The Project Antardrishti team too has provided us many insights into consumer behaviour
and the onus is now on us to rigorously implement their recommendations for success.
Our actual performance of sales volumes and top line revenues has been close to our ABP FY14 targets.
The matter of concern has been the rising inflationary cost. We had to take tough decisions to close our
DWP facility and fine wire facility at Indore. The increased cost has been aggravated due to the increased
competitive pressures emerging out of globalization of India through the various FTA that India has signed.
This is putting pressure on our margins. While I am proud of our performance in FY14 in the face of this
adversity, we need to grid ourselves to face this challenge in the new financial year FY15. We will have to
work hard by identifying more improvement projects to ensure that we can sweat our assets with limited
resources and reduce our cost. We will also need to work on ensuring that we consistently deliver the
product and service quality that exceeds our customer requirements.
Come May'14 and we will bid adieu to our iconic Borivli office. The new challenge facing us is the
relocation to the new office at R Tech Park, Goregaon. While we have taken care to ensure that the
relocation will be smooth with minimum pain. Everyone involved will also have to make the personal and
professional adjustments. As we leave behind our history and fond memories of Borivli, I appeal to all of
you to give your best and ensure that its business as usual from our new office at the earliest
Warm regards
RK Soni
3
Mr AK Bajoria with Mr RK Soni and senior leadership team of GWI
The Marketing & Sales organization is redesigned as follows, on three core verticals, to bring in,
increased focus on user segments and to further drive customer centricity in the company
5
Satish Kumar and Union Committee Members unfurling the Productivity flag
The EPA cell led by Dinkar Chavan was not to be left behind and Quality Month was also celebrated at various EPAs such as Vora Wires Indore,
Perfect Wires Tarapur and at Mars Mercantile Dhandad. Likewise Pithampur Wire Plant (PWP) organized the Quality Month which included Quality
Slogan Competition, Quality Quiz & Poster competition. PWP had invited Mr. Prashant Jagetiya General Manager Production, Bridgestone as the
Chief Guest for Quality Month valedictory ceremony. Mr.Krishnendu Sanyal, CoMS TSWD, Mr. Sanjeet Acharya and Mr. Utpal Mhatre were also
present at the ceremony. Later Mr. Jagetiya visited the factory and appreciated the practices at PWP. He particularly appreciated the Tata Steel Quality
Pledge which emphasizes the saying Quality begins with Me. At the valedictory ceremony Voice of Customers were shared with the employees to
improve customer connect. Next GK Keshwani and Sahil Chandratre addressed the employees which was followed by a skit by the PWP
employees. The winners were recognized at the hands of Mr. Prashant Jagetiya, Krishnendu Sanyal and Satish Walekar.
6
Mr Prashant Jagetiya General Manager Bridgestone inaugurating the Quality Month celebrations at Pithampur plant
Abhinav Quality Circle recognized with the highest award at ICQCC 2013 in Taiwan
Global Wires Indias Quality Circle movement
continues to be recognized at multiple forums; this year
ABHINAV Quality Circle of TWP-II received the highest
Excellence award, at the International Convention on
Quality Control Circles (ICQCC) 2013 competition
held at Taipei, Taiwan. This is the 2nd time in succession
after the receipt of the "3 Star" the highest award by
KOUSHALYA Quality Circle team in ICQCC 2012 at
Kuala Lumpur, Malaysia that the Global Wires India
teams have been recognized for their efforts.
The ICQCC competition was set-up in 1975 in Seoul,
Korea to create an opportunity for exchanging ideas and
experiences on the Quality Circle activities periodically amongst the member countries, so as to result in the
development of these activities. Over the years as the International Convention progressed, the number of
participating countries has increased. In ICQCC 2013, a total of 281 teams from 12 countries namely India,
Malaysia, Singapore, Indonesia, China, Korea, Hong Kong, Thailand, Taiwan, Japan and Philippines participated
against a total of 241 QC teams in 2012 in this competition. The achievement of ABHINAV team is thus a
proud moment for us at Global Wires and it will inspire more Quality Circle teams from Global Wires to
participate actively in the Quality Circle movement and win bigger laurels for the Group.
ABHINAV QC receiving the award
Certificate
Memento
The ABHINAV QC team of Rajesh Desai, Dinesh Shirgaonkar, Kiran Raut, Thomson Rodrigues, Prathamesh
Gawas with Hanumant Gorade as the Facilitator has in the past received the highest award of GOLD and PAR
EXCELLENCE at the local CCQC and National NCQC competitions respectively.
Plant
TWP II
WRM West
TWP II
TWP I
TWP I
TWP I
Award
Par Excellence Award
Par Excellence Award
Excellence Award
Excellence Award
Excellence Award
Distinguish Award
All Teams
SANGHARSH QC
KUSHAL QC
ABHINAV QC
TPM Shears QC
SAGAR QC
INDRADHANUSHYA QC
Republic Day
celebrations at
Global Wires
The Indian Republic Day celebrations started with
Guard of Honour followed by National Flag
hoisting by Rajiv Kumar Soni EIC Global Wires
India with Satish Kumar Chief Operations, Plant
heads Sathianathan WRM (W), DH Patil (TWP II)
and Union Committee Secretaries MT Pimple,
Makarand Patil and Prakash More.
The festivities then began with desh-bhakti geet by
the security personnel, followed by an invocation
and prayer sung by Master Neeraj and his brother
Dheeraj Lanjewar with the security team. A quiz
was organised for the employees and family
members. After which a self defence karate
demonstration was done by Ms Tejaswini and Ms
Shravani. Awards were also distributed to
employees for their exemplary work, contributions to the suggestion box scheme and towards
Long Service Awards. Ms Apeksha Runwal (QA)
anchored the function.
Rajiv Kumar Soni EIC Global Wires addressed the
audience and shared the progress made by the
BU and the current scenario faced by the
company. Satish Kumar Chief Operations and
Union Committee member secretaries of each of
the plants also expressed their views and their
commitment towards working as a team and
achieving the targets. BD Patil Senior Manager
HRM Wire Plants gave the vote of thanks. The
employees and family members then exchanged
good wishes on the happy occasion and shared
the tasty snacks.
RK Soni, Satish Kumar and Union Committee members unfurling the National flag.
9
Marathon race, singing desh-bhakti songs and rewarding employees for their exemplary work in presence of family members.
10
Q&A Session with RK Soni and progress of various initiatives being presented by Sunil Nadkarni,
Shashank Tatlkare, Suman Chandrawat, Palash Chatterjee & Prashant Ursekar
11
i explaining the
Improvement
Journey
monies
Master of cere
12
Ms Mridula explain
KVHS
Number in FY13
16
92
220
g a musical skit
13
Employees and their families enjoying the Aspire Nite function
Strategy Workshop
at Wire Division
The India Management team led by Rajiv Soni EIC
Global Wires India got together for a Strategy
Workshop at Global Wires Tarapur. The idea was to
take a step back and review the progress against
various strategic initiatives, revisit the various
assumptions, projects, revisit the changed environment and understand the changes in the customer
expectations and market trends. The discussions
were led by Prashant Ursekar, Sachin Warang and
the marketing team. Various options were identified
and teams were formed who were then asked to
further develop these ideas.
Morality, Ethical behaviour, Governance - The world and the country today is passing through a period of soul
searching; it is no different at Global Wires. To face this grave issue head-on, Ms Mridula Shekhar Ethics
Counsellor Global Wires Business organized an Ethics Round Table conference at Tarapur and at Borivli.
Senior Leaders at Global Wires such as Rajiv Soni, Prashant Ursekar, Krishnendu Sanyal, Satish Kumar, Shishir
Desai were asked to share some of the real life situations and challenges they faced in their careers in walking
the ethical path with the employees at Global Wires. Examples where actions were taken against errant
employees and other stakeholders were also discussed freely. Relating these experiences many participants in
the Conference also shared their experiences and on-going concerns. In the end, all agreed that the Tata
Code of Conduct and the strong adherence to ethical conduct within the Group allowed them to become
stronger in following the difficult path in face of adversity in the environment.
14
Visitors to GWB
Mr Suresh Dutt Tripathi VP HRM with RK Soni, S Gupte and HRM Team at Tarapur
Shabash
Ramchandra Jadhav
Costing team
Bipin Patil
Rajiv Ranjan
Iran Delegation
Toshihiro Kido
Happenings at
EPA Group
The EPA Group has welcomed
a new member to their team;
SASCO Steel at Jamshedpur will
join the EPA Group with its
barbed wire and binding wire
capacities. Mr Dinkar Chavan
Head EPA Group welcomed
them in his team.
15
Project Antardrishti has been a path breaking initiative for Global Wires India
(GWI). In the short 8 months of its existence the initiative has brought many
insights into the customer mindset, made changes in our customer facing
processes and in particular has brought focus to the customer centricity within the
organization. The high powered Antardrishti team led by Indervir Singh from Bain
& Co and Ms Mridula Shekhar from GWI under the overall responsibility of
Murad Nathani has been working tirelessly on this project.
Taarsansar
got talking to the team so as to introduce its members to
our readers.
Murad is the team leader for Project Antardrishti. Murad describes himself as the Air Traffic
Controller for the team; responsible for ensuring that Antardrishti has a safe and smooth flight.
Antardrishti, he says, was an opportunity to drive high impact solution across the entire
organization. Partnering with a dedicated and highly committed team with high aspirations was
extremely fulfilling on a personal level. There have been many wonderful experiences from
Antardrishti, from visiting homes of rural farmers, to watching the first Farming Gold truck
leave the factory its hard to pick just one
,
ir Singh
Indervat Bain & Co
er
Manag
manyu,
Arjun Upat Bain & Co
t
Consultan
16
Prin Murad
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Globa r Manag r,
l Wire er
s India
Shalabh says the team will remember him for his near constant talking
about SFE targets, PJPs and compensations. He says he cherished the
rich experience that Project Antardrishti gave him and the spirited
manner in which the team daily tackled the new challenges, in face of
the tough environment. Shalabh has been the Foodie in the team and
he remembers with relish the dinner and ice-cream parties and misses
the namkeen evening snacks as the team worked on meeting project
targets. The other feature, he will dearly miss are the visits into Indias
hinterland and meeting people from varied backgrounds.
SenioShalabh S
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Maruti is the team analyst. Market, competition, financials, and resources he had all the analysis
at hand for the team to work on. From Project Antardrishti, Maruti says, he saw firsthand how
large organizations drove success along with their legacy of embedded values and principles. This
he saw in the strong relationship and mutual trust that exists between Tata Steel, its Channel and
its Customers. He says along with the project he has developed new friends in rural India with
whom he now regularly chats on all topics including Jalebi making.
17
arm rays of
sunshine graced the sky
ushering a new era for
Siam Industrial Wire,
Thailand (a Tata Steel
Global Wires Business)
and Nichia Steel
Works, Japan (an affiliate
of Nippon Steel and Sumitomo Metal
Corporation) with the grand opening of the TSN Wires factory
on the 18th of October 2013 in Rayong Province, Thailand. TSN
Wires Co., Ltd. is a 60:40 joint venture between The Siam
Industrial Wire Co., Ltd, (the leading PC wire and strand
manufacturer in ASEAN) and Nichia Steel Works Co., Ltd, (the
market and technology leader in galvanized wire in Japan).
Mr. Urit Srinongkote (Secretary-General of Thai Industrial Standards
Institute, Ministry of Industry), Mr. Tiwa Prom-In (Head of Bankhai
District, Rayong Province), Mr. Sunil Bhaskaran (Chairman, Tata
Steel Global Wires Business), Mr. Ichiro Kawamura (President,
Nichia Steel Works), Mr. Tomoaki Nakagawa (Head of Bar & Wire
18
Mr Yeoh ex-MD SIW and Mr Chong MD SIW & TSN Wires
19
Glimpses of TSN Wires grand opening ceremony function
Happenings at SIW
Keeping up with the tradition of hosting a green market with the objective of encouraging the
concept of recycling, organic farming and engagement with the community in Rayong, the SIW
factory hosted the 5th Green Market.
Employees, contractors and the Rayongcommunity came together to sell and buy a variety of items
as such organic vegetables and fruits, second-hand clothes, handicrafts, etc. turning the factory into a
busy and vibrant market.
Given the success and the participation of both employees and community, SIW now plans to make
the Green Market a regular event and will be holding it once a month.
SIW & TSN Wires volunteers have fun with school children
20
Ape Vedikava
Mr Madhusanka (AM-QA) explaining the trend of plant yield for the month in
comparison to previous year , while Mr. Jayakantha ( Technical Supervisor )
explaining on SGA activities .
Print On wire
Distribution of New Year calendar and diaries to all employees by CEO and CWB.
Two printing units with four heads have
been installed for Printing on wire.
Young Achievers
GI Line Take up drive from single speed has been modified to twin
speed resulting in different speed for size 2 mm & above. Due to this
pattern lying has improved & thus the coil shape.
As per Rewards scheme for Employees children Two best performance in Grade 5 Scholarship exam (Primary), has been awarded.
21
Tata Steels Global Wires India, Cricket team has done it proud by winning the
Tata Inter Company T-20 Cricket tournament 2014. This is the 13th occasion
that the Global Wires India cricket team has reached to the finals and the 11th time that it
has won the title. This year the Tata Inter Company T-20 tournament was held at the
Kurgaon Cricket Club grounds in Tarapur. A total of five teams from Tata Capital, Tata
Services, Tata Consultancy, Tata Power and Tata Steel Global Wires participated in T-20
Cricket tournament. The tournament was inaugurated by BP Satishkumar Chief
Operations Global Wires and SP Gupte Chief CRC (West). The final match was played
between Global Wires India and Tata Power, where Global Wires beat Tata Power by 23
runs. Tushar Gharat from Global Wires was adjudged as Man of the Match and the Best
Bowler of the tournament. Kaustub Pawar from Tata Capital was the Best Batsman,
while Ketan Meher from Global Wires was the Man of the Tournament Series. Dilip
Vengsarkar, former India Cricket Captain was the Chief Guest while Rajiv Soni EIC Global
Wires India and Milind Gunjal Head HR & Administration Tata Motors and former
cricketer were the Guests of Honour at the prize distribution ceremony.
A carom, badminton and chess tournament was organized during Dec13 where the employees of F&A participated in the enthralling matches.
22
Congratulations
Sanjay Bandiwadekar from TWP2 won Gold medal in
400 meters hurdles race and Bronze medal in high
jump at the Maharashtra State Masters Athletic meet
2013-2014 held at the DadojiKonddev stadium, Thane in
December13
Tejaswini & Shravani More have won Gold and Silver
medals respectively at the 1st Indo-UK Konjaku Shin Cup
2013 organized under the auspices of Indian Karate
Academy Shotokan in Mumbai.
Sonal Nagotanekar, daughter of Sanjay Nagotanekar in F&A department has been selected for the J N Tata Loan
Scholarship for higher studies abroad for the year 2013-2014. Sonal has been pursuing her Master Course in
Accessories Design (MAD) from the Domus Academy, Milan, Italy, which is a world renowned fashion academy.
Sonal earlier completed her Bachelor of Design (Leather Design) from the prestigious National Institute of
Fashion Technology (NIFT), Kolkata.
During pre-admission process, the Domus Academy, Milan conducted a ARS SUTORIA competition; wherein
from the dozens of participations received from across the world, the Jury appreciated the high quality of Sonals
project and awarded a Special Mention which included a scholarship of 25% on the total tuition fee of the
Master Course in MAD.
Additionally the Jamsetji Tata Trust further awarded Sonal a cash reward of Rs 3.20 lakhs based on her
performance at the Domus Academy, Italy, to facilitate her studies.
Heres wishing Sonal All the Very Best in her studies and for the bright future ahead.
Birthday
Celebrations
Yummy
Birthday
Cake
Birth day
eru
ant Vaidya
Enosh birt
hday
Rakesh Malhot
ra
kar DH Patil
Medical health check-up camp: Global Wires and TMRCT Hospital (managed
by Thunga Hospital) organized a free health check-up camp for Mundavali
villagers. A total of 130 villagers took benefit of the camp which was conducted
under the guidance of Dr. Rajesh Pakhare (Orthopaedic), Dr Ashwin Kumar
(Physician), Dr. Heena (Paediatrician) & their team. Free Medicines were also
distributed to the patients. Ms. Kanchan Thakur (CSR co-ordinator) and CSR
Volunteers from Global Wires Ms. Apeksha Runwal, Mr.Rajesh Shetty, Mr. A S
Patel and Mr. Nilesh Bachhe coordinated in making the arrangements.
Sports kits distributed to ZP School : Sports kits for cricket, footballs, carrom
board and badminton were given to the Mundavali Zilla Parishad school to
promote sports amongst the children by the Global Wires CSR team of
Sathianthan (Plant Head WRM [W]), Rupesh Kismatarao, Kunal Khirade,
Apeksha Runwal, Kanchan Kashikar, Rajesh Shetty, A.S Patel and Nilesh Bachhe
Eye check-up camp with Bhakti Vedanta hospital : The Global Wires CSR
team of Ms. Trupti Sarode, Ms. Kanchan Kashikar, Rajesh Shetty, Santosh Tare
and Rajesh Vartak and the Bhakti Vedanta hospital team organized a cataract eye
check-up camp in Mundavali village. 65 persons attended the camp in which 8
were detected with cataract. 2 of these patients availed the free surgery
sponsored jointly by Global Wires with Bhakti Vedanta hospital and successfully
underwent the cataract operations at the Bhakti Vedanta hospital subsequently.
23
Walnuts
While all kind of nuts reduce the risk of heart decease, walnuts are
supposed to contain higher amounts of good quality antioxidants than
peanuts, almonds pistachios etc. Experts recommend at least seven
walnuts a day. They have been found helpful in controlling Alzheimers
decease in animals.
Dark Chocolates
Green Tea
Green tea contains elements that help fight cancer of skin and prostrate.
Polyphenols are the main ingredient of green tea, which repairs damage
DNA to stimulate immune system.
Fruits
Popcorn
24
Dhanvantari Vatika
starts blooming
The nursery at the Kurgaon Housing complex to develop medicinal plants has
started blooming under the tender care of Sanjiv Pradhan and his team of
gardeners. Sanjiv is expectedly excited as he shows the various plants and
explains the various medicinal properties of each of them to the many visitors
who come to the nursery.
The nursery was started to create awareness of the many plants recommended for their healing powers under vedic medicine. To the uninitiated visitor,
Sanjiv has erected a board at the gate which identifies the Latin name and their
corresponding colloquial names in local languages for each of the plant and
their expected benefits. Seeing the positive awareness that has been generated
from this one acre nursery, Rajiv Soni EIC Global Wires India has asked Sanjiv
Pradhan to extend the nursery to cover other fruits and vegetables using the
wire cages and wire systems developed by the Wire Technology teams.
25
Sanjiv Pradhan showcasing with pride the Vatika and its various herbs to RK Soni EIC GWI and other officers
26
VK Mhatre 35 years
AA Patil 30 years
GS Keshwani 30 years
NN Angre 30 years
SN Joshi 30 years
27
Satish Kumar 20 years
Published by - Tata Steel Global Wires, India, Borivali (E), Mumbai 66, India
Please send your suggestions to - marketing@wires.tatasteel.com