POST SHOW REPORT

The worlds leading trade fair for

security, safety and fire protection.

2015
January 18 20, 2015

Once again, weve secured

our place as the world leader.

www.intersecexpo.com

From strength to strength, year-on-year

2015 Highlights

Its been yet another year of reassuring success and confident growth at Intersec,
the must-attend trade fair for safety, security, fire protection and homeland security.
Held under the patronage of, and officially opened by H.H. Sheikh Mansoor bin
Mohammad bin Rashid al Maktoum, this years show saw exhibitors and visitors from
across the globe. For three days from January 18 20, 2015, the best of the industry
came together under one roof for mutual benefit and growth.

Year-on-year show growth

Exhibitors year-on-year show growth
1300

1,213

1,235

Assa Abloy
Mr. Syed Murtaza Husaini
Regional Marketing Manager

1200
1100
1000

909

900
800

As an exhibitor we find Intersec

to be a good platform to showcase
our business and launch new
products. We look forward to
being here next year.

990

710

717

Intersec is always important to

Naffco. We have international
visitors from all over the world,
maybe over 40 countries,
coming over to see the latest
developments we had in fire
protection and life safety
products.

600
500
400
300
200
100

2009 2010 2011 2012 2013 2014 2015

Visitors year-on-year show growth

NAFFCO
Eng. Khalid Al-Khatib
Chief Executive Officer

27,303
27000
26000

24,766

24000

21,549

22000

19,591

20000
18000

16,571

16000
14000

14,769
12,753

12000
10000

We see many competitive

exhibitors and have had quality
visitors this year. We have also
been able to launch two new
products successfully at the
exhibition this year.
We look forward to having a
bigger stall at Intersec 2016.
Infinova
Mr. Giju Varghese
Regional Sales Manager

8000
6000
4000
2000

Visitor facts
27,303 visitors
118 countries
52% international visitors

Top 10 exhibiting
countries

Top 10 visiting
countries

United Arab Emirates

China
United Kingdom
Germany
Italy

United Arab Emirates

Saudi Arabia
Iran
Qatar
Oman

808

700

Exhibitor facts
1,235 exhibitors
52 countries
82% international exhibitors
10 halls

2009 2010 2011 2012 2013 2014 2015

Source:
Exhibitors Survey conducted by Wissler & Partner - Trade Fair Marketing, Basel, Switzerland
Visitors Post Show Report conducted by Infosalons, UAE

United States
Taiwan
Korea
India
Turkey

Kuwait
India
Egypt
Pakistan
United Kingdom

12 Country Pavilions
Canada
China
Germany
Hong Kong
Italy
Korea

Pakistan
Singapore
Taiwan
United Arab Emirates
United Kingdom
United States

Top 50 Security Companies

This years event featured all 10 of the worlds Top 10 security companies* as well
as 34 of the Top 50. These included Honeywell Security, Bosch Security Systems,
Hikvision Digital Technology, Safran, Assa Abloy, Dahua Technology, FLIR
Systems, Axis Communications, Samsung Techwin, and Tyco International.
* Source: a&s Magazine

Exhibitor Profile
300 first time exhibitors
10% increase in space

Sqm by section and percentage

E

C
A

A
B
C
D
E

45% Commercial Security

31% Fire & Rescue
11% Homeland Security & Policing
10% Safety & Health
3% Information Security (NEW)

In this region, relationships are very

important when doing business.
Intersec is the perfect platform to help
us to engage with existing customers
and meet new ones.
Xtralis
Ms. Marie Kemshall
Systems Programs Manager

Exhibitor Feedback
Overall,

86% exhibitors were satisfied with their participation at the show

90% of all Intersec exhibitors recommend participating in the next edition

90% of the exhibitors were satisfied with the quality and quantity of the product range

Exhibitors regional breakdown

E

F G

A
B
C
D
E
F
G

35% Europe
30% Asia
18% UAE
8% The Americas
5% Indian Subcontinent
3% Middle East excl. UAE
1% Africa

There has been a comparative

increase in the number of quality
visitors at the exhibition this year.
Dahua
Ms. Jasmine Wang
Market Officer
We have received good quality
visitors and have been successful
in doing great business. We look
forward to being at Intersec 2016.
Ansell
Mr. Amit Upadhye
Area Sales Manager

Exhibitors satisfaction percentage rate on:

(all figures in %)
Overall visitor profile

83

Reaching the relevant visitor target group

81

Number of visitors

79

Decision-making authority of the visitors

77

Number of new contacts

76

Sales success

76

0 10 20 30 40 50 60 70 80 90

Exhibitors satisfaction with the organiser based on:

(all figures in %)
Trade fair organisation
Execution of technical services at the stand

1,235 exhibitors from 52 countries

exhibited at Intersec 2015

Support during the trade fair by the organiser

88
84
83
0 10 20 30 40 50 60 70 80 90

Visitor Profile

Visitor Feedback

If not for Intersec, I would have ended up visiting three

manufacturers on three different continents. It was so
timely and cost-effective that not only did I seal my deals
at the show, but I also effected substantial deposits.
Taimez Nig Ltd, Nigeria
Mr. Taiwo Akande
Managing Director

87% of the visitors are

Visitors nature of business

(all figures in %)
Service provider
Distributor

37

Manufacturer

23

Import / Export

95%

of
Overall,
attendees were satisfied
with their visit to the show

17

Wholesaler

16

Retailer

14

Government

Trade Agent

Other

involved in the purchasing

decision

38

Centaur, UAE
Mr. Kalpesh Vithalapara
Senior Engineer

15

Engineering
14

IT / Network / Telecommunications
12

Integration of Security / Fire Products

10

Consultancy

Oil & Gas

D
A
C

A 48% UAE
B 18% GCC (excl. UAE)
C 12% Middle East (excl. GCC)
D 7% Africa
E 5% Indian Subcontinent
F 5% Europe
G 3% Asia
H 1% Americas
I 1% Oceania

Homeland Security & Policing

Digital & Network Surveillance

57%

Surveillance

48%

Surveillance (Analog)

54%

Electronics

42%

Electronic Access / Entrance Control

40%

Airport Security

22%

Physical Access / Entrance Control

32%

Detection

18%

House and Building Automation for Security Applications

24%

Transmission

24%

Mobility Land

16%

Intruder and Burglary Detection & Alarm Equipment

24%

Physical Security

15%

Mechanical Security Systems & Devices

20%

Special Forces Equipment

15%

Reconnaissance, Surveillance & Guarding Services

17%

Equipment for Police Forces

14%

Optics

12%

Mobility Marine

11%
11%

Facility Management

Specialist Literature for Commercial & Residential Security

10%

Architecture / Design

Associations, Education & Training

10%

Hotel / Leisure / Entertainment

G HI

Commercial Security

(all figures in %)

Main Areas of Interest Product Sections

Service Provider visitor breakdown

Contracting / Property Development

Regional breakdown of visiting countries

I had a good experience at

Intersec and gained more
product knowledge and ideas
about firefighting equipment.

0 10 20 30 40

Installation of Security / Fire Products

27,303 visitors
from 118 countries
attended the
exhibition and
conferences

RFID

10%

Training & Consulting

Education

Perimeter Security

7%

Mobility Air

11%

Healthcare

PSIM

3%

Government, Associations, Education & Training

11%

Banking / Finance / Insurance

Armour

10%

Guarding Services

Logistics / Freight Forwarding / Warehousing

Logistic Support Equipment

9%

Aviation

Trade Associations
Other

Information Security

1
3
0 5 10 15

Data Access / Entrance Security

42%

Apparel and Equipment

8%

Hardware and Data Security

41%

Specialist Literature

7%

Internet Security

37%

Mine Clearance / Bomb Disposal

7%

Mobile Security

30%

Laboratory Equipment / Forensic Science

6%

Anti-Virus / Anti-Spam Software

14%

Identification

13%

Critical Infrastructure Protection

2%

Attendees initiated business with suppliers during the exhibition

73

New suppliers
Existing suppliers

Safety & Health

Fire & Rescue

(all figures in %)

71
0 10 20 30 40 50 60 70 80

Fire Prevention and Protection

65%

Fire Fighting Equipment

54%

Emergency Alarm & Warning Systems

48%

Personal Protection Equipment (PPE)

55%

Safety at Work Equipment

49%

Security at Work

37%
34%

Rescue

22%

Health at Work

Specialist Literature for Fire, Rescue & Disaster

16%

Environmental Protection at Work

26%

Associations, Education & Training

14%

Associations, Education & Training

21%

Safety Design in Buildings

10%

Technical Textiles

19%

Intersec
2015 Conferences
Industry Experts Analyse the Pulse of the Safety and
Security Market at Intersec Conferences
Led by high-profile international speakers and supported by Dubai Police and the
Directorate General of Civil Defence - Dubai, the Intersec 2015 conferences were an ideal
platform for industry experts to discuss and analyse new developments, innovations,
legislation and changing paradigms within the regional safety and security industry.

Intersec Fire Safety Conference

For the first time, Information Security

was an individual section at the show!
In response to the demand by industry and visitors, Information and IT Security was
successfully launched, with 25 exhibitors showcasing their latest products and services.
Information Security at Intersec has made a good start and Im surethe sectionwill grow
to be very big. We are very happy with the results, responses and quality of visitors.
Spire Solutions, Dubai, UAE
Mr. Sanjeev Walia
Director

The Intersec Fire Safety Conference discussed various aspects of fire

detection, suppression and mitigation, as well as highlighting the dynamics
of human behaviour in fire situations. Safety standards and fire safety
codes were discussed, as well as fire prevention and protection. Fire
risk assessment and fire systems design were also addressed to assist
professionals in evaluating their fire safety and property protection goals.

Intersec Commercial Security Conference

The Intersec Commercial Security Conference analysed the most pressing
corporate security challenges that can plague businesses. The conference
featured discussions that focused on assisting delegates to strategise the
most effective security measures for their organisations, including CCTV
legislation, standardisation, analytics and forensics.

Intersec Occupational Safety Conference

Developing and implementing an effective occupational safety
management system, developing strategies towards vision-zero and
competency frameworks were some of the topics discussed at the
Intersec Occupational Safety Conference. The conference provided
information on how to systematically improve health and safety to ensure
a sound and healthy working environment for employees.

Safety Design in Buildings Conference

Organised by Sesam Business Consultants, the Safety Design in
Buildings Conference addressed fire safety and evacuation strategies,
safety system requirements for high occupancy buildings and safety
enhancements for super-tall buildings. Supported by ASTM, the
Chartered Institute of Buildings, the American Institute of Architects,
and the Society of Faade Engineering, the conference was a
high-profile gathering of architects, engineers, regulators and related
professionals from the construction and contracting industry.

29% of visitors
of Intersec 2015
were interested in
Information Security

Dont miss the next edition!

January 17 19, 2016
Dubai, UAE
For details regarding participation as an exhibitor, visitor or sponsor,
please refer to the Intersec website www.intersecexpo.com or
contact us directly at intersec@uae.messefrankfurt.com

See you in Dubai!

Sponsors & Supporters 2015

Founding Sponsor:

Platinum Sponsor:

Feature Sponsor:

Gold Sponsors:

Silver Sponsors:

Bronze Sponsors:

info@prolineuk.com

Supporters:

Messe Frankfurt Middle East GmbH

P.O. Box 26761, Dubai, UAE
Tel. +971 4 389 45 00
Fax +971 4 358 55 11
intersec@uae.messefrankfurt.com
www.intersecexpo.com