Alex's Lemonade Stand

Alex's Lemonade Stand

The Alex's Lemonade Stand Foundation, or ALSF, is an American pediatric cancer charity founded by Alexandra
"Alex" Scott.[1]

Founder
Alexandra Flynn "Alex" Scott was born on January 18, 1996 in Manchester, Connecticut. She was diagnosed with
neuroblastoma, a pediatric cancer, two days before her first birthday.
In July 2000, she decided to open a lemonade stand to raise money to help children with cancer, in spite of her own
failing health, aided by her older brother. They held an annual "Alex's Lemonade Stand for Childhood Cancer" on
the family's front lawn. Her first lemonade stand in her hometown of West Hartford, CT raised over $2,000 and
turned into an annual tradition. It continued after the Scott family moved to Wynnewood, Pennsylvania to pursue
treatment at the Children's Hospital of Philadelphia while she attended Penn Wynne Elementary School. On August
1, 2004, Alex died at the age of eight.

Foundation objective
The objective of Alex's Lemonade Stand Foundation is to:

Raise money and awareness of childhood cancer causes, primarily research into new treatments and cures
Encourage and educate others, especially children
Raise money for childhood cancer, by holding lemonade stand events
Expedite the process of finding new cures and bringing them to children with cancer

Media awareness
By 2002 'ALSF' had attracted media attention and kids across the country began to hold their own lemonade stands.
By 2004 the foundation was a national campaign, with lemonade stands and events in all fifty states, as well as
Canada and France.[citation needed] In 2004 alone the organization raised over $1 million. Alex and her family were
featured on Oprah Winfrey's television program, The John Walsh Show, and The Today Show, among others.[citation
needed]
Alex and her parents also wrote a children's book, Alex and the Amazing Lemonade Stand.
In 2006, the documentary "Alex Scott: A Stand for Hope," written and directed by Larry Mendte, aired in prime time
on KYW-TV in Philadelphia[2] that was re-aired on 21 CBS stations across the country. The success of the
documentary launched a telethon by the same name in 2007.[3] The original documentary has been re-worked and
re-aired every year since, raising over three million dollars for the charity.[4]
Alex's parents, Jay and Liz Scott, work full-time at ALSF and speak about Alex and the importance of funding and
raising awareness for childhood cancer at events, conventions, and seminars.
"Lemonade Days" are when volunteers host "Alex's Lemonade Stands" across the country during the same weekend
that Alex first held her original stands, usually around June 11 to the 13th.
The Kids Cancer Tree operated an ALSF Lemonade Stand in Fremont, Ca that was sponsored and advertised on the
Lee Rodgers and Melanie Morgan show on KSFO radio in San Francisco.

Alex's Lemonade Stand

Funds raised
Since Alex held her first lemonade stand, the foundation has evolved into a national fundraising movement. It has
become a registered 501(c)3 charity and has currently raised more than $60 million towards fulfilling Alexs dream
of finding a cure, funding over 300 research projects nationally.
Rita's, one of the nation's largest Italian water-ice companies, is one of several companies who enable the foundation
to raise these funds. In 2009, throughout the month of June, more than 550 Ritas locations sold $1 paper lemons to
help the foundation raise funds to find a cure for pediatric cancer. In Rita's three years as a corporate sponsor of
'ALSF', it has raised more than $1.5 million for pediatric cancer research, and become the foundations leading
corporate donor.[5]
Other contributors to the ALSF include singer Celine Dion and comedian Jerry Seinfeld. [citation needed]
The foundation has a gift shop, whose proceeds go directly to the foundation to help aid the fight against childhood
cancer.
As of November 2010, Jennifer Garner was serving as a celebrity ambassador.
Toys R US is currently raising funds for ALSF.
Other donations come from volunteers who host fundraisers, partnerships with businesses and corporations; and
individual donations made directly to the foundation.

Business and other funding

USA Beverages, Inc., which also brews Pennsylvania Dutch Birch Beer, markets Alex's Lemonade under license,
with sales proceeds going to the foundation.
Kraft Foods, whose Country Time lemonade drinks are often sold at the stands, is one of the sponsors of the
foundation. Indeed, Country Time is "The Official Lemonade of Alex's Lemonade Stand," and through it, Kraft
Foods has provided more than half a million American dollars in support of the foundation.
The race horse "Afleet Alex" competed in the Kentucky Derby at Churchill Downs, the Preakness at Pimlico Race
Course, and the Belmont Stakes at Belmont Park in 2005, and his owners subsequently pledged a percentage of his
earnings to be donated to the foundation.

Fund allocation
Grants distributed from ALSF are designed to fill the critical gaps in funding, as identified by doctors and
researchers across the country. Careful distribution of grants has allowed doctors and nurses to bring the latest and
most promising life saving treatments to seriously ill children. The foundation has currently funded over 200
research projects at 50 institutions across the country.[6]

Awards
The Children's Hospital of Philadelphia (CHOP) honored Alex with the Alex Scott Day Hospital.
The Philadelphia 76ers renamed their 'Hometown Hero award' to '76ers Hometown Hero: In the Spirit of Alex
Scott Award'.[7]
Volvo has established the Alexandra Scott Butterfly Award, which is given to a young person who has
demonstrated exceptional courage and determination in helping others.[8]

Alex's Lemonade Stand

References
[1] http:/ / www. alexslemonade. org/ about
[2] http:/ / www. youtube. com/ watch?v=1ybeg466FkE
[3] http:/ / www. marketwire. com/ press-release/ cbs-3s-alex-scott-phone-bank-raises-more-than-700000-for-pediatric-cancer-research-740284.
htm
[4] http:/ / www. alexslemonade. org/ newsroom/ news/ fourth-annual-alex-scott-phone-bank-sets-million-dollar-record-pledges
[5] Rita's Ice.com - Alex's Lemonade Stand Foundation (http:/ / www. ritasice. com/ events-and-promotions/ alexs-lemonade. aspx)
[6] http:/ / www. alexslemonade. org/ how-your-donation-helps
[7] nba.com 76ers Hometown Hero Award Renamed In Memory Of Alex Scott November 3, 2004 (http:/ / www. nba. com/ sixers/ community/
hometown_heroes. html)
[8] Volvo News Articles - Press release October 15 2007 (http:/ / www. volvocars. com/ us/ footer/ about/ NewsAndEvents/ default/ Pages/
default. aspx?item=23)

External links
Alex's Lemonade Stand Foundation (http://www.AlexsLemonade.org/)

Article Sources and Contributors

Article Sources and Contributors

Alex's Lemonade Stand Source: http://en.wikipedia.org/w/index.php?oldid=561877878 Contributors: Alexslemonadefoundation, Alkivar, Azumanga1, BTLizard, Bearcat, Beeblebrox,
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Katharineamy, Kitia, LemonadeLady, Marikathrynarnold, Midnightdreary, Mike 7, Mlaffs, Mysterytrey, NawlinWiki, OldakQuill, Owen, Piano non troppo, Quadell, Qwghlm, RedShiftPA, Rich
Farmbrough, Richard Harvey, RickK, Ryanwoody, Skizzik, Spongefrog, Theoldsparkle, Tinton5, Ulric1313, WebHamster, Wiki alf, 97 anonymous edits

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