Escolar Documentos
Profissional Documentos
Cultura Documentos
Garment Sampling:
Without sample development export house can not think of doing
export business. Sampling is one way to attract customers for bulk
orders. Merchandising team take full responsibility of developing
samples at various stages, like Proto sample, size set sample,
salesman sample etc. They source all required material for the the
sampling, download sample construction to sampling master and
sampling tailors. Send samples to buyers for approvals.
Follow up of Shipment:
Last but not the least, they do follow up of shipment with buyers and
send shipment related document to buyer.
Introduction:
Product development is the very first stage of introduction of new
style. The concept of new style or design is developed by fashion
designer which is merely a design or sketch on the paper. Product
development is the process where that sketch or design is converted in
to a 3D form garment, with all technical and aesthetic approach
keeping in mind. The first stage is of organizing the thoughts and
collecting images (Mood board) from designer. It captures the mood or
flavour of the design project, as well as reflects the target customer,
sometimes designs are developed target costumer keeping in mind.
The in-depth study & close examination as well as market forecasting
of the costumer stimulates the ideas about colours & textures which
influence choice of fabrics. Colour palette is selected with the
important shades and identifying the market and customer taste,
historic data from marketing team and saleability of the developed
product. Methods such as dyeing, printing, applique & manipulating
the fabrics convert the stimulated ideas into required textures & drape
of the garments. At the stage of developing fabrics for Swatch Board,
practicalities of achieving the effects hardly matters whereas
innovation is highly demanded. Designing a collection is concerned
with decisions of taste, choice and sensitivity and relies on the market
forecast.
In present global scenario and fast fashion era product development
becomes the business strategy for the whole supply chain of the
fashion industry. Now a days product development is done at every
stage of the fashion industry. Typically product development is done by
following institutions.
Conclusion
Globalization makes product development process heart of fashion
industry.The apparel product developer is involved through the entire
process from concept to delivery.Since the product developer works in
tandem with the merchandiser, having a strong background in
forecasting and mathematical skills is a plus. The costing is estimate at
product development phase hence; it is very easy for buyer to
estimate the MRP of the garment. Accordingly marketing plans can be
developed. For manufacturers point of view product development is a
business tactics. To sustain in the business manufactures takes active
part in product development process. For design studios or third party
product development organization it is opportunity to work globally.
Introduction
Production Merchandising is a function of multiple activities performed
by a person which are either parallel or inter connected. Some of them
are interdependent and others are independent of each other.
Merchandising involves planning and execution of the export order with
the right place, at the right time, in the right quantities, at the right
price. It is concerned with all the activities necessary to provide buyers
with the merchandise they want to buy and when and where they want
it and at prices they can afford and are willing to pay. Hence it involves
making execution plans, understanding the buyers need regarding
quality and cost, follow up of running order, effective communication
with buyer. The term 'Merchandising' has always been a magic word
and hot pick of the cake in the field of apparel and fashion
merchandising. Most of the persons who want to pursue a career in the
apparel field want to become a merchandiser. What makes this so
much attractive and important isreputation, responsibility and career
growth.
The functions of production merchandiser can be summarised
as:
7. Sourcing
For garment export house fabric and trims are the raw material which
needs to be outsourced. Sourcing is basically determining the most
cost efficient vendor of materials, production, or finished goods at the
specified quality and service level. It is closely associated and an
important part of apparel merchandiser's responsibility. Materials
basically include piece goods that will be cut and converted into the
garments. Not only does the fabric have to be appropriate and suited
to the garment design and end use but it must also be made available
at the precise time when it is needed. Thus, lead times play an
important role in the sourcing and placing orders for the materials
required for the production. Lead times required from a supplier can
vary from as little as two weeks to as much as nine months. Trims are
all the materials other than the piece goods that are required to make
up a garment. Findings require the same careful planning as the piece
goods. As soon as the fabric is in the stores, then only the sourcing of
the threads start because the colour of the thread must match the
buyer's requirements. The ordering of the threads must be complete
by the time fabric is cut ready to be feeded to the sewing
lines.Sourcing department along with apparel merchandiser plays the
vital role to execute and shipment of export order successfully.
Merchandiser must make sure that all approvals related to fabric and
trims should be coordinated with the sourcing department in given
timeframe.