Escolar Documentos
Profissional Documentos
Cultura Documentos
of
Clubbin
OWNERS
Vishay Raina, Vinay Bhat
Bangalore, 560019
8553336809
vishayraina@gmail.com
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add the social media service to our app, which allows the people
to connect over food and beverages.
Legal form of ownership: Partnership
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II. Services
Clubbin
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III.Marketing Plan
Economics
Facts about the food-tech industry:
The market comprises of all the middle class and rich
people who enjoy a weekly drink at their local bar.
The food services market is touted to be a USD 50 billion
market
It is growing at 16 to 20 per cent YOY.
It is estimated the market to grow close to 150 times more
than what it currently is at.
Barriers in entering this market are:
o
o
o
o
Customers
The customers will be :
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Competition
List your major competitors:
Zomato.
Evening flavors.
Easy Diner.
All of them have a provision to reserve tables and view
restraunts, but none of them have a social media service except
for zomato which is very basic (just putting up reviews and
adding friends).
Evening flavours is more into Food and beverages, deals, parties
(same as us) but our social media platform could give us a major
advantage over them.
Niche
Our company will provide an opportunity for people to connect
with each other over food and beverages, provide them with a
sense of tribe , and let them bond with a certain venue with
which they seem to relate.
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Strategy
The app will be marketed in the colleges in Bangalore
during fests or special events.
Also in malls, cinemas etc, wherever the youth is present.
We need to market itas a cool social media app.
Pricing
The app would be free for the users.
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IV. Appendices
Bplans.com
Industry studies
Your story.com
Technopak magazine
Market research studies