Portfolio

Alyssa Fletcher
PORTFOLIO

Contact
Alyssa Fletcher
649 S. 2nd West Apt. 1307
Rexburg, ID 83440
714.746.7770
Fle14008@byui.edu

Table of Contents
Photodesign
Event Ad
Flier
Montage
Logo
Letterhead
Business Card
Brochure
Web Page

Photodesign

Description:

This is a photodesign project created in photoshop,

highlighting journalism, which I am passionate about.

Programs:

I used Adobe photoshop and Ilustrator to create that

design. I Used Photoshop to edit the photo and add the
words. I used Illustrator to create the leaves in the lower
left-hand corner.

Date created:
May 23, 2015

Course:

Comm 130 Visual Media/ Section 1/ Cory Kerr

Objectives:

My objective for this project was to create a meaningful

design symbolizing freedom of speech through
photography and design.

Process:

I wanted to capture something I am passionate about. I

love journalism. I chose a message that is relevant and
significant in my everyday life. I took a picture of a stack
of newspapers outside and captured the leaves of a tree
to incorporate a green, monochromatic color scheme.
I thought about how I could tie in my color swatches
while having proximity and repetition so I created some
basic leaves in Adobe Illustrator. I incorporated some
asymmetry by off-setting the fake leaves I created. I then
opened my photo in photoshop, made the colors more
vibrant, blurred the back a little to make the newspapers
and the words stand out and then added the leaves
and quote.

Event Ad
Description:

This is an event ad I created for a Benefit Concert against

obesity. I chose a photo of a woman wearing workout clothes to
promote fitness and she is in a room surrounded by records to
promote the concert.

Programs:

I used Microsoft Word to design this event ad.

Date created:
May 16, 2015

Course:

Comm 130 Visual Media/ Section 1/ Cory Kerr

Objectives:

My objective for this project was to create an event ad that

would appeal to a teenage and young adult demographic.

Process:

I first scanned in a picture from a magazine and placed it into

Microsoft Word. I mostly just created shapes, added colors and
added body copy.

SAM SMITH TAYLOR SWIFT KATY PERRY ARIANA GRANDE MAROON 5 RIHANNA

BENEFIT CON
C

ERT

50% of all proceeds will be

donated to the National
Obesity Foundation

THE HONDA CENTER
2695 E Katella Ave
Anaheim, CA 92806

Sponsored

Target

by

JUNE 10 AT 7PM

Flier

Description:

This is a flier to inform graduates of a beneficial leadership conference.

I designed this flier in InDesign, only using black and white. I wanted
to create something simple and professional to convey my message.

Program:

I used InDesign to create this flier.

Date created:
May 9, 2015

Course:

Comm 130 Visual Media/ Section 1/ Cory Kerr

Objectives:

I made the word graduate stand out in my title to better convey my

message that this conference is for graduates. I wanted my audience
to know that this conference is professional and informative. I wanted
people who read it to understand that the main purpose of this
conference is not to have fun, but rather to gain essential professional
and leadership skills for future careers.

Process:

In InDesign, I used two contrasting fonts to make my title stand out. I

drew a black rectangle behind the word graduate to give it contrast
and uniqueness from the rest of the words. I made sure to align the
black rectangle with the picture below it as well as the body copy. I
put my body copy into three columns to give my design repetition and
rhythm. I also kept proximity in mind and used elements that work
well together. I think my design has the basalt principle because all
the elements came together really well to create an effective design.

GRADUATE
Leadership Conference

Do you want to have the competitive edge in business?

Come learn how at Vouant
Communications annual
Grauate Leadership Conference.
Vouant Communications is
devoted to helping tomorrows
leaders gain essential leadership
skills in the workplace.

During this dynamic three day

seminar, attendees will meet
with top executives of Vouant
Comunications to discuss
breaktrough leadership tecniques,
while cultivating attributes
of leadership that will market to
any employer.

The conference is available

to graduating seniors.
Space is limited.
Registration and
more information at
vouantcomm.com/leaders
Lincoln Convention Center
October 21, 8 a.m-5 p.m

Montage
Description:

This is a montage project I created. We were required to do something

spiritual in nature and I chose to do something that incorporates both
the beach and yoga because through those two things, I find peace and
spirituality.

Program:

I used Photoshop to design this inspirational poster.

Date created:
May 30, 2015

Course:

Comm 130 Visual Media/ Section 1/ Cory Kerr

Objectives:

My message is to encourage everyone to find a way to sit back and feel

one with God regularly.

Process:

I started with a picture of yoga words. I then added a picture of the

beach on top of it and added a mask in Photoshop. I then used the
brush tool to reveal the picture of the beach behind it. My audience is
those who are particularly spiritual in nature and find beauty in nature
and Gods creations.

Logo
Description:

Here is four different logos I created. The first one is for a wedding
photography business that I want to start called AF Photography. The
bottom three are for a fashion business I want to start called Cyss
Couture.

Program:

I used illustrator to design these logos.

Date created:
July 11, 2015

Course:

Comm 130 Visual Media/ Section 1/ Cory Kerr

Objectives:

My objective is to have a well designed logo that will draw people to

my company.

Process:

For the first logo, I wanted to create something that incorporated both
wedding and photography as well as my initials. I created a little
camera with a diamond ring as the lens and flash and my initials as
the hole you look through. For my fashion business, I wanted to create
something girly and exciting.

AF

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C Y SS
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CCY SS
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Y
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CY S
C YSS SS S
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CYSS
couture
CYSS

Letterhead

Description:

This is a letterhead I created in InDesign and Illustrator for a wedding

and event planning company. I created it to be girly and appeal to
female brides who are looking for a wedding planner.

Program:

I used Illustrator and InDesign to create this letterhead. I used

Illustrator to create my ring logo and InDesign for the rest
of it.

Date created:
June 14, 2015

Course:

Comm 130 Visual Media/ Section 1/ Cory Kerr

Objectives:

My message is to encourage everyone to find a way to sit back and feel

one with God regularly.

Process:

I started with a picture of yoga words. I then added a picture of the

beach on top of it and added a mask in Photoshop. I then used the
brush tool to reveal the picture of the beach behind it. My audience is
those who are particularly spiritual in nature and find beauty in nature
and Gods creations.

&

F Wedding
.
.
Alyssa Fletcher

714.746.7770

& Event Planning

alyssafletcher57@yahoo.com

alyssanicolefletcher.wordpress.com

&

649 S. 2nd W. #1307 Rexburg, ID 83440

Business Card

Description:

This is a business card I created for my wedding and event planning

company.

Program:

I used Illustrator and InDesign to create this business card. I used

Illustrator to create my ring logo and InDesign for the rest of it.

Date created:
June 14, 2015

Course:

Comm 130 Visual Media/ Section 1/ Cory Kerr

Objectives:

My objective is to build my brand, put my company out into the public

and build a larger clientele. I really want my business card to appeal to
young brides who are looking for a wedding planner.

Process:

I first used Illustrator to create a simple and girly logo. I then placed
that into InDesign and added the words and lined everything up with
something.

F
&

Wedding &
Event Planning

alyssanicolefletcher.wordpress.com

Alyssa Fletcher
714.746.7770
649 S. 2nd West
Rexburg ID 83440

Brochure

Description:

This is a brochure I made to tell people about my wedding

photography business.

Programs:

I used Photoshop, Illustrator and InDesign to design my brochure.

Date created:
July, 11 2015

Course:

Comm 130 Visual Media/ Section 1/ Cory Kerr

Objectives:

The purpose of this brochure is to impress people with the

photography of my business. I want people to use my services after
flipping through the pages of my brochure and seeing all the photos.

Web Page
Description:

This is a logo and web page I created using CSS and HTML. The
purpose of my web page is to promote my new fashion business:
Cyss Couture.

Programs:

I used Text Wrangler to do the HTML and CSS for this project.

Date created:
June 28, 2015
Course:

Comm 130 Visual Media/ Section 1/ Cory Kerr

Objectives:

This web page is meant to display the logo I made for my fashion
business and why I created it. I made this with the hopes that
people would see my logo and be interested in my business.

Process:

I created my logo in illustrator. I used the pen tool and paint brush
to create the lips and wrote the body copy in InDesign. I then put
my website together using Text Wrangler.