Belmont University, Barcelona, March 06 - March 13, 2016

Sun, Mar 06, 2016

afternoon
evening

bienvenidos a Barcelona!
arrive Barcelona
meet ISP representative at the airport, transfer to hotel
check-in
traditional tapas welcome dinner
tapas are a way of life in Spain. Have dinner in one of the tapas' tavern and
enjoy one of Barcelonas most delicious tradition
return to hotel

Mon, Mar 07, 2016

morning

late morning

late afternoon

day 1
own arrangements
bus transfer

walk/restaurant
walk

Catalan business environment and culture

day 2

breakfast
orientation talk by ISP representative and Belmont faculty

hotel
conference room

presentation: from a model country to deep crisis and back

e.g. FocusEconomics
key points: reaction to economic upheavals, socio-economic background,
future outlook & possible solutions, Catalonia vs. Spain
presentation, discussion

conference room

coffee break
presentation: economic impact of the Olympic Games
e.g. CEO-UAB Universitat Autonoma de Barcelona (Olympic Studies Centre at
Autonomous U.)
key points: resources, costs, benefits and impact, comparison with other
Olympic Games
presentation, discussion
group lunch with speakers
cultural event: guided bicycle tour of Barcelona
explore Raval, Gothic Quarter, Barceloneta beach, Ciutadella Park, Arc the
Triomf, Sagrada Familia, Casa Mill, Casa Batll while taking a relaxing bike
ride. You can see the famous sights and places from uptown La Sagrada
Familia to downtown beach. Discover Barcelona and its hidden treasures. An
easy ride full of photo opportunities, stories and memorable anecdotes with a
free drink at a beach cafe.

conference room

restaurant

bikes

rest of the day at leisure

recommended activity: enjoy the atmosphere of La Rambla - the most famous
street in Barcelona. This busy street is just for pedestrians and is lined with
outdoor markets, shops, restaurants, and cafes
Tue, Mar 08, 2016

morning

afternoon

late afternoon

business background of the Spanish economic

powerhouse
breakfast
visit: from Spain to the rest of the world - expansion strategies of a domestic
company
e.g. Nutrexpa
key points: market entry strategies, bringing products/services to foreign
markets, tips for global success
management presentation, discussion, tour of facilities
lunch on your own
case study: adjusting marketing strategies - how to boost a descending
demand
e.g. Hard Rock Cafe Barcelona
key points: new marketing channels & tools, being ahead of competitors, do's
& don'ts with Spanish consumers
management presentation, case study, discussion
mixer with local business people

day 3
hotel

bus half day

public transport

tba

rest of the day at leisure

recommended activity: discover the Gaudi architecture such as Sagrada
Familia, Gell Palace, Batll House, or Park Gell

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Belmont University, Barcelona, March 06 - March 13, 2016

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Wed, Mar 09, 2016

the social aspect of business

breakfast

day 4
hotel

morning

volunteering experience: addressing social issues and achieving positive

change
Vicente Ferrer Foundation
Mr. David Camps, Marketing and Fundraising head of Departament
take a half-day to learn about one of the local NGO's and join the volunteers
for a practical excursion into their daily activities
presentation, discussion, volunteering

bus full day

group lunch

restaurant

late afternoon

cultural event: cava tours to Freixenet and Gramona

explore the center of production of a sparkling wine known as cava, Sant
Sadurn d'Anoia . Take the opportunity to visit two of famous cava producers:
e.g. Freixenet and Gramona. Sample and experience why this sparkling wine
has acquired international fame.
rest of the day at leisure
recommended activity: visit Barceloneta - classic neighbourhood by the sea,
where the people of Barcelona love to come and eat fish, seafood and "tapas"

Thu, Mar 10, 2016

morning

5:00 PM - 7:00 PM

best practices & lessons learnt

breakfast
visit: specifics of Spanish accounting regulations vs. the international
regulations
Iberaudit Kreston
key points: challenges for foreign investors as well as local companies, the
impact of the EU, comparison with the US
management presentation, discussion
lunch on your own
visit: finance
Banco Sabadell
key points: past, present and future of leadership, role of innovation,
opportunity to redefine strategies
management presentation, discussion

day 5
hotel

bus half day

public transport

rest of the day at leisure

recommended activity: admire the extravagant modern architecture at Palau
de la Msica Catalana, named a UNESCO World Heritage Site in 1997. This
concert hall uses ornate materials and stained glass windows resulting in a
mesmerizing building
Fri, Mar 11, 2016

morning

afternoon

why Barcelona?

day 6

breakfast
visit: Barcelona as an attractive destination for investments
e.g. Ubisoft Barcelona / Mobile
key points: is Barcelona getting back on its feet? reasons to invest, pros and
cons, business opportunities
management presentation, discussion
wrap-up group lunch

hotel

public transport

cultural event: visit to Museum FC Barcelona & Camp Nou

visit to the impressive Camp Nou, 3rd largest soccer stadium in the world and
the most visited museum in Barcelona. Learn why Spain has some of the most
passionate soccer fans in all of Europe

public transport

restaurant

rest of the day at leisure

recommended activity: visit the Mercado Boquera, Spain's most famous
public market, and enjoy some typical Spanish cuisine

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Belmont University, Barcelona, March 06 - March 13, 2016

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Sat, Mar 12, 2016

day trip to Montserrat and Sitges

breakfast

day 7
hotel

cultural event: full day trip to Sitges and Montserrat

discover Sitges, a lovely town, located on the seaside 35 km southwest of
Barcelona; and Montserrat, a mountain top monastery situated atop an
unusual rock mountain, very popular among Catalans

bus/walk

lunch on your own

evening

flamenco farewell dinner at Tablao de Carmen

take a journey through different types of Flamenco; enjoy the original
choreography, get immersed in the live music, beauty, light and strength this
show has to offer
return to hotel

Sun, Mar 13, 2016

bus transfer

depart for USA

breakfast
check-out, transfer to the airport
depart for USA

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bus transfer/restaurant

Belmont University, Barcelona, March 06 - March 13, 2016

day 8
hotel
bus transfer
own arrangements

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