LinkBuilding:StillaHolyGrail?

NotthefastandthefuriousstylebutIam
having a second thought
havingasecondthought
GaryViray
G
Vi
http://www.garyviray.com

Aaron Wall of SEOBook.com

AaronWallofSEOBook.com
LinkBuilding...Timeintensive.
Frustrating.Sometimesconfusing.Yet
Unavoidable. Because ultimately, it'ssstill
Unavoidable.Becauseultimately,it
still
thetrumpcardforhigherrankings.

Link Popularity
Link Popularity
is made up of quality and quantity of inbound links.
***

It is one of the most influential factors for determining how a website

performs well in search engine rankings.

K
Keyword
d Theme
Th
made up of anchor texts, phrases used in pointing to your site from
other domains which are detected byy search engines.
g
****

The closer your keyword theme reflects the keyword optimization

profile you used when optimizing your pages, the better your SEO
efforts will be.
be

****

A comprehensive keyword theme is the heart of overall inbound link

quality, which, in its turn, is at the core of a strong link popularity
factor.

Outboundlinks

Inboundlink

Reciprocallinks

Onewaylink

The Batman - Joker Relationship

Search Engine reads the number of keywords
occurrence in the on-page element like the meta tags,
title tags, etc.
Web developers used keywords stuffing technique!
Problem : The search engines had to find a way to take control over the
spammers!
Search Engine started to give more and more weight to the
elements out of direct control of a Web page creator.
Search engines made the assumption that the greater the
number of links from other sites pointing to a website, the more
popular
p
p
the website and therefore the higher
g
q
quality
y resource.
Website owners figured out many ways to get links pointing to
their sites. Whoa!!!! LINK FARMS.
Link farms are pages made up of long lists of unrelated links.

The Batman - Joker Relationship

Search engines gradually shifted away from

estimating the link quantity and started to
assign a quality factor to each of the links
pointing to a website
website.

Now websites that have a

higher number of high quality

links are looked upon favorably by the search engines

Link Quality
Link Quality Factors:
* PageRank of the site providing the inbound link
* Relevance of the content of the linking site to the content of your site
*R
Relevance
l
off words
d used
d iin th
the anchor
h ttextt off th
the lilinks
k tto th
the content
t t off your
page that the link points to
* Number of other links on the linking
gp
page.
g The lower this number,, the more
valuable the link
Links pointing to your site from a low ranking, low traffic and unrelated
website are nearly worthless
worthless.

Link Quality
One-way link mostly influences your link popularity.
Site 2
Site 1

Oneway
link
Sometimes it is assumed that outbound links might decrease a website's link
popularity. This is wrong.
While outbound links do nothing to increase your link popularity
popularity, you do not give
away any link popularity when you link to another site.

Link Quality
Reciprocal
p
links can add to your
y
link p
popularity
p
y if the website that yyou
exchange links with has higher link popularity than your site.

Reciprocallinks

However, reciprocal links are not as powerful as inbound one-way links,

because the search engines assume such links are produced in an artificial manner
as a result of link exchange.
exchange

Link Building Tips

WARNING!
Do not add your link to a large link list.
Important search engines like Google recognize this and don't count these as
inbound links.
In fact, your rankings may even be damaged as a result.
Do not link to a website just because of its high Google PageRank.
When you link to the sites with a high PageRank that means nothing for your own
rank.
However, if it is a professional resource with valuable content for your visitors, you
should definitely link to it!

Link Building Tips

What you should remember!

The best and most effective way of increasing your search engine ranks is working to
improve your website's link popularity.
-Get
Get as many inbound,
inbound one
one-way
way links as you can from quality sites and
directories.
-To get the best quality inbound one-way links, your site needs to provide
valuable content, then request a link from sites similar to yours.
Increasing link popularity is a time-consuming and sometimes frustrating
process.
process
But it is definitely worth the time and effort when you see a dramatic increase in
traffic.

Google PageRank

The actual formula based on Google official paper for PR is as follows:

PR(A) = (1-d) + d (PR(X1)/C(X1) + ... + PR(Xn)/C(Xn))

where
X1...Xn are pages all point to page A.
d is a damping factor which can be set between 0 and 1. Google usually sets d to
0.85.
C(X) is defined as the number of links going out of page X.

Google PageRank

A site with a high PR but a large number of outbound links can nullify its own
impact on your PR

( ) PageRank
(+)
age a get as many
a y links
s to you
your site
s te from
o pages with
t a high
g PR a
and
d
a low number of total links.
Obtain as many links pointing to your site as you can, no matter what their
PageRank is
is, as long as they are ranked
ranked.
It depends on each specific case which variant will get the best out of the PR
formula.

Google PageRank
ToolbarPageRank
(logbase10)

RealPageRank

0.15 10

100 1,000

1,000 10,000

10,000 100,000

100,000 1,000,000

5
5

1 000 000 10,000,000

1,000,000
10 000 000

10,000,000 100,000,000

100,000,000 1,000,000,000

1,000,000,000 10,000,000,000

10,000,000,000 100,000,000,000

10

100,000,000,000 1,000,000,000,000

GoogleGoldenTriangle
100% of the views and 85% of the clicks
100%oftheviewsand85%oftheclicks

GET LINKS
GETLINKS

CREDIBLE creatingagoodcontent
creating a good content
Syndicate yourlinkbait
Syndicate
your link bait

B
Be

i
in

GET LINKS
GETLINKS
Tapthe

Bl
Blogosphere
h
use

directorylisting

Topicspecificdirectories

GET LINKS
GETLINKS
Submitoptimizedcontentto

Article Directories
ArticleDirectories

create pressreleases
press releases

GET LINKS
GETLINKS

Free Links

GET LINKS
GETLINKS

Paid
id Links

GET LINKS
GETLINKS

Interact

andattendConferences

forums

Actively join
Activelyjoin

useforumsignatures
getsupportfromthecommunity

GET LINKS
GETLINKS

Link exchange
Link
e change
SiteswithlowPageRankwillnotharmyourPageRank
Exchangewithinterrelatedsites
Exchange with inter related sites
Placelinksnotmorethan100links/page(accordingtoGoogle
WebmasterGuidelines)
PageRankisvitalbutmostimportantlythetrafficofthesite
g
p
y
becauseitwillnaturallypassontraffictoyoursite.(Alexa.com)

GET LINKS
GETLINKS

Execution oftheLinkexchangeis
f th Li k
h
i CRUCIAL
Makealinkdirectory(notmorethan100entriesperpage)
Buildalistofyourpotentiallinkpartners
Placealinktotheminyourdirectorybeforehand.
Oncerefusedareciprocation,removethelinkinfavorofinterestedlink
partners.
Personalizeemailmustbesentthatincludesthereasonofinterestfor
thelinkexchange.

GET LINKS
GETLINKS

BlogComments
g
andtestimonials
dofollowcommentsaregoodhowever;evenanofollowlinkis
equallyimportantbecauseYahooandMSNsimplyignorethenofollow
tag.
tag
MakesuretovaryyouranchortextsaswellasyourURLs.
Trytoincludeyousecondaryanchortextsandsubpages.
Chooserelevantsites
Ch
l
t it
Makesanecommentssoasnottobetreatedasaspam.
Note:Akismet isagoodspamcommentblockingplugin.

GET LINKS
GETLINKS

Create aBlogand
Bl
d
Blog Directories
BlogDirectories

S b i i
Submititto

3wayLinkExchange

Track the
Track
the competitorsusing
competitors using
thesearchengines
https://siteexplorer.search.yahoo.com/search?p=http%3A%2F%2Fwww.garyviray.com&fr=sf
p
p&bwm=i

66,439

SlowLinkBuilding

FastLinkBuildingg

A >B whenthereallinkscoreislowerthanthefreshlinkscore usuallyhappensin

caseofcrappycomment/forumsignature/reciprocal/unrelatedlinks.
A B
B whenthetwolinkvaluesareapproximatelyequal.Wewillusuallynotseea
when the two link values are approximately equal We will usually not see a
significantchangeinlocationsduetotheswitchbetweenthesetwovalues.
A <B whenthereallinkvalueisactuallyhigherthanthefreshlinkscore.This
usuallyhappenswiththehighqualitylinksfromontopic/authoritativewebsite.The
ll h
h h h h
l l k f
/
h
b
h
resultofthiswouldbeforasitetogetaninitialboostinrankings,stagnateforawhile
andthenfurtherimprove.

A >B
>B

#1
67,024

#2

90 353
90,353

AB
66,439

#7
70,975

#6

#4

116 033
116,033

A <B

How do you measure a link?

Howdoyoumeasurealink?
Ifyouwanttoranknumberoneinthekeyword
If you want to rank number one in the keyword seo
seo conferencepangasinan
conference pangasinan,
searchforthesaidkeyword.Thesiteranking#1hasthehighmostvaluablelinkvalue.
Drilldownuntilthe25th30thpositionintheSERP.Thesitesyoucanfindwillgiveyou
asolidlinkvalue.
Payattentiontothetitletagofthepageyouwantlinkto.Thiswillgiveyouanideaon
how the search engines value the link from the said page.
howthesearchenginesvaluethelinkfromthesaidpage.
Thesitecancarrybrokeredlinksbutofminimalvolumeorelseitwillbeseen
soonerorlaterbyGoogle.
Relevanceofthesiteyouwanttolinkinto.

How do you measure a link?

Howdoyoumeasurealink?
LinkstoHighRankingCompetitors
Linksofyourcompetitorsespeciallythoserankinghighcertainlyhavearealgood
Li
k f
tit
i ll th
ki hi h
t i l h
l
d
value.
PageStrength
g
g
LinksfromWikipediaandDMOZandthesitehashighPageRank,lotsofinbound
linksandbloglinks,there'sclearlysomevaluetogettingalink.
PageRankofDomain
APR7domainhasagoodvaluecomparedtoaPR2or0.
InlinkstoDomainviaTechnorati(orGoogleBlogSearch)
The Technorati and Google Blog Search link data can show you the trends
TheTechnoratiandGoogleBlogSearchlinkdatacanshowyouthetrends.

The Art of buying a link

TheArtofbuyingalink
KeywordDiscovery
FindingRelevantSites
Finding Relevant Sites
SendingInitialAdvertisingRequests
Usethecontactusformoranyavailableemailfromthesite.Thestyleandapproach
y
y
pp
ofyouremailwillgreatlyaffectthesuccessandfailureofyourrequest.

FollowUps
PricingConsiderations
Trickhereis,offertopayadiscountedrateforayearor2.$500ayearis
more enticing than offering $40/ month when the link seller says
moreenticingthanoffering$40/monthwhenthelinksellersays
$100/month.

CheckingValue
Evaluate&Repeat

Link Building Tools

LinkBuildingTools

Link Building Tools

LinkBuildingTools
SEOQuake FireFox Plugin
GooglePreviewFireFox
Google Preview FireFox Plugin
Parameter(Pagerank Checker)byCleverStat.com
RankChecker(AaronWall) http://seobook.com
FreeMonitorforGooglebyCleverStat.com
Free Monitor for Google by CleverStat.com
FastBlogFinder http://www.fastblogfinder.com/
SEOMoz Tools http://www.seomoz.org/
GoogleWebmasterTools http://www.google.com/webmasters/tools/.
YahooSiteExplorer https://siteexplorer.search.yahoo.com
CommentHut
GoogleAlert http://google.com (signupforanaccount)
WebCeo Software http://webceo.com
DirectoryDenominator

Warning!
B
Becarefulinqueryingtoomuch
f li
i
h
the search engines using the tools
thesearchenginesusingthetools
available

SEOmoz.org TOOLS
SEOmoz.orgTOOLS

Thankyou!
Thank
you!
http://www.garyviray.com