Escolar Documentos
Profissional Documentos
Cultura Documentos
Contains 60 Slides
FOODSERVICE BRANDS
nameplate
Pizza focused
Menu diversity as needed
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Sub focused
Usually a supporting role
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NON-TRADITIONAL FOODSERVICE
Providing Delicious Food Where People Want to
Enjoy It
Putting the End Consumer in Control of the
Eating Occasion
Very Often Inside Another Type of Business
Whose Focus is Not Foodservice
NON-TRADITIONAL VENUES
A Venue is Similar to a Retail Channel of
Distribution
Venues Represent Different Target Markets for
Selling Franchise & Licensing Agreements
Individual Venues Differ in Relative Opportunity
Over Time
Macroeconomic
economy
Microeconomic variables which are venue specific
Strategy Considerations
MACROECONOMIC CONSIDERATIONS
Bank
Lending
Equipment Leasing
Small Business Finance
Cautionary Climate
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GLOBAL ECONOMICS
Global Uncertainties
Greece, Spain, Portugal, Ireland et al
International Banking Stability
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COMMODITIES
Agriculture & Energy Related Commodities were
Almost Universally High in 2011
So far in 2012
Some
Cheese
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2011 Average
2012 Average
5 Year Average
Current Spot
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June 2011
Spot Wheat
5 Year Average
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$105.00
$100.00
$95.00
$90.00
$85.00
$80.00
June 2011
Oct 2011
Mar 2012
Current
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MARKET CONCLUSIONS
Decision Makers Still Exercising Great Caution
World-wide Economy Still Fragile
Commodities Still High and Somewhat Volatile
Increasing Revenues
Controlling Costs
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Especially
Take-N-Bake
With
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Signed Prior
Signed in 2012
Total in Chain
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Bill Dover
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Unified Grocers
The Pantry
1,650
Hucks
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112
Fort Belvoir
Bimor Station
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Magnolia Foods
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100
Total
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1,935
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1,106
915
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2009 Act.
2010 Act.
2011 Act.
2012 Proj.
2013 Proj.
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CONTROLLING COSTS
Growth Requires Minimal Increases in Field
Staffing Only
Keeping Tight Control On Overhead
Spending
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Target Market
Economic Flow
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Inventory
Consolidators
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GROCERY DISTRIBUTORS
Currently Active
Signed, Not
Yet Stocked
Current Prospect
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Income
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EXAMPLES OF UNITS
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Hucks Evansville, IN
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Heber City, UT
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TAMAROA, IL
Cross-Marketing
in the Frozen Pizza Aisle
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Especially
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Murphys
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PROTOTYPE CONCEPT
freshPZA Logo
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Building Facia
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Menu Baord
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Layout
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Franchise Fee
$15,000
Estimated Costs
$38,500 - $42,500
$4,000 - $5,000
$8,000 - $10,000
$47,500 - $67,500
($0 - $30,000)
$83,000 - $140,000
This chart describes preliminary estimated costs for completing a 900-1,200 sqft retail
strip center space; it does not include such costs as initial operating cash, inventory,
supplies, training, marketing materials, etc.
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$8,000 - $10,000
$416,000 - $520,000
Gross Margin
Operating Expenses
Preliminary estimates only. Reflects estimated cost structure for central Indiana,
commodities at long-term averages, owner/operator contributing at least 40 hours per
week in operations, etc. Estimates are derived from professional industry-general
experience, but with no actual operating history this is a conceptual prototype.
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CONCLUDING REMARKS
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End of Presentation
INVESTOR RELATIONS
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