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T. A.

PAI MANAGEMENT INSTITUTE, MANIPAL


COURSE OUTLINE
Course Title
Programme
Batch
Term
Course ID
Credits
Course Instructors

Managerial Communication -II


PGDM/PGDM-HC/TAPMI-UD
2015-2017
3
MNCN - II
3 (24 sessions)
Prof. Vidya Pratap, Prof. Aparna Bhat & Prof.
Arnold Mascarenhas

Introduction:
The power of effective written communication can contribute
significantly to organizational productivity, efficiency and success in
todays rapidly changing business world. Business professionals
need excellent writing skills to properly convey ideas and concepts.
Needless to say, discreet, concise and self-explanatory messages
communicated across the company can be productive in saving time
and in achieving desired results. Additionally, good writing adds to
the credibility of the writer and reflects positively on a companys
image. Effective writing has a strong correlation with good reading
habits. Extensive reading enables to comprehend ideas, follow
arguments and detect implications of the written communication.
Evidently, writing skills tempered by intrinsic reading habit is the
requirement of the managers to communicate quickly and
professionally.
The course Managerial Communication - II is intended to meet the
demand of professional writing by inculcating in the students,
effective reading and writing skills.
Course Objectives:
The objectives of the course, Managerial Communication II aims to
develop communication strategies in different situations. While
doing so, special attention is given to develop business writing
ability by acquiring skills in objective or non-personal writing such as
business letters, memos, emails, status reports, business reports
and proposals. The focus is also on honing the oral presentation
skills while making business presentations.
Course Learning Outcomes (CLO):

At the end of this course, the students will be able to:


develop strategies for planning professional and technical
documents [CLO 1]

draft and revise professional and technical documents [CLO 2]

identify and apply rhetorical strategies to text [CLO 3]

present ideas and information in a proficient and audible


manner [CLO 4]

use multimedia and visual aids during oral presentation,


appropriately [CLO 5]

Course Content:
The course would cover the following broad areas:
Effective communication strategy
Business Writing: E-mail, Memo, Letters, and Reports
Oral Presentation
Prescribed Text Book:
Lehman, C.M., DuFrene, D.D., Sinha, M. (2012), BCOM (2nd edition),
New Delhi: Cengage Learning.
Policy on Plagiarism:
Any student who indulges in plagiarism or in abetting the same by
giving his/her assignment to others will be severely punished. The
concerned faculty will decide the punishment on a case-to-case
basis. The punishment for those involved in plagiarism could be any
of these: a) valuation of zero; b) Negative marks; c) sub-grade.

Student Assessment Scheme:


Details of Evaluation Components
Duration Open / Close
Weight
Yes/No
(Minutes
Book
(%)
)
Mid Term Exam
Yes
20
120
Closed
End Term Exam
Yes
30
120
Closed
Other Evaluation Components:

Details of Evaluation components (other


than mid-term & end term)
Sl.
Weight
Schedule in the
Components
No.
(%)
session plan

1
2

Analytical Essay
Presentation

20%
30%

10th session
After 23rd session

Assessment of Learning
Programme Learning Goals- Learning Objectives Matrix
PL
G#

Program Level Learning Goal

PLO
#

Demonstration of mastery in the PLO


PLG fundamentals of the technical and 1A
1
functional areas of management of
PLO
an enterprise
1B
Demonstration of understanding of PLO
effective
integration
and 2A
PLG
coordination of all functional areas
2
PLO
and the resultant impact on the
2B
performance of an enterprise
PLG Demonstration
of
conceptual
3
knowledge and skills to view an PLO
enterprise as a whole and of how 3A
the enterprises strategy and
organization should be harmonized
with the external forces in the PLO
environment
3B
PLO
3C

Program Learning Objective


Apply appropriate technical tools
in a Managerial context
Articulate business context in
terms of functional aspects
Describe
interlinkages
among
functional areas of an enterprise
Analyze
and
interpret
the
performance of an enterprise and
its various functional units
Articulate various concepts in
management and demonstrate
their
application
in
specific
business context
Describe a problem faced by an
enterprise and demonstrate the
application of specific concept(s)
in that context
Describe the external environment
faced by an enterprise and its
implications to the enterprise's
present and future

Addressed by
the Course
Yes
No

PLO
3D
PLG
4

Application of the principles of


ethics and corporate governance in
PLO
a variety of settings
4A

PLO
4B
PLG
5

Demonstration of the capacity to


PLO
take leadership role in business
5A
situations

PLO
5B

Comprehend
the
linkages
between an enterprise's external
environment and its internal
forces and demonstrate the ability
to form a strategy and the steps
of its execution
Describe a context of ethical
dilemma and demonstrate the
ability to articulate the right
versus the wrong in the given
context
Demonstrate
the
ability
to
envision the possible negative
impact of a corporate decision and
suggest the correct decision(s) in
the context
Describe the issues pertaining to
leadership in a given context of an
enterprise
Demonstrate the ability to take
decisions as a leader of an
enterprise in a given context,
envision the consequence and
demonstrate the will to face the
consequences of the decision
taken

Session Plan

Sessio
n No.
1.

Session Title
Strategies of
Communicatio
n

Learning Objectives

2.

Strategies of
Effective
Writing

Develop communication
strategies in different
situations
Select appropriate message
to be delivered
Select appropriate form of
the message
Develop appropriate
communication strategy
before writing letter
Develop a professional,
reader-friendly style of
writing
Organize ideas coherently
and clearly while writing
Improve written work as a
result of practical writing
exercises
Write comprehensive and
well-structured letter

3.

Business
Letter

4.

Routine Letter

Write a formal letter

5.

Routine Letter

Write a formal letter

6.

Letter Writing
(Negative
message)

Develop skills in writing


negative messages

Method of
Learning
Case
discussion

Case
discussion
Writing
activity

Pre-class Activity
Read material: Communicate

Strategically
Read Case 1

Read Case 2

Writing
activity

Read Case 3

Writing
activity
Writing
activity
Writing
activity

Read Case 4
Read Case 5
Read Case 6

Session
Session Title
No.
7.
Letter Writing
(Negative
message)
8.
Letter Writing
(persuading)
9.
Memo Writing

Learning Objectives

10.

Analytical Essay
Writing

Develop skills in writing


negative messages

Method of
Learning
Writing activity

Develop skills in writing


Writing activity
persuasive letter
Select appropriate
Case discussion
message to be included
Writing activity
in a memo
Indicate to the reader
the expected action on
reading the memo
Write effective memos
Explore and demonstrate Writing exercise
effective interlink of
functional areas
Demonstrate the logical
understanding of this
interlink towards its
impact on the
performance

Pre-class Activity
Read Case 7
Read Case 8
Read Case 9

Session
Session Title
No.
11
E-mail Writing

Learning Objectives

12.

E-mail Writing

13.

Introduction to
Report Writing

14.

Introduction to
Status Reports

15.

Discuss formal style of


writing email
Use concise and
comprehensive language
to write email
Write formal emails

Method of
Learning
PPT presentation
Case discussion
Writing activity
Case discussion
Writing activity

Discuss different types of


reports
Use appropriate format
and write reports
Use appropriate format
and write status reports

Discussion
Writing activity

Introduction to
Status Reports

status reports

Writing activity

16.

Executive
Summary

17.

Introduction to
Business
Proposals

Summarize a text
Write an executive
summary of a business
report
Understand the format
and layout of a proposal
Write business proposal

Session
No.

Session Title

18. 23.

Presenting
Project Reports

24.

Summarize
learning

Learning Objectives

Make power points of the


project report
Demonstrate:
- Reading skills
- Presentation skill

Case discussion
Writing activity

Pre-class Activity
Read Case 10

Read Case 11

Read Case 12

Endorsed by : ___________________________
Read material:
Discussion
Executive Summary
Writing activity
Signature & Date:________________________
Read Case 13
Case Discussion
Writing activity
Method of
Learning
Oral Presentation

Pre-class Activity

Prepare for
presentation