Escolar Documentos
Profissional Documentos
Cultura Documentos
LAND
LABOUR
CAPITAL
ENTREPRENEURSHIP (MANAGEMENT)
CHAPTER 4: STAKEHOLDERS
STAKEHOLDER: any person or organization with s direct interest in, and is
affected by the performance of a business.
INTERNAL STAKEHOLDERS: stakeholders that are internally involved with
the business
-
Managers, Employees,
Economic inflation
Technological advances
S.W.O.T. ANALYSIS:
STRENGTHS: strong characteristics a business possesses (internal)
WEAKNESSES: weak characteristics a business possesses (internal)
OPPURTUNITIES: opportunities a business can take to grow (external)
THREATS: factors that threaten a business (external)
Cost Leadership
PROS
ELIMINATE RIVALS
INCREASE MARKET SHARE
ENJOY HIGHER THAN AVERAGE PROFITS
CONS
COMPETITION
DAMAGING PRICE WARS
DIFFICULTY SUSTAINING COST LEADERSHIP
Differentiation
PROS
LESS ELASTIC PRICE
CAN CHARGE A PREMIUM
CAN RESULT IN HIGHER PROFITS
CONS
SUSTAINING DIFFERENTATION CAN BE HARD
CUSTOMERS MAY CARE MORE ABOUT PRICE
CREATING DIFFERENCES THAT CUSTOMERS DONT CARE ABOUT
Focus Strategy
PROS
LOWER INVESTMENT OF RESOURCES
FIRM BENEFITS FROM SPECIALISATION
MAKES ENTRY TO NEW MARKETS EASIER AND LESS COSTLY
HIGHER CUSTOMER LOYALTY
CONS
RISK OF IMITATION
RISK OF CHANGES IN TARGET SEGMENT
LIMITED OPPORTUNITIES OF GROWTH
THE FIRM COULD OUTGROW THE MARKET
CHAPTER 9: GLOBALIZATION:
GLOBALIZATION: The growing trend towards world-wide markets in
products, capital and labor, and unrestricted by barriers.
WORLD TRADE ORGANIZATION (WTO): An International organization that
promotes trade among member nations.
REGIONAL TRADE BLOCS:
Customs Unions
(Mercosur Argentina, Brazil, Paraguay, Uruguay, and
Venzuela)
These are free trade areas but members AGREE on restrictions for nonmembers.
DECISION TREES:
The fishbone diagram (also know known as the Ishikawa or cause and
effect diagram) attempts to identify the causes of an event.
CATEGORIES:
The Six Ms Recommended for Manufacturing Goods:
The 4 Ms of management
The 4 Ss
an
CHAPTER 8:
Change Management: planning, implementing, controlling and reviewing
the movement of an organisation from its current state to a new one
Incremental/ Evolutionary change: change occurs slowly over time. Ex:
More fuel-efficient cars
Dramatic/ Revolutionary change: if unanticipated, can cause many
problems.
Factors causing resistance to change
Fear of the unknown: change means uncertainty which worries some
people.
Fear of failure: change requires new skills and abilities that, despite
training, may be beyond a workers capabilities.
Losing something of value: workers could lose income, status or job
security as a result of change and want to know precisely how change will
affect them.
False beliefs about the need for change: people believe that the current
system will continue to work without the need of radical change
Major Causes of Change:
Globalisation: increasing interdependence of countries economies through
free trade and multinational company investment
Disadvantages:
Exploitation of local workforce: Lack of local labor laws and safety rules
Pollution due to lower environmental standards
Local/domestic firms may suffer
Western business may be seen as imposing culture on in other parts
of the world