Frequently Asked Questions

1. Why do we need a curriculum for preschool?

It has been identified that the early years from 2-6 yrs are one of the most important
time for brain development and learning in a child. It has been proven by experts world
over repeatedly that the capacity for a child to absorb concepts and learning is the
highest during these years of a human beings life. So, it is very necessary to identify
areas of development that need to be focused on during these years of the childs
development and ensure that the same is imparted in an effective manner to the child.
Blackboard learning and learning by rote does not work during these years. The child
learns through experience and repeatedly performing activities that interest him / her.
For the 1st to 12th grades in schools, a curriculum is defined by whether the school
follows ICSE, CBSE or State boards based on what the school has adopted. But, no such
standards have been defined in the preschool segment. Hence, it is extremely important
that a clear cut curriculum is defined enabled by materials which can be used to develop
a variety of skill sets, interests and intelligences in the child.
2. If I want to set up a preschool, how can Kreedo help me?
a. Kreedo provides a complete preschool solution that enables you to set up a
premium, world class preschool. The focus of the solution is in two areas:
i. Setting up the preschool
1. Kreedo helps you right from the time you name your school, to your
logo design, designing your pamphlets, brochures, sign boards, ad
banners etc. Kreedo will help you build your own brand.
2. Kreedo will also provide a marketing manual detailing how to
successfully market your school
3. Kreedo will train you to talk to parents so that you can clearly talk
about how your school will help their children in various aspects of
their education.
4. Kreedo will provide you with all the templates necessary for you to
run the school including parent enquiry form, admission forms,
receipts, fee structure, calendar, parent hand outs and more.
5. Kreedo will provide you inputs on how to setup your school in terms
of the layout of materials, effective use of outdoor area, painting
and more.
ii. Running a preschool
1. Kreedo provides a developmentally Appropriate Curriculum that
imbibes the best practices from several established education
methodologies. We have identified various intelligences / skills that
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2.
3.
4.

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could be either interest based or need based as the case may be and
have identified methodologies, techniques and materials that would
develop and enable those skills in the child. The curriculum
objectives themselves are a lot more advanced compared to those
offered by others and the curriculum provides a stress free way to
achieve them for every child.
Solution includes high quality Educational Materials to support the
curriculum.
Furniture to create a high class environment
A multimedia based teacher training software that includes videos
on how to present the materials to the child. Continuous training &
monitoring throughout the year through video conferencing, skype
calls and one-to-one teleconferencing.
A child evaluation software that enables the teacher to create an
Individual Education Plan (IEP) for every child and track the
development of the child in the environment by effectively
observing and recording information about the childs activities on a
day-to-day basis.

3. What is the post setup support that I can expect from Kreedo?
a. Kreedo will provide every customer with regular updates on new activities that
can be performed in school. These activities will not need any materials and can
be devised as individual or group activities by teachers to implement and present
various concepts to the child for e.g., a volcano eruption can be effectively
demonstrated by shaking a coke bottle
b. Every customer will be provided with a special Ask The Expert form that can be
used to fill in any problems that the customer may have related to admissions,
lesson plans, usage of materials or issues that kids may have (For e.g., getting
toilet trained could be a big issue for kids in the environment). Our team of
experts will revert to you on the most effective way to handle such scenarios in
the environment within as short a time as possible.
c. At nominal additional costs, Kreedo will also provide you continuous spare
support to ensure that the materials need to be replaced everytime which
reduces the total cost of ownership of the equipment purchased. Also, we will
undertake repair work from time to time on materials that can be repaired.
Replacement sets are also available as and when required.
d. Kreedo will also arrange special workshops / training that may be required by
your school on topics of relevance. Charges for the same would be
communicated in advance. If there are any extra training requirements that your
school might require, we could send our trainers to your premises for the same.
Charges for the same will be mutually agreed upon before the same is finalized.

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e. The curriculum will be constantly upgraded. Hence, new ways of working with
equipment as well as new materials will be introduced every year or as and when
they become available. These will be provided to all franchisees at a nominal cost
which will allow them to keep themselves up to date with the latest in the
preschool education space.
f. For any other special requests, we are always just a phone call away.
4. Which age group is the solution targeted at?
The preschool solution is meant for the preschool years from 2 years to 6 years. We
have broken up the packages such that the investments can be staggered. The first
package is for the age group of children between 2 years to 4 years. The second package
is for children between the age group of 4 years to 6 years.
5. Do we provide any school kits like dresses / uniforms / stationery etc.?
Kreedo does not provide any dresses / uniforms as part of the package. We will be
providing work books for the age groups of 3 to 4 yrs, 4 to 5 yrs and 5 to 6 yrs as part of
our package which will form a part of the student kit. We will also be providing teacher
planners, assessment booklets, daily observation sheets etc. as part of our kit which will
be necessary to implement the curriculum.
As regards to dresses / uniforms we again encourage the school not to have rigid
classroom uniforms for the preschool and allow the child to dress the way they would
like. The main rule that can be enforced is to ensure that the dressing is simple without
being flashy and not have too many writings on the T shirts and dresses. Also, ensure
that you have an ethnic day as part of the weekly dressing.
As regards to items such as school bags / water bottles, again these can be requested by
the parents to purchase and the school can just provide guidelines. Again, since the
curriculum is not designed to burden the child heavily by providing too much homework,
we will not be having heavy schoolbags that the child will be carrying back and forth.
6. What is the methodology all about? How are children taught various concepts? Do we
use books to teach children?
The curriculum is based on didactic educational materials that have been designed to
teach children various concepts. These are learning aids that help the child understand
various concepts and develop their skills. Books are a limited part of the curriculum and
are not the core.
For the age group of 2 yrs to 4 yrs, the curriculum has a few pictorial books that are
intended to develop the reading habit and understand pictorial illustrations. Books play
a bigger role in the 4 yrs to 6 yrs curriculum, but a majority of the concepts are taught

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with wooden educational materials rather than books. Books just serve to reinforce
some of the concepts and are used as workbooks more than anything else.
7. Is it a traditional classroom concept? Will we have tables and chairs and so on?
No, this is not a traditional classroom concept of having benches and desks and having a
teacher teaching with a blackboard. The methodology is to have a classroom where the
materials are arranged in such a way such that children will work with the materials and
while doing so learn and develop various skills at their own pace. Teachers play the role
of observers and directors where they present the materials to the child and then allow
the child to play, learn and discover. A majority of the work and presentations are done
on the ground where children sit on mats and work with low level tables called Chowkis.
The table and chairs (which are limited in number) provided as part of the environment
are used only for specific activities which are defined as part of the curriculum.
8. What is the ideal teacher to child ratio recommended?
The teacher to child ratio recommendations vary based on the number of children in
various age groups. For children between the age group of 2 yrs to 3 yrs, the ideal ratio
would be 1:8. For children between the age group of 3 to 4.5 yrs, the idea ratio would be
1:12, and for the age group of 4.5 yrs to 6 yrs, the ideal ratio would be 1:15.
9. What is the area required to run the preschool?
The area required obviously depends on the number of students the school will
accommodate. Typically for about 30 students, we require a minimum of 900 to 1000
sqft of space and as the number of students go up, the area requirement will increase
though not necessarily proportionally
10. How many students can the package materials and curriculum accommodate?
The educational materials / equipment provided with the package for the 2-4 yr age
group is sufficient to accommodate about 60 children provided there are enough adults
/ teachers to manage the children. The furniture set up provided with the package
initially is good enough for 30-40 children. For the additional admissions beyond 40
children, the school may have to invest in a few additional furniture pieces such as
sitting mats, chowkis and so on. Investment in additional material will only be needed if
the count goes beyond 60 children.
11. How many of each variety of material is provided with the kit?
Most of the educational materials as part of the kit are 1 in number as part of the
package except items such as chowkis, sitting mats, working mats, chairs and so on
which we provide more than one as per the requirement of the classroom. Please do
look at the kit break up sheet to know exactly what is provided with the solution.

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The idea is that each child will work with different materials in the environment at any
point in time. The child is also taught to wait his / her turn when some other child is
working with materials of his / her interest.
12. What would be the costs? What would be included in the costs?
The costs of the preschool solution range from Rs. 1.8 lakhs to 5 lakhs varying based on
the age group, kind of curriculum required and existing set up if any. This is a one-time
set up cost and there are no mandatory recurring costs (such as royalties). Please do
send us your requirements and we will revert with the best possible solution for your
requirements.
13. How will Kreedo help in marketing our school to get admissions?
Kreedo is focussed on helping you build a successful preschool brand. Our services range
from finalizing the name of your school, designing your logo, designing your pamphlets,
brochures, templates for every form required to providing you a marketing manual on
how to market your school as well as talking to parents effectively to garner admissions.
We will also review any marketing collateral that you would need to circulate. We will
also provide you with ideas for events that will captivate the parents.
14. What do I need from my side to set up the school?
We require the following as a necessity to set up a preschool:
a. Passion to work with children
b. Adults willing to work with children
c. Physical Infrastructure
Guidelines for the physical infrastructure and number of teachers needed would be
given after understanding the requirements of the preschool.

15. How do I get teachers? How do I train them?

Kreedo will provide you inputs on how and where you can recruit your teachers. We will
also provide you inputs on how to interview teachers and what to look for in them. We
will also interview teachers for their final rounds before recruitment (maximum of 4) to
ensure you get the right person for the job.
16. Are there any government regulations / accreditations that are required for a
preschool?
Currently, there are no regulations / accreditations needed in opening a preschool as per
our knowledge. We advise customers to do the necessary checks in their area with the

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local government offices before proceeding with the project as rules keep changing from
place to place and time to time.
17. Do we need to run the school under the Kreedo brand name? How is it different
from a preschool franchisor? Is there any royalty?
Kreedo is NOT a preschool franchisor. We believe that you can successfully build your
own preschool brand with the tools that we provide you with. We only franchise our
curriculum and hence, we request all the preschools that adopt the Kreedo package to
mention Follows Kreedo Curriculum on their advertisement / hoardings. There is no
royalty. The major chunk of the investment will be one time as mentioned above in the
package costs.
18. How does the Kreedo brand help us?
As we will be simultaneously working to increase parent awareness for understanding
the importance of preschool curriculum and also the effectiveness of the Kreedo
curriculum, we believe that following the Kreedo curriculum will assist the school in
building its own brand.
19. If I am running a preschool, how can Kreedo help me?
As mentioned above, Kreedo has developed a revolutionary preschool package that can
take your existing preschool to the next level in terms of the type of education imparted
to the child, feedback to parents on the strengths / interests of the child and also
ensuring that there is a structured path for every child to develop skills and interests.
Hence, adopting the Kreedo curriculum would help you get better return on your
investments as well as providing the best for the child in your preschool.
20. Can we choose selected materials from the package?
The package cannot be broken up piece meal as there are a lot of inter-dependencies
that ensure the effectiveness of the package. Removing even a single cog from the
wheel would result in a dip in the overall effectiveness of the package and its benefits to
the school. But, we do provide package options which allow you to gradually upgrade
your curriculum.
21. Does this model work in a non-Metro area?
The package was developed with focus on semi-urban areas, Tier 2 and Tier 3 cities. All
these places usually have a high demand for quality education. The parents are less
likely to be carried away by fancy brand names, and more likely to attach importance to
quality education.
The low set up cost ensures that you can provide state of the art preschool education in
an effective manner to children in the non-metro areas at an affordable price. Also, the
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Wow factor for such a premium curriculum would be a lot higher in the non-metro
areas which would attract the parents a lot easier.
22. What is the Return on Investment? When can I break even?
Kreedo is not a franchisor and hence we do not commit to any return on investment as
is the market norm. What we can assure you is that since the set up costs are low, the
school would break even a lot faster and the return on investments would be
considerably high. Also, since it is not a royalty based model, there are no recurring costs
from a curriculum perspective which again increases the RoI.
23. Can I take a basic package and upgrade to the next?
Yes, the investments can be staggered where the customer can adopt a basic package to
start with and gradually upgrade the curriculum over a period of time.
24. How will the curriculum be updated?
Kreedo will regularly update the curriculum by introducing new materials along with
training videos and evaluation strategies which the customers could upgrade to. Also,
we will be providing regular activities through our website which can be adopted by
teachers to apply in the environment.
25. How are we different from a franchisee?
Kreedo is a solution provider. We are giving you all the tools you need to run a preschool
and for this, we charge a fixed one time charge. There are no royalties. We encourage
the customers to build their own preschool brand and we believe that with the tools and
expertise we provide, the customer can run a best-in-class preschool. Given our
attractive package offering, the investments to start a preschool are quite low and hence
the return on investments is much faster.
Also, the curriculum solution being provided ensures that the customer does not have to
be dependent on Kreedo for ongoing support. This we do through teacher training
videos, knowledge base support and other such mechanisms.
The curriculum itself is a revolutionary package incorporating methodologies from the
best in class theories and practices in the world today (including Montessori, Multiple
Intelligence and so on) - and if implemented in the right fashion it will provide a
benchmark in preschool education that others will find very difficult to match or
achieve.
26. How was the curriculum developed?
We have taken inputs from:
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a. Several early childhood educationists

b. Various books related to the cognitive as well as overall development of the
child
c. Special educators
d. Montessorians
e. Preschool Owners
f. Teachers who work with the children
We have taken 2 years to do research in several areas and combined this with our
experience with preschools for 20 years and developed this curriculum. It has been
made with a lot of emphasis on the overall well being of the child, but keeping in
mind the competitive world we live in today and helping the child adapt himself into
this environment.

27. What is the company background? What experience does the company have in this
space?
We have been working in the early childhood space for 20 years. We manufacture
Montessori materials and other preschool aids of very high quality.

28. Do we run preschools of our own in the name of Kreedo?

Kreedo is currently running a model school in JP Nagar area of Bangalore. The objective
of running our own school is the following:
a. The school will be a training ground for our customers to see how to
implement the curriculum effectively.
b. We will be running a formal teacher training course in the school for adults to
understand the Kreedo curriculum
c. It will aid in our focus to continuously improve on our curriculum and
research on new areas that we can help the child.
d. It is not our objective to run a chain of schools, but to just showcase our
solutions effectively for our customers.

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