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Source of FDI
Direction of FDI
4. Political motive
Sales can be expanded also through greater
magnitude of exports. But there are cases when
export has only a limited scope. In such cases, FDI
is made to generate sales. FDI overcomes the
transportation cost involved in export. It is true
that if the same product is exported to different
markets, the firm produces more, exports more,
and achieves economies of scale that largely
compensates the transport cost. But when the
product is differentiated, depending upon varying
consumptions pattern in different markets,
economies of scale cannot be achieved. FDI is
better alternative in the sense that products with
dissimilar features are produced in different
countries in order to meet the specific demands of
consumers there. It is only way to generate sales.
Again, it is not only transport cost but also
tariff and non-tariff barriers that are overcome by
FDI. The generation of export is often
handicapped by high tariff or non-tariff barriers
imposed by importing countries. But if the
exporting firm begins production in the importing
country, trade barriers do not come in the way. The
product becomes cheaper in the hands of the host
country consumers. The firm finds itself in a
competitive position and is able to raise its sales.
Apart from the generation of sales and
revenue, the issue of the acquisition of resources is
also important. Resources can be imported, but the
import is possible only when the exporter agrees to
export. On the other hand, FDI is a more reliable
means to acquire resources. In the last quarter of
the 19th century and the early decades of the 20 th
century, a good number of the British firms were
engaged in mining activities. Even today, we find
that Digital Equipment has made investments in
India in order to access Indian software talent.
Again, a large number of firms from industrialized
countries have moved to developing countries to
reap the benefit of cheap labour in the host
countries. Suzuki produces cars with cheap Indian
labour and exports them to the international
market at competitive rates. Sometimes it is the
cheap raw material that attracts FDI. Indian firms
have moved to Sri Lanka for the manufacturing of
rubber products and to Nepal for the manufacture
of herbal products. Thus FDI is more effective
than other modes for the purpose of acquisition of
resources.
Maximization of return cannot be thought of
in isolation of risk. With a given level of return,
the risk has to be minimized. It can no doubt be
minimized through the diversification of trade
among larger number of countries. But the
diversification process is easier in case of FDI. A
firm can make investment in different countries;
can source inputs from different countries, and can
Market Imperfection
Market imperfections provide a major
explanation of why firms may prefer FDI to either
exporting or licensing. Market imperfections are
factors that inhibit markets from working
perfectly. In the international business literature,
the marketing imperfections approach to FDI is
typically referred to as internalization theory.
With regard to horizontal FDI (Horizontal
FDI is investment in the same industry abroad as
a firm operates in at home.); market imperfections
arise in two circumstances: when there are
impediments to the free flow of products between
nations, and when there are impediments to the
sale of know-how. (Licensing is a mechanism for
selling know-how). Impediments to the free flow
of products between nations decrease the
profitability of FDI relative to FDI and licensing.
Impediments to the sale of know-how increase the
profitability of FDI relative to licensing. Thus, the
market imperfections explanation predicts that
FDI will be preferred whenever there are
impediments that make both exporting and the
sale of know-how difficult and/or expensive.
Impediments to Exporting
Governments are the main source of
impediments to the free flow of products between
nations. By imposing tariffs on imported goods,
governments increase the cost of exporting
relative to FDI and licensing. Similarly, by
limiting imports through the imposition of quotas,
governments increase the attractiveness of FDI
and licensing. For example, the wave of FDI by
Japanese auto companies in the United States
during the 1980s was partly driven by
protectionist threats from Congress and by quotas
on the importation of Japanese cars. For Japanese
auto companies, these factors have decreased the
profitability of exporting and increased the
profitability of FDI.
Impediments to the Sale of Know-How
The competitive advantage that many
firms enjoy comes from their technological,
marketing,
or
management
know-how.
Technological know-how can enable a company
to build a better product; for example, Nokias
technological know-how has given it a strong
competitive position in the global market for
wireless telephone equipment. Alternatively,
technological know-how can improve a
companys production process in comparison with
competitors. For example, many claim that
Toyotas competitive advantage comes from its
superior production system. Marketing know-how
Monopolistic Advantage
Companies invest directly only if they
think they hold some supremacy over similar
companies in countries of interest. The advantage
results from a foreign companys ownership of
some resource patents, product differentiation,
management skills, access to markets
unavailable at the same price or terms to the local
company. This situation is often called a
monopoly advantage. Because of the increased
cost of transferring resources abroad and the
perceived greater risk of operating in a different
environment, the company will not move unless it
expects a higher returns than it can get at home
and unless it thinks it can outperform local firms.
Companies from certain countries may
enjoy a monopoly advantage if they can borrow
capital at a lower interest rate than companies
from other countries. Prior to World War I, Great
Britain was the largest source of direct investment
because of the strength of the pound sterling and
resulting lower interest rates on borrowing
sterling funds. From World War II until the mid1980s, the strength of the US dollar gave
advantage to US firms. After that, this advantage
shifted to Japanese companies, until the Japanese
yen weakened in 1997. More recently, capital
markets have become so international that
companies can more easily borrow abroad if
interest rates are lower there.
A similar advantage occurs when the
foreign companys currency has high buying
power. During the two and a half decades
following World War II, the US dollar was very
strong. By converting dollars to other currencies,
US companies could purchase more in foreign
countries than they could in the United States.
This advantage was an incentive for US
companies to make foreign investments. They
could add production capacity more cheaply
abroad than at home.
Eclectic Theory
Advantages)
5
(Location-Specific
Pragmatic Nationalism
In practice, many countries have adopted
neither a radical policy nor a free market policy
toward FDI, but instead a policy that can best be
described as pragmatic nationalism. The
pragmatic nationalist view is that FDI has both
benefits and costs. When a foreign company
rather than a domestic company produces
products, the profits from that investment go
abroad. Many countries are also concerned that
foreign-owned manufacturing plant may import
many components from its home country, which
has negative implications for the host countrys
balance-of-payment position.
Recognizing this, countries adopting a
pragmatic stance pursue policies designed to
maximize the national benefits and minimize the
national costs. According to this view, FDI should
be allowed only if the benefits outweigh the costs.
Japan offers an example of pragmatic nationalism.
Until the 1980s, Japans policy was probably one
of the most restrictive among countries adopting a
pragmatic nationalist stance. This was due to
Japans perception that direct entry of foreign
(especially US) firms with ample managerial
resources into the Japanese markets could hamper
the development and growth of its own industry
and technology. This belief led Japan to block the
majority of applications to invest in Japan.
However, there were always exceptions to this
Impact
of
FDI
on
Economic
Figure 1
Political Ideology toward FDI
Ideology
Characteristics
Host-Government
Policy Implications
Radical
Marxist
roots
views the MNE
as an instrument
of
imperialist
domination
Free market
Classical
economic roots
Views the MNE
as an instrument
for
allocating
production
to
most
efficient
locations
No restriction
on FDI
Views FDI as
having
both
benefits
and
costs
Restrict
FDI
where
cost
outweigh benefits
Bargain
for
greater
benefits
and fewer costs
Aggressively
court
beneficial
FDI by offering
incentives
Pragmatic
nationalism
Development
FDI has come to be seen as a major
contributor to growth and development, bringing
capital, technology, management expertise, jobs,
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