BRUCE CLIFTON

Philadelphia, PA 19126
215-459-2991 bclif@comcast.net

Sales & Marketing Executive

Sales Management | Business Development| Account Management
Executive leader with expertise in all facets of Sales, Marketing Management, Business Development, Strategic Planning and Project
Management within high-profile corporations. Skilled in collaborating with all members of the organization to achieve Sales and
Marketing objectives. Instrumental in streamlining and improving processes, enhancing productivity, and implementing technology
solutions. Technical proficiency in MS Office and other specialized tools.

Business Development
High-Level Sales Proficiency
Strategic Planning & Analysis
Market Trends

Leadership and Mentoring

Budgetary Controls
New Business Development
Customer Relationship Management

Strategic Communication
Sales Strategy
Sales & Incentive Planning
Conflict Negotiation

PROFESSIONAL EXPERIENCE & ACHIEVEMENTS:

AROUND THE CLOCK HOME HEALTHCARE, 12/2014 - Present
Philadelphia, Pennsylvania
Director, Sales & Marketing
Strategically devise Sales & Marketing vision, leadership, and guidance for ownership/key stakeholders positively affecting annual
sales and marketing plans and enhancing market share.
Develop and Initiate targeted campaigns and strategic positioning commensurate with overall organizational goals
collaborating across the agency engaging staff. Recruit, train, develop workforce competently.
Establish the sales infrastructure with i.e. website, CRM, lead generation program supporting sales and marketing function.
Administer and drive RFP solutions to closure.
Supervise the development of marketing and communication materials directly manage all major accounts and work toward
developing target accounts for the agency.
SCA AMERICAS, 10/2007 08/2014
Philadelphia, Pennsylvania
Inside Sales Account Executive, Eastern Region
Responsible for driving napkin, towel, and tissue dispenser installations across nine U.S. states and seven eastern Canadian
Provinces. Manage and foster client relationships and prospective leads with the goal of securing immediate and future opportunities.
Directed training of territory managers for Microsoft Dynamics CRM company-wide rollout.
Successfully identified and attracted prospective clients through a variety of lead resources. Conduct market research and
analysis to shorten sales cycle and develop lead generation strategy.
Supported internal marketing efforts by developing and executing targeted campaigns and promotions. And increased
outside sales endeavors by reinforcement of value added sales expertise with direct distributors, re-distributors, and endcustomers and management relationships with current and prospective clients.
Expanded the company representation at tradeshows & conferences, and coordination on-site product demos.
Consistently achieved 100% of sales plan for the last 5 years.
Qualified leads sent to eastern region territory managers grew dispenser installations by 10% annually.
PENN JERSEY PAPER COMPANY, 3/2006 6/2007
Philadelphia, Pennsylvania
Sales Account Executive
Responsible for the management of current client accounts, development of prospective clients, and procurement of new accounts.
Developed internal and external leads using knowledge of target markets and emerging industry trends. Routinely collaborated with
management to position company for continued growth in existing markets and presence in new territories.

Positive relationship management with foodservice operators, caterers, and representatives at universities, hotels and
restaurants lead to a large number of referrals, increasing overall sales profit by 11%.
Increased small wares and tabletop sales by 23% for all existing accounts.

Bruce Clifton

Resume, Page 2

JOHN F. BRENNAN, INC., 1/2004 7/2005

Philadelphia, Pennsylvania
Business Development Manager
Identified business opportunities within the target markets and developed sales strategies to procure new business accounts.
Managed current clients and cultivated new prospective clients. Maintained strong alliances with vendors and subcontractors,
including general contractors and commercial foodservice operators. Devised innovative and effective solutions to field issues.
Acquired deep knowledge of local and national codes, finance security agreements, and insurance and trade unions.

Directly supervised marketing administrative functions, including contract research, bidding, scheduling, vendor
management, purchasing, and delivery of materials.
Developed small wares purchasing program with new and existing customers increasing account specific volumes
by a minimum of 10-20%.

EDWARD DON AND COMPANY, 1/1991 1/2004

Senior Sales Representative, 1998 2004
National Account Executive, 1991 - 1998

Mt. Laurel, New Jersey

Developed strong relationships with current and prospective clients to enhance existing accounts and procure new ones among
chain and franchise food operators. Managed daily operations, monitored sales volume, analyzed and resolved issues to ensure
efficient and successful operation and profitability. Supervised design, development, and distribution of marketing collateral,
and managed execution of all marketing campaigns. Prepared and presented sales, product, and marketing reports.

Responsible for highest Marriott Hotels, Sodexo, and institutional sales volume from 1998 2004.
Recognized as Million Dollar Sales Club performer every year from 1998-2003.
Developed and implemented contract team; designed facilities and created turnkey operations programs.
Completed six projects totaling more than $1.5 million in revenue at area educational institutions.
Secured $1 million bid for entire cafeteria renovation at Temple University.
Localized national Sizzler and Boston Market program through analysis, price parameters, and new products
introductions that resulted in the highest Sizzler and Boston Market sales volume in the company.
Obtained 34 new accounts and recovered 21 dormant accounts. Increased sales 19.9%.
Opened Nordstrom stores in Northeastern corridor; secured $80,000 in re-supply business in a matter of three
months.
Exceeded sales plan from 1992 2003 by 5-10% annually.
Recognized as Number One in National Account Sales in 1996 and 1997.
Recipient of Bell Ringers and Sales Achievement Peak Performance awards in 1997 and 1999.

OTHER PROFESSIONAL EXPERIENCES

ARATEX SERVICES, INC.

Cherry Hill, New Jersey

District Sales Manager

PEPSI-COLA BOTTLING GROUP

District Sales Manager

EDUCATION & CREDENTIALS

Bachelor of Science, Marketing, The American University
Sales Training, Dale Carnegie
District Manager Development Program
Employee Motivation
Corrective Discipline
Working Effectively with People
Competitive Analysis, Fred Pryor Resources
Profit Selling Systems, Pepsi-Cola Bottling Group
Public Speaking, Communispond Inc.

Philadelphia, Pennsylvania