IBS Hyderabad

MBA Class of 2017

Course Handout
Course Name: Business Communication
Semester: I

Course Code:SLGM501

Faculty Name: Chethana G Krishna

Room No: 215
Wing No: D
Consultation Hours: Tuesday, 3:30 to 5:30 pm
Mobile No: 9490666932
Email: chethana.krishna@gmail.com
Course Objective
The module bestows on students opportunities to learn and practice business writing skills
and prepare them for interviews, group discussions & making effective presentations. The
module is exercise driven & hands-on and covers the following areas

Effective Presentation Skills

Types of business correspondence-Memos, letters,claims & responses
CV and Cover Letter
Business Proposals
Business Reports
Business Meetings
Crisis Communication

Learning Outcome
The module will help students to

1. Prepare for making effective presentations

2. Demonstrate effective writing skills-Letters, memos, reports, business proposals,
CV, cover letter

3. Conduct or participate in meetings and record the Minutes systematically

4. Communicate effectively during crises
Recommended Text Book: Business Communication-Connecting at Work-Hory Shankar
Mukerjee-Oxford University Press-2013
Suggested Reference books:
1. BCOM: Lehman, Dufrene,Sinha-Cengage Learning
2. Business Communication-Meenakshi Raman & Prakash Singh-Oxford University Press
3. Effective Business Communication-Krizan,Merrier, Logan & Williams-Cengage
Learning
4. Business Communication Today-Courtland L.Bovee, John V.Thill and Abha ChatterjeePearson Education Asia
5. Effective Business Communication-Herta A Murphy,Herbewrt W Hildebrandt & Jane P
Thomas

Course Outline
S.N
o

Sessi
on
No

1-3

Case
Topic\Area Covereed

Effective Presentation Skills

(input Sessions)

Body Language

5-7

Principles of Business writing

8&9

10-13

CV and Cover letter

Effective Presentation Skills
Current Corporate Analysis
(CCA)

14

15-18

Memos
Business Letters-Claims &
Responses, Negative
messages

8
19-21

Agenda & MOM

22-23

10

24-27

Report Writing (including SIP

report)

11

28-31

Effective Presentation Skills-

Business Proposals

(Six Thinking Hats Analysis)

12

32

13

33

Case

Details

Chapter
Reading

Discussion

12,13

Discussion

Thats the way

Department
Case

2,6

Discussion with
Sample CVs

16

Student
Presentations

12,13

Discussion
Sample Memos

7,8
Department

Write right

Case

MAM! Minute
the minute
Minute
Role Play &
Exercise
Discussion &
Analysis of
sample proposal
Discussion &
Analysis of
sample report
Student
Presentations

Department

Note Making, Blogs,

Podcasts, Tweets

Discussion

Crisis Communication

Crisis All The

Way

Case

7,8

10

9
9

12,13

7, 8,18
Department
Case

7,8

Expectations from Students

a. Students must report to the respective sessions well before the announced time.
Late-comers will not be permitted to join the class after the scheduled time. If late,
the attendance for that session will be marked as absent.
b. Read the Case Study / material well prior to the class discussion. He/she is also
expected to read the chapter indicated in the course plan as the faculty directs.
c. In the class discussion student is expected to participate actively and contribute to
individual and group learning. Evaluation is based on active participation.
d. Evaluation is a continuous process at IBS. Every student needs to be aware of the
timelines given in the section below. Absence from these evaluations will mean non
awarding of marks in that particular component
e. Wherever applicable, group assignments require each student to contribute to the
group effort. This enhances group effectiveness and leads to greater appreciation of
working in groups.
f. Formal dressing is suggested for all students. Do not roam in the academic area/
attend classes in chappals / shorts / informal t shirts
g. Students are expected to show high regard and appreciation for in class discipline
and desist from using mobile phones. This disturbs the class ambience and
unnecessarily diverts attention of other students as well as the faculty member.
h. Each faculty has been given a scheduled consultation hour. Utilize this time to meet
the faculty and clarify doubts if any, seek explanations and get mentored if needed.
i. Attendance is compulsory in all sessions. However, refer to guidelines in your
academic handbook for exceptions.
Evaluation Timelines
Keeping in line with continuous evaluation at IBS the following schedules have been
drawn. Students are expected to go through the dates / sessions mentioned and
prepare accordingly.
Component
Class
Participation
Class
Participation
Class
Participation
Non Class
Participation
Non class
participation
Non Class
Participation
End Term
Exam

Compone
nt
Number
1

Expected slot / due

date
Session 10

Marks
declaration
by
Session 11

Weightag
e
10

Session 20

Session 21

10

Session 30

Session 31

10

Session 9

Session 14

10

Session 10 - 13

Session 15

10

Session 28 to 31

Session 33

10
40

Total

100

Performance till Midterm will be announced by end of session No. 16 in each course
which means each student will know his / her performance in one CP and two NCPs.
The final result will be declared according to the timelines mentioned above and
students will not be given another opportunity except in rare circumstances of
extreme illness or hospitalization.
Brief profile of the Faculty Member

Chethana G Krishna is a Bachelor of Engineering in electrical and electronics

with a PG Diploma in Business Management and PG Diploma in
Communicative English. She has a 14+ years of experience in handling
training and development activities, management development programs,
soft skills, behavioral skills, Americanisms, English language for corporate
companies and B- Schools. She has handled and implemented innovative
training activities and was instrumental in preparation of project reports and
conduction of seminars. She has been publishing articles in career guide
magazines and national journals.
She is currently involved in content
development for textbooks, preparation of case studies and practice papers
for a university.