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The Shortlists

With thanks to our sponsors

Create Design Awards 2015

From the hundreds of entries submitted by design


practitioners in Australia and abroad, here are the
shortlists for the 12 categories in the 11th annual
Create Design Awards.
Some of this work is familiar to us, and probably to
you, by now weve seen it shared online, weve
experienced it in our lives. But here we have a
collection of projects held up with pride by their
creators and clients, and then looked over and over
by the rigorous critical eyes of our jurors who have
given a nod to these projects as the strongest
competitors who dared to play the game.
Congratulations to all the shortlisted studios and
clients. Its refreshing to see a combination of big
agencies, individual go-getters, old hands and new
faces. Well see you all on 29 October for the big
presentation night.
Katia Pase
Editor, desktop.

Publisher and Commercial Director


Joanne Davies
Editor
Katia Pase
Deputy Online Editor and Production Manager
Jamuna Raj
Design and Layout
Juan Urrea
Illustrations
Sinead Murphy
Managing Director
Paul Lidgerwood

The Create Awards are proudly presented by desktop magazine

desktop is a publication of Niche Media Pty Ltd


ABN 13 064 613 529
142 Dorcas Street, South Melbourne, VIC 3205
niche.com.au
03 9948 4900

Want to celebrate with us ?

1 2 3 4 5 6
Emerging
Talent

Identity

Illustration

Interactive

Motion

7 8 9 10 11 12

Packaging

Photography

Finn Murphy

12

Grosz Co.Lab

32

Alphabet Studio

46

Betanarratives

58

Bigfish

66

Creative Order

82

Ben Thomas

92

Jess Xuan

14

Houston Group

34

ERD

48

Conduct

60

Cutting Edge

68

Nexus Designs

84

Mark Lobo
Photography

93

Mark Lobo
Photography

94

Phebe Schmidt

96

Johnny Boardman
Josh Aucutt
Kate Floro

16

18
20

Louise Walker

22

Miranda Mayne

24

Priscilla Lynarko

26

Will Neill

28

Seesaw
Self-titled

36

38

The Company
You Keep

40

The Partners

42

Headjam
The Sisters Hayes
Wendy Fox
Design

50

52

SBS, Matt Huynh

62

Cutting Edge
Raoul Marks
Scott Geersen

70

72
74

Swear Words
Tiny Hunter

86

88

Prue Stent

97

Print
Commercial

Print
Creative

Signage &
Display

Typography,
Logotype &
Type Design

Alphabet Studio

102

ERD

120

Bro North

132

Dylan McDonough

146

Aer Design

164

Crown Studio

104

i2i Design

122

Studio Equator

134

Studio Equator

148

Canvas Group

166

Cutting Edge

106

Insider Guides /
Insider Foundry

Paper Moose

136

Kid You Not

150

Evolution 7

168

124

Konstantin
Eremenko

Wildhen Design

138

Konstantin
Eremenko

F
rank Digital

170

126

152

Lauren Messina

128

Konstantin
Eremenko

Josephmark

172

154

Like Minded Studio


156
& The Explainers

Thick

174

Like Minded Studio 158

Thick

176

ERD
Hatch Creative

108
110

Wildhen Design

140

54

Tooth & Claw

76

Tooth & Claw

78

Ying Ang

98

Website

Kid You Not

112

Self-titled

114

Studio Jane & The


Sisters Hayes

116

Wildhen Design

142

Like Minded Studio 160

Beci Orpin
Beci Orpin is a designer / illustrator / author
based in Melbourne. She works freelance and her
clients have previously included Urban Outfitters,
Gorman, NAB and Visa. Orpin has also authored
three DIY books Find and Keep (2012),
Home (2013) and Make & Do (2014). Her first
childrens book titled Find Me a Castle will be
released through Penguin in September 2015.

Adam Ferrier
Adam Ferrier is partner and chief strategy
officer of independent creative: media agency
Cummins & Partners. Prior to joining Cummins &
Partners, Ferrier founded and then sold the multi
award-winning agency Naked Communications
in Australia. Ferrier is a regular panellist on
the hit shows Gruen Transfer / Planet, has a
weekly national spot on Triple M radio and The
Australian described him as One of the most
strategic and creative thinkers in advertising.

Sam Davy
Sam Davy is an independent designer and
creative director based in Melbourne. Formerly
global creative director at Apple in California
and more recently brand director at Crumpler.
If you own a Mac or iPhone and a Crumpler
bag to carry them in, then chances are youve
experienced Davys work.

Jack Mussett
Jack Mussett is creative director and principal of
award-winning Melbourne-based creative studio
Motherbird, recently named one of the Top 10
Design Forces in the country by Design Quarterly
magazine. From 2010-2014 Mussett was a
member of the AGDA Victorian council, which
included a term as chairman.

The Shortlists

Linda Jukic
Linda Jukics 15-year industry experience
includes working with some of Australias Top
20 ASX companies and with many of Australias
most loved arts and cultural institutions. Jukic
was appointed creative director of Hulsbosch in
March 2014, joining the business after a 10-year
tenure with award-winning design and creative
agency, Moon Communications Group.

Eva Dijkstra
In 2002 Eva Dijkstra, together with Michael
Lugmayr, founded the multifaceted creative
practice Design by Toko in their home city
Rotterdam. Since 2008, the practice has been
based in Sydney. Educated in the Dutch-European
culture of design and art, Tokos philosophy
and creative process follows a distinctive
conceptual approach in which critical thought,
experimentation, and potential collaborations
are key.

9::.

The Emerging Talent award is bestowed upon a student


or a creative professional who has been in the workforce
for under 12 months, who above all others demonstrates
substantial creative force and promise. Judging looks for
originality, ingenuity and excellence in the portfolio.

Sponsored by

Finn Murphy

It was a steep learning curve, but his natural aptitude


and desire to push himself enabled him to create work
that is on brief, creative and exciting.

The Shortlists

Finn Murphy worked as an electrician for many


years, but knew that it wasnt his true calling. Greatly
inspired by his sister (Sinead Murphy last years
Emerging Talent winner) who has a great passion and
love for design, Murphy undertook a design course with
no experience of the software, the design process or
idea generation.

.::12 Create Design Awards 2015

Emerging Talent // Sponsored by Shillington

13::.

Jess Xuan

Wild is a print and digital magazine about odd subject


matter. Concepts for the Melbourne Fringe were done
under the creative direction of Sweet Creative.
'Odyssey Foods' contains branding and packaging for a
space foods supply company, with graphics inspired by
crumpled silver packaging.
The Book Ends is a book of spoilers.

The Shortlists

Jess Xuan graduated with a Bachelor of Visual


Communication (Design) from Monash University in
2014. With a preference to keep things simple and
emphasise readability and legibility, Xuan's work shows
strong colours that complement the client and brief.
'Sunday Apartments' is an experimental typographic
exploration of the public pool at the Sunday
Apartments in Southbank, shown in the Monash
University Paper Architecture exhibition.

.::14 Create Design Awards 2015

Emerging Talent // Sponsored by Shillington

15::.

Johnny Boardman

His portfolio consists of a handmade album cover, a


digital cycling magazine, a cycling app and identity,
and packaging for a bottled water for claustrophobics
called 'Breathe'.

The Shortlists

After graduating in May 2015 from Shillington College,


Johnny Boardman walked straight into an internship at
Marque Brand Consultants. Boardmans portfolio boasts
a broad variety of work and style, showcasing a strong
set of skills both on and off the computer, coupled with
conceptual thinking.

.::16 Create Design Awards 2015

Emerging Talent // Sponsored by Shillington

17::.

Josh Aucutt

Josh Aucutt completed a diploma of graphic design


and then went on to study the Bachelor of Visual
Communication at Monash University.

The Shortlists

During his studies at Monash, Aucutt chose to focus on


building skills in typography, and has since developed
a keen interest in this area of communication design.
Aucutt is motivated by having a strong conceptual basis
to any project he undertakes.

The projects submitted in this folio include branding


for a concept museum, a graphic response to an entry
in the Victorian Architecture Awards (a poster that
peels apart to replicate the process undertaken by the
builders) and an architecture exhibition identity.

.::18 Create Design Awards 2015

Emerging Talent // Sponsored by Shillington

19::.

Kate Floro

With a background in interior design, Kate Floro wanted


to branch out and gain new skills. In three months at
Shillington College, Floro pushed herself conceptually
and approached every brief with enthusiasm.

The Shortlists

She has a strong natural aesthetic and experiments out


of her comfort zone.

.::20 Create Design Awards 2015

Emerging Talent // Sponsored by Shillington

21::.

Louise Walker

Walker has worked on a variety of projects across her


portfolio and enjoys exploring different areas of design
such as illustration, publication design and branding.

Alongside her studies, Walker also worked as the


graphic designer for a collection of cafs and coffee
roasteries under the St Ali Family.

Her submission includes projects from university as


well as work for real clients such as Clement Coffee
Roasters and Sensory Lab.

The Shortlists

Louise Walker graduated last year from Monash


University in Visual Communication Design and
received the Most Outstanding Folio of the Year award.

.::22 Create Design Awards 2015

Emerging Talent // Sponsored by Shillington

23::.

Miranda Mayne

'Dead Good' was a demographic-specific chocolate that


played with the idea that the product itself was perhaps
slightly illegal, or dangerous.

Maynes campaign for Sense Festival focuses on the


role that our senses play in making memories, and
Mayne created highly stimulating graphics to match.

'Head to Tail' was a commercial pet grooming company


with a healthy and holistic approach.

The Shortlists

Miranda Mayne attacks each brief with humility, brains


and a beautiful aesthetic, which comes through in her
diverse and polished portfolio.

.::24 Create Design Awards 2015

Emerging Talent // Sponsored by Shillington

25::.

Priscilla Lynarko

The Shortlists

Priscilla Lynarko's portfolio contains candy packaging


aimed at the visually impaired as part of an awareness
campaign for Vision Australia, a MardiGras campaign
where X & Y meet, a handmade book cover and an
awareness campaign for palm oil products.

.::26 Create Design Awards 2015

Emerging Talent // Sponsored by Shillington

27::.

Will Neill

He draws inspiration from different cultures and


the natural environment, applying these aspects to
design using a combination of intuition and modernist
principles. His folio of work demonstrates this,
incorporating pure or organic materials complemented
with bold colour and typography.

The Shortlists

Will Neill is a 24-year-old communication designer with


work in publication design, branding, photography, web
design and packaging. Neill is currently completing a
communication design Honours degree at Swinburne
University of Technology. Neills work aims to reveal the
essence of the subject or client, and contribute to the
world around us in a positive and complementary way.

.::28 Create Design Awards 2015

Emerging Talent // Sponsored by Shillington

29::.

The Identity award recognises ingenious creation and/or


use of brand identity across multiple mediums, adhering
to a brief.
Judging considers concept and rationale, representation
of the brand in question, execution of the brief, and
power of communication in establishing or pushing the
brand and overall aesthetic craft.

Sponsored by

Ascui & Co. Architects Identity


Studio: Grosz Co.Lab
Client: Ascui & Co. Architects
This sequence was developed to be explored and
manipulated, and to reflect varying degrees of
dimensionality and, along with a suite of ever-changing
colour 'temperatures', to encourage ongoing evolution
of the brand through our and the clients own creative
contribution and experimentation.

The Shortlists

Anchored in the concept of 'process and possibility' the


flexible identity system created for the newly renamed
Ascui & Co. Architects celebrates the creative and
progressive nature of the practice. A visual language sequence grounded in architectural process and evolution
the transition from one state to the next was created
by morphing five initial forms found architecturally.

.::32 Create Design Awards 2015

Identity // Sponsored by

33::.

Lendlease Rebrand
Studio: Houston Group
Client: Lendlease
The brief was answered: a logo that is ahead of the
pack, celebrates the diversity and vibrancy of the
business, is clever, adaptive and stands confidently
among global peers.

The Shortlists

It's been 20 years since global property and


infrastructure provider Lendlease introduced its blue
canopy logo. A lot has changed since then, so the time
was ripe for a new identity to reflect its innovative,
diverse and ever-evolving business. We broadened the
colour palette, allowing a multitude of applications
across all touch points, granting ultimate flexibility and
diversity across projects, places and communities.

.::34 Create Design Awards 2015

Identity // Sponsored by

35::.

Junction Restaurant
Studio: Seesaw
Client: Junction
Additional graphics reflect the curving line of the
river, the hunting and gathering of local people and
the traditional crafts of the area. Menus fuse branded
leather and spotted gum. Aprons were crafted from
canvas, leather and brass, referencing horse bridles. And
all printed material and signage feature copper detail.

The Shortlists

Junction is a bar and restaurant situated within the


Moama-Echuca district. Junction expands on the
concept of meeting points, of people, rivers, past and
present. The town and outback, regional tastes and
craft brews. An artist was commissioned to create
cement vessels that portray the sediment levels of the
Murray River.

.::36 Create Design Awards 2015

Identity // Sponsored by

37::.

The Executive Index Identity


Studio: Self-titled
Client: The Executive Index
We brought this index to life as a playful and tangible
manifestation. This playfulness is explored in the
triplexed business cards, which can never be prised
open, and the website where the tabbed logo merely
changes the colour scheme.

The Shortlists

Having sold the recruitment business bearing his


name, the client was looking to re-enter the industry
in a subtle way that would not be seen as direct
competition. The Executive Index specialises in
sourcing hard-to-find executives, managers and
technical specialists. The name refers to a metaphorical
index of the connections and relationships formed over
30 years in the industry.

.::38 Create Design Awards 2015

Identity // Sponsored by

39::.

Homecamp Identity
Studio: The Company You Keep
Client: Homecamp
Homecamp is an online retailer and manufacturer of
quality outdoor products.

The Shortlists

The brand aims to inspire Australians to explore the


great outdoors one weekend at a time, in stylish
comfort. The brand response connects nostalgic cues,
resulting in a monogram that instantly ties the brand to

the outdoors in an inviting manner, and easily applies


to a variety of disparate materials. The use of Souvenir
as a secondary font touches on the caravan era of the
70s to spark a new revival of weekend escapes. The
modern, user-focused website pairs the e-commerce
experience with the stories that the brand enables.

.::40 Create Design Awards 2015

Identity // Sponsored by

41::.

Tusk Conservation Awards


Studio: The Partners
Client: Tusk Trust
We applied the visual language to the website,
event stage design, awards program and Land Roversponsored transport.
We also worked with the team to commission 50
traditional beaded wristbands in the brands signature
patterns. They were worn by nominees and celebrities
to raise awareness of the cause.

The Shortlists

We worked with the Tusk Trust, a non-profit


organisation that funds conservation in Africa, to
develop a brand that reflects the vision of the Trust.
We created a pattern that echoes African designs.
We constructed it out of the letters T-U-S-K. We
also created four unique patterns by repeating the
individual letters.

.::42 Create Design Awards 2015

Identity // Sponsored by

43::.

The Illustration award recognises excellence in


traditional or digital illustration.
Both commercial and self-commissioned projects are
permitted. Judging considers adherence to a brief (where
relevant), ingenuity and originality.

Sponsored by

The Pigeon Project


Studio: Alphabet Studio
Client: JC Decaux
A series of over-sized pigeons interacting with other
tried and true messaging devices landed in Melbourne,
Sydney and Brisbane. Pigeonproject.com.au is an exercise in data collection, tracking audience and consumer
trends, inviting people to participate in an ongoing
conversation about the media around us.

The Shortlists

JC Decaux approached Alphabet to develop creative


that captured attention and enticed curiosity about its
new project. With the ultimate message carrier of outdoor media, it made perfect sense to acknowledge the
original pioneer of communication messaging from
medieval fables to modern warfare, the humble pigeon
has played its part in ensuring messages are received!

.::46 Create Design Awards 2015

Illustration // Sponsored by

47::.

Spicers Pacesetter
Studio: ERD
Client: Spicers Paper
The final presentation was creative yet cost-effective,
and has allowed Spicers to add and subtract from the
Pacesetter range without outdating the promotion.
Our Birds of Paradise resulted in a sales increase of
Pacesetter in the three months following the promotion;
a great result for Spicers.

The Shortlists

Spicers Pacesetter papers is a family and, just like many


others, it's a family of many talents, its incredibly
diverse and versatile. Offset, digital, and large format.
Uncoated, gloss, synthetic, adhesive and more. The
challenge was to create a promotion that was memorable, tactile and would showcase the range of opportunities that Pacesetter affords.

.::48 Create Design Awards 2015

Illustration // Sponsored by

49::.

Wise U
Studio: Headjam
Client: University of Newcastle
The University of Newcastle approached us to create
a set of illustrated characters that could talk to and
represent the highly diverse student body.

The Shortlists

These characters were designed to embody traits and


attributes that students would be able to relate to, and
were utilised through online audiovisual resource

modules to promote ethical behaviour within the


student community. The brief was to generate cultural
and behavioural change by promoting an increased
awareness of ethical decision-making among students
during their candidature. These positive messages have
influenced a change in attitudes, which students can
take with them into life outside studies.

.::50 Create Design Awards 2015

Illustration // Sponsored by

51::.

Production Artwork
Studio: The Sisters Hayes
Client: Malthouse Theatre
original imagery, which we heavily treated
hand-tinted, deconstructed, and collaged with paint,
graphics and found material.
The result shows intricate, multilayered pieces
reflective of the unique themes and tones within each
production, while functioning as a cohesive set through
rich, striking palettes.

The Shortlists

Malthouse Theatre is known for staging adventurous,


multidisciplinary work. We were commissioned to
create a cohesive suite of production artwork for its
2015 season spanning dance, theatre, exploratory
works and public programs. Our imagery had to reflect
Malthouse Theatres commitment to risk and rigour,
while being playful and adaptable for use. We worked
with photographer Andrew Gough and actors to capture

.::52 Create Design Awards 2015

Illustration // Sponsored by

53::.

Womens Gold Medalists


Studio: Wendy Fox Design

This project is a celebration of female athletes, and


that no one body type is more capable or better than
another when it comes to competing at the most
prestigious levels of athleticism.

The Shortlists

This project is an infographic illustrating all 276 women


who won gold medals at the London Olympics. While
watching the London Olympics, I was fascinated by the
vast variety in body size and shape among the elite
female athletes. I was struck by an idea: wouldn't it be
interesting to line them all up? Womens Gold Medalists
became an exploration of how to do just that.

.::54 Create Design Awards 2015

Illustration // Sponsored by

55::.

The Interactive award recognises outstanding


communication through phone applications, digital
games and other forms of interactive design.
Judging considers concept, creativity, aesthetic craft
and functional delivery, considering limitations that the
chosen medium presents.

Sponsored by

Skin Deep
Studio: Betanarratives

McDougall's part, but also an all-consuming experience


to interact with involving Adobe HTML5 parallax
scrolling, mesmerising documentary-style film (by
Angeline Armstrong and Simon Gilberg), illustrated and
animated reinterpretations of real-life tattoos (by Meg
Gough-Brooks) and beautiful soundscapes (by Esmond
Angeles).

The Shortlists

New interactive narrative collective Betanarratives


launched its first piece 'Skin Deep' in collaboration with
the Digital Writers Festival 2015. Skin Deep is about
how how tattoos permanent marks in an age of impermanence can represent the desire to control the
uncontrollable. The finished piece is not only a feat of
beautifully sensitive and inquisitive writing on Brendan

.::58 Create Design Awards 2015

Interactive // Sponsored by

59::.

Okee In Medical Imaging


Studio: Conduct
Client: Royal Childrens Hospital
Medical procedures and tests can be scary and daunting
for children and their parents. We worked to deliver a
fun and immersive game for children that takes them
on an engaging journey, building the skills necessary to
cope with their impending procedures.

The app is expected to significantly reduce procedural


anxiety. Results will be formally released by RCH when
the research project is completed.

The Shortlists

The app is designed to educate parents and children on


the procedures, machines and processes involved with
each procedure.

It provides hints and insights to parents along the way


on how to maximise their childs preparation.

.::60 Create Design Awards 2015

Interactive // Sponsored by

61::.

The Boat
Studio: SBS, Matt Huynh

The Shortlists

The Boat is an interactive graphic novel set after the


fall of Saigon. Based on the acclaimed story by Nam Le,
this urgent and immediate comic presents unavoidable
connections to challenges for today's asylum seekers
and refugees. Sumi-e inspired illustration meets WebGL
animation, in a branching, long-scroll format.

.::62 Create Design Awards 2015

Interactive // Sponsored by

63::.

The Motion award recognises excellence in the use


of traditional and/or digital motion design including
animation, stop motion, post-production, VFX and CGI.
Judging considers concept, technical skill, creativity and
accurate execution of the brief (where relevant).

Sponsored by

Analogue/Digital 2015 Titles


Studio: Bigfish
Client: Analogue/Digital
Our approach combined hand-rendered 'sketches' with
glitchy effects, while each scene contains embellishments reflective of that speaker and his or her personal
methodology. Audio was also composed by Bigfish,
ensuring synergy between audio and visual.

The Shortlists

In 2015, Analogue/Digital approached Bigfish with an


open brief to create titles for its event. Our concept
explores 'idea formation' the haphazard process of
making mistakes, celebrating accidents and letting
good ideas rise to the top.

.::66 Create Design Awards 2015

Motion // Sponsored by

67::.

Double-Blind No. 1
Studio: Cutting Edge
Client: The Double-Blind Experiments
independently to produce unique VFX shots,
experimenting with different creative styles and
techniques. The shots were edited back together
with the intention of producing a creative, visually
interesting piece with no planned narrative.

The Shortlists

Five VFX artists set out to test the theory that a fineart technique relying on chance could be applied to a
motion piece. With no script or storyboards, the artists
collaborated on shoot day, each with a few ideas for
framing and action. After the shoot, the artists selected
their preferred shots from the footage, then worked

.::68 Create Design Awards 2015

Motion // Sponsored by

69::.

Act For Kids


Studio: Cutting Edge
Client: Publicis Mojo

The Shortlists

The brief was to animate the story of Riley and his


sister: two children who, after suffering abuse, are now
on the road to recovery thanks to the help of Act For
Kids. The campaign is designed to raise awareness and
encourage donations.

.::70 Create Design Awards 2015

Motion // Sponsored by

71::.

Semi-Permanent 2015 Opening Titles


Studio: Raoul Marks
Client: Semi-Permanent
The titles have been met with international acclaim
being featured on Vimeos Staff Picks and numerous
design publications.

The Shortlists

These are the opening titles for Semi-Permanent 2015.


A surreal trip. An allegory for the creative process and
growth of an individual. From birth, to individuation,
to criticality and finally to finding ones own creative
space. Or, if preferred, just some fun times floating
through the void.

.::72 Create Design Awards 2015

Motion // Sponsored by

73::.

The Little Death Title Sequence


Studio: Scott Geersen
Client: The Little Death / Josh Lawson
The sequence rapidly summarises the concept of
'la petite mort', gives an overview of the fetishes in
the film, introduces us to cast and crew, skims over
some case studies, features some clues from the
storyline, and has a lot of fun with some potentially
difficult material.

The Shortlists

The director wanted titles that were both serious


and comedic, risqu, but awkward, for a film that is
provocative, emotional, thoughtful, a bit weird and
blackly hilarious all at once! The challenge of succinctly
conveying such a complicated combination of emotions
was answered by referencing the sincere awkwardness
of a sex-ed textbook.

.::74 Create Design Awards 2015

Motion // Sponsored by

75::.

Pause Festival 2015 Promo


Studio: Tooth & Claw
Client: Pause Festival
We tried to achieve this by pushing the atmospheric
angle and using a mixture of offsite images, Pause idents
and portrait shots to get to the heart of the festival.

The Shortlists

We were given free rein to promote Pause Festival in


any way that we wanted. Having done a number of
festival coverage videos in the past we were keen to try
and push the boundaries a little. The challenging part of
covering what is essentially a conference, is making the
motion seem dynamic and atmospheric.

.::76 Create Design Awards 2015

Motion // Sponsored by

77::.

MMW 2014 Promo


Studio: Tooth & Claw
Client: City of Melbourne
We were very excited to embark on this project.

The Shortlists

We have filmed the festival coverage for Melbourne


Music Week for a number of years, but this is the
first pre-festival promo weve completed for them.
Promoting a whole suite of artists for a festival in a

video is always aesthetically challenging, as a long list


of names can be a bit boring to watch and historically
a lot of promoters have come up with creative ways
of tackling that. This entry is our contribution to that
challenge.

.::78 Create Design Awards 2015

Motion // Sponsored by

79::.

The Packaging award recognises the aesthetic appeal


and outstanding function of packaging design.
Judging considers the visual and creative impact, handling and use, commercial/consumer influence, environmental impact, ease of manufacture/assembly/use and
adherence to a brief.

Sponsored by

Coffee Bird Single Origin Packaging


Studio: Creative Order
Client: Omar & the Marvellous Coffee Bird
In design, the focus was on the tactile experience: matt
black contrasting with copper foil lettering, the simple
twist to separate the seal, the tube dividing perfectly in
half and gliding open to unveil the artwork within, and
the coffee aroma as the ultimate reward.

The Shortlists

Omar & the Marvellous Coffee Bird is a boutique coffee


roaster in Melbourne's south-east that has forged a
reputation for quality without compromise. Asked to
create a sophisticated packaging solution for its highgrade single origin coffee that was recyclable, easy to
use and cost-effective, we knew that the paper tube
would be perfect.

.::82 Create Design Awards 2015

Packaging // Sponsored by

83::.

Haymes Paint Commercial Kit


Studio: Nexus Designs
Client: Haymes Paint
folders where you can add and store your favourite
colours. Each colourful range is depicted as a 'colour
splash' reinforcing the varied colour palettes stored in
the box.

The Shortlists

Nexus Designs graphics was asked by Haymes Paint


to design a promotional tool specifically for the
commercial market to present its new colour range in
a functional, usable and friendly manner. The result a
brilliantly coloured box containing a range of coloured

.::84 Create Design Awards 2015

Packaging // Sponsored by

85::.

Gage Roads Brewing Co. Packaging


Studio: Swear Words
Client: Gage Roads Brewing Co.
Tasked with the mission of reuniting the Gage Roads
brand with its home of Fremantle, we set about
revitalising this dated brand and reconnecting it with
the coastline and Western Australian lifestyle.

Inspired by iconic landmarks and the vernacular of


marine typography, colour and symbol, we have created
a fresh look that speaks as much about contemporary
craft as it does about its spiritual home by the ocean.

The Shortlists

A new master brand design and a full redesign of the


entire product range ensued.

.::86 Create Design Awards 2015

Packaging // Sponsored by

87::.

Beerenberg Dessert Sauces


Studio: Tiny Hunter
Client: The Beerenberg Family Farm
Beerenberg introduced a new premium offering called
The Signature Collection. Part of this collection was
the new range of dessert sauces. To convey the artistry
behind these new products we explored the world of
fine art.

The idea being that by using these exquisite new dessert


sauces you will make your own dessert a work of art.
These patterns were then printed with a foil base and
overlaid with a spot colour to create a rich metallic effect.

The Shortlists

This lead to the development of a range of patterns


inspired by various styles of art: art deco, modernism,
traditional Persian.

.::88 Create Design Awards 2015

Packaging // Sponsored by

89::.

The Photography award recognises self-commissioned,


creative and commercial work.
Judging considers art direction, composition, fulfilment of
the brief (where relevant) and aesthetic craft.

Sponsored by

Chroma

Insomnia

Studio: Ben Thomas

Zdar, Caroline Bourgeois and Barbara Casasola)


in Tuscany, Italy. He shot the series in Hong Kong,
Shanghai, London, Paris, Rome, Milan and throughout
Tuscany.

The Insomnia series depicts a dreamscape of tension, in


the isolated expanse of the moonlit Joshua Tree desert.
Bathed in soft light, the identities of the subjects
as individuals become dwarfed against the ancient
landscape and infinite backdrop of space.

The Shortlists

Chroma is a new series for artist/photographer Ben


Thomas (Melbourne, Australia). In a hyper-real manner,
Chroma depicts the cities and urban areas we live in,
deconstructed through the use of colour. Thomas shot
Chroma while on a two-month artist residency at the
Villa Lena Foundation (board members RZA, Philippe

Studio: Mark Lobo Photography

.::92 Create Design Awards 2015

Photography // Sponsored by

93::. 93::.

Handy
Studio: Mark Lobo Photography

The Shortlists

The Handy series focuses on featuring creative people


in a less conventional way, by simply showcasing how
they use their hands in their craft. Rather than simply
presenting the subject themselves, the series hides the
subject behind the backdrop, allowing their hands and
the work that they create to tell the story of the person
behind the scenes.

.::94 Create Design Awards 2015

Photography // Sponsored by

95::.

Secretly Susan

Pink

Studio: Phebe Schmidt

Studio: Prue Stent

Client: Sui Zhen


Eats the right things. Completes all the exercises. But
something has her feeling trapped. As pieces of her
memory fade away, so does the woman she once was.
This photograph captures Susan trapped behind a mask
of artificiality.

Prue Stents photography appropriates common


icons of beauty and desirability into unknown and
uncomfortable settings. Her Pink series reimagines
the female form into a new plain of hyper-femininity.
Stents pink universe is one in which the woman is
exceptional, her form transcends traditional power
structures of phallic brutality, instead sublimating

the pure power of self-expressive freedom to look


down on our comparatively monotone world with
remarkably compassionate eyes. Her photography
dissolves borders between good and bad, ugly and
beautiful, so that we might see as she does. Stents
work kindly initiates its viewer into a brighter world of
transcendental beauty.

The Shortlists

Sui Zhen is a Melbourne-based musician and together


we are developing a fictional character called Susan,
who will appear in a photographic series, in videos and
on album covers. Susan is the manifestation of metadata and her personality has been cultivated from the
collective anxieties, hopes and dreams of the digital
public. Susan has her routines.

96::.
.::96 Create
CreateDesign
DesignAwards
Awards2015
2015

Photography // Sponsored by

97::. 97::.

Gold Coast
Studio: Ying Ang

This is a tale of a place that laid the flawed foundation


of its character upon a mirage of tranquility.

Within the tyranny of this Lynchian landscape, I became


a reluctant witness to more crimes than I knew the
names of by the time I was old enough to leave.

Its about our perception of safety and danger within


the architecture of our built environment. It is about the
beautiful lies sold and bought here every day.

The Shortlists

I was raised on the taste of lawnmower fumes in the air


and the dark gleam of perpetually circling crows.

.::98 Create Design Awards 2015

Photography // Sponsored by

99::.

The Print Commercial award recognises outstanding


design for a printed project that adheres to a
commercial brief.
Judging considers design excellence, execution of the
brief, the power of the communication, and innovative
use of the print medium in production of the final piece
including the application of special
finishes, formats etc.

Sponsored by

Belvoir 2015 Season Brochure


Studio: Alphabet Studio
Client: Belvoir Theatre
No other company in the sector looks or feels like
Belvoir. It owns the space. This is maintained across
brand positioning, precise consideration of format,
stocks, language and visual interpretation of overall
offer. Belvoir continues to enjoy unprecedented
success, touring its productions internationally.

The Shortlists

The core piece of marketing collateral each season


for arts companies seeking yearly subscriptions is
the season brochure. A highly competitive sector,
most season brochures are in the market at the same
time. Employing strict typographic structure, palette
and image-making approach, 12 portraits were
commissioned to market a diverse and eclectic season.

.::102 Create Design Awards 2015

Print Commercial // Sponsored by

103::.

The Fat Duck


Studio: Crown Studio
Client: VIP International
Two pieces of coloured stock were sandwich-mounted
onto black artboard. The back of the invitation was
diecut with three egg shapes to reveal the black
layer beneath.

The invitation used stock matching The Fat Duck


pantone with the logos in a black foil.

The cookbook was wrapped in a black stock with a


folded pocket to house the invitation.

The Shortlists

The brief was to create a gift box using The Fat Duck
and Crown branding. Designed to sit on a bookshelf
with the logos on the spine, the invitation and gift
cookbook are housed in a pull-out drawer.

.::104 Create Design Awards 2015

Print Commercial // Sponsored by

105::.

Embryo 2014
Studio: Cutting Edge

The Shortlists

The brief was to create a vinyl cover for a promotional


piece to be sent to all Cutting Edge clients.

.::106 Create Design Awards 2015

Print Commercial // Sponsored by

107::.

Spicers Pacesetter
Studio: ERD
Client: Spicers Paper
Spicers Pacesetter papers is a family and, just like many
others, it's a family of many talents, it's incredibly
diverse and versatile. Offset, digital, and large format.
Uncoated, gloss, synthetic, adhesive
and more.

Our Birds of Paradise resulted in a sales increase


of Pacesetter in the three months following the
promotion, a great result for Spicers.

The Shortlists

The challenge was to create a promotion that was


memorable, tactile and would showcase the range of
opportunities that Pacesetter affords.

The final presentation was creative yet cost-effective,


and has allowed Spicers to add and subtract from the
Pacesetter range without outdating the promotion.

.::108 Create Design Awards 2015

Print Commercial // Sponsored by

109::.

Bouncing Back
Studio: Hatch Creative
Client: Hanover Welfare Services and City of Port Phillip
These messages require an engaging and non-threatening
approach. Our simple illustrative style presents important
information in an accessible resource, for distribution
amongst Hanover Welfare Services clients. The booklet
exceeded expectations of both the professionals and their
clients, and has been re-printed three times.

The Shortlists

Bouncing Back is designed for parents and children who


have experienced family violence. The booklet contains
strategies for staying safe, and advice on bouncing back
from the physical and emotional toll family violence
can have. To present positive messages, the booklet
includes games and activities for parents and children
to play together, to form stronger connections.

.::110 Create Design Awards 2015

Print Commercial // Sponsored by

111::.

Stuart OGrady Cycling Collateral


Studio: Kid You Not
Client: Stuart OGrady
Letterpressing on uncoated cotton stock gives OGradys
stationery a classic handcrafted finish. Gloss silver
foiling is used throughout for contrast and to give the
impression of premium quality.

We took inspiration from cycling and OGrady's tailored


services to represent the nature of the business itself:
premium, individual, bespoke and hand crafted.

Posters feature his famous quote in custom hand


lettering, and are printed on premium uncoated stock
with gloss silver foil.

The Shortlists

Stuart OGrady is one of Australias most famous


professional cyclists. Our opportunity was to develop
an identity and collateral that connects fans to OGrady
through his new business, Stuart OGrady Cycling.

.::112 Create Design Awards 2015

Print Commercial // Sponsored by

113::.

The Executive Index


Studio: Self-titled
Client: The Executive Index
We brought this index to life as a playful and tangible
manifestation. In an industry where meeting new
people is an everyday occurrence, a great business card
can help make that all-important first impression. In this
solution, three die-cut coloured stocks were randomly
ordered and glued.

The Shortlists

Having sold the recruitment business bearing his


name, the client was looking to re-enter the industry
in a subtle way that would not be seen as direct
competition. The name The Executive Index refers
to a metaphorical index of the connections and
relationships formed over 30 years in the industry.

.::114 Create Design Awards 2015

Print Commercial // Sponsored by

115::.

Malthouse Theatre, 2015 Season Brochure


Studio: Studio Jane & The Sisters Hayes Hayes
Client: Malthouse Theatre
Malthouse Theatre required a season brochure
that highlighted its diverse suite of multidisciplinary
productions, communicated its brand strategy of
reveal, and embodied its commitment to risk and
rigour in art making.

The cover was designed with a deboss, foil and short


fold, to provide tactile engagement that leads to a bold,
colourful collage a taste of the season to be revealed
within.

The Shortlists

A collaboration between two studios, the resulting


brochure is full of striking production artwork exploring
the central themes of each work, using the assemblage

of hand-tinted photographs, painted and found imagery


to reflect the hand-crafted, multilayered nature of
theatre making.

.::116 Create Design Awards 2015

Print Commercial // Sponsored by

117::.

The Print Creative award recognises outstanding design of


a printed project that is not limited by a commercial brief.
Judging considers design excellence, the power of the
communication, and innovative use of the print medium in
production of the final piece including the application of
special finishes, formats etc.
Sponsored by

3MBS 2015 Brahms Marathon


Studio: ERD
Client: 3MBS

The Shortlists

This explorative artwork and campaign from ERD expresses


Brahms wide spectrum of musical styles, ranging from
dreamy and melancholy to fast and fiery, presented at the
3MBS one-day marathon of live music.

.::120 Create Design Awards 2015

Print Creative // Sponsored by

121::.

Clothbound
Studio: i2i Design
Client: Murdoch Books

The Shortlists

The brief for Clothbound was to work collaboratively


with the author Julie Paterson to design a beautiful and
tactile book reflecting her creative process, character and
Cloth Fabric's most significant designs. The cover cloths
are hand printed, and each book is covered in different
sections of the yardage, so no two covers are identical.
The bellyband was designed to facilitate this concept.

.::122 Create Design Awards 2015

Print Creative // Sponsored by

123::.

International Student Guide


Studio: Insider Guides / Insider Foundry
Client: The City of Melbourne / Insider Guides
From a creative standpoint, we have have tried to
bring the adventure of moving to a new city to the
forefront, while at the same time presenting complicated
administrative information in an easily consumable
format.

The Shortlists

Insider Guides equip international students with


information about how to enjoy their new home, and
not just survive. They are free, A5 annual guidebooks
that we print for Melbourne, Sydney, Adelaide, Brisbane,
Perth, Canberra and one for offshore distribution.

.::124 Create Design Awards 2015

Print Creative // Sponsored by

125::.

Rediscovering
Studio: Konstantin Eremenko
Client: FHNW HGK Visual Communication Institute,
Basel School of Design
All elements are placed in chronological order of
how humanity discovered them. All colours belong to
specific element categories and are printed (except
black) by silkscreen.

The Shortlists

Rediscovering is a book project based on a visual


interpretation of the periodic system of elements and
periodic law. The idea of this project is to create a
visual transformation of knowledge from one system to
another, from the table to the book.

.::126 Create Design Awards 2015

Print Creative // Sponsored by

127::.

Choice Cuts Australia


Studio: Lauren Messina

Choice Cuts Australia is an annual report for a fictional


meat company. The design is inspired by the rawness
of meat, incorporating hand bound coptic stitch and an
innovative use of typical meat industry packaging.

A range of applications were explored to complement


the annual report: stickers, a stamp and an apron made
receiving the final package a personable and intriguing
experience.

The Shortlists

The project experiments with different paper stocks


including real butchers paper, using a strict colour

scheme and strong typographic choices to tie the


theme together.

.::128 Create Design Awards 2015

Print Creative // Sponsored by

129::.

This award recognises excellence in printed graphics and


displays for the purpose of signage, large-scale posters,
wayfinding, exhibition graphics, installations, interiors, retails
displays and shopfronts.
Judging considers effectiveness, innovation, use of materials,
consideration of spatial context and aesthetic craft.
Sponsored by

UoM Faculty of Architecture Wayfinding


Studio: Bro North
Client: University of Melbourne Faculty of Architecture
The signage was detailed with the intention that unless
a user was looking for information to guide them, the
signage would disappear into the fabric of the building.
Visible only when needed, and as a shifting graphic
through the use of moray patterns, the signage system
would be both unobtrusive and dynamic.

The Shortlists

The wayfinding and environmental graphics for the


University of Melbourne's Faculty of Architecture,
Building and Planning aims to respond to the notion
of a living building by providing a responsive, shifting
aesthetic. We developed a series of patterns for the
faade design, which create a range of moray effects as
the user moves past the signage.

.::132 Create Design Awards 2015

Signage & Display // Sponsored by

133::.

Baowie
Studio: Studio Equator
Client: Baowie
Baowie, a traditional Chinese eatery, has made its
mark on the street food industry with creative signage
display's throughout its interior.

The Shortlists

After being approached, the designers developed a


creative identity and interior design. Taking the brand
literally, the designers produced an iconic signage
display of the brand name in the interior of the eatery.

Using the traditional Chinese bamboo dumpling


steamers to create separate letters, the signage display
has a direct impact on the interior design, and creates
an iconic theme that flows throughout the identity.

.::134 Create Design Awards 2015

Signage & Display // Sponsored by

135::.

10-Cent Coin
Studio: Paper Moose
Client: City of Sydney
The City of Sydney needed to draw attention to the
reverse vending machines being installed in Sydney's
CBD.

We created a large 10-cent coin sculpture made out of


1500 recycled water bottles, which was placed out the
front of Customs House, Circular Quay.

The Shortlists

The aim of the project was to help raise awareness of


Since the campaign, the rebate has been approved in
recycling in NSW and to put pressure on the government NSW and a 10-cent rebate is now currently being put
to pass the 10-cent rebate on bottles and cans.
in place.

.::136 Create Design Awards 2015

Signage & Display // Sponsored by

137::.

Fonda Hawthorn
Studio: Wildhen Design
Client: Fonda
Working intensively with Fonda, we created unique
signage, as well as the interior profile: wall and floor
murals, above bar shelving installation, and hanging artwork, giving this new Fonda a personality all of its own.

The Shortlists

As Fonda continues to grow, we continue to help the


brand evolve. The food has always been able to speak
for itself, which is why weve always steered clear of
clichs in our design. The fourth Fonda on the scene
Hawthorn, on busy Glenferrie Road is no different.

.::138 Create Design Awards 2015

Signage & Display // Sponsored by

139::.

Combi
Studio: Wildhen Design
Client: Combi
The gypsy, surf lifestyle that the owners once lived
was the major influence for the direction of the design,
display copy and signage execution. It is very much a
reflection of their personality and values, as well as
the organic and raw produce they serve.

The Shortlists

Wildhen developed the interior display artwork and


signage for Combi, a health food caf located in Elwood.
Although the caf opened in 2014, Combi Coffee was
established in 2008, originally sold from an old Kombi
van at music and arts festivals across Australia.

.::140 Create Design Awards 2015

Signage & Display // Sponsored by

141::.

Fonda Flinders Lane


Studio: Wildhen Design
Client: Fonda
Each venue is a chance to explore more of this culture
while avoiding what's expected of a Mexican venue. The
Flinders Lane space allows for a mature incarnation of
the brand, catering to the inner-city customer.

The Shortlists

When Fonda decided to make the big move to Flinders


Lane for its third restaurant, we were on hand for the
signage and interior profile: wall murals, neon and flora
details. Fonda is a quickly growing chain of fast, casual
Mexican dining experiences located in Melbourne,
Australia inspired by Mexico's festive culture.

.::142 Create Design Awards 2015

Signage & Display // Sponsored by

143::.

The Type award recognises excellence in either display or


text typography, the treatment of logotype and design of
a typeface.
Judging considers adherence to a brief (where relevant),
ingenuity, originality and complement to the project as a
whole (where relevant).

Sponsored by

INTGRS
Studio: Dylan McDonough
Client: Cluny McCullagh
Shapes reminiscent of garments are included subtly as
starting points for use, but ultimately there is no right
or wrong way to experience INTGRS. Winner of a 2015
Certificate of Typographic Excellence from The Type
Directors Club, New York.

The Shortlists

Experimental typography and layout design for fashion


designer Cluny McCullagh, INTGRS is a tool kit that uses
the language, objects and images of fashion to facilitate
the embodied practice of design. From the layout of the
text to the ambiguity of the objects, the user is asked to
physically engage their body at every possible 'reading'
or experience of the kit.

.::146 Create Design Awards 2015

Typography, Logotype & Type Desgin // Sponsored by

147::.

Baowie
Studio: Studio Equator
Client: Baowie
Taking inspiration from the round dumpling steamers
used for the signage, the typography was generated
from this, made into a digital version of the letters and
left in a white scheme for use on collateral and the
overall design.

The Shortlists

Baowie, a traditional Chinese eatery, has made its


mark on the street food industry with creative signage
displays throughout its interior. After being approached,
the designers developed a creative identity and
interior design. From the development of the interior,
Baowie's typography was creatively generated from the
inspiration of the brand and large-scale signage.

.::148 Create Design Awards 2015

Typography, Logotype & Type Desgin // Sponsored by

149::.

Stuart OGrady Cycling


Studio: Kid You Not
Client: Stuart OGrady
past and present, in terms of cycling logos. A custom
condensed sans typeface and a trademark depicting a
twisting mountain road support the logotype. OGradys
famous Paris-Roubaix quote is drawn in hand-lettered
type referencing the ferocious speed and rough roads
of the race he won in 2007.

The Shortlists

Stuart O'Grady is one of Australias most celebrated


professional cyclists. We developed an identity that
connects fans to OGrady through his new business,
Stuart O'Grady Cycling. Typography is the key device
used throughout the identity and collateral. Inspired
by the custom-made nature of OGrady's business, we
handcrafted a script logotype that references the

.::150 Create Design Awards 2015

Typography, Logotype & Type Desgin // Sponsored by

151::.

Terms And Visuals


Studio: Konstantin Eremenko
Client: FHNW HGK Visual Communication Institute,
Basel School of Design
This poster was created for the course 'Terms and
Visuals at FHNW HGK Visual Communication Institute,
Basel School of Design.

For increasing such effect, the poster has been printed


in white ink on black paper.

The Shortlists

The project was based on negative and positive


approaches for making a structure with different types
and hierarchical layers of information.

A crucial point of the poster is the relationship


between foreground and background, intersection and
penetration, overflow and switching from one form to
another, forming a game of spaces on a surface.

.::152 Create Design Awards 2015

Typography, Logotype & Type Desgin // Sponsored by

153::.

Lecture Series FS 2014


Studio: Konstantin Eremenko
Client: FHNW HGK Visual Communication Institute,
Basel School of Design
Each flyer consists of two parts: basic typographic structure with general information about all lectures (black
colour) and an overprinted an part for current events.

The Shortlists

This project was created for a lecture series about


typography, organised by Prof. Philipp Stamm at FHNW
HGK Visual Communication Institute, Basel School of
Design.
The main purpose was to show information about all
lectures included in the series.

.::154 Create Design Awards 2015

Typography, Logotype & Type Desgin // Sponsored by

155::.

5 Powerful Ways
Studio: Like Minded Studio & The Explainers
Client: The Royals & White Pages
Like Minded Studio & The Explainers were commissioned by The Royals to produce a series of six animated films for White Pages helping to explain the benefits
of their digital products to prospective customers.

The series was intended as a sales tool, but also as an


information piece. The self-contained individual scenes
allow the videos to be edited for TVCs while keeping
the humour, charm and clarity.

The Shortlists

We worked with renowned typographer Luca Ionescu


(Like Minded Studio) to bring his type to life and then
created animated scenarios around them.

.::156 Create Design Awards 2015

Typography, Logotype & Type Desgin // Sponsored by

157::.

Lynx Dark & Gold


Studio: Like Minded Studio
Client: Soap
The creative process spanned traditional hand-drawn
sketches and 2D and 3D computer generated artwork
ultimately producing a pair of intricate 3D printed
sculptures that let the artist express his signature style.
An embellished print poster was also created.

The Shortlists

To commemorate the release of Lynx's new Dark & Gold


Temptation daily fragrances, this creative explored
the theme of temptation, using the newly-designed
bodyspray cans as a canvas.

.::158 Create Design Awards 2015

Typography, Logotype & Type Desgin // Sponsored by

159::.

Q&AMP
Studio: Like Minded Studio
Client: Collider Film Design
We were commissioned in collaboration with Andrew
van der Westhuyzen to design a series of sculptural
typographic headlines.

The Shortlists

The process led to exploring large sculptural installations


designed to look as though they could function as working
art. Each construction portrays a question revealed
through a series of choreographed mechanisms.

.::160 Create Design Awards 2015

Typography, Logotype & Type Desgin // Sponsored by

161::.

The Website award recognises outstanding web design


and functional web projects for any purpose.
Judging considers all aspects of the website design
including form and functionality, usability and
accessibility, and unique use of the medium.

Sponsored by

St Jeromes, The Hotel


Studio: Aer Design
Client: Get Notorious
page slider utilising the angle in motion. Digital
strategy was also considered with social media being
incorporated on the site in place of a blog.
The final result is a modern, elegant and intuitive
design paired with responsive functionality and fully
customised CMS.

The Shortlists

We were approached by Get Notorious to create an


engaging website showcasing its exciting new concept
of a luxury campground located atop the Melbourne
Central roof. The unique camping experience is featured
through the use of full-screen slides to completely
immerse the user. Brand elements are also accentuated
through both design and functionality, with the home

.::164 Create Design Awards 2015

Website // Sponsored by

165::.

Concrete Playground
Studio: Canvas Group
Client: Concrete Playground
Concrete Playground brings curated cultural content to
style-conscious readers in Australia and New Zealand.

The Shortlists

Navigation systems encourage exploration; for


those with a destination in mind, extensive search
and filtering options ensure immediacy. The site
extends Concrete Playground's authoritative written
communication to a visual language of equal calibre.

It's a big kid's playground that now enjoys over a million


visits each month with traffic more than doubling
since pre-launch. Concrete Playground also has 51,000
Facebook likes.

.::166 Create Design Awards 2015

Website // Sponsored by

167::.

Planex
Studio: Evolution 7
Client: Planex
The result: a timeless, sophisticated site with an
advanced search and highly visual treatment, making
discovery straightforward and easy. The striking
navigation and clean, crisp design beautifully captures
the organisations unique offering, ensuring the user
can immediately identify with the brand, products and
projects of Planex.

The Shortlists

Planex is a specialist Australian designer and


manufacturer of high-end commercial and storage
furniture. We were engaged to craft a website that
showcases its unique product range, as well as
providing a streamlined and elegant way of revealing
the detailed technical specs of each item.

.::168 Create Design Awards 2015

Website // Sponsored by

169::.

What's On Sydney
Studio: Frank Digital
Client: City of Sydney
What's On Sydney is a unique digital platform for
Sydneysiders and tourists alike to discover the best
events in Sydney.

Using a bespoke API framework to serve content, the


website is secure and responsive across all platforms
and devices.

The Shortlists

We designed a site with all users in mind. Not only is


this a site that showcases all the wonderful events in
the City of Sydney, it is also a platform to engage the
community to submit events, further adding to the
vibrancy of Sydney.

Features of the website include both a grid-style and


map-view user interface, with advanced search
capabilities and an integrated content management
system.

.::170 Create Design Awards 2015

Website // Sponsored by

171::.

Josephmark Studio Website


Studio: Josephmark

Josephmark, a digital ventures practice, launched the


current design of its own website in May 2015.

The site launched with a specially-created, raw and


emotive video that serves as an 'about' section.

The Shortlists

Featuring explorative and unique interaction of


projects, seamless animations and transitions, and
a minimalist and elegant interface, the site neatly
encapsulates the spirit and values of the company.

.::172 Create Design Awards 2015

Website // Sponsored by

173::.

KeepCup Reuse Revolution HQ


Studio:Thick
Client: KeepCup
Reuse Revolution HQ is an online platform designed to
encourage continuing use of reusable coffee cups. With
500 million disposable cups sent to landfill every year,
many people don't realise every takeaway cup ends up
in landfill, recycled or not.

It's got cool animations, gamification, live graphs and a


cute little KeepCup character.

The Shortlists

The platform helps individuals, small businesses, large


businesses and universities to understand the realworld environmental benefit of using a KeepCup.

We conceptualised, designed and built the site to help


people measure the environmental impact of regular
KeepCup use.

.::174 Create Design Awards 2015

Website // Sponsored by

175::.

Thick Studio Website


Studio: Thick

The final site features beautiful custom photography


from all our projects, custom illustrations, flexible
typography backed up by type responsiveness
algorithms, a smart menu button designed for thumbs
(on mobile), engaging long-form case studies, and studio
essays for a broad audience. Now, only months after
launch, newsletter subscription numbers have tripled.

The Shortlists

We designed and built the Thick website in a series of


short sprints over the course of a month. As our projects
involve many hours of 'behind-the-scenes' work, we
created a website that focuses heavily on presenting
in-depth case studies that communicate the breadth of
our thinking, across devices.

.::176 Create Design Awards 2015

Website // Sponsored by

177::.

Thanks!
First and foremost, the team at desktop and the Create
Design Awards would like to give a loud shout of thanks
to our sponsors both new and ongoing for supporting
the Create Design Awards, and for championing our
design community.
During the submissions process for this, the 11th
annual Create Design Awards, we watched every
day with much excitement as parcels upon parcels
arrived at the desktop office. It was a stellar year for
submissions, and it is the work inside those parcels and
inside this ebook that the awards are here to celebrate.
So thank you to all the entrants from home and abroad,
for taking pride in your work and presenting it with
so much care, and for contributing to this collection
that showcases the professionalism and spirit of
your industry. And thank you to our 2015 panel of
jurors for lending your expertise, your wisdom, your
thoughtfulness and humour to the process.
To the people behind the scenes working tirelessly (in
particular to our deputy online editor and production
manager Jamuna Raj and our dedicated volunteers),
please know that all your efforts are so appreciated.
Before I get too carried away right now, weve got an
awards show to throw! Join us on 29 October for the
celebration. To all the shortlisted studios and clients,
best of luck. Heres to you.
Katia Pase

It's a night about celebrating all things design!


Now in its 11th year, the Create Design Awards party night
will begin with a theatre-style award presentation hosted
by Tom Ballard, where we will announce the winning
projects in each of our 12 categories as well as the
coveted Project Of The Year.
The award ceremony will then be followed by food, drinks
and much, much dancing.
Bring your friends, your creative teams and your clients,
and come celebrate with us. We promise to keep the
speeches short and the wine flowing.

Book your tickets here.

Presented by

Create Design Awards 2015

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