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Modified Research project topics for Marketing

1. A comparative study on application of advertising through cell phon
e framework among various
types of goods and services
2. Market entry strategy in an emerging market using Country of Origin informat
ion
3. Impact of brand awareness on brand loyalty: A study of packages milk brands
4. A study of Determinants of consumer buying behaviour in mega stores
5. A Study of E-commerce systems for relationship between website attr
ibutes and customer
satisfaction
6. A study of Customer Delight in banking sector
7. A comparative study of local and foreign banks for service quality gaps.
8. A study of Effects of occupational status on women food buying and cooking b
ehaviour .
9. A study of influence of gender on family buying decision.
10. A study of effects of recession on consumer buying behaviour.
11. Factors effecting positive and negative word of mouth in restaurant industry
12. A study of effects of consumer response towards instore promotion on brand
image and purchase
intention.
13. The impact of counterfeit brands on consumers acceptance of original brands
14. A comparative study of sellers and buyers in market acceptability of license
d software
15. Effect of deceptive advertising on consumer loyalty in .sector
16. Consumer awareness and usage of E-banking transactions through mobile phones
17. A study of impact of packaging characteristics towards consumer brand pref
erence.
18. Effect of product innovativeness and trial ability on new product adoption.
19. A study of relationship between corporate image and mobile phone advertising
.
20. A study of consumer decision making model with special reference to automobi
le industry.
21. A study of factors behind brand switching with special respect to telecom in
dustry.
22. A study of consumer purchase behaviour in out-of-stock situations at retail
outlets.
23. Understanding consumer response towards sales promotion in the fast food ind
ustry
24. A study of Factors influencing customer satisfaction in health care services
25. A study of the impact of brand extension on brand personality
26. A study of the impact of personal involvement on store brand selection
27. A study of Sustainable competitive advantages in hospital industry
28. A study of perceived value of service rendered by physician consultant.
29. The effects of search engine optimization on marketing performance of the co
mpanies
30. A study of impact of nutritional labelling on the consumer buying behaviou
r.
31. A study of impact of celebrity endorsement /event sponsorship on pre-purch
ase evaluation.
32. Impact of communication on service brand evaluation

33. A study of factor affecting compulsive buying behaviour in credit card con
sumer
34. The effects of consumer environmental consciousness and environmental
friendliness on brand
preference
35. A study of Factor influencing customer retention in hotels.
36. A study of the impact of different sales promotion tactics on consumer wit
h special reference to----.
37. A study of role of outdoor advertising in brining awareness and d
eveloping perception for social
causes.
38. A study of factors affecting on of consumer behaviour towards use of plasti
c money.
39. A study of impact packaging variables on consumer preference towards soft d
rink products.
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40. A study of effect of customer relationship management on customer retention
.
41. A study of Relationship between store image and consumer preferences towar
ds store brand.
42. A study on consumer purchase intention with respect to objectives,
attributes and subjective
dimensions in retail outlets.
43. A study of impact of store dimensions and demographics Brand aware
ness and brand attitude on
Consumer buying behaviour in shopping stores.
44. A study of Impact of advertising and price sensitivity on consumer buying
behaviour
45. A study on consumer spending via credit cards
46. A study of effectiveness of integrated marketing communication with respect
to consumer attitude
towards brand.
47. A study of effectiveness/Influence of humour advertising on consumer brand
perception
48. A study of
an association between advertising messages and conten
t and the response of the
children.
49. A study of impact of marketing activities on the sales of pharmaceutical c
ompanies.
50. A study on effects of offensive images and tests on ad recall, brand recall
and brand image.
51. A study of the effects of brand relevance strategies on brand share and bran
d sales
52. A study of the effect of branded ingredients on consumer perception
53. A study on effects of sales man personality on brand image at various stage
s of brand life cycle
54. A study of customer buying behavior towards insurance products.
55. A study on "impact of advertising in B2B marketing"
56. A study on distribution channels in .industry
57. A study of Impact on preference towards Petrol /Diesel cars due Fuel price
changes.
58. A study of factors influencing in selection of mobile service providers.
59. A study of consumer behavior towards public sector and private sector banks.
60.
61.
62.
63.

A
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study
study
study
study

of
of
of
of

Sales Promotion Strategies of a specific product

Product diversification strategies of .
consumer s perception towards shopping Malls
role of Print and Electronic media in positioning of a product.

64.
65.
66.
67.
68.

A Comparative study of after sales services of electronic goods.

Effectiveness of advertising on real estate sector
Strategies used to build successful Internet based customer services
A study of Changing trends in FMCG industry in India
A study on customer preference towards online and off line marketing.