Escolar Documentos
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Editorial / About Us
The Premier
Editorial Breakdown
Beauty
20%
Fashion
20%
Entertainment
14%
Cooking/Food
10%
Decoration
8%
Health/Nutrition
8%
Royalty
6%
Arts/Culture
5%
Tourism
5%
Parenting
4%
66%
Beauty
63%
Entertainment
55%
Health
48%
Gourmet
42%
Tourism
39%
Diet
35%
Tus Nios
23%
About Televisa
Publishing + Digital
reader / research
anidades is published by
Televisa Publishing + Digital,
which is part of Grupo
Televisa, the largest media
company in the Spanish-speaking
world based in its market share and a
major participant in the international
entertainment business. With presence
in 20 countries and over 100,000
points of sale,Televisa Publishing +
Digital publishes over 189 titles with
an annual circulation of over 174
million. With 10 channels and over
100 websites,Televisa Interactive
connects with its users because of
the editorial content of each site,
averaging over 4 minutes per page
view in Latin America.
The
Cross Platform
Capabilities
PROMOTIONS
Televisa Magazines
Print Advertising
Advertorials
In-Book Promotions /
Sweepstakes
Print Online Tie-Ins
Custom Publishing
Content Development
Database Creation
Special Issues
Multi-Media Programs
Signature Events
Shopper Marketing
Customized Programs
Grassroots Strategies
Integrated
Opportunities
Esmas.com /
Televisa Portal
Vertical Sites
Content Integration
Promotions &
Advertising
Polls & Surveys
Site Sponsorship
iPad Apps
Mobile Apps
Retail to content /
In-store
DVDs, Novelas, etc.
Televisa Talent /
Celebrity Endorsement
Creative Rights
In-store appearances
Vanidades
Reader / Research
Demographic Profile
The most
read womens
beauty and
fashion title
in the U.S.
Hispanic
market!
Gender
Female
Male
Highest Level of
Education Completed
94%
6%
2,545
8%
25 - 34
25%
Rent
54%
35 - 44
20%
Own
43%
45 - 54
19%
55+
28%
Avg Age
40
Median Age
39
1,509
TVyNotas
1,139
1,099
Latina
Married
61%
Not Married
39%
Mexico
40%
South America
12%
United States
11%
Employed 70%
Homemaker 11%
Vanidades + 8% Growth
% of Readers
Cuba
6%
Dominican Republic
4%
Puerto Rico
3%
Poder Hispanic
Siempre Mujer
Harpers Bazaar en Espaol
10%
3-5 19%
6-11 22%
778
Furia Musical
Children in Household
8%
Spanish Dominant
77%
Bilingual
22%
English Dominant
Employment Status
Central America
898
AARP Viva
Other 16%
1,037
Ser Padres
Household Size
Average People in Household
Marital Status
3%
Other 19%
2,009
Cosmopolitan en Espaol
32%
18 - 24
Vanidades 2,034
TVyNovelas
Home Ownership
People en Espaol
77%
Average Age
Readership Ranking:
U.S. Hispanic Magazine Market
584
579
555
410
9%
12-17 20%
Spring
2009
2,034
1,881
Spring
2013
2,545
Spring
2009
3,026
Household Income
$30,000 $49,999
34%
$50,000 $74,999
22%
$75,000+
33%
West 36%
Average HHI
$68,159
South 34%
Median HHI
$57,938
Northeast 23%
Midwest 7%
Spring
2013
Spring
2013
Spring
2009
1,037
1,459
Readership
Information
Average times read
last issue
Average time spent
with last issue
4.8
83 min
84%
83%
85%
85%
Vanidades index
284
100
136
111
133
145
157
84%
86%
82%
78%
82%
56%
80%
84%
77%
86%
78%
86%
80%
82%
84%
87%
155
Cosmetics
Fashion Clothing
Skincare Products
Fragrances
Fashion Accessories
Travel
Entertainment
Groceries
Jewelry/Watches
Consumer Goods
Electronics/Technology
Financial
Auto
Personal Hygiene & Health
Hair Products & Accessories
Cleaning Products
Source: GfK MRI Starch en Espaol September 2013
Vanidades index
She cares about the environment which in turns shapes her shopping habits
Agree with the following statements:
Vanidades index
170
When I shop for health and beauty products, I look for organic and natural products 204
Source: Spring 2013 NHCS Adult Study 12-Month
Index against General Market women
50%
36%
13%
1%
Marketing /
Promotional
Opportunities
Marketing / Promotional
Opportunities
Signature events
Vanidades Icons of Style
Location: New York City
Timing: September 2014
A huge success in its first years,
Vanidades Icons of Style Event returns
again. In 2014, Vanidades will take its
iconic influence in the fashion world
to honor the top Icons of Style in the
following categories: iconic fashion
designer, iconic accessories designer,
iconic jewelry designer, iconic hair
stylist, iconic photographer, iconic
model and iconic up and coming
fashion designer. The Icons of Style
2014 will be honored at an exclusive
gala event that will have in attendance
VIPs and celebrities and generate vast
press coverage. Sponsors will receive
high impact exposure through logo on
a step & repeat, brand presence in all
press materials, sampling in gift bags,
on-site branding, and much more.
LIBRO
ESPECIAL
DE
ASTROLOGIA
ESPECIAL DE ASTROLOGIA
Vanidades
Magia de la Moda
Location: Miami, FLORIDA Timing: October 2014
The magic of fashion comes to life in Vanidades highly anticipated Magia de la
Moda in its ninth consecutive year. Magia de la Moda showcases the newest fall
fashions and some of the most distinguished international designers featuring
renowned international celebrities, live music performances, and vast media
coverage.This event is the ideal venue to expose your brand to the glamorous
and fashionable Miami lifestyle. Sponsors receive high impact exposure through
logo on step & repeat, brand presence in all press materials, sampling in gift
bags, on-site branding, and more.
LA GUIA CON
LAS PREDICCIONES
MAS COMPLETAS
PARA CADA SIGNO
AMOR, TRABAJO,
DINERO, SALUD...
HOROSCOPO
CHINO
EL PODER DE
LA SERPIENTE
2014
EL AO DEL CAMBIO
Adems...
NUMEROLOGIA
TAROT & MAGIA
CALENDARIO
LUNAR
TRANSITOS
PLANETARIOS
CUSTOMIZED Editorial
Unique cross platform properties
Advertorial
Series
Rates /
otooinvierno
2013-2014
Los mejores looks
de las pasarelas
de New York,
Miln y Pars...
encuntralos aqu!
Shopper Marketing
Activation Program
Let Vanidades move your product
through our multi-tiered retail program,
which includes advertising pages, online
exposure, on site shopper interaction, and
a fun and engaging retail program that
will drive sales, retail traffic, and brand
awareness for your product. Retail portion
includes a branded activation that can be
used in sampling as well as interactive
experience in stores nationwide.
Custom Publishing
Advertisers have the ability to sponsor
and create a customized issue that will
surround their brand, products and
initiatives. In addition to a 32-page
in-magazine booklet, advertisers
will have the option to create a
corresponding iPad application to
enhance the print version using the
latest technological interactions.
/ Specs
Rates / Circulation
Dates / Specs
moda
Gua
de
Circulation / Dates
550,000*
*ABC Audited
Circulation
Vitality
Rate Base Growth 2011-2014
2011
2012
2013
2014
300,000
330,000
500,000
550,000
KATE
WILLIAM
reciben a su primognito
El primer prncipe de
&
Rates
$66,000
$41,250
$29,700
$132,000
Premium Positions
2nd Cover
3rd Cover
Back Cover
4C 1X Rates
Full Page
1/2 Page
1/3 Page
2 Page Spreads
Cambridge
en ms
with
a circulation
de 190 aos...
of 550,000 George
for 2014,
Alexander Louis
vanidades is amongst the
fastest growing beauty
& fashion magazines in
the market, growing 83%
over the last 4 years.
$82,500
$79,200
$85,800
Additional sizes, special positions, 2C and
BW rates available upon request.
Rates are in gross.
Frequency discounts available.
ISSUE
NUMBER
ISSUE
MONTH
ON SALE
DATE
54-02
February
54-03
RESERVATION
DEADLINE
MATERIAL
DEADLINE*
01-28-2014
12-16-2013
12-19-2013
March
02-25-2014
01-13-2014
01-16-2014
54-04
April
03-25-2014
02-10-2014
02-13-2014
54-05
May
04-29-2014
03-24-2014
03-27-2014
54-06
June
05-27-2014
04-21-2014
04-24-2014
54-07
July
06-24-2014
05-19-2014
05-22-2014
54-08
August
07-29-2014
06-16-2014
06-19-2014
54-09
September
09-02-2014
07-28-2014
07-31-2014
54-10
October
09-30-2014
08-25-2014
08-28-2014
54-11
November
11-04-2014
09-22-2014
09-25-2014
54-12
December
12-09-2014
11-03-2014
11-06-2014
*No extensions
Note: Televisa Publishing will not be held responsible for any unpublished ads if the materials were not turned in by the above mentioned deadlines.
Full Page
Trim Size - 8.25 x 10.875
Bleed Size - 8.5 x 11.125
Non-Bleed Size - 7.75 x 10.375
2 Page Spread
Material Guidelines
PrintSure
Electronic Ads
Proof Submission
A conventional proof (MatchPrint,
Chromalin) or digital color proof (Fuji,
Kodak, etc) are recommended, but
laser prints for layout are acceptable.
For color accuracy, a digital color
proof MUST be provided with every
ad, otherwise we will not be held
responsible for Make-goods.
Note
Televisa Publishing + Digitals
Production Department has introduced
a new software for the exclusive use
of our clients.This software (PrintSure)
is meant to facilitate the traffic of
incoming materials, from the agency
or the client, directly to our server.
The PDF/X-1a format will be Televisa
Publishing + Digitals preferred format
for all accepted materials. Clients are
asked to send all documents
electronically in PDF/X-1a format
through our new software server.
PrintSure will not only facilitate the
traffic of materials, but will also work
as a filter as it verifies and controls
the quality of all documents sent.This
will ensure excellent reproduction
quality of your ads.
Digital
Offerings
for 2014
Digital offerings
for 2013
File Formats
Signature Events
Microsites
About Televisa
Televisa Publishing + Digitals
Digital/Esmas.com Womens Online Network
Televisa leverages all of its unique talent
and properties, including the vastly
popular programs on US Hispanic
television, via a digital entertainment
platform including a robust portal, mobile
platform and various magazine websites.
These digital channels bring to consumers
unique and exclusive world class content,
such as late breaking news, entertainment,
womens interests and sports. With 10.5
million monthly visits, 4.4 million unique
visitors and almost 53.1 million pageviews
in the US, Televisa Digital / Esmas.com
delivers advertisers a large, highly
desirable audience and offers consumers
a complete digital entertainment platform
experience. With the US Hispanic online
audience growing faster than the total
US internet population, Televisa Digital
/ Esmas.coms properties are the perfect
medium to reaching an engaged and evergrowing audience due to its strong impact
and penetration within the market.
Product Ad Size
Leaderboard
Medium Rectangle
Sponsorship Button
Video Preroll
728x90
300x250
300x100
640x480
11.6 MILLION
3.5 MILLION
00:03:23
57.7 MILLION
4.0 MILLION
1.7 MILLION
00:05:58
18.3 MILLION
Vanidades.com
Esmas Mujer
Audience
Female
25-54
Avg Age
Avg HHI
93%
38
$92,400
(www.esmas.com/mujer)
Audience
Female
18-44 84%
Avg Age
36
Avg HHI
$67,100
Source: Spring 2013 NHCS Adult Survey
Based on projected target for Esmas Mujer users
32%
68%
17%
48%
20%
8%
7%
34
63%
37%
$80,310
64%
Esmas Health
(www.esmas.com/salud)
Audience
Female
18-44
Avg Age
Avg HHI
Source: Spring 2013 NHCS Adult Survey
Based on projected target for Esmas Salud users
76%
38
$72,100
Vanidades
Icons of Style
Cosmoenespanol.com
Caras.com.mx
Audience
Female
18-34
Avg Age
Avg HHI
Audience
Female
25-54 86%
Avg Age
40
Source: Projected based on internal Televisa
Publishing + Digital studies
Vanidades
Magia de
la Moda
Our signature events come to life in
their own microsites featuring an
extensive photo gallery, videos of the
events, interviews, behind the scenes,
runway looks, and everything else
associated with our events. Microsites
are created for
Vanidades Icons
of Style, Cosmo
Summer Splash,
and Vanidades
Magia de
la Moda.
77%
30
$76,600
2014 Online
Network Calendar
Theme
Date
Products
Valentines Day
February 2014
Mothers Day
April/May 2014
Fathers Day
May/June 2014
May/August 2014
July 2014
Summer Special
July/August 2014
Back to School
July/August 2014
Back to school shopping guide, editors recommendations for back to school styles and gadgets
September 2014
September/October 2014
Cosmo Bash
November 2014
October 2014
Hottest Fall / Winter trends, photo galleries, microsite, interviews and video
Holiday Special
November/December 2014
iPad Apps
Tvynovelas.com
Cosmoenespanol.com
Vertical
Magazine
Sites
Zinio
Caras.com.mx
Smartphone
Sites
Vanidades.com,
Esmas Mujer,
Cosmoenespanol.com
Targeted
Microsites
Vanidades
Icons of Style
Cosmo Summer Splash
Esmas Mujer
Online Destinations
and Targeted Channels
Esmas Salud
Social Media
54,838 Facebook fans
37,276 Twitter followers
MIAMI
(US HEADQUARTERS)
NEW YORK
HOUSTON
LOS ANGELES
CHICAGO
11200 Broadway,
Suite 2743
Pearland, TX 77584
Tel: 832.895.6665
Fax: 832.895.6401