The original Magnolia Bakery opened in 1996 in the West Village of New York City.

FRANCHISING

Since opening in 1996, Magnolia Bakery has

become the most widely recognized bakery in the world.
Renowned for small-batch baking and handcrafted baked
goods, charming vintage atmosphere and outstanding
customer service, Magnolia Bakery has created a unique
sensory experience that has made it a destination.

Magnolia Bakery is a powerful brand and has been

featured in nearly 1,500 stories in the past year alone,
which have reached 6 billion people. With visits to
our website from 165 countries, interest in the
Magnolia Bakery brand is worldwide and the brand is
ready to take the next step on the global stage.

OUR
STORY

Magnolia Bakery has proven its viability with success

in a variety of locations, including street level retail,
transportation hubs, malls and department stores.
Bakery prototype adaptability in a cross-section of
environments, combined with Magnolia Bakerys brand
recognition, scalability, innovative product, and
high caliber management team, position
Magnolia Bakery for continued global expansion.

Today, Magnolia Bakery has locations in the U.S.

(New York City, Los Angeles, Honolulu, and Chicago),
Japan, Korea, Mexico, Russia, Kuwait,
Lebanon, UAE, Saudi Arabia and Qatar.

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PARTNERSHIPS

Magnolia Bakery is the only American bakery

positioned as an international luxury lifestyle
brand, accessible across all cultures and
demographics. Magnolia Bakerys global reach
is exemplified through its numerous partnerships with iconic brands, media coverage and
pop culture references, including:

POP CULTURE REFERENCES

BRAND
REACH
MEDIA HIGHLIGHTS
LIFESTYLE
Martha Stewart Weddings Middle East Wedding Desserts
Us Weekly Valentines Day Gift Guide
Time Out Tokyo Halloween Desserts
Huffington Post Swarovski Cupcake
Buzzfeed Best Banana Pudding
BUSINESS
Crains New York Fast 50 Two years in a row
Inc. Magazines 500/5000 List Three years in a row
Forbes 7 Companies that Blew Up
CNN International Magnolia Goes Global
Wall Street Journal
Magnolia Bakery to Sell Franchisees Overseas

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Magnolia Bakery offers a wide

variety of freshly baked desserts offering
over 150 baked goods, including
banana pudding, cakes, pies, muffins,
cheesecakes, cookies and brownies.
The volume of recipes allows each
bakery location to tailor daily product
offerings to local customer preferences.
Beyond Magnolia Bakerys retail presence,
opportunities exist with catering, including
tiered wedding cakes, dessert tables,
custom cakes and cupcakes.
Magnolia Bakery also selectively engages
in white-label wholesale (unbranded).

PRODUCT
MIX

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Magnolia Bakery immerses customers is a full sensory

environment. Our objective is to greet every customer
warmly, as if they were a guest in our kitchen. We bake
in small batches on the premises just like customers
would at home. From the aroma of freshly baked cookies
coming out of the oven to the cakes and cupcakes being
decorated in full customer view, Magnolia Bakery is
more than just a bakery - it is an experience.

CUSTOMER
SERVICE
& PRODUCT
QUALITY

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All Magnolia Bakeries are designed to

reflect a vintage, old-fashioned, warm and
welcoming aesthetic. So, no matter where
you are in the world, when you walk into a

KOREA

Magnolia Bakery, youll feel at home.

BEIRUT

BEIRUT

DUBAI

SELECT
LOCATIONS
TOKYO

MOSCOW

NYC

DOHA

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Is a Magnolia Bakery franchise the right

opportunity for you?
Having passion for the Magnolia Bakery brand is an
important qualifier. Beyond passion, we look for people that have an existing organizational infrastructure and experience owning and managing retail
multi-unit food and beverage businesses. You must
meet these criteria points as well as the minimum
financial requirements for serious consideration.
What markets are currently available?
Magnolia Bakery is currently offering select market
opportunities internationally. Magnolia Bakery is not
franchising domestically within the United States.
Target markets include: Canada, UK, Sweden,
Denmark, France, Germany, Italy, Spain, Turkey,
Egypt, India, Hong Kong, China, Thailand,
Singapore, Philippines, Malaysia, Australia,
Argentina, and Colombia.

ments to ensure that not only are there resources to

develop the first bakery in the market, but that there
are reasonable assets to fully develop the market
within the scheduled timeframe.
What is the cost of opening a Magnolia Bakery?
The initial investment in developing a standard
Magnolia Bakery ranges from approximately
$650,000 to $875,000. This range includes design
and construction costs, equipment, small-wares,
initial ingredients, and pre opening training costs.
Costs vary based on the size of the bakery prototype
and local development costs.
What is the Magnolia Bakery franchise fee?
The franchise fee is $100,000 per unit. With
multi-unit market agreements, we collect of the
total fee up front, and the balance for each unit at
the time of opening.
Can Magnolia Bakery help with financing?
At this time, Magnolia Bakery does not provide
assistance with financing.

FAQS

What are the Magnolia Bakery royalty and

marketing fees?
Royalties are 8% of net sales and marketing fees are
2% of net sales. Currently, Magnolia Bakery does not
collect the marketing fee and requires that amount
to be spent by the franchisee in their local market.

How long has Magnolia Bakery been in business?

Magnolia Bakery opened its doors in New Yorks
West Village in 1996. After expanding in New York
City, Magnolia Bakery entered into its first international licensing agreement in 2010 and has grown
to over 28 locations worldwide, with plans to add
another 20 locations in 2016.
What are the financial requirements for becoming a
Magnolia Bakery franchisee?
Becoming a Magnolia Bakery franchisee requires
minimum liquid capital of $200,000 per bakery location. In addition, a minimum net worth of
$400,000 per bakery is required in the form of
assets that can be used to collateralize a loan.
Magnolia Bakery has strict upfront capital require-

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How do I find a site for developing my first

Magnolia Bakery location?
Finding the right location for your bakery is one of
the key determinants of success. Magnolia Bakery
provides assistance by identifying and approving
trade areas we believe fit our requirements. We
provide a complete site selection guide to our
franchisees to assist them with identifying qualified
locations. Once you have identified sites for consideration, Magnolia Bakery will review the submitted
site packages and visit the market to formally approve the sites.
What is the typical size of a Magnolia Bakery?
Magnolia Bakery has several prototype designs
available for consideration. Our standard bakery
range is between 1,500 and 2,000 sq ft
(140 180 sq mtrs).

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Will I have a protected territory for my franchise?

Yes. That will be discussed during further qualifying
conversations.
What is involved in training?
Magnolia Bakery requires that the franchisee designate
both a General Manager (GM) and Head Chef (HC) prior to
opening the first bakery. Both the GM and HC will
complete online training prior to spending approximately 5
weeks in New York City for hands on comprehensive bakery training. During training, the GM and HC will receive
comprehensive exposure to customer service, operations,
marketing/PR, dcor, supply chain and IT.

What are the steps in the Magnolia Bakery franchise

application process?
Please review our minimum requirements and the
markets targeted for expansion. If you meet the requirements and wish to operate Magnolia Bakery in one of
the approved and targeted markets, we encourage you
to complete the franchise questionnaire.
Once we have reviewed the questionnaire and have
determined that you are a proper fit for Magnolia Bakery, we will contact you to schedule a call to discuss, in
greater detail, the opportunity with Magnolia Bakery

FAQS
What support will I receive after initial training is
completed?
During the development process, the home office Magnolia franchise support team will guide you toward your
opening. This includes design and development, supply
chain, PR and marketing, and operations planning. Prior
to opening, Magnolia Bakery will send seasoned trainers
to your location to provide on-site pre-opening support to
ensure your entire team has received fundamental training
required to operate your bakery successfully.
On an ongoing basis, Magnolia Bakery provides a team
approach to franchise support. The team is comprised
of a Director of Operations, a Front of the House
technical trainer, a Back of the House technical trainer, supply chain manager and marketing/pr manager.
Regularly scheduled update conference calls, as well as
in-market visits during the year ensure the proper level of
attention and support.

Can you tell me more about the investment opportunity

specifically, how much money can I make?
This depends on a multitude of factors. We cannot
guarantee or, for that matter, even suggest a return on
investment. However, we do provide performance range
information in the Financial Disclosure Document (FDD)
which is provided to qualified franchisee prospects at
the appropriate point in the process.
How do I get a copy of the Franchise Disclosure
Document (FDD)?
Once you have filled out the questionnaire, we will
review your qualifications and suitability as a
prospective franchisee based on the markets we are
targeting for future development. If we find that you
are a match, we will provide the FDD shortly thereafter.
How soon will I know whether I am being considered
for a franchise?
As soon as you submit the properly completed
questionnaire, we will review it and get back to you
within 5 business days with a provisional response.