BUSCOM1.

0/S10/TEAM_PROJECT_TASK_SHEET/Project#2

TEAM NAME: flicon CLASS NAME:gamma

PROJECT NAME: Branding & Advertising DATE SUMITTED:14/04/2010

TASK DESCRIPTION:
We did all together but I’m focus on Logo/poster design, Product branding strategy.

TEAM MEMBER’S NAME: Dukhee Kim

TASK DESCRIPTION:
We did all together but I’m focus on poster design, products branding,

TEAM MEMBER’S NAME: Minkyung Kwon

TASK DESCRIPTION:
We did all together but I’m focus on logo design, products advertisement

TEAM MEMBER’S NAME: Heekuk Song

TASK DESCRIPTION:
We did all together but I’m focus on products advertisement and brand strategy

TEAM MEMBER’S NAME: Hyungsuk woo

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BUSCOM1.0/S10/TEAM_PROJECT#2_Branding&Advertising

PRODUCT BRANDING
Company Name: Flicon

Product: Electric Kite

Brand Name: Fli-kit

Tag-Line: “Let’s make a wind”

Product Logo:

BRANDING STRATEGY
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What “Branding Strategy” will you carry out?
Family Branding is our branding strategy.

Explain why?
We are start-up company. So, we have to improve our brand power. Al-
-though we don’t have a well-known leading products to customers, but
we’ll improve of brand awareness to customers through the family bran-
-ding. Currently, our company is small. When we release follow-up prod-
-ucts, we will reduce advertisement costs through well-known leading
products. Under family branding approach new products are placed
under the umbrella of an existing brand.

Explain how?
We’ll produce three types of flying toys, such as a Rocket, Electric kite,
helicopter. Each product names are Fli-rok, Fli-kit, Fli-chop. Through
these names, customers will recognize as our company and brand. As
we expand the products line going forward, we make more Fli-series.
After that, customers will easily mark new products down as Flicon.

ADVERTISING STRATEGY: Decide on three advertising methods your

company will implement as your advertising strategy. Complete each of the
following boxes.
Method#1: E-mail advertising

Reason for choosing this method:

Internet-based advertising is sure-fire ways to attract new customers.
This method has a high degree of efficiency. Using e-mail to deliver an
advertisement affords marketers the advantage of low distribution cost
and potentially high reach. Also it has an excellent tracking ability.

Target Audience: parents, teenagers who is interested in toys

Delivery: world wide web

Method#1: Direct mail advertising

Reason for choosing this method:
Our company doesn’t have enough money. This aspect, because of its
low distribution cost, this advertising method is suitable for our
conditions. And this advertising is personalized advertising, it makes so
many people contacted our products feel friendly.

Target Audience:
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 Local and Specialty. Ex) specified apartment or local people walking on
the streets.
Delivery:
Letters sent an apartment and postcards given walking local people.

Method#1: SIGNAGE & BILLBOARD ADVERTISING

Reason for choosing this method:
Our company is a small business so we want a durable and persistent
advertisement. Advertising with posters or billboards is continuous
advertising. Also this method has high impact and various formats we
can use and convert. A well-placed billboard is one of the sure-fire ways
to attract attention to a business

Target Audience:
Local people who especially play a kite at the Han river.
Delivery:
Posters and Billboards.

ADVERTISING SAMPLE: Design a “Poster” advertising for your brand

product using software or internet “cut” & “paste” technique:

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