European Tourism Indicator System

DESTINATION PROFILE FORM

For Sustainable Destinations

DG Enterprise and Industry

February 2013

EUROPEAN TOURISM INDICATOR SYSTEM DESTINATION PROFILE FORM

This document has been commissioned by the European Commission as a deliverable of the Study
on the Feasibility of a European Tourism Indicator System for Sustainable Management at
Destination Level. It was developed by:

Main Authors
Professor Graham Miller, The University of Surrey
Dr Louise Twining-Ward, Sustainable Travel International
Dr Murray Simpson, The INTASAVE Partnership
Other Contributors
Heather Clyne, The University of Surrey
Rachel McCaffery, The INTASAVE Partnership
Peter Krahenbuhl, Sustainable Travel International
Marilyn Larden, Sustainable Travel International
Robert Chappell, Sustainable Travel International
Antonio Pezzano, Sustainable Travel International
Brian Mullis, Sustainable Travel International
Ted Manning, Tourisk Inc.

European Union, 2013

The content of this publication does not reflect the official opinion of the European Union. Responsibility for
the information and views expressed in the publication lies entirely with the author(s).

Reproduction is authorised provided the source is acknowledged.

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EUROPEAN TOURISM INDICATOR SYSTEM DESTINATION PROFILE FORM

DESTINATION PROFILE
This form can be used to give stakeholders an overview of your destination.
Complete it to suit your needs and amend as necessary.
DESTINATION:
COUNTRY:
DESTINATION
BOUNDARY:
LOCATION:
Description

OVERVIEW:
Distance from the
national capital city (km)

Main types of tourism

and most popular
activities

Top five most popular

tourist attractions (including
environmental and cultural
attractions).

Mbhh
1.

________________

2.

________________

3.

________________

4.

________________

5.

________________

gg

GEOGRAPHY:
Approximate size of the
destination (in km) and
principle physical
characteristics (rivers, hills,
bays, etc.).

WEATHER PATTERN:
Dominant habitats (place

Level of biodiversity (the

range of different plant
and animal species)

Average sunshine hours,

rainfall (precipitation) and
seasonal temperatures

Urban:____________
Sand/shingle beach:____
Moor/heathland: ____
Farmland:_______
Forest/Woodland:______
Alpine:_________
Scrubland:______
Desert: ________
Wetland:_______
Other (please describe):
_____________________

LOW biodiversity (small range

of species present):_______

Sunshine:
Summer: ________ hours
Winter: _________ hours

Details on any air carriers

and/or cruise lines
bringing visitors to the
destination?

Public transport facilities

to your destination (place

an X against all that apply)

MEDIUM biodiversity:______
HIGH biodiversity (many
different plan and animal
species present):________

Precipitation
Summer: _______mm
Winter: ________mm
Temperature
Summer:
Day: ___C Night: ___C
Winter:
Day: ___C Night: ___C

TRANSPORT LINKS:
Distance from nearest local
and international airport (in
km)

an X against all that apply)

Additional private
arrangements for
transporting visitors to the
destination

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EUROPEAN TOURISM INDICATOR SYSTEM DESTINATION PROFILE FORM

Airlines:

Cruise operators:

Train: _____
Underground/metro:_____
Tram:______
Coach:_____
Bus:_______
Taxi:_______
Ferry: ______
Other (please
describe):_____________

POPULATION:
Number of permanent
residents

Population density

No. of permanent
residents:_________________

Population density: _________

per km

Summer/winter ratio of
residents to
tourists

Percentage of population
employed in tourism related
jobs?

Average tourist
expenditure (per

Average length of stay

TOURISTS:
Annual visitor numbers, as
a total and broken down by
principal market

Annual arrivals by type

of transport

Total annual visitors:

Total annual day visitors:
Total annual domestic visitors:

Air:

Primary Source Markets:

(by country and number of visitors
i.e. Germany 40,000):
1. _________________________
2. _________________________
3. _________________________
4. _________________________

Rail:

person/per day)

Sea:

Private car:
Other:

TOURISM AMENITIES:
Approximate number of
hotels (by star rating), and
rooms in the destination

Other types of
accommodation
available (and
approximate numbers)

Hotels:

Villas: _________
Apartments:______
Hostels:__________
Campsites:________
Other (please
describe):______________

Rooms:

Approximate number of
restaurants

Approximate number of bars

(nightclubs, pubs etc.)

ANY ADDITIONAL INFORMATION RELEVANT TO YOUR DESTINATION THAT YOU FEEL HAS NOT BEEN COVERED IN
THE SECTIONS ABOVE:
You may want to consider including a map clarifying the boundaries of your destination here.

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EUROPEAN TOURISM INDICATOR SYSTEM DESTINATION PROFILE FORM

DESTINATION PROFILE COMPLETED EXAMPLE

DESTINATION:
COUNTRY:
DESTINATION
BOUNDARY:

Flughagen
Denmark
The official boundary of the city of Flughagen, within the jurisdiction
of Flughagen Municipal Council

LOCATION:

OVERVIEW:

Description

Distance from the

national capital city (km)

Main types of tourism

and most popular
activities

Top five most popular

tourist attractions (including
environmental and cultural
attractions).

Flughagen is a small city located in

Northern Europe on the Eastern
shore of the Danish island of
Zealand. It is coastal sitting at
the edge of the strait of water that
separates Denmark from Sweden

100km

Tourism is mainly city break,

cultural tourism and
conferences.

1.

Most popular activities are

shopping, gastronomy,
sightseeing and also visiting
the beach or city parks in the
summer

GEOGRAPHY:

2.
3.

4.
5.

The science and technology

museum
The city aquarium
The small, independent shops
and cafes situated in the old
fishing quarter.
The botanical gardens
The Viking Heritage Centre

WEATHER PATTERN:

Approximate size of the

destination (in km) and
principle physical
characteristics (rivers, hills,
bays, etc.).

Dominant habitats (place

Level of biodiversity (the

range of different plant
and animal species)

Average sunshine hours,

rainfall (precipitation) and
seasonal temperatures

The area within the city

boundaries is 2030 km

Urban: ___X________
Sand/shingle beach:____
Moor/heathland: ____
Farmland:_______
Forest/Woodland:______
Alpine:_________
Scrubland:______
Desert: ________
Wetland:_______
Other (please describe):
_____________________

LOW biodiversity (small range

of species present):___X____

Sunshine:
Summer: _5.5_______ hours
Winter: ___3______ hours

Distance from nearest local

and international airport (in
km)

Details on any air carriers

and/or cruise lines
bringing visitors to the
destination?

Public transport facilities

to your destination (place

The city is served by a small airport

10km to the West, which receives
local and international flights. The
major international airport of
Copenhagen is 80km away.

Airlines: Easyjet, Ryanair, Jet2

and Germanwings fly to
Flughagen Airport

Train: __X___
Underground/metro:_____
Tram:___X___
Coach:_____
Bus:___X____
Taxi:____X___
Ferry: ___X___
Other (please
describe):_____________

The city has grown up around both

sides of a shallow river valley, and
now covers the sides of two hills. A
river (R. Flug) runs through the
centre of the city and drains into a
small bay which has been adapted
to create a man made harbour.

an X against all that apply)

MEDIUM biodiversity:______
HIGH biodiversity (many
different plan and animal
species present):________

Precipitation
Summer: __22_____mm
Winter: _37_______mm
Temperature
Summer:
Day: _23__C Night: _12__C
Winter:
Day: _11__C Night: _3_C

TRANSPORT LINKS:

Cruise operators: Nordic

Cruiselines and Hartigruten

an X against all that apply)

Additional private
arrangements for
transporting visitors to the
destination
Several private coach companies
operate tours during the summer
season that include 1-2 night stays
in Flughagen.

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EUROPEAN TOURISM INDICATOR SYSTEM DESTINATION PROFILE FORM

DESTINATION:
COUNTRY:

Flughagen
Denmark

POPULATION:
Number of permanent
residents

Population density

Summer/winter ratio of
residents to
tourists

Percentage of population
employed in tourism related
jobs?

No. of permanent residents:

835,746 (as of last census in 2010)

Nordic, with a minority Turkish

population

Summer
80:20 (resident: visitor)

14%

Winter
95:05 (resident: visitor)

Population density: 2341 per km

TOURISTS:
Annual visitor numbers, as
a total and broken down by
principal market

Annual arrivals by type

of transport

Total annual visitors: 160,000

Air: 20,000
Sea: 20,000
Rail: 80,000
Private car: 35,000

Total annual day visitors: 80,000

Total annual domestic visitors:
70,000
Primary Source Markets:
(please specify by country and by
visitor number, i.e. Germany
40,000):
Germany 40,000
Britain 20,000
Sweden 20,000
Holland 5,000
Other 5,000

Average tourist
expenditure (per

Average length of stay

person/per day)
1.5 days
72 euro

Other (please specify):

5000 by coach as part of tour
groups

TOURISM AMENITIES:
Approximate number of
hotels (by star rating), and
rooms in the destination

Other types of
accommodation
available (and
approximate numbers)

Approximate number of
restaurants

Approximate number of bars

(nightclubs, pubs etc.)

Hotels: Approx. 600 in total, made

up of: 4 five star hotels
50 four star hotels
200 three star hotels
350 guesthouses.

Villas: ___100______
Apartments:__300____
Hostels:__2________
Campsites:__0______
Other (please describe):____50
homestays

450

1200

Total rooms: 3000

ANY ADDITIONAL INFORMATION RELEVANT TO YOUR DESTINATION THAT YOU FEEL HAS NOT BEEN COVERED IN
THE SECTIONS ABOVE:
Re-opening of the Flughagen airport in 2007 fuelled a large growth in visitor numbers from the UK and Germany in recent years. Prior to this
most tourism was domestic or from Holland and Sweden. As growth as been very recent, a high proportion of tourist facilities (hotels,
restaurants, etc.) are relatively new.

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