Escolar Documentos
Profissional Documentos
Cultura Documentos
Significance of Study:
1)Study the attitude of customers towards online shopping, also determining the factors which
influence the consumer to purchase goods and service.
2) The project will depict the attributes of online shopping influencing the purchase decision by the
respondent. It will also determine the issues regarding the online shopping.
3)The project determines the purchase decision with respect to grocery. It will determine the place
preference of grocery shopping with respect to price, quality, variety, proximity and offers/ discounts.
Literature Review:
India is among the fastest-growing markets and has been identified as one of the significant
potential markets for the company,"
According to country manager at eBay's India explains that Indian consumers toward buying
high margin products such as clothes and shoes as is the trend among eBay shoppers in the West
rather than electronic gadgets and books, which are the most popular choices now but command lower
profit margins and are less frequent purchases. He depicted that India's nascent e-commerce market,
which till recently was largely limited to people buying train, flight and movie tickets, is in the middle
of a surge as a younger, tech-savvy middle class increasingly takes to shopping online in a country
seeing rapid growth in Internet usage. India's e-commerce market was worth about $3.8 billion in
2009, it went up to $12.6 billion in 2013. In 2013, the e-retail segment was worth US$2.3 billion.
About 70% of India's e-commerce market is travel related. According to Google India, there were 35
million online shoppers in India in 2014 Q1 and is expected to cross 100 million mark by end of year
2016.Consulting firm Techno park predicts a $70-billion annual market by 2020
E-commerce: A boon for the current economic downturn
According to Google India, there were 35 million online shoppers in India in 2014 Q1 and is
expected to cross 100 million mark by end of year 2016
With entry and operational costs being comparatively low than the other countries like US, the second
half of 2011 and the beginning of the current calendar have seen the launch of a good number of new
e-commerce sites spanning across a variety of businesses womens fashion, mens fashion, shoes,
followed by accessories, groceries, sports, toys, home furnishings, jewellery, automotive, bicycles,
electronics and electrical equipment etc.
Connecting the local kirana stores with the buyers while storing inventories on the Cloud
Vijay Singh, CEO & MD of Aaramshop.com says that in order to reduce the cost to their
business operation they applied the concept of cloud computing, where it connects the local kirana
shops with the buyers. It enables the business to reduce the inventory cost as all the inventories are
handled by the local vendor.
Key drivers for success for e-commerce
Reduction in operational cost as the entire business can be moved online, the need for
physical stores has become obsolete. Less infrastructural investment and associated labour costs
drives up the profit margin.
It is far easier and quicker to compare prices of goods online, equipping the customer with the
information to decide the right price or terms for themselves. With services like COD, customers can
trust the process of going online and purchasing.
Market penetration also becomes far more achievable with e-commerce; it is possible for a merchant
in Mumbai to extend his reach to north-eastern cities or even rural villages that are now connected by
the online network.
E-commerce facilitates shopping anytime, anywhere and for almost anything desired. Busy
consumers prefer this to the restrictions of when a mall/shop is open and the need to physically travel
to a shop. Online business takes shopping a step further by taking itself to the customer creating
conveniences of shopping anywhere and at anytime.
In India, with the increasing propensity of social media, businesses have now begun to engage
their customers on social networking portals such as Face book. These are likely to be rapidly
developing marketing channels for the future.
Problem Statement:
Indian organized retailing is under transition today, bringing a lot of changes in format of
retailing. In this regard measuring customer satisfaction in organized. Understand the various
parameter that influence customer to purchase good online that offline
Objective:
1) To study attitude of customers towards online shopping.
2) To find out the preferences of the consumer regarding the attributes of online shopping website.
3) To identify the issues faced by the user while online shopping.
4) To determine the parameters for choosing the particular shopping centre for purchase of grocery
items.
5) To determine whether online grocery shopping will be beneficial and on what factors.
Scope of Project:
1)To determine which factor influences the consumer to go for online shopping.
2) To find out which feature of the website attracts the user to purchase the product from the online
shopping website.
3) To find out the whether grocery online shopping is beneficial for the user.
4) To analyse which factors influence the user to buy online grocery.
Expected Outcome:
Customer will agree to buy grocery online rather than shopping of grocery with the
traditional method.
Consumer will buys goods from the online shopping website on the basis of factors
like offers and discounts, variety of product available, free home delivery, website
user friendliness and cash of delivery payment option.