Alarm Guidance Device

Assignment-1
MBMK518
Instructor: Hussein El-Omari

Adeeba Nehad Ibrahim

ID: 2015001856

Introduction
United Arab Emirates managed to established its consideration of economic
position in the world and listed UAE as one of the emerging economies in the
world, which is the reflection of the local growth in all levels wheat he in the
economical, political or marketing sector.
All of the above allow UAE people to be open up to the international market
to adopt with the emerging technology and the new living standards to
present to the local markets new products that is domestically made.

Product overview
As an emirate businessperson I will present new product line in the UAE
market which is mainly a small portable device with a camera that is easy to
carry and use. You can place the device in your bag; the device will store
what is inside and alert you in case of losing any of your properties.
Our focus is to introduce a technological creative device that much with
modernize life to save time and effort of finding the lost items through an
individual use of devise with imaginary view of what is lost.

Targeting segments
Before introducing this intelligent devise to UAE market, it's very important to
understand people "consumer" who are willing to buy the product, whether
they will accept it, or whether it's match their taste and needs. In order to
acquisition this point, target my segment market based on these
characteristics:
. Demographics
My segmentation group will be male and female whether married or single
from the age of 45 to 64. There is no relation restriction they might be
Muslims, Christians, etc.In addition, middle any highly income people would
be able to buy this, but the educational level has know effluence in buying
this product, because there are some educated people regardless of their
level of education will find this product as a tool of wasting money for

nothing, so the purchasing will be highly by your willingness as a consumer to

buy it.

. Geography
In the geographical segmentation, the product is being introduced in the local
market "UAE market" for locals and resident regardless of the nationality.
Product development
After identifying to whom the product will be sold and consume. I have also to
identify the competitors and the natural environment of the market that am
comparing on. Therefore, I signify the environment which the product is
fitting in white the help of SWOT analysis; I identify the possible strength and
weakness of the product, and track them somehow to detect possible future
opportunities and threats.
Strength
Location: first location we'll be in the downtown where will sell the product
which will draw the attention of visitors and shoppers in that area or even the
people who will heard about our product and location and visit us.
Uniqueness: we will stand out as unique innovative product that gathers self
security with stylish packaging that fits everyone looking for privacy,
excellence and content all in a high tech portable device.
Strong management: the assembled team is fully specialized contest of
creative local skilled people who have a comprehensive learning about what

the product is. With the help of their experience the long term goals will be
archived.

Weakness
Lack of capital, start up will me with portion amount of many and funds from
loans
Unknown yet, the product are newly presented.
Opportunities
Center attraction area, the shop is located in the downtown which there is
more attraction and the sales percentage is maximizing annually.
Customer loyalty, the customers are looking for long term confidential
relationship with vendors, so our customer service team will take advantage
and satisfy customers enquiries through understanding their feedback and
respond to it in short time and quickly by frat each individual customer as if
he or she is the only consumer of that product.
Partnership with other companies who sell tech products, and come up with
new product that gathered some specifications and innovation from both
parties.
Threats

Competition, rivalry competition between different companies who are

selling-high tech products that might be similar to our idea, specially the
existed companies who might take our idea and present it in another creative
way.
Prices, other companies might seek products like the product that we sell at
lower prices or oven with promotions.

Developing strategic marketing

The goal of the product strategic or plan is to ensure that the product will
deliver a business value to specific set of customers and meet the stated
financial goals based on the company strategy.
Our strategic marketing will be based on the possible obtained market
opportunities, target customers and affordable prices. The distinct mission of
our strategy care mainly about the benefit sought from our targeted
customers. The much as we offer the same quality of our alarm device with
new specifications with a trail of that product , customers will try what is new
and when they accept to buy it , in this point we success in getting touch with
customers and at the same time we did not lost our brand in the market.
Our goals of implementing marketing strategy:
1. Value Maximization

Through allocating our resources and control them in the long term we will
have a great chance to maximize the value of our market portfolio.
2. Sufficiency
Ensure the revenue (or profit) goals set out in the product innovation strategy
are achievable given.
3. Maintain our competitive position

Undifferentiated Marketing Strategy

The undifferentiated marketing strategy mainly focus on the entire target
market as a whole rather than a segment of it, which means that if we will
sell this device to the whole customer regardless of the age, gender, income ,
lifestyle , etc . We will employ a single marketing mix with only the same
product without ganging specification and fixed price and single promotional
effort in order to reach maximum number of consumers in that target market.
The success of our product is highly depends on having sufficient and
efficient allocation of resources and skills that qualify our product to reach a
very large audience.

Differentiated Marketing Strategy

A differentiated marketing strategy, mainly focus on targeting different
market segments with specific marketing mixes, specially designed to meet

every single need of those segments. Implementing this strategy to our

product line will be more interested and comparative, because we will have to
satisfy and provide specific product specification for each mix a particular
price, placement and promotional program that is customized for each
market segment .For example, we will company manufactures the alarm
device with identifying gender-based market segments with different shapes
and colors even the design and packaging. First segment for men the second
for women and the third for teenagers, each segment while have different
choices of colors, designs and sizes depends on their needs.

The concentrated strategy

The concentrated strategy is about targeting single market segment with a
single marketing mix. There will be a high ability of concentration in a single
segment. In this stage the company will have an advantage to focus its all
resources and skills only to meeting the needs of that single segment,
basically we can call it well-defined and well-understood market ". That will
allow the company to be more comparative and respond to any threaten or
challenges in the market.

Conclusion
Market is a mass corporative entity, regardless if you are newly or existed
customer or a firm. Every one before he /she will go into a new level or
situation, she/ he must study and acknowledge what is surrounding us and
what is the factor that help us and what are the opportunities that we can
take advantage of it to stand out in the crowd.

With the help of segmented the market and understanding its customer
preferences, and implementing market strategy, well obtain the attention of
customers and build our bran to be known also international in the long term.

References

http://www.entrepreneur.com/topic/marketingstrategies
http://www.quickmba.com/strategy/swot/

http://study.com/academy/lesson/marketsegmentation-geographic-demographicpsychographic-more.html
http://smallbusiness.chron.com/difference-betweendifferentiated-marketing-strategy-concentratedmarketing-strategy-30462.html