Você está na página 1de 18

Canada's top media

brand on the business


of marketing.

MEDIA KIT

2016
UPDATED ON 01.05.2016

MARKETING GROUP

Marketingmag.ca |

@Marketing_Mag | @Marketing_Event |

MarketingMagCanada

MARKETING

MEDIA KIT

2016

Letter From the Editor-in-Chief


and Publisher
There are only two things Canadian marketers can be sure
about in 2016: that technology will continue to disrupt the
way they do everything from buying ads to gleaning insights
for data-driven decision-making, and that the way they tell
brand stories needs to become a lot more sophisticated to
build trust.
Neither of these are challenges that can be overcome by
a single individual or organization. It requires a community

Shane Schick
of peers who can connect, learn ideas and share them
Editor-in-Chief
widely. Thats where we come in: Marketing is the platform
where Canadian advertisers, agencies and creative
professionals will solve their most difficult problems and
celebrate their successes.
The editorial journey we take with our audience can begin
anywhere but will live everywhere: This includes live events
that spark new relationships or strengthen old ones; online
articles that inform, educate and inspire; conversations
on video and social media that bring ideas to life; and a
print magazine that provides the permanent record of our

Alison Wood
industrys best practices.
Director, Group
Given our history, reputation and loyal audience, Marketing
Publisher, Marketing
is also the premium showcase for organizations who want
Group & Retail
direct access to Canadas key decision-makers. This media
kit will provide you everything you need to get started with
us. Lets start innovating together.
2

MARKETING

MEDIA KIT

2016
When you hold
Marketing in your
hands, you hold a handpicked selection of
stories that have been
specifically crafted with
words and images that
convey information
in an immersive
experience unlike any
digital medium. Its
where many members
of our community first
discovered us, and
remains a key part
of our omni-channel
approach to journalism.

READERSHIP
Read by industry professionals and top decisionmakers at the C-suite including presidents and
vice-presidents of advertising and marketing,
brand managers, agency executives, media buyers
and planners, and their suppliers.

AUDIENCE
Total gross contacts:

293,896
15,215*

e-newsletter distribution
(twice daily)
Over

130,000
Twitter followers

240,283*
Sessions

437,692*
page views (monthly)
Over

40,000
Facebook followers

*AAM June 2015


Subject to audit, AAM June 2016

MAGAZINE DISTRIBUTION: 6,000 PER ISSUE


3

MARKETING

MEDIA KIT

2015

ATTEND.
ENGAGE.
CONNECT.
SPONSOR.
IMPACT.

Ongoing dialogue for insights,


inspiration and education
for Canadian marketing
professionals on the issues
that matter most.

CONTACT
JANE BUCKLAND | SALES MANAGER | 416-764-1575 | JANE.BUCKLAND@MARKETINGMAG.ROGERS.COM
4

MARKETING

Sponsor one or more of these esteemed events and come


face-to-face with people whom you want to do business.

AWARDS:
Best of 2015 Cocktail
Celebration
February 4, 2016
Marketing selects the
Best Agency, Marketer,
Tech Player and Media
Player of the year.
Marketing Awards Gala
June 2, 2016
Giving gold to the best
campaigns on every
media platform in Canada.
30 Under 30
October, 2016
Recognizing the next
generation of the
Canadian marketing
industry.
Media Innovations
Awards
November, 2016
Celebrating the years
most innovative ways of
connecting brands to
consumers.

MEDIA KIT

2015
2016

CONFERENCES:
AD Tech Canada
March 29, 2016
Media Innovation Forum
2016
Marketing Evolution
Summit (MES)
September, 2016
Digital Religion
October, 2016

How will ad blocking


technology affect
marketers ability to
connect with their
audience in 2016? What
will the role of the CMO
look like in the next
year? Who are the next
generation of creatives
and other professionals
you need to watch?
Marketing explores
these kinds of questions
by curating speakers
and guests who set the
agenda for their peers
at events that become
the most important
dates on the industrys
calendar.
5

MARKETING

MEDIA KIT

2016

Marketingmag.ca

(ROS)

Efficiently target your ideal audience when and where they are.
Align with an editorial environment that provides timely news, quality analysis,
thought-provoking opinion and reports on an evolving and dynamic industry.
Maximize your investment by reaching the right people; Canadas most influential
marketers, advertisers, PR and media professionals.

Our stats:

437,692 240,283 135,321


page views

17% increase year-over-year!

sessions/visits

19% increase year-over-year!

unique visitors
14% increase!

*AAM June2015 audit

Online
Specifications
Online material to
be supplied to BPPG
Creative:

bppgcreative@rci.rogers.com
Material must be submitted a
minimum of 5 business days
prior to campaign start date.
Late material will result in
missed days in the campaign
and the advertiser will be
responsible for all charges
Animated GIFs are not fully supported
by all e-mail clients. We recommend
that the key message by placed into
the first and last frame of animation.
Ads should not click through to
documents such as PDFs. MS Word
files or to e-mail addresses.

IMPORTANT NOTES:
1) All display advertising units adhere to
IAB Canada standard specifications.
For additional information, please
visit:
www.iabcanada.com.
2) eNewsletters can only accommodate
GIF or JPG ad units. Flash (SWF) files
are not supported, must adhere to
BPPG Flash instructions.
3) Animated GIFs will only loop 3 times,
ending on the last frame.
4) 3rd Party Ad Tags are accepted for
ROS (run-of-site) only.
5) Clients must supply click-through URL
separately do not embed into SWF.
6) All SWF files must contain Universal
clickTAG, for the latest code and
instructions, please visit www.
iabcanada.com
7) Website ads only 1 click-through
URL can be used per image file.
8) eNewsletter ads only 1 clickthrough URL can be used per
eNewsletter deployment.
9) eNewletter ads Animated GIFs
must include call to action and logo.
10) 3
 rd party tags not accepcted for
eNewsletters. Click-trackers are
accepted.

PROFILE PAGES
If youve seen a Profile Page on any social media
network, youll understand the value that Profile Pages
can provide. We provide you with a virtual sandbox
within our website you provide the messaging and
we provide the traffic and halo effect our content and
editorial brings.
Profile Pages are extremely flexible and can be as
simple as a landing page, or complex as a multi-layered
microsite. Your creative team or agency can design
these pages to work to our spec, or we can provide a
turnkey solution for you.

PROFILE PAGES WITH LEAD


GENERATOR
Give a little, get a lot. Turn your Profile Page into
a lead generation machine with measurable ROI by
offering opt-in/sign-up freemiums and special offers.
Zero in on key leads by providing an incentive to sign up
for exclusive content or resources. A Profile Page with
a premium content offer, research highlights, roadshow
sneak peeks or video creates an opportunity for real
engagement with our audience, and tangible data to
follow up with.

MARKETING

MEDIA KIT

2016
Leaderboard

Pre-Roll Video across


all channels.

Big Box

Half Page

May also target specific channel


Max: 10 seconds
Contact your sales manager for pricing.

Mobile Web
Average Monthly
Impressions

Net Rates & Sizes


ONLINE REAL ESTATE

CPM/RATE

DIMENSIONS
(W H) PIXELS

Leaderboard
Big Box
Sliver or Pushdown
Half Page
Pre-Roll

$60
$60
$75
$80
Flat/SOV

728 x 90
300 x 250
970 x 90
300 x 600
See website*

*Specifications: www.marketingmag.ca/microsite/media-kit

Max files size 40kb


File types: GIF, JPG, SWF, 3rd Party ad tags

73,000
* Based on Google Analytics , October 2015

Ask us about custom & rich


media options

iab.net/risingstars

According to the Canadian Internet Registration Authoritys 2015 Internet FactBook,


Canada is among the top five countries in the world in terms of online activity from personal
computers. On mobile, were growing even faster, with more than half of our time online
spent on smartphones and tablets. Marketing.ca reflects our digital-first approach to
storytelling with a responsive design that will deliver compelling content everywhere.
CONTACT
JANE BUCKLAND | SALES MANAGER | 416-764-1575 | JANE.BUCKLAND@MARKETINGMAG.ROGERS.COM
7

Newsletters

Delivered twice daily: AM & PM

Marketing Morning Filter (AM edition) provides readers with breaking


news, analysis and opinion pieces.
The PM editions offer a topical approach, each of interest to our
broader readership.
HERES THE LINEUP

MON-FRI MORNINGS: Filter


MONDAY: C-Suite Marketer
TUESDAY: Consumer Insights & AD-Vantage
WEDNESDAY: Media Filter
THURSDAY: PR Filter
FRIDAY: JobZone

15,215
Morning Filter Recipients
(65% Total Open Rate)*
PM Recipients
(53% Total Open Rate)*
*AAM audit June 2015

AM NEWSLETTER RECIPIENTS
INDUSTRY

Advertisers/Marketers
Advertising Agencies
Media
Advertising Services
Education & Government
Others allied to the field
No Description

24%
10%
12%
4%
6%
17%
27%

PM NEWSLETTER RECIPIENTS
INDUSTRY

Advertisers/Marketers
Advertising Agencies
Media
Advertising Services
Education & Government
Others allied to the field
No Description

27%
9%
11%
4%
6%
17%
25%

The New York


Times put it best:
Grown tired of the
endless stream of
information on the
Internet, and having
something finite
and recognizable
show up in your
inbox can impose
order on all that
chaos. The breadth
and frequency of
Marketings daily
newsletters reflect
the pace of change
in our industry and
will offer a realtime glimpse of its
present and future.

As of October 2015, Marketing newsletter distribution

CONTACT
JANE BUCKLAND | SALES MANAGER | 416-764-1575 | JANE.BUCKLAND@MARKETINGMAG.ROGERS.COM
8

MARKETING

MEDIA KIT
Leaderboard

Newsletter Ad Units
ONLINE
REAL
ESTATE

Sponsored Text ad

2016

MARKETING
AM

MARKETING
PM

SPECIFICATIONS

Leaderboard
(desktop only)

$3,000/wk

$3,000/wk
$600/day

728 pixels 90 pixels, maximum


file size 40k, GIF* or JPG only, &
click-through URL

Big Box

$3,000/wk

$3,000/wk
$600/day

300 pixels 250 pixels, maximum


file size 40k, GIF* or JPG only, &
click-through URL

Half Box

$1,800/wk

$1,800/wk
$360/day

300 pixels 125 pixels, maximum


file size 40k, GIF* or JPG only, &
click-through URL

Roadblock:
LB+BBx2+HB
combined

$8,640/wk
(20% disc)

$1,730/day
(20% disc)

See above

Sponsored
Text Ads

$900/day
$3,750/5 insertions
(content directed to
sponsor site)

$900/day
$3,750/5 insertions
(content directed to
sponsor site)

Headline text: approx. 10 words,


Deck/description 40 words
maximum, image size 240x120,
call-to-action required, click
through URL, logo in EPS or JPG
(maximum file size 40k).

Sponsored
story

$950/day
$4,450/5 insertions
(content archived on
Marketing site)

$950/day
$4,450/5 insertions
(content archived
on Marketing site)

Headline text: approx. 50


characters or 8 words. Deck/
description approx.60-70
characters or 10 words. Story
length: 400 to 600 words. Image
size should be either 1260 x 630
or 600 x 300 pixels.

Big Box
Sponsored Story

NET RATES

Big Box

Half Box

*Sponsored story headline and deck/


description will be reviewed and approved
by editorial.

*Animated GIFs are not fully supported by all email clients. We recommend that the key message by
placed into the first and last frame of animation.
*All insertions to be booked/used within 365 days of booking

eNEWSLETTER TAKEOVER

DIRECTED CONTENT ENEWSLETTER

Just like a Site Takeover, eNewsletter Takeover gives you


exclusivity over a deployment of an editorial eNewsletter.
Our editorial eNewsletters are primary traffic drivers for
our website, which mean they are read by thousands of
users everyday. eNewsletter Takeovers give you 100 share
of voice perfect for awareness campaigns and product
launches. Supporting standard leaderboard and/or big box
ad positions, this is a perfect pairing with a Site Takeover.

Youve heard about native content, content marketing and contextual


advertising. Directed Content eNewsletters rides the line between all 3.
Directed Content eNewsletters contains editorial from our team based on
a topic of your choice. You get ad exclusivity for all ad positions within that
eNewsletter (leaderboard, big boxes). Our editorial team develops relevant
and balanced content on your chosen topic that is of genuine interest to the
audience, driving the highest engagement and face time with your ads.

Ad exclusivity in one eNewsletter


Standard leaderboard and big box ad units
Leverage highly engaged audiences

Ad exclusivity of all ad units (top leaderboard and big box) within each
eNewsletter
Content development: Writing, editing, translation and visuals (3-5 pieces
of new content per eNewsletter)

MARKETING

MEDIA KIT

2016

Marketings issue content is


delivered via Print, Web and Tablet.
Heres a view to what we plan to cover in 2016
APRIL
Advertising and Technology
Exploring ideas and issues from
Marketings Ad Tech conference

JUNE
The Creativity Business
Exploring Marketing Award-winners
gold-winning work (case studies and
insights)

OCTOBER
Leaders of today and
tomorrow
Insights from business leaders who
spoke at the Marketing Evolution Summit

DECEMBER
The Media Issue
What Worked for the Media Innovation
Awards Big Winners: the inside story

Insights from global leaders in ad tech


and innovation
Further coverage areas may include
brand safety online, consumer privacy,
the next wave of VR, new tools and toys
for marketers,

Further coverage areas may include the


changing nature of Canadas creative
industry, can Canadas agencies
compete for global accounts, innovative
work from around the world
Essays from global creative leaders and
entrepreneurs

Meet the 2016 Marketing Magazine


30 Under 30
Further coverage areas may include a
review of education and mentorship in
the marketplace, essentials from the
2016 Salary Survey

Further coverage areas may include Hot


Social Media Roundup, the best media
creativity from around the world
Essays from global media leaders

NEW
Canadian Media Digest
Digital Flipbook Edition
Efficiently target your ideal, relevant
and engaged audience where they
are. With over 400,000 site page
views and 28% mobile page views, we
are proud to present our new digital
flipbook edition to grow the Marketing
content experience across our entire
audience as an open issue. Maximize
your investment by ensuring your ad
is viewed in Marketings Digital flipbook
Media Digest edition and ramp it up.
Add some video, add a digital belly
band, or add a digital blow-in.
This edition will be a dynamic
magazine flipbook with full publication
content and will include a full
analytics suite to report on views, ad
impressions, ad click throughs, plus
an ad search function and more.

Lets
talk.
Marketing
Digital.

CONTACT
JANE BUCKLAND | SALES MANAGER | 416-764-1575 | JANE.BUCKLAND@MARKETINGMAG.ROGERS.COM
10

MARKETING

MEDIA KIT

2016

Who's Subscribing
Classification by business and industry

66%

3%

Advertisers
and Marketers

Others Allied
to the Field

6%

Education,
Government

2%

Advertising
Services

3%

Media

4%

Classification by geographic area

Other
International

Northwest Territories

Yukon Territory

Other Paid
Circulation
Subscriptions

0.3%

0.16%

0.03%

19%

Advertising
Agencies

9.3%

British Columbia

8.8%

0.96%

Alberta

2.2%

Saskatchewan

Newfoundland/
Labrador

3.1%

Manitoba

10%
60%

Ontario

0.88%

United States

Quebec

1.6%

0.4%

Prince Edward Island


New Brunswick
n

2.7%

Nova Scotia
11

MARKETING

MEDIA KIT

2016

Combined Print
and Tablet
Rate Card
NET RATES

FOUR COLOUR
SIZE
DPS

(DPS)

$16,545

$15,115

$13,900

Page

8,335

7,665

7,050

1/2 Page

5,560

5,110

4,770

1/3 Page

4,635

4,275

3,965

1/4 Page

$3,810

3,545

3,375

Full
Page

1/2 Page Horizontal DPS


1/2
Page
Horizontal

*Tablet ads only available in DPS & Full Page. Fractional ads can be upgraded to a DPS or Full Page for $1000/page

AD SIZES*
SIZE

LIVE (W H)

TRIM (W H)

BLEED (W H)

Double Page Spread (DPS)

15.25" 10.25"

15.75" 10.75"

16" 11"

Full Page

7.375" 10.25"

7.875" 10.75"

8.125" 11"

1/2 Page - Horizontal

7.375" 4.75"

7.875" 5.25"

8.125" 5.5"

1/2 Page Horizontal DPS

15.25" 4.75"

15.75" 5.25"

16" 5.5"

1/2 Page - Vertical

3.5" 10"

3.875" 10.75"

4" 11"

1/3 Page - Horizontal

7.375" 3.125"

7.875" 3.625"

8.125" 3.875"

1/3 Page - Vertical

2.125" 10.25"

2.625" 10.75"

2.875" 11"

1/4 Page - Horizontal

7.375" 2.25"

7.875" 2.75"

8.125" 3"

1/4 Page - Square

3.375" 4.75"

3.875" 5.25"

4.125" 5.5"

1/3
Page
Vertical

1/3
Page
Horizontal

1/4
Page
Horizontal

1/4
Page
Square

*All ad dimensions given width x depth.


Specifications: www.marketingmag.ca/microsite/media-kit

CONTACT
JANE BUCKLAND | SALES MANAGER | 416-764-1575 | JANE.BUCKLAND@MARKETINGMAG.ROGERS.COM
12

1/2
Page
Vertical

MARKETING

MEDIA KIT

2016
Inserts
1-4 Side(s)

$4,500

5-8 Sides

$5,000

9+ Sides

$7,000

Outserts
1-4 Side(s)

$6,000

5-8 Sides

$6,500

9+ Sides

$8,500

Material Submission options


PDF/X-1a:2001, or a generic PDF created to Rogers
Publishing specifications, sent online using Magazines
Canada AdDirect at addirect.sendmyad.com. Check
rogersdigitalads.com, or contact Production Manager,
Michael Finley (michael.finley@rci.rogers.com) for details.
Rogers Publishing does not accept responsibility for material content or colour
trapping. Production charges apply for material not to spec or for alterations.

Polybag opportunities available upon request


Additional postage charges will apply, based on Canada
Post rates
Specifications: www.marketingmag.ca/microsite/media-kit

BACK FROM THE DEAD

KALASHNIKOV REBRANDS

AND BANKING ON NOSTALGIA P.9 MEET RUSSIA'S GUN OF PEACE P.12

Outsert/Insert Shipping
RBW Graphics
Transcontinental
Owen Sound Division
2049 20th St. E.
Owen Sound, ON N4K 5R2

AUGUST/SEPTEMBER 2015

ATTN: Stephanie Bratt


RE: Marketing magazine, Issue Date
and Advertiser Name.

iPad
specifications

MEET THE NEW AD STAR:

YOUR CUSTOMER!

Full-page tablet ad size is


768px by 1024px
Full-page smartphone ad size is
320px by 480px
Only portrait orientation is supported
For multiple-page ads include preferences in the delivery
package as plain text instructions (as a TXT file)

Specifications: www.marketingmag.ca/microsite/media-kit

T VW

PREVIE
PHOTO CREDIT TK

Include full URLs and embedding/placement instructions


in the delivery package in plain text (as a TXT file)

5
Fall 201
IAN

CANAD

M A R K E T I N G M AG.CA | SUMMER 2 015

COVER AUG_SEPT [Print].indd 2

2015-07-24 11:20 AM

13

Marketings JobZone is
the definitive resource
for Canadas advertising,
marketing, media and PR
employers looking to hire
top talent. Find the right
candidates fast.

POST.
HIRE.
SUCCEED.
REACH 14,000* RECIPIENTS WITH
YOUR JOBZONE POSTING
*AAM audit June 2015

CONTACT
TAYLOR CLIFTON | SALES MANAGER | 416-764-1597 | TAYLOR.CLIFTON@RCI.ROGERS.COM
14

MARKETING

MEDIA KIT

2016

VIA WEB
RATES

PRICE PER POST

30 Day Job Posting

$325

3x Job Pack*

$295

5x Job Pack*

$280

6+ Job Pack*

$270

15 Day Listing Extension

$150

*Each job purchased in package runs for 30 days.


*All pricing + HST

HOW TO POST
Visit MarketingMag.ca/jobzone to post your ad today.

ITS EASY!
VIA NEWSLETTER
JobZone
Posting

Request For
Proposals (RFPs)

Appointment
Notices

RATES
Posting
with Logo*

Maximum 150 words,


plus company logo linked to your
site

$650 per
5 business days

*Rates are for single deployment. Includes listing in one of the two daily e-Newsletters

Double your exposure! For an additional $100 your ad will appear


in both Marketing morning and afternoon e-Newsletters.
MATERIAL REQUIREMENTS
Text: Microsoft Word, Logo: JPG or GIF at 72 dpi
15

MARKETING

MEDIA KIT

2016

Contact us
SALES

EDITORIAL

Alison Wood

Shane Schick

Group Publisher
Marketing and Retail Group
416-764-3837
alison.wood@rci.rogers.com

Jane Buckland

Sales Manager
Sales contact for Ontario and West
416-764-1575
jane.buckland@marketingmag.rogers.com

Taylor Clifton

Sales Manager
416-764-1597
taylor.clifton@rci.rogers.com

Pamela Kirk

Manager, Web Operations


416-764-1573
pamela.kirk@rci.rogers.com

Editor-in-Chief
416-676-2071
shane.schick@marketingmag.rogers.com

PAYMENT
Accounts payable at office of publication in Canadian funds,
or equivalent funds at the rate of exchange prevailing at time
of payment.

Kristin Laird

CONTRACT AND COPY REGULATIONS

Kate Wilkinson

a) If first insertion does not run within 60 days of contract


date, any revised rates published within same timeframe
will apply. Rates based on total amount of space used within
12 months of date of first insertion.
b) A
 ll advertising copy subject to approval of publishers.
c) A
 dvertiser and advertising agency assume liability for all
content of advertisements (including text, representation and
illustrations) and are solely responsible for any related claims
against the publisher.

Managing Editor
416-764-1567
jeromy.lloyd@marketingmag.rogers.com

Online Editor
416-764-1588
kristin.laird@marketingmag.rogers.com

Events Editor
416-764-1592
kate.wilkinson@marketingmag.rogers.com

Russ Martin

Jeff Fraser
Staff Writer
416-764-1640
jeff.fraser@marketingmag.rogers.com

DESIGN
Glenn Taylor

Art Director
416-764-1212
glenn.taylor@marketingmag.rogers.com

1.855.748.3677
marketing@halldata.com
9am-5pm EST weekdays.

Audited by Alliance of Audited Media (AAM)


For subscription and single-copy sales
information, please call 1-855-748-3677

Jeromy Lloyd

Senior Staff Writer


416-764-1485
russ.martin@marketingmag.rogers.com

SUBSCRIBER
CUSTOMER CARE

CIRCULATION INFORMATION

GENERAL
a) P
 ublisher reserves the right to add the word(s)
advertisement or advertising supplement to the
top or bottom of advertisements, paid or sponsored
content that could be confused with Marketing
magazines editorial content.
b) Advertiser and advertising agency agree that
Marketing magazine shall be under no liability in the
event of failure to insert any advertisement, for any
cause.
c) Any production items made for advertisers are
charged separately.
d) Verbal agreements are not recognized by the
company.
e) Rates subject to change without notice.
f) Publisher is not bound by any conditions, printed
or otherwise, appearing on contracts or copy
instructions, in the event of a conflict with policies
covered by this rate card.
g) Publisher reserves the right to not publish an
ad for any reason.

One Mount Pleasant Rd., 7th Floor, Toronto, ON, M4Y 2Y5, F/416-764-1722, W/ marketingmag.com
16

Mid-Season TV Report

Media Innovation Awards


AD-Tech Canada

Digital Religion Conference

30 under 30

30 Under 30

Top Reputable Brands

The CMDC Media Digest

Filter

Fall TV Preview

Marketing Best of 2015 Cocktail

Salary Survey

Marketing Awards Gala

JobZone

Marketing
Awatds
17

FOR SALES INQUIRES CONTACT


Jane Buckland

Sales Manager
416-764-1575
jane.buckland@marketingmag.rogers.com

Marketingmag.ca |

@Marketing_Mag | @Marketing_Event |

MarketingMagCanada