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Master of Business Administration - MBA Semester 3
MB0050-Research Methodology
(Book ID: B1700)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each.
Each Question carries 10 marks 6 X 10=60
Q1. What do you mean by Focus Group Discussion? Explain the key elements
of a focus group.
Answer. Focus Group Discussions
Exploratory analysis is carried out by discussions with individuals associated with the
problem under study. This technique is actively used in business research. In a typical
focus group, there is a carefully selected small set of individuals representative of the
larger respondent population under study. It is called a focus group as the selected
members discuss the concerned topic for the duration of 90 minutes to, sometimes,
Q2. Discuss the concepts involved in Testing of Hypothesis. Also discuss the
steps involved in testing the hypothesis.
Answer. Concepts in Testing of Hypothesis:
Null hypothesis: The hypotheses that are proposed with the intent of receiving a
rejection for them are called null hypotheses. In this we hypothesize the opposite of
what is desired to be proved. For example, if we want to show that sales and
advertisement expenditure are related, we formulate the null hypothesis that they are
not related.

Q3. What do you mean by exploratory research design? Explain the types of
exploratory research design.
Answer. Exploratory research, as the name states, intends merely to explore the
research questions and does not intend to offer final and conclusive solutions to
existing problems.
Conducted in order to determine the nature of the problem, exploratory research is
not intended to provide conclusive evidence, but helps us to have a better
understanding of the problem. Saunders et al.
Q4. Explain the Structure of the Research Report. What are the guidelines
for effective report writing?
Answer. Structure of the Research Report
The reporting requires a structured format and by and large, the process is
standardized. As stated above, the major difference amongst the types of reports is
that all the elements that make a research report would be present only in a detailed
technical report. Usage of theoretical and technical jargon would be higher in the
technical report and visual presentation of data would be higher in the management
report.
Q5. Explain the any three types of comparative and non-comparative scales
of each in detail.
Answer. A comparative scale is an ordinal or rank order scale that can also be
referred to as a non-metric scale. Respondents evaluate two or more objects at one
time and objects are directly compared with one another as part of the measuring
process. For example you could ask someone if they prefer listening to MP3s through
a Zune or an iPod. You could take it a step further and add some other MP3 player
brands to the comparison. MP3 players would be scaled relative to each other and
the scale position of any one player would depend on the the scale position of the
remaining players. Because they are being compared

Q6. What do you mean by Research Problem? Explain the steps involved in
research problem identification process.

Answer. Specifying the research question is one of the first methodological steps
the investigator has to take when undertaking research. The research question must
be accurately and clearly defined.
Choosing a research question is the central element of both quantitative and
qualitative research and in some cases it may precede construction of the conceptual
framework of study. In all cases, it makes the

Winter-2015
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each.
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