TABLE OF CONTENTS:

Chapter Contents Page No.

list of Charts & Tables
Executive Summary 1-2
1. Introduction 3-27
• Introduction to marketing
• Introduction to Computer Technology
• Computer Based Marketing
2. Research Design 28-34
• Introduction to Research Design
• Statement of problem
• Objectives
• Needs
• Limitations
3. Company Profiles 35-67
• Profile of Ebay.com
• Profile of Amazon.com
• Profile of Ebid.com
• Profile of Craiglist.com
4. Data Analysis & Interpretation 68-91
• Consumers Perspective
• Overall Analysis
5. Findings & Recommendation 92-93
6. Suggestions & Conclusion 94-96
Annexure
• Questionnaire
 • Bibliography

List of Tables
Serial No. Title Page No.

4.1 “Percentage of people who personally own the 70

following electronics”

4.2 “Gaining Information about the product” 72

4.3 “To know whether to have an advertisements for 74

every product on the internet”

4.4 “Reading internet advertisements” 76

4.5 “Desire to see more advertisements on the internet” 78

4.6 “Types of purchasing most preferred” 80

4.7 “Purchasing a product over the internet after seeing 82

an online advertisement”

4.8 “Choice of product to be advertised over the 84

internet”

4.9 “Most preferred medium for gaining information” 86

 5.0 “Best way of displaying advertisements” 88

List of Charts
Serial No. Title Page No.

4.1 “Percentage of people who personally own the following 71

electronics”

4.2 “Gaining Information about the product” 73

4.3 “To know whether to have an advertisements for every 75

product on the internet”

4.4 “Reading internet advertisements” 77

4.5 “Desire to see more advertisements on the internet” 79

4.6 “Types of purchasing most preferred” 81

4.7 “Purchasing a product over the internet after seeing an 83

online advertisement”

4.8 “Choice of product to be advertised over the internet” 85

4.9 “Most preferred medium for gaining information” 87

5.0 “Best way of displaying advertisements” 89

 EXECUTIVE SUMMARY

Executive Summary:

Internet is one of the most important technologies known to man. The internet

has taken the world of information, communication & technology to a new level.
Since the internet has been introduced the technology has reached and helped to

evolve the field of science and commerce.

The computer has played the most important role in the field of internet based

marketing. Since the computer came into the picture the marketing field made

some very innovative changes. From changing the style of an advertisement,

making it look more attractive, adding more graphics and special effects so that the

advertisement can attract the attention of the customers the computer technology

has done all and even made it easy and fun in doing it. During the 1980’s no one

would have thought about advertising, buying & selling goods & services with the

help of something known as the internet but the computer technology made that

dream come to life. Today billions of users use this technology to buy and sell

products over the internet with the help of some sites like ebay.com, amazon.com,

ebid.com, crigslist.com etc. these sites ensure that the customers desire to buy and

sell the products are met satisfactorily as well as securely without revealing the

identity of the either one of them. The internet based marketing is also becoming

the next most favorite medium of displaying advertisements because of its

graphical nature and the fact that it provides information review which is not

available in any other medium.

In a country such as India, internet based marketing is picking up drastically. As

more and more people are getting more acquainted to the internet, they also feel
that the internet is the best medium for displaying an advertisement. It has been

seen that lacks of customers look up to the internet for gaining as much as

information about the product so that they can get a fair idea about the product as

well as the internet also gives the customers the option of buying the similar

product from a foreign market at the same time without any efforts.

The internet based marketing helps the customers to look for their favorite

product both in the (foreign & domestic) market at the same time and from at a

single destination. The internet based marketing has been an evolution for the

customers as well as the producers & the marketers.

The internet based marketing has made the process of buying and selling easier,

safer and faster but it still needs to develop in the country such as India so that

more and more people get acquainted to the internet and change their thinking

about the online purchasing system introduced by most of the sites.

Chapter 1.
Introduction:

a. introduction to marketing
b. introduction to computer technology
c. introduction to computer based marketing
 Introduction
Marketing :

Marketing (or advertising) is the process by which companies advertise products

or services to potential customers. ." It is an integrated process through which

companies create value for customers and build strong customer relationships in

order to capture value from customers in return.

Marketing is used to create the customer, to keep the customer and to satisfy the

customer. With the customer as the focus of its activities, it can be concluded

that marketing management is one of the major components of business

management. The evolution of marketing was caused due to mature

markets and overcapacities in the last decades. Companies then shifted the focus

from production to the customer in order to stay profitable. The term marketing

concept holds that achieving organizational goals depends on knowing the needs

and wants of target markets and delivering the desired satisfactions. It proposes

that in order to satisfy its organizational objectives, an organization should

anticipate the needs and wants of consumers and satisfy these more effectively

than competitors.

The Chartered Institute of Marketing defines marketing as "the management

process responsible for identifying, anticipating and satisfying customer

requirements profitably." A different concept is the value-based marketing which

states the role of marketing to contribute to increasing shareholder value. In this

context, marketing is defined as "the management process that seeks to maximize

returns to shareholders by developing relationships with valued customers and

creating a competitive advantage.

• Marketing is about meeting the needs and wants of customers;

• Marketing is about understanding customers and finding ways to provide

products or services which customers demand.

Marketing Mix:
 The term 'marketing mix' was first used in 1953 when Neil Borden, in his

American Marketing Association presidential address, took the recipe idea one

step further and coined the term "marketing-mix". A prominent marketer, E.

Jerome McCarthy, proposed a 4 P classification in 1960, which has seen wide use.

The four Ps concepts is explained in most marketing textbooks and classes.

Elements of the marketing mix are often referred to as 'the four Ps':
➢ Product - A tangible object or an intangible service that is mass produced or

manufactured on a large scale with a specific volume of units. Intangible

products are service based like the tourism industry & the hotel industry or

codes-based products like cell phone load and credits.

Typical examples of a mass produced tangible object are the motor car

and the disposable razor. A less obvious but ubiquitous mass produced

service is a computer operating system.

➢ Price – The price is the amount a customer pays for the product. It is

determined by a number of factors including market share, competition,

material costs, product identity and the customer's perceived value of the

product. The business may increase or decrease the price of product if other

stores have the same product.

➢ Place – Place represents the location where a product can be purchased. It is

often referred to as the distribution channel. It can include any physical store

as well as virtual stores on the Internet.

➢ Promotion: It represents all of the communications that a marketer may use

in the marketplace. Promotion has four distinct elements - advertising,

public relations, word of mouth and point of sale. A certain amount of

crossover occurs when promotion uses the four principal elements together,
 which is common in film promotion. Advertising covers any communication

that is paid for, from cinema commercials, radio and Internet adverts

through print media and billboards.

Public relations are where the communication is not directly paid for

and includes press releases, sponsorship deals, exhibitions, conferences,

seminars or trade fairs and events. Word of mouth is any apparently

informal communication about the product by ordinary individuals, satisfied

customers or people specifically engaged to create word of mouth

momentum. Sales staff often plays an important role in word of mouth and

Public Relations.

Components of marketing strategies:

There are 10 components of marketing strategy.

➢ Ongoing review & augmentation of business & marketing strategies:

 Are you continuing to assess the strengths and weakness of your business

and its marketing strategies? Are you continuously improving your

strategies?

➢ Conducting Market Research:

Have you estimated the size & potential of your customer market? Do you

understand the industry and economic drivers in your customer markets?

What are the strengths and weaknesses of your competitors?

➢ Customer Perspective:

Do you clearly understand the customer perspective? Very often, this is

where the seed of innovation begins as we learn more about the customer

perspective, we start to be able to identify new & emerging customer needs.

➢ Differentiating:

Will you stand out from your competitors based on price or value or

developing a niche market where you are the dominant player? For example,

Taco Time is differentiating itself from all other Mexican food outlets as
 serving 'authentic' Mexican food - food that Mexicans actually eat. They've

done taste tests in Mexico to prove it!

➢ Creating Visibility:

Is your business clearly visible to your target customer groups? If not,

what do you need to do to become more visible to each of the customer

groups that you serve? (Developing a marketing communications strategy

and branding strategies will help you do this. A recent survey of 1,830 adults

in 19 world markets for technology products - 20% relied heavily on word

of mouth, 20% from websites, 13% from advertising and only 1% from

stores.)

➢ Developing Channels to Distribute Product/Service:

Do you have deep and wide channels for distributing your product and/or

services?

➢ Establishing a Marketing Budget:

Have you realistically budgeted for the cost of all promotional activity -

salaries/commissions of sales people, advertising, sales promotions, trade

show promotions, print/media packages, etc.

➢ Trial & Error:

Do you have a willingness to finance trial & error with your marketing

activities to determine what works best?

➢ Tracking Results:

Do you track your marketing results to determine what's working the best?

➢ Following Through:

Are you keeping your promises to your customers? Are your customer

service and operations providing on-time, quality product

Computer technology:

Computer technology is the technology used with the help of the computers to

meet our day to day requirements. Today computers are used by almost every

human being. Whether it be “work or play” every person uses computers for

some or the other purposes. Today all the work is done on computers, from data

feeding and analysis in any business organization to an operation being executed

at a hospital. Computers technology has connected every human being in one way

or the other in almost all the fields of life.

The technology consists of hardware’s and software’s which help the users to

do their work effectively and easily. Every technology has its own uses and

functions to deal with. The term “Computer Technology” is itself so wide that it

cannot be explained in a few sentences. Today the technology helps billions in

their respective line of work.

 Some of the Technologies most widely used are:

CLASSROOM UTILIZATION OF TECHNOLOGY SPECIALIZED

SOFTWARE:

The greatest value of computers may reside in the ability to provide improved

support to classroom instruction, and the variety of software programs for such use

continues to grow. Commercial and shareware programs are available to track

grading, student athletic performance, and fitness; conduct health assessments;

provide simulations of disease; and monitor research projects, among other

functions.

The development of individualized software is becoming more common. The

availability of hypertext, where selected words in the text of a document can be

used as links to other points in a document, has made such software development

much easier.
MULTIMEDIA AND CD/ROM:

Computers have integrated learning with multimedia

presentations. Traditional encyclopedias and reference books

have been replaced by compact discs with read-only memory

(CD-ROM or CD) that contain pictures, sound, and video, as well

as the standard text.

INTERNET/WORLD WIDE WEB:

The expansion of the Internet (a government-sponsored

electronic network) to nondefense-related uses has caused an

explosion of communications. The World Wide Web (WWW) is that

part of the Internet supporting graphics, audio, video, and

hypertext links (the ability to connect from one computer site to

another), as well as standard text.

Access to the Internet, combined with the development of

commercial network providers (e.g., America Online, Prodigy) has

allowed individuals, schools, and organizations to communicate

with each other and to share information through mechanisms

such as e-mail, telnet, ftp (file transfer protocol), gopher, and

WWW.
LOCAL AREA NETWORKS:

The development of local area networks (LANs) allows computer

users to communicate with each other without leaving their

location or without the need of a telephone conversation. A LAN

provides a physical link between several personal computers and

a mainframe or minicomputer. The advantages of this include

speed with which one can respond, always having a copy of the

students' papers, timeliness, and increased comfort with software

packages that students may frequently use.

E-Mail:
 Electronic mail, most commonly abbreviated email and e-mail,

is a method of exchanging digital messages. E-mail systems are

based on a store-and-forward model in which e-mail computer

server systems accept, forward, deliver and store messages on

behalf of users, who only need to connect to the e-mail

infrastructure, typically an e-mail server, with a network-enabled

device for the duration of message submission or retrieval.

Originally, e-mail was always transmitted directly from one user's

device to another's; nowadays this is rarely the case.

Tele – Callers:

Tele-calling is a service used by organizations to inform the

customers about the product as well as gain feedback at the

same time. This helps the organizations to save time and gain

research information at less cost. Tele-callers is one of the most

effective ways of identifying the potential customers because

they enable the customers to place their orders at the same time

without any effort.

Pop-up’s:
 Pop-up ad’s or pop-up’s are a form of online advertising on

the World Wide Web intended to attract Web Traffic or capture e-

mail addresses. It works when certain web-sites open a new web-

browser window to display advertisements. The pop-up window

containing an advertisement is usually generated by Java Script,

but can be generated by other means as well.

A variation on the pop-up window is the pop-under

advertisement, which opens a new browser window hidden under

the active window. Pop-under do not interrupt the users

immediately and are not seen until the covering window is closed,

making it more difficult to determine which web site opened

them.

Computer based Marketing:

This is the newest form of marketing strategy used by

marketing departments and industries which help them to not

only reach their potential customers more easily and effectively

but also help them to spread awareness about their company and

products more easily and at a larger scale (Internationally at

almost the same cost).

 Computer based marketing strategies help the organizations

to not only reach their customers easily but also help them make

their product more attractive. The technology helps the

organization to design and place their products in such a manner

that the display of the product or the information would attract a

huge number of potential customers. The marketers know that in

a developing country like “India” this type of marketing would be

more effective because of the wide use of the “internet

services” used by a huge population would also result in a huge

response from their respective potential customers.

Computer based marketing helps the organization to make

their products so attractive that the customers would not be able

to resist themselves from placing orders for the product. Today,

Internet is used so widely that every product has a specific area

of advertisement and information. For e.g. “If a company

produces computer games then the advertisement of the game

would be displayed on a online gaming site, to inform the

customers about the game and get attracted with its graphics and

display”.
 Computer based marketing also provides various alternative

medium to display the information for a single product, e.g. E-

Mails, Advertisement on sites, Pop-Up’s, Tele Callers and many

more. The marketing organizations use these mediums to

highlight their product and spread information just at the click of

the button.

Internet Marketing or E-Marketing:

A relatively new form of marketing uses the Internet and is called Internet

marketing or more generally e-marketing, affiliate marketing, desktop advertising

or online marketing. It typically tries to perfect the segmentation strategy used in

traditional marketing. It targets its audience more precisely, and is sometimes

called personalized marketing or one-to-one marketing.

 The Internet has become a large market for companies; some of the biggest

companies today have grown by taking advantage of the efficient nature of low-

cost advertising and commerce through the Internet. It is the fastest way to spread

information to a vast number of people simultaneously.

The Internet has brought many unique benefits to marketing, one of which being

lower costs for the distribution of information and media to a global audience. But

effective internet marketing does not simply entail building or promoting a

website, nor does it mean placing a banner ad on another website.

Effective Internet marketing requires a comprehensive strategy that synergizes a

given company's business model and sales goals with its website function and

appearance, focusing on its target market through proper choice of advertising

type, media, and design.

The Beginning of Email Marketing:

Email may be a daily part of your life, but it hasn’t always been around.

Although, it has actually been around longer than the Internet has and even longer

than ARPANet. Its evolution was simple and based on the changes in technology.

The early uses of email were basically like leaving a note on someone’s desk,

except that note was left in a directory so email marketing wasn’t actually an

option.
 A user simply left a note in another user’s directory so that when they logged in

they would see it. It wasn’t like the inboxes we have today specifically for sending

and receiving email, however it accomplished its goal. The first true email system

was called MAILBOX and it was used at MIT as early as 1965. That is a very long

time ago compared to when people think email was introduced.

This program worked well and another program that sent emails was called

SNDMSG, basically meaning “send message”. The mainframe computers that

used these types of programs had as many as 100 users on them. Many time people

used a “dumb terminal” to connect to the mainframe. The dumb terminals did not

have any memory or actual storage; they simply allowed people to connect to the

mainframe. As a result, work was actually conducted on the remote mainframe.

This was before internetworking so email was only possible for people that used

the same computer.

As a result, there was no need for an actual email address or sending an email.

It was more like placing an email on a mainframe so that others could see it, which

meant that if email marketing was used at all it certainly didn’t reach many people.

Then, when computers began to be able to communicate to other computers via

networks email became much more complicated and the idea of email marketing

would eventually evolve from this. However, now that computers could take

sending an email meant that people would need addresses to send the emails across

networks and have them arrive to the correct person.

 Today, email marketing is based on having thousands of email addresses to send

information quickly and affordably. However, in the early days of email the issue

of addressing emails and sending them across networks was in the early stages so

email marketing would still be a long way out as a way to contact lots of people in

just a few strokes of the keyboard. Then, in 1972 Ray Tomlinson played a huge

role in creating the way email is sent and received and is the one who chose the @

sign to denote a particular destination for an email. This alone opened up email so

that it could be sent and received across networks and is the root of email

marketing.

Effective Online Marketing Strategies:

Internet marketing is the latest development that has revolutionized the world of

marketing and growing competition in this domain highlights the importance of

effective strategies.

Online marketing, also known as Internet marketing, web marketing or e-

marketing is a method that uses the internet as a medium of marketing. Since the

emergence of the world wide web in the 90s, the idea of online selling caught on,

and today online marketing has pervaded the world of marketing. Internet serves as

an effective medium for targeting a global market.

 An effective internet marketing strategy is the one that gives you a higher return

on your investment by increasing your sales. There are many strategies to increase

the visibility of your products and services, by increasing viewership or traffic to

your website. However, traffic without any conversion or sale is of no use. Hence,

one needs to use a combination of strategies that can ensure traffic as well as

conversion of the visitors to actual customers.

Effective Online Marketing Strategies:

Well-Organized Website:

The basis of e-marketing or online marketing, is the website. Your website

should be well-organized and informative. Selection of a suitable domain name is

also important, as this establishes the identity of your website.

The domain name should be short and easy to remember and should define the

product or service you intend to sell.

Pay on Page Placement Strategy:

Pay on page placement is a cost-effective marketing strategy in which you can

approach an advertising company for marketing your product. It involves creating

favorable pages for the purpose of optimization by search engines and then

attaching these pages to your website.

This method helps in getting higher rankings in the search engine's results, and

is also cost-effective, as you will have to make payments only when your website

achieves the expected search engine rankings.

E-Mail Newsletter:

E-mails can play a significant role in the growth of your business. You can send

e-mail newsletters to the previous visitors of your website to keep in touch with

them.

This would be of great help in converting them into actual customers.

Advertisement on Social Networking Sites:

Social networking has emerged as a very popular avenue for marketing, as one

can reach out to many people, of any age, to promote one's product. Initially

restricted to college students, it is now being used by people of all age-groups as a

platform for interaction and for sharing views and opinions.

 You can choose from many social networking sites like facebook and orkut. to

provide information about your product through advertisements, blogs, articles,

and thus reach out to millions.

Banner Advertising:

Banner advertising is an effective type of online marketing, in which you pay

the search engines to display your banner whenever a particular keyword is typed.

The banner would be shown at the top of the page of every website for a particular

keyword.

To catch the attention of the prospective clients, it can be made attractive

suitable images.

Article Posting:

You can also come up with some informative article to advertise your position

as a well-established leader in a particular field. While generating the contents of

the article, the type of people using your website should be considered, and rather
than focusing only on profits, you should try to give some value addition to the

readers, through your article. You can also add links to related websites, to make

your articles more effective.

Viral Marketing:

Viral marketing involves the use of social networks of different individuals, to

spread awareness about different products. It can take the form of catchy e-mails,

video-clips, articles, newsletters, images, etc. and adding a line which says 'if you

like it, pass it on to a friend', or something similar.

Through viral marketing, one can easily reach a large number of people in a

short span of time. This is done by identifying individuals with high Social

Networking Potential (SNP) and creating appealing messages that have a greater

likelihood of being passed around. Viral marketing works like a virus that gets

transmitted between people close to each other!

Use of Lead Tracker:

 With the help of different internet marketing strategies you can reach out to a

large number of people, but what is important is the conversion of these people

into customers. For this purpose, you can use a lead tracker, which can track

information about every person who has visited your website.

This vital information can then be used to determine which effective marketing

programs or search words produce the desired results.

Chapter 2.

Research design:
a. introduction to research design
b. statement of problem
 c. objectives
d. need
c. limitations

Research design:

Research design can be thought of as the structure of research -- it is the "glue"

that holds all of the elements in a research project together. We often describe a

design using a concise notation that enables us to summarize a complex design

structure efficiently.

Types of Research Design:

➢ Exploratory research :

One type of research design, which has as its primary objective to a

provision of insights into, and comprehension of, the problem situation

confronting the researcher.

➢ Conclusive research :

Research designed to assist the decision-maker in determining, evaluating,

and selecting the best course of action to take in a given situation.

 ➢ Descriptive research :

A type of conclusive research that has its major objective the description

of something -- usually marketing characteristics or functions.

➢ Cross sectional design :

A type of research design involving the collection of information from any

given sample of population elements only once.

➢ Casual research :

A type of conclusive research where the major objective is to obtain

evidence regarding cause-and-effect relationships.

Techniques of Research Design:

➢ Critical Path method (CPM) :

Management technique of dividing a research project into component

activities, determining the sequence of these components and the time each

activity will require.

Program Evaluation and Review Technique (PERT) :

 A more sophisticated critical Path method that accounts for the uncertainty

in project completion times.

➢ Graphical Evaluation and Review Technique (GERT) :

A sophisticated critical Path method that accounts for both the completion

probabilities and the activity costs.

Research Design in Relation to the Project:

Statement of problem:
“ A study in the Innovations in Marketing with respect to Computer
Technology”

Objectives of the study:

1. The primary objective of the project is to know how much part the computer

technology plays in the field of internet based marketing.

 2. The secondary objective would be to find out the category of people who

actually prefer the internet based marketing idea that has been recently

introduced in the market by various internet sites.

3. The third objective would be to find out that how much the internet based

marketing has been effective in the state with respect to consumers.

4. The fourth and the final objective would be to identify the fears of the

consumers in relation to the idea of buying products through a site or

advertising the products on the site.

Need of the study:

1. The basic need of the study is to find out that how many people are actually

aware about the technology (internet) that is used for advertisement and

selling.

2. The need is find out how many people are interested in seeing more and

more internet based advertisements.

Sources of data:

The study includes both primary and secondary data.

Primary Data:

Primary data is the first hand information which is collected afresh and thus

happens to be original in character.

Even though this project has been made by taking secondary data mostly into

account yet primary data has also been instrumental in formulating it. The primary

data has been collected from a survey done by me in relation to the topic.
Secondary Data:

“Secondary data are those which have already been passed through statistical

process”. The data which was pre-essential for this study relating to innovations in

marketing with respect to computer technology was based on secondary sources of

data. The data was collected from the internet which includes various

informational sites. The company data was also collected from the company’s

official websites as well as articles related to the company in online magazines and

newspapers.

Research Source for the Project:

The research for the project is done both on the basis of the primary data as well

as secondary data. The primary data was gathered by taking a sample of 100

people and distributing questionnaires on the basis of which the data interpretation

and analysis was done.

The suggestions and the recommendations are also done on the basis of the data

gathered through the feedback taken from the sample of 100 people.
Limitations of the Study

1. The study does not give the full details for the whole country but it can only

concentrate on a single state while the internet based marketing is used by

every part of the country.

2. It would be difficult to locate the actual buyer or the targeted consumer

because anyone with a debit or credit card can go for an online purchasing.

3. The same data might or the suggestions might not be applicable to other

states of the country.

4. The middle lower income earners or the lower income earners might not

have access to internet. Which makes the target audience more difficult to

judge on the basis of salary or income.

Chapter 3.

Company profile:
a. profile of E-BAY site
b. profile of AMAZON.COM
c. profile of ebid.com
d. profile of craiglist.com
 COMPANY PROFILE

EBAY.COM

INTRODUCTION:

Founded in 1995 in San Jose, Calif., eBay Inc. (NASDAQ:EBAY) connects

millions of buyers and sellers globally on a daily basis through eBay, the world’s

largest online marketplace, and PayPal, which enables individuals and businesses

to securely, easily and quickly send and receive online payments. We also reach

millions through specialized marketplaces such as StubHub, the world’s largest

ticket marketplace, and eBay Classifieds sites, which together have a presence in

more than 1,000 cities around the world.

eBay items can be sold either via a silent auction, in which users input the

maximum price they are willing to pay and for which the site will automatically

increase bids as necessary up to that maximum, or via “Buy it now,” with which

they purchase items at a set price.

eBay products and companies include eBay Marketplace, Media

Marketplace,Skype, PayPal, half.com, MicroPlace, Shopping.com, Rent.com, S

tubhub and various online classifieds.

Meg Whitman was hired as eBay President and CEO in March 1998. At the time,

the company had 30 employees half a million users and revenues of $4.7 million in

the United States. eBay went public on September 21, 1998, and both Omidyar and

Skoll became instant billionaires. eBay's target share price of $18 was all but

ignored as the price went to $53.50 on the first day of trading.

As the company expanded product categories beyond collectibles into almost any

saleable item, business grew quickly. In February 2002, the company

purchased IBazar, a similar European auction web site founded in 1995 and then

bought PayPal on October 14, 2002.

In early 2008, the company had expanded worldwide, counted hundreds of

millions of registered users, 15,000+ employees and revenues of almost $7.7

billion. After nearly ten years at eBay, Whitman made the decision to enter

politics. On January 23, 2008 the company announced that Whitman would step

down on March 31, 2008 and John Donahoe was selected to become President and

CEO.
 ITEMS SOLD:

Millions

of collectibles, decor, appliances, computers, furnishings, equipment, vehicles, and

other miscellaneous items are listed, bought, or sold daily. In 2005, eBay launched

its Business & Industrial category, breaking into the industrial surplus business.

Some items are rare and valuable, while many others are dusty gizmos that would

have been discarded if not for the thousands of eager bidders worldwide. Anything

may be offered for sale as long as it is not illegal and does not violate the eBay

Prohibited and Restricted Items policy. Services and intangibles can be sold, too.

Large international companies, such as IBM, sell their newest products and offer

services on eBay using competitive auctions and fixed-priced storefronts. Separate

eBay sites such as eBay US and eBay UK allow the users to trade using the local

currency. Software developers can create applications that integrate with eBay

through the eBay API by joining the eBay Developers Program. In June 2005,

there were more than 15,000 members in the eBay Developers Program,

comprising a broad range of companies creating software applications to support

eBay buyers and sellers as well as eBay Affiliates.

“The company removes auctions that violate its terms of service agreement”.
 AUCTION TYPES:

EBay offers several types of auctions.

 Auction-style listings allow the seller to offer one or more items for sale for a

specified number of days. The seller can establish a reserve price.

 Fixed price format allows the seller to offer one or more items for sale at

a Buy It Now price. Buyers who agree to pay that price win the auction

immediately without submitting a bid.

 Fixed price format with best offer allows the seller to accept best offers. If a

buyer submits a best offer, the seller either rejects or accepts the best offer. If

the best offer is not satisfactory, a seller may submit a counter offer to the

buyer. Best offer is not available for auction style listings. In addition, best offer

is not available in every category. Sellers also meet specific requirements in

order to sell with best offer.

 PAYMENT METHODS:

Pay-Pal category

Beginning in August 2007, eBay required listings in "Video Games" and "Health

& Beauty" to accept its payment system PayPal and sellers could only accept

PayPal for payments in the category "Video Games: Consoles". Starting January

10, 2008, eBay said sellers can only accept PayPal as payment for the categories

"Computing > Software", "Consumer Electronics > MP3 Players", "Wholesale &

Job Lots > Mobile & Home Phones", and "Business, Office & Industrial >

Industrial Supply / MRO". EBay announced that starting in March 2008, eBay had

added to this requirement that all sellers with fewer than 100 feedbacks must offer

PayPal and no merchant account may be used as an alternative. This is in addition

to the requirement that all sellers from the United Kingdom have to offer PayPal.

Further, and as noted below, it is a requirement to offer PayPal on all listings in

Australia and the UK.

EBay Express

In April 2006, eBay opened its new eBay Express site, which is designed to work

like a standard Internet shopping site for consumers with United States addresses.

It closed in 2008. Selected eBay items were mirrored on eBay Express, where

buyers shop using a shopping carts to purchase from multiple sellers. The UK

version was launched to eBay members in mid-October 2006 but on January 29,

2008 eBay announced its intention to close the site. The German version, EBay

Express Germany, was also opened in 2006 and closed in 2008.

 PROFIT GENERATION:

EBay generates revenue from a number of fees. The eBay fee system is quite

complex; there are fees to list a product (Insertion Fee) and fees when the product

sells (Final Value Fee), plus several optional adornment fees, all based on various

factors and scales. The U.S.-based eBay.com takes $0.10 to $4 (based on the

opening price) for a basic listing without any adornments and 8.75% or less of the

final price (as of May 2009). The UK based ebay.co.uk (ebay.co.uk offices) takes

from GBP £0.15 to a maximum rate of GBP £3 per £100 for an ordinary listing

and from 0.75 percent to 10% (writing as of June 2009) percent of the final price.

Reduced FVF's are available to business registered customers.

In addition EBay now owns the PayPal payment system which has fees of its own.

A more recent strategy involves the company increasingly leveraging the

relationship between the eBay auction site and PayPal: The impact of driving

buyers and sellers to use PayPal means not only does eBay turn buyers into clients

(as a pure auction venue its clients used to be predominantly sellers) but for each

new PayPal registration it achieves via the eBay auction site it also earns offsite

revenue when the resulting PayPal account is used in non-eBay transactions. In its
Q1 2008 results, total payment volume via PayPal increased 17 percent, but off the

eBay auction site it was up 61 percent.

EBay runs an affiliate program under the name eBay Partner Network. eBay

affiliate marketers were originally paid a percentage of the eBay seller's transaction

fees, with commissions ranging from 50% to 75% of the fees paid for an item

purchased. In October 2009, eBay changed to an affiliate payout system that it

calls Quality Click Pricing, in which affiliates are paid an amount determined by

an undisclosed algorithm. The total earnings amount is then divided by the number

of clicks the affiliate sent to eBay and is reported as Earnings per Click, or EPC.
 EBAY (PEOPLE) PROFILE:

Founder Pierre Omidyar

Chief financial officer, Bob Swan

Senior Vice-President (Finance)

President & CEO (Ebay.inc) John Donahoe

SVP Human Resource Beth Axelrod

VP Seller Experience Dinesh Lathi

Senior VP Micheal Jacobson

Legal Affairs, General Counsel

Secretary

President EBay Marketplace Lorry Norrington

 COMPETITORS:

1. Taobao
2. Seatwave
3. Craigslist
4. Darrb
5. Infibeam
6. OLX
7. MyFab
8. Wigix
9. MyStore
10. iList
11. CellBazaar
12. MySkip.com
 Amazon.com

INTRODUCTION:
Amazon.com, Inc. is an American-based multinational electronic

commerce company. Headquartered in Seattle,Washington, it is America's

largest online retailer, with nearly three times the Internet sales revenue of the

runner up, Staples, Inc., as of January 2010.

Jeff Bezos founded Amazon.com, Inc. in 1994 and launched it online in 1995. It

started as an online bookstore, but soon diversified to product lines of VHS, DVD,

music CDs and MP3s, computer software, video

games, electronics, apparel, furniture, food, toys, and so on. Amazon has

established separate websites in Canada, the United

Kingdom, Germany, France, Japan, and China. It also provides international

shipping to certain countries for some of its products.

On January 15, 2009, a survey published by Verdict Research found that

Amazon was the UK's favorite music and video retailer, and came third in overall

retail rankings.
Bezos named the company "Amazon" after the world's largest river. Since 2000,

Amazon's logotype is an arrow leading from A to Z, representing customer

satisfaction (as it forms a smile); the goal was to have every product in the

alphabet

Amazon's initial business plan was unusual: the company did not expect a profit

for four to five years; the strategy was effective. Amazon grew steadily in the late

1990s while other Internet companies grew blindingly fast. Amazon's "slow"

growth provoked stockholder complaints: that the company was not reaching

profitability fast enough. When the dot-com bubble burst, and many e-companies

went out of business, Amazon persevered, and finally turned its first profit in the

fourth quarter of 2001: $5 million, just 1¢ per share, on revenues of more than $1

billion, but the profit was symbolically important.

In 1999, Time magazine named Bezos Person of the Year, recognizing the

company's success in popularizing online shopping.

 PRODUCT LINES:

Amazon has steadily branched into retail sales of music CDs, videotapes and

DVDs, software, consumer electronics, kitchen items, tools, lawn and garden

items, toys & games, baby products, apparel, sporting goods, gourmet

food, jewelry, watches, health and personal-care items, beauty products, musical

instruments, clothing, industrial & scientific supplies,groceries, and more.

The company launched Amazon.com Auctions, its own Web auctions service, in

March 1999.

Amazon Marketplace service launched in 2001 that let customers sell used books,

CDs, DVDs, and other products alongside new items. Today, Amazon

Marketplace's main rival is eBay's Half.com service.

On May 16, 2007 Amazon announced its intention to launch Amazon MP3, its

own online music store. The store launched in the US in public beta September 25,

2007, selling downloads exclusively in MP3 format without digital rights

management. This is especially notable as it was the first online offering of DRM-

free music from all four major record companies.

 SALES ACQUISITION:

Amazon derives about 40 percent of its sales from affiliates whom they

call Associates and third-party sellers who list and sell products on the Amazon

websites. Associates receive a commission for referring customers to Amazon by

placing links on their websites to the Amazon homepage or to specific products. If

a referral results in a sale, the Associate receives a commission from Amazon.

Worldwide, Amazon has "over 900,000 members" in its affiliate programs.

Associates can access the Amazon catalog directly on their websites by using

the Amazon Web Services (AWS) XML service. A new affiliate product, aStore,

allows Associates to embed a subset of Amazon products within, or linked to from,

another website.

Amazon reported over 1.3 million sellers sold products through Amazon's

World Wide Web sites in 2007. Selling on Amazon has become more popular as

Amazon expanded into a variety of categories beyond media and built a variety of

features to support volume selling. Unlike eBay, Amazon sellers do not have to

maintain separate payment accounts; all payments and payment security are

handled by Amazon itself.

 PAYMENT METHODS:

Online shoppers commonly use credit card to make payments, however some

systems enable users to create accounts and pay by alternative means, such as:

 Debit card

 Various types of electronic money

 Cash on delivery (C.O.D., offered by very few online stores)

 Cheque

 Wire transfer/delivery on payment

 Postal money order

 Reverse SMS billing to mobile phones

 Gift cards

 Direct debit in some countries

 PRODUCT DELIVERY:

Once a payment has been accepted the goods or services can be delivered in the

following ways.

 Download: This is the method often used for digital media products such as

software, music, movies, or images.

 Shipping: The product is shipped to the customer's address.

 Drop shipping: The order is passed to the manufacturer or third-party

distributor, who ships the item directly to the consumer, bypassing the retailer's

physical location to save time, money, and space.

 In-store pickup: The customer orders online, finds a local store using locator

software and picks the product up at the closest store. This is the method often

used in the bricks and clicks business model.

 In the case of buying an admission ticket one may get a code, or a ticket that

can be printed out. At the premises it is made sure that the same right of

admission is not used twice.

 AMAZON (PEOPLE) PROFILE:

President, CEO, Jeff Bezos

Chairman of the Board

VP & CTO Werner Vogels

SVP & CFO Thomas Szkutak

Vice-President Shelly Reynolds

Wordwide controller &
Chief Accounting Officer

VP Website Application Colin Bodell

Platform
 COMPETITORS:

1. EBay
2. Barnes & Noble.Inc
3. Seatwave

4. Craigslist

5. Darrb

6. Infibeam
 eBid.com
INTRODUCTION:

eBid is an online auction website founded in December 1998. eBid operates in

eighteen countries, United Kingdom, United States of

America,Canada, Australia , Ireland, Italy, France, Germany, Spain, Netherlands,

Denmark, India, Norway, New Zealand, Portugal, Sweden, Singapore,South

Africa. eBid uses its own online payment service PPPay[1] to allow for buyers and

sellers to pay each other in Euros and Pounds Sterling, although members are not

restricted to using this form of payment, 'Paypal' and 'Google Checkout' for

example are also popular payment methods on Ebid.

Listing a basic auction on eBid is free and a small percentage final value fee is paid

on selling your item.

The domain ebid.net attracted at least 1 million visitors annually by 2008

according to a Compete.com study.[2] eBid is recognized as the ‘Best eBay

Alternative’ by Webuser Magazine. [3]

Currently eBid has 3 membership levels available for new members, Buyer (free)

buyer only, Seller (free but requires credit/debit card verification) occasional seller,

final value fees are 3%, Seller Plus+ subscription based membership aimed at

professional sellers with a recurring fee, payable every 7,30,90 or 365 days, OR a

one off lifetime payment (currently £49.99). Seller Plus+ members can open up to

5 shops free. For basic auction Seller Plus+ members pay no fee, for a gallery one

they pay 2% fvf. Options like BIN only auctions & Run until Sold are also

available for free.

AUCTION TYPES:
Happy Hour Auctions

A Happy Hour Auctions is an auction where bids start at £10.00 (No Reserve)

and which runs from 6pm till 10pm each day. These auctions are given featured

status at the top of the front-page and all search results and category listings; the

cost to the seller is £2.00. Space is limited to 20 Auctions.

60 Minute Auctions

60 Minute Auctions is an auction where bids start from £1.00 (No Reserve) that

runs on the hour for one hour. Space is limited to three an hour; the seller can pick

a slot and a time for the auction to be held. They are given featured status at the top

of the front page and all search results and category listings, the cost can be as little

as 10p to a maximum of £1.00 to list depending on when the auction is booked.

Auto-extend Auctions

If the seller has this turned on it will extend the length of the auction by 60

seconds if there is a bid within the final 60 seconds of the auction. This option is

only available to Seller Plus+ users.

PRODUCT LINES:
 eBid has steadily branched into retail sales of music software, consumer

electronics, kitchen items, tools, lawn and garden items, toys & games, baby

products, apparel, sporting goods, gourmet food, jewelry, watches, health and

personal-care items, beauty products, musical instruments, clothing, industrial &

scientific supplies ,groceries, and more.

Millions

of collectibles, decor, appliances, computers, furnishings, equipment, vehicles, and

other miscellaneous items are listed, bought, or sold daily. eBid launched its

Business & Industrial category, breaking into the industrial surplus business. Some

items are rare and valuable, while many others are dusty gizmos that would have

been discarded if not for the thousands of eager bidders worldwide. Anything may

be offered for sale as long as it is not illegal and does not violate the eBid

Prohibited and Restricted Items policy

Ebid PROFILE:
FOUNDED LONDON
ENGLAND U.K(1998)

HEADQUARTERS SURREY
ENGLAND U.K

CO-FOUNDERS GARY SEWELL

MARK WILKINSON
 COMPETITORS:

1. EBay.com
2. Amazon.com
3. Craigslist
4. Darrb
5. Infibeam
 CRAIGSLIST.com
INTRODUCTION:

Craigslist is a centralized network of online communities, featuring free online

classified advertisements – with sections devoted to jobs, housing, personals, for

sale, services, community, gigs, résumés, and discussion forums.

Craig Newmark began the service in 1995 as an email distribution list of friends,

featuring local events in the San Francisco Bay Area, before becoming a web-

based service in 1996. After incorporation as a private for-profit company in 1999,

Craigslist expanded into nine more U.S. cities in 2000, four each in 2001 and 2002,

and 14 in 2003.

As of 2009, Craigslist operates with a staff of 28 people. Its sole source of

revenue is paid job ads in select cities – $75 per ad for the San Francisco Bay

Area; $25 per ad for New York City, Los Angeles, San Diego, Boston, Seattle,

Washington D.C., Chicago, Philadelphia and Portland, Oregon – and paid broker

apartment listings in New York City ($10 per ad).

The site serves over twenty billion page views per month, putting it in 37th place

overall among web sites worldwide and 11th place overall among web sites in the
United States (per Alexa.com on January 8, 2010), to over 49.4 million unique

monthly visitors in the United States alone (per Compete.com on January 8, 2010).

With over eighty million new classified advertisements each month, Craigslist is

the leading classifieds service in any medium. The site receives over one million

new job listings each month, making it one of the top job boards in the world. The

classified advertisements range from traditional buy/sell ads and community

announcements, to personal ads and adult services (previously erotic services).

The site is notable for having undergone only minor design changes since its

inception; even by 1996 standards, the design is very simple. Since 2001, the site

design has remained virtually unchanged, and as of August 2009, Craigslist

continues to avoid using images and uses only minimal CSS and Javascript, a

design philosophy common in the late 1990s but almost unheard of today for a

major website.

In December 2006, at the UBS Global Media Conference in New York,

Craigslist CEO Jim Buckmaster told Wall Street analysts that Craigslist has little

interest in maximizing profit, instead preferring to help users find cars, apartments,

jobs, and dates.

The company does not formally disclose financial or ownership information.

Analysts and commentators have reported varying figures for its annual revenue,

ranging from $10 million in 2004, $20 million in 2005, and $25 million in 2006 to
possibly $150 million in 2007. It is believed to be owned principally by Newmark,

Buckmaster, and eBay (the three board members). eBay owns approximately 25%,

and Newmark is believed to own the largest stake.

Significant events for Craigslist

 In January 2000, current CEO Jim Buckmaster joined the company as lead

programmer and CTO. Buckmaster contributed the site's multi-city architecture,

search engine, discussion forums, flagging system, self-posting process,

 homepage design, personals categories, and best-of-Craigslist feature. He was

promoted to CEO in November 2000.

 On August 1, 2004, Craigslist began charging $25 to post job openings on the

New York and Los Angeles pages. On the same day, a new section was added

called "Gigs", where low-cost and unpaid jobs and internships can be posted

free.

 On August 13, 2004, Newmark announced on his blog that auction

giant eBay had purchased a 25% stake in the company from a former principal.

Some fans of Craigslist have expressed concern that this development will

affect the site's longtime non-commercial nature, but it remains to be seen what

ramifications the change will actually have. As of November 2009, there have

been no substantive changes to the usefulness or non-advertising nature of the

site (still no banner ads, still only charging for a few services to businesses).

 In July 2005, Craigslist won the right to beam over 2 million classified ads

into deep space (one lightyear away) in the near future after Buckmaster won an

eBay auction for broadcasting time from the company Deep Space

Communications Network. Newmark said, "We believe there could be an

infinite market opportunity" in space.

Nonprofit Foundation

In 2001, the company started the Craigslist Foundation , a § 501(c)(3) nonprofit

organization that connects people to the resources they need to strengthen

communities and neighborhoods. They offer free and low cost events and online

resources promote community building at all levels. It accepts charitable

donations, and rather than directly funding organizations, it produces "face-to-face

events and offers online resources to help grassroots organizations get off the

ground and contribute real value to the community".

Since 2004, Craigslist Foundation has hosted an annual conference called Boot

Camp, an in-person event that focuses on skills for connecting, motivating and

inspiring greater community involvement and impact. Boot Camp has drawn more

than 10,000 passionate people since its inception. The next Boot Camp event will

be Saturday, August 14, 2010.

Craigslist Foundation is also the fiscal sponsor for Our Good Works, the

organization that manages AllforGood.org, an application that distributes volunteer

opportunities across the web and helps people get involved in their communities.

AUCTION TYPES:

CraigList offers several types of auctions.

 Auction-style listings allow the seller to offer one or more items for sale for a

specified number of days. The seller can establish a reserve price.

 Fixed price format allows the seller to offer one or more items for sale at

a Buy It Now price. Buyers who agree to pay that price win the auction

immediately without submitting a bid.

 Fixed price format with best offer allows the seller to accept best offers. If a

buyer submits a best offer, the seller either rejects or accepts the best offer. If

the best offer is not satisfactory, a seller may submit a counter offer to the

buyer. Best offer is not available for auction style listings. In addition, best offer

is not available in every category. Sellers also meet specific requirements in

order to sell with best offer.

CraigList PROFILE:

FOUNDED 1995 (INCORPORATED 1999)

HEADQUARTERS SAN FRANSISCO (U.S.A)

FOUNDER CRAIG NEWMARK

C.E.O JIM BUCKMASTER

 COMPETITORS:

1. EBay.com
2. Amazon.com
3. Craigslist
4. Darrb
5. Infibeam
6. Wigix
7. MyStore
8. iList
9. CellBazaar
Chapter 4.

Data analysis & interpretation:

a. consumers perspective towards computer
based marketing.
 b. overall analysis and interpretation
according to the data.

Chapter4.

DATA ANALYSIS & INTERPRETATION:

Data Analysis & interpretation is one of the most important chapters for any

project done. It helps the person making the project to understand it well with the

help of the data acquired through the survey done. The data analysis is helpful to

understand the perspective of the consumers or the targeted people for the survey.

Data Analysis is generally used by the marketing department of a company or

a marketing person to understand the market better in relation to the respective

product or service. Data analysis helps them to understand the needs and demand
in the market so that they could plan their strategies in such a way that the

strategies would be cost effective.

Interpretation is nothing but the analyzers point of view for the survey done.

The interpretation is done by the analyzer so that a result can be displayed for the

people reading the project and this would help them to understand it well.

Interpretation is needed most at the time of formulating a strategy so to make

the plan as effective as possible in the minds of the consumers.

Data Analysis & Interpretation for the project:

The data analysis for the project is done by taking a sample of (100 people). The

data analysis is done on the basis of primary data which was collected to know the

current situation and the minds of the consumers in relation to what they feel about

the computer based marketing technique or technology which has been introduced

for the benefit of the consumers.

Electronics No. of People Percentage
Laptop 44 44%
T.V 30 30%
High End Phones 22 22%
Desktop 4 4%
Total 100 100%

Consumers perspective towards computer based marketing:

“Percentage of people who personally own the following”

Table 4.1

Sources primary data

Data Analysis:
The data analysis shows that out of 100 people who were surveyed showed that

1. 45 people personally own laptops.

2. 30 people personally own television.

3. 22 people personally own High End Phones.

4. 4 people personally own desktops

Chart 4.1

Source: Table #4.1

Interpretation:
The data analysis as shown with the help of the graph indicates that out of 100

there are 45% of people who personally own laptops. Because of this one can

assume that the number of people who personally own laptops, desktops or high

end phones would have access to internet.

 “How do you get information about the product?”

Table 4.2

Information Medium No. of People Percentage

T.V 36 36%

Online Ad’s 54 54%

E-Mails 10 10%

Total 100 100%

Sources: primary data

Data Analysis:

The data analysis for this project shows that the maximum information which is

gained by the consumers is:

1. 54 people get their product information through online advertisements.

2. 36 people get their information through television.

3. 10 people get their information through E-Mails.

 Chart 4.2

Source: Table #4.2

Data Interpretation:

The data shows that the maximum numbers of people gain their product

information through online advertisements. The present data shows that the online

advertisements are more effective as compared to advertisements on television or

e-mails.

“Do you feel that every product should have an advertisement on the internet?”

Table 4.3

Choices No. of People Percentage

Yes 60 60%
No 40 40%
Total 100 100%
Sources: primary data

Data Analysis:

The data shows that out of 100 people

1. 60 people want that all the products should have an advertisement on the

internet.

2. 40 people disagree to the point that every product should have an

advertisement on the internet.

Chart 4.3

Sources: Table #4.3

Data Interpretation:

The data shows that 60 people want that all the products should have an

advertisement on the internet. This may be so that the television advertisements do

not give the full information about the product as compared to an online

advertisement.

“Do you read Internet Advertisements?”

Table 4.4

Choices No. of People Percentage

Yes 70 70%

No 30 30%

Total 100 100%

Source: Primary Data

Analysis:

Out of 100 people

1. 70 people read the online advertisements.

 2. 30 people do not read internet advertisements.

Chart 4.4

Sources: table #4.4

Data Interpretation:

The above graph shows that the maximum number of people actually prefers to

read or look at internet advertisements may be because the internet advertisements

are more attractive as well as they give more information about the product.
 “Would you like to see more advertisements on the internet?”

Table 4.5

Choice of Answer No. of People Percentage

Yes 65 65%

No 35 35%

Total 100 100%

Source: Primary
Data

Data Analysis:

The data on the graph displays the customer desire to see more advertisements

on the internet. Out of 100 people

1. 65 of the people desire to see more advertisements on the internet.

2. 35 of the people do not feel that there should be more advertisements be

placed on the internet.

 Chart 4.5

Sour
ce: Table #4.5

Data Interpretation:

The data analysis shows that more people desire to see more advertisements

on the internet. May be because of their interest in the internet the people want to

know more about it hence watching and reading internet advertisements and

probably liking it for the graphics these advertisements use and the information

they provide.

“What kind of purchasing would you prefer most”

Table 4.6

Choice of Answer No. of People Percentage

Direct Purchasing 80 80%
Online Purchasing 20 20%
Total 100 100%
Source: Primary Data

Data Analysis:

The graph shows the choice of purchasing which is preferred by most consumers

is

1. 80 people prefer to go for direct purchasing.

2. Only 20 people preferred to go for online purchasing.

Chart 4.6

Source: table #4.6

Data Interpretation:
 The data analysis for the question shows that most of the people prefer direct

purchasing rather than going for online purchasing. This may be because the

people are more adapted to direct purchasing i.e. touching and feeling the product

before them actually but it.

“Did you ever purchase anything after seeing it’s advertisement on the internet?”

Table 4.7

Choice of Answer No. of People Percentage

Yes 30 30%
No 70 70%
Total 100 100%
Source: Primary Data

Data Analysis:

The graph shows the customers interest for purchasing after seeing the

advertisement on the internet.

It has been seen that

 1. 70 people did not go for online purchasing after seeing the advertisement.

2. Only 30 people actually bought a product after seeing its advertisement on

the internet.

Chart 4.7

Source: table #4.7

Data Interpretation:

As the data has been analyzed it has been seen that although most of the

consumers actually like watching the online advertisements because of “whatever

reasons” it may be, they still do not go for online purchasing or buy anything after

seeing its advertisement over the internet. They still want to touch and feel the

product before them actually but it.

“According to you what should be the best type of product that should be advertised on the
internet”

Table 4.8

Choice of Answers No. of People Percentage

Gadgets 45 45%
Automobiles 30 30%
Jewellery 15 15%
Others 10 10%
Total 100 100%
Source: Primary Data

Data Analysis:

The graph shows the taste and preferences of the customers.

1. 45 people want that gadgets are best suited for online advertisements.

2. 30 people felt that automobiles are best suitable for online advertisements.

3. 15 people want that jewellery products should be most suitable for online

advertisement.

4. Only 10 people want other products to be advertised online more.

 Chart 4.8

Sources: table #4.8

Data Interpretation:

The data analysis shows the customers demand for the type of advertisement to

be placed most on the internet. Due to the technological nature of online

advertising and marketing gadgets is the most suitable product that should be

advertised on the internet.

“Which medium would you prefer most for gaining information?”

Table 4.9

Choice of Answer No. of People Percentage

E-Mail 40 40%

Tele-Marketing 10 10%

Online Ads 50 50%

Total 100 100%

Source: Primary Data

Data Analysis:

The data graph shows the medium they prefer to gain information.

1. 40 people want information or advertisements to be displayed in their e-

mails.

2. 10 preferred that they get information through tele-marketing.

3. 50 people preferred that the information be placed in online advertisements.

Chart 4.9

Source: Table 4.9

Data Interpretation:

The data analysis has shown that the people prefer to get their information by

online advertisements more than any other medium. This may be because some

people do not want to get disturbed on the phone or in their e-mailing sites as “junk
mails”. They want the product advertisements to be placed wherever they go

online.

“According to you, what is the best way of displaying an advertisement?”

Table 4.10

Choice of Answer No. of People Percentage

T.V 60 60%
E-Mail 10 10%
Social Sites 30 30%
Total 100 100%
Source: Primary Data

Data Analysis:

The data analysis shows the customer’s choice for displaying advertisements.

1. 60 prefer to see their advertisements on television.

2. 10 want to see their advertisements via e-mail.

3. 30 want to see their advertisements in social sites.

 Chart 4.10

Sources: Table # 4.10

Data Interpretation:

The data analysis shows that though the customers like the idea of online

advertising but still they want the advertisements to be shown in television because

the television is the most common medium to display any information or

advertisement as well as it reaches to the maximum masses as compared to online

advertising or the internet.

Overall Analysis:
 The data interpretation and analysis for the project is one of the most important

part for the project. This analysis plays an important role for the person making the

project. It is because with the help of the data analysis the full project can be

summarized using graphs and tables which enables the person to make the project

more easily understandable.

The data gathered from the survey done shows that from the introduction to the

present generation the internet has developed in a huge manner. It has become an

important part in the decision making process for the consumer. Although the

internet is still new to the country and people are still on the process of learning

about it, the online advertisement has created an impact on the buying process of

an individual and influences the decision making ability of the consumer. More

and more people prefer online advertisements as compare to television

advertisements because the online advertisements gives the user a wide range of

products to choose from both (foreign & domestic) as well as makes the buying

process more easy and comfortable for the customer. The customers feel that the

online advertisements are the most suitable form for gaining information about the

product because the online advertisements not only gives information of the

product but also gives reviews about the product which influences the decision

making ability of the consumer in a huge manner.

 The online advertisements is playing an important role in the decision making

process of the consumer and it is believed by most of the customers that soon the

internet would be most suitable for advertisements as compared to television

because of its ease of access for gaining information as and when required by the

user.

Chapter 5.
 • Findings
• Recommendation

Findings:
 1. The project helped me to find out that the customers were actually interested

in the internet based marketing as compared to any other form of marketing.

2. The project showed that the customers demand more of internet based

advertisement because of its nature of gaining information as and when

required as well as the review it provides for the product.

3. The findings point out that the customers prefer online advertisements

because it gives the customers the advantage of choosing the best alternative

of products from various sources both (foreign & domestic).

4. The project showed that although the customers preferred online

advertisements for gaining information but they still opted for direct

purchasing because of their orthodox nature of buying the product.

5. The project also helped to find out the type of product that the customers

chose for online advertisements that would be most suitable with this

medium.

Recommendations:
 1. More and more people should go for online advertisements for information

because it gives more information about the product than any other medium

as well as the information can be accessed as and when required by the user.

2. The internet based marketing is highly recommended because the internet

provides a huge variety of product available both in the (foreign & domestic)

market.

Chapter 6.
Suggestions &
CONCLUSION

Suggestions:

1. It is suggested that the internet based advertisements will only be successful

only if the internet is easily accessible. More internet connections are

 required in the country so that it could reach the masses as compared to the

television advertisements.

2. As the internet is still at a developing stage in the country it is suggested that

the internet based marketing be given more time as the customers are just

getting acquainted to the idea of online advertising and selling.

3. The people should be given a “crash-course” in the internet so that the

people would get an idea about the internet based marketing and would also

help in changing their thinking towards the online purchasing activity.

Conclusions:

• With the help of the project I would like to conclude by saying that the

customers are more interested in knowing about the product before they

actually buy it. The online advertisements fulfill the requirements of the

customers when it comes to gaining information about the product.

• The online advertisements not only helps the customers to know about the

product they want to buy but as well choose from the best alternative at the

same time with the same ease and comfort and from a single location. The

online advertisements plays a major role in the decision making process of

the customer because the advertisement not only gives information about

the product but sometimes displays reviews about the product which

influences the customer to decide whether to actually go for the product or

not.

• The online based advertisements has played a major impact in the field of

marketing but still it has a long way to go as and when compared to the

television. It is because the online advertisements are only good if the

customer has an access to an internet connection which is still needed to be

developed in the developing country like India. There are still many places

in the country where the internet access is minimal as compared to the

television. Because of this the television is chosen most as a medium for

advertisement because it reaches to more masses in the country as

compared to the internet based advertisements.

ANNEXURE
 • OUESTIONNAIRE
• BIBLOGRAPHY

Survey:

“A study on the innovations in marketing with respect to computer

technology”

Dear Sir/Madam

This is to inform you that I am Mohit Sharan a student of City College. I am

conducting a survey on the above mentioned topic. I kindly request you to
fill up the required information below to help me understand the
“consumer’s side” of the whole marketing concept with respect to
computer technology.

Thank You
 Questions:

Q1. Name :

Q2. Gender :

Q3. Age :

Q4. Contact information:

Please put a tick on the desired answer (Any 1):

Q5. Which of these do you personally own?

a.) T.V b.)

Desktop

c.) Laptop d.)

High End Phones

Q6. How do you usually get information about your product?

a.) Online AD’S b.)

E-Mails

c.) T.V

Q7. Did you ever buy anything through the internet?

a.) Yes b.)

No

Q8. If yes, from where did you get the information about the product?

a.) Internet b.)

Social sites

C.) E-Mail d.)

Others

Q9. Do you feel that every product should have an advertisement on the
internet?
 a.) Yes b.)
No

Q10. Do you read internet advertisements?

a.) Yes

c.) No

Q11. Which is the last internet advertisement that you saw or read?

a.)

Q12. Where would you like your favorite advertisements to be placed?

a.) Internet sites b.)

E-mails

Q13. Would you like to see more advertisements over the internet?

a.)Yes
b.)No

Q14. What do you most use on the Internet?

a.) E-Mail b.)

Social Net Sites

c.) Informational Sites d.)

Surfing

Q15. What kind of purchasing do you prefer most?

a.) Online Purchasing b.)

Direct Purchasing

Q16. Did you ever purchase any product after seeing it’s advertisement on
the internet?

a.)Yes

b.)No

Q17. If yes, then please specify what attracted you towards the
advertisement?

a.)
Q18. According to you what should be the best type of product should be
advertised on the internet?

a.)Jewelry
b.)Automobiles

c.)Gadgets
c.)Other products

Q19. If other products, please specify the name of the product best suited
for online advertisements?

a.)

Q20. Which medium would you prefer most for gaining information?

a.) E-Mail b.)

Tele-Marketing

c.) Online AD’S

Q21. Which is your favorite advertisement?

a.)

Q22. What do you most like in the above mentioned advertisement?

a.) Information
b.) Product design

c.) Graphics
d.) Full Advertisement

Q23. According to you, What is the best way of displaying an

advertisement?

a.) T.V
b.) E-Mails

c.) Social Sites

 Thank You

Bibliography

I.Books

➢ Computer magazines
➢ Marketing Management semester book
By: Appannaiah
Reddy
Ramanath

I.The Internet

➢ Search Engines - www.google.com, www.yahoo.com

➢ Internet sites – www.wikipedia.com