Research Project

Topic: Level of Satisfaction in Treatment of

Cancer in

Submitted to:

Prof. Sajid Javed Akbar

Submitted by:

Maidah Masood 104

Syeda Nadia Naqvi 113
Anum Naveed 114
Zainab Arshad 152
M.Com 18years
(Afternoon)

Hailey College of Commerce, University of the

Punjab, Lahore.

1
 One can find the
true meaning of “HOPE”
on these faces.

2
 Acknowledgement
Praise is to Allah who is Aleem!
Encouraged and enthused by the popularity of this subject among
the students studying the subject of Advance Research Methodology,
prompted us to take up this Informative and Current Topic.
For the students of Research one thing in particular is necessary: a good
knowledge about the Topic and its adequate presentation. This project
can be used as a reference and as a tool for learning the research
regarding Level
of Satisfaction in Treatment of Cancer in
Shaukat Khanum Hospital
Acknowledgement of our project can never be completed without
sharing our humble words of thanks with our parents, family members
and our much respected teacher Prof. Sajid Javed Akbar
without whose untiring efforts it would not have been possible to
compose this project.
And Dr. Ammara (Chief Resident Medical Officer), Dr. Shakeel
(Resident Medical Officer), Department of Anesthesia, Shaukat Khanam
Memorial Cancer Hospital, Lahore.
We must say that all good things in our Project are because of
Allah’s blessings and our parents and friends’ sincere prayers and if this
project lacks something. Somewhere it is solely because: “to err is
human.”

Dedicated to:
3
 We Dedicate This Project to Our Beloved

Parents and Our Family

&

We Also Dedicate This Project to Our Respected

Teacher Prof. Sajid Javed Akbar.

CONTENTS

4
 ACKNOWLEDGEMENT 3
DEDICATION 4
EXECUTIVE SUMMARY 6
PURPOSE OF PROJECT 7
RESEARCH DESIGN 8
OBSERVATION 9
INTRODUCTION OF SKMCH & 14
RC
PRELIMINARY DATA COLLECTION 22
PROBLEM DEFINITION 23
THEORETICAL FRAMEWORK 24
GENERATION OF HYPOTHESIS 27
DATA COLLECTION METHODS 28
SAMPLING DESIGN 28
DATA ANALYSIS 29
CONCLUSIONS 44
RECOMMENDATIONS 45
FOR VOLUNTEERS 46
BIBLIOGRAPHY 47
QUESTIONNAIRE 48
UNDERSTANDING SOME 50
TERMS

EXECUTIVE SUMMARY

5
We are being assigned a research project by our Honorable Prof. Sajid Javed Akbar. This
research will be a different kind of work in our study career and it will improve our
understanding of Pakistani health sector. It will surely prove to be an informative research for the
management of Shaukat Khanum Memorial Cancer Hospital and Research Centre
(SKMCH&RC). The study will be focused on the expensive treatment of cancer. Therefore the
research findings will also be beneficial for the patients regarding their selection of hospital
while in treatment of cancer, regulatory bodies and prospective students. For us the study will
reveal the importance of Shaukat Khanum Memorial Cancer Hospital and Research Centre
(SKMCH&RC) and create awareness regarding cancer and its treatment among people.

PURPOSE OF PROJECT
The purpose of this study is to see and get the opinion of people of Pakistan and create awareness
in them regarding cancer providing the information of the hospital which is specially provide
them the best services, there all procedures, details regarding in the treatment of cancer how
expensive is the treatment of cancer and are the management of Shaukat Khanum Memorial
Cancer Hospital and Research Centre (SKMCH&RC) fulfilling their promises of free
treatment of poor people of Pakistan or not.

6
RESEARCH DESIGN

7
 Observation
Broad Problem
area of research
interest identified
Theoretical
Framework

Problem
Definition Scientific Research Design
Generation
Research of
Problem Hypothesis
Delineated
Variables
clearly
defined

Preliminary
Data Collection Data
Interviewing Collection,
Literature Survey analysis, and
interpretation

Deduction
Hypothesis
substantiated?
Research questions
answered?

YES
NO

Managerial
Report Report Decision
Writing Presentation Making

OBSERVATIONS
8
 5-Year old Nida Anum reported to the Shaukat Khanum Memorial Cancer
Hospital and Research Centre (SKMCH&RC) in 1996 with complaints of pain in
both legs. The intensity of the pain reached a point where she was unable to walk
and became progressively weaker.

Investigations carried out at the Hospital confirmed the diagnosis of Acute

Lymphoblastic Leukemia (ALL). Supportive therapy was immediately
administered to improve Anum’s nutritional status so that she could bear the
extensive treatment of her disease.

During treatment Nida experienced relapses and remissions, but finally, a year ago she was pronounced
disease-free. Currently, she is on follow-up. We all wish her a healthy, prosperous and fulfilling life. 

Sidra Arif, a six year old cute little girl came to Shaukat Khanum Hospital in
March 1999. she was severely malnourished and had pain in her joints. Before
coming to us she had undergone some tests at a local hospital according to which
she was told to be suffering some serious disease.

At Shaukat Khanum Hospital she was investigated thoroughly for her illness and
was diagnosed to have blood cancer (Acute Lymphoblastic Leukemia).
Immediately after the completion of  the first phase of her treatment, it was found
that she had responded extremely well to the therapy and her disease was in
complete remission. After two years of intensive treatment, which ended in 2001,
she was absolutely disease-free. Now, for the last fourteen months, she is on
follow-up with no sings of disease. Sidra will be joining school. Let us all pray
for the good health and prosperous life.

CHILDREN’S CANCER
Children's cancers are rare. Only 1 in every 600 children under 15 years of age develops a
cancer, and these are quite different from cancers affecting adults. They tend to occur in different
parts of the body, they look different under the microscope and they respond differently to
treatment. Cure rates for children are much higher than for most adult cancers and over 60% of
all children can now be completely cured.

What causes cancer?

9
Nobody knows the cause of cancer, although there are many theories. A great deal of research is
currently underway studying a number of possible causes.
In general cancer occurs when cells in the body become out of control and multiply. They stop
working properly and as their numbers increase they form a lump or tumour. When cancer cells
break away and spread to other parts of the body they may produce secondary tumours known as
metastases.
Cancers are not infectious. It is exceptionally rare for a second child in a family to develop
cancer. Parents often worry that their child has a cancer because of something they did or did not
do. This is not the case and parents should not feel guilty or take any sort of blame for their child
developing cancer. Although the total number of children developing cancer has changed little in
the last 40 years, the prospects for many have improved dramatically with advances in treatment.

Tests
Some tests are repeated during the course of treatment to study progress and check for any side
effects of treatment.
Biopsy
Blood Tests
Bone Marrow Aspirate
X-rays
Ultrasound Scan
Bone Scan
CT Scan
MIR (magnetic resonance imaging)

Staff Involved In the Care of Children

Many people will be involved in the care of child whilst in hospital. Some of them are described
below:

Pediatric oncologist
Ward Doctor
Nurse

10
 Surgeon
Radiotherapist
Radiologist
Psychologist
Nutritionist
Pharmacist
Play therapist
Pathologist

Treatment
At present, there are three main ways of treating cancer. The tumour can be removed by
operation (surgery); cancer cells can be killed by radiation (radiotherapy), or they can be killed
with drugs (chemotherapy)

Side Effects of Treatment

Since chemotherapy and radiotherapy work by killing dividing cells, they will affect normally
dividing cells as well as malignant (cancerous) ones. The normal cells which divide most rapidly
in the body are those in the bone marrow, the gut and the hair follicles. These are the areas where
the immediate side effects of treatment are seen. The following are the main temporary side
effects which may be experienced as a result of treatment for cancer:
Bone marrow suppression (Low Blood Count)
Risk of infection
Hair loss
Loss of appetite and weight
Drowsiness

Longer-Term Side Effects

Puberty and fertility
Growth & development
Heart & lungs
Kidney problems

11
 Intellectual development and education
Second cancer

ABOUT CANCER
Cancer Types

 Prostate cancer
 Breast cancer
 Colon cancer
 Bowel cancer
 Lung cancer
 Brain cancer

All living things - ourselves included - are made up of cells. Cells are microscopic
packages of living material and we have billions of them. They come in many different
types: liver cells, brain cells, blood cells and so on. In the normal adult, cells only grow
and divide slowly and under very tight control to make sure that the number of cells in
each tissue stays the same. Cancer begins when one cells changes and starts growing and
dividing rapidly and out of control. This one cells divides to give two cells, then four, eight
and so on until they form growing mass of cancer cells - called a tumor.

12
 INTRODUCTION
It is estimated that about 150,000 new cancer cases are diagnosed in Pakistan each year. Shaukat
Khanum Memorial Cancer Hospital & Research Center was built with the mission of providing
state-of-the-art diagnostic and therapeutic facilities for cancer patients irrespective of their ability
to pay.

THE HOSPITAL

13
Over the past decade, Shaukat Khanum Memorial Cancer Hospital & Research Centre has
established itself as a centre of excellence providing comprehensive care free of cost to
thousands of indigent cancer patients. This pioneering, state-of-the-art hospital located in the
heart of the Punjab was founded by Imran Khan, one of Pakistan's most illustrious cricketers. As
a charitable institute, it is funded predominantly from the donations of friends and well-wishers
from around the country and across the world.

IMRAN KHAN

14
The inspiration to build the Hospital came from the misfortune and suffering of one individual,
Shaukat Khanum, the mother of legendary captain of Pakistan's World Cup–winning cricket
team, Imran Khan. His mother's death and the personal experience of dealing with cancer in a
loved one convinced him of the need for a state of the art cancer center with access to everyone,
including those who could not otherwise afford the expensive care.

The result was the Shaukat Khanum Memorial Cancer Hospital and Research Centre, in Lahore,
the first and only cancer hospital of international standards in Pakistan, dedicated to providing
first-class treatment of cancer to all its patients, irrespective of their ability to pay.

Mission Statement

15
To act as a model institution to alleviate the suffering of patients with cancer through the
application of modern methods of curative and palliative therapy irrespective of their ability to
pay, the education of health care professionals and the public and perform research into the
causes and treatment of cancer. 

History

Shaukat Khanum Memorial Cancer Hospital and Research Centre (SKMCH&RC) is a state-of-
the-art cancer centre located in Lahore, Pakistan. It is a project of the Shaukat Khanum Memorial
Trust, which is a charitable organization established under the Societies Registration Act XXI of
1860 of Pakistan. The institution is the brainchild of Pakistani cricket superstar, Imran Khan.

Fund Raising

Imran Khan made a nation-wide appeal for the collection of funds from a match between
Pakistan and India on November 10, 1989 at Gaddafi Stadium, Lahore which raised Rs.
2,902,600. This was followed by a series of more than 50 successful fund raisers held throughout
the world. Pakistan's win under Imran's captaincy in the 1992 cricket world cup in Melbourne
helped fundraising efforts. He was able to collect one and a half million pounds in just six weeks
after the World Cup when the same amount had taken 2 years to collect earlier. He donated his
entire prize money of 85,000 pounds for the project. In 1994 when the project required more
financing for the ongoing construction, Imran Khan launched a mass contact campaign in which
he toured 27 cities in the country and collected Rs. 120 million. During the entire campaign for
the construction of the hospital, over a million individual donors from ordinary citizens to the
rich and famous pitched in. Everything from cash to jewelry and valuables was donated. 

FAST FACTS

Inagurated December 29, 1994

16
Founder
Annual budget
Financially supported
patients
Philanthropic spending
Area/Location
Beds
New registrations
Outpatient visits
Chemotherapy
Radiation treatments
Admissions
Surgical procedures
Pathology tests
Imaging studies
Pharmacy Dispensing
Staff
Imran Khan (Chairman Board of Governors)
Rs. 2.7 billion (US $ 32 million)
75% (since 1994)
Rs. 6.97 billion (US $ 114 million)
20 acres, Lahore ( Pakistan )
115
7,981 (Year 2009 )
124,372 (Year 2009)
26,448 (Year 2009)
43,307 (Year 2009)
6,545 (Year 2009)
4,487 (Year 2009)
2,494,616 (Year 2009)
132,578 (Year 2009)
792,795 (Year 2009)
1393 (41 Consultants, Physicians & Surgeons)

Making of the Hospital

Designing and execution of the master plan was overseen by Dr. Nausherwan K Burki MB, PhD,
FRCP, FCPS, FCCP, of the University of Kentucky Medical Center, Lexington, Kentucky, USA
in collaboration with an international team of cancer physicians and research workers. Designing
and architectural services were provided by Arrasmith, Judd & Rapp, Architects in Health
Planning of Louiseville, Kentucky, USA. Architectural details were handled by Messrs. Nayyar
Ali Dada & Associates of Lahore. Local engineering was performed by Messrs. Progressive
Consultants, Lahore. Ground was broken in April 1991 and the hospital opened its doors on
December 29, 1994.

17
 PROJECTS OF SKMT

Hospitals:

Shaukat Khanum Memorial Cancer Hospital & Research Centre ( Lahore , Pakistan )
Shaukat Khanum Memorial Cancer Hospital & Research Centre ( Karachi ,
Pakistan ) Land Purchased, Planning in process
Outreach Cancer Screening Clinics:
Shaukat Khanum Karachi Clinic ( Karachi , Pakistan )
Shaukat Khanum Peshawar Clinic ( Peshawar , Pakistan )
Community screening service ( Lahore , Pakistan )
Diagnostic Centres:
Shaukat Khanum Diagnostic Centre ( Lahore , Pakistan )
Shaukat Khanum Diagnostic Centre ( Karachi , Pakistan ) Inauguration August, 09
Pathology Collection Centres:
54 Shaukat Khanum Pathology collection centres (all over Pakistan ) .

AWARDS, CERTIFICATIONS AND AFFILIATIONS:

Hazard Analysis Critical Control Point Certification (HACCP)

The Food and Dietary Services of SKMCH&RC was awarded the Hazard Analysis Critical
Control Point Certification (HACCP) in 2008. 

Capability Maturity Model (CMMI) ML2 Certification

Shaukat Khanum Memorial Cancer Hospital & Research Centre is the first hospital in Pakistan and
the first cancer research hospital in the world to have achieved the Capability Maturity Model
Integration (CMMI) Maturity Level 2 in 2008.

Human Rights Society Of Pakistan

Shaukat Khanum Memorial Cancer Hospital & Research Centre was awarded for its humanitarian
efforts on the 27th Award Ceremony of the Human Rights Society of Pakistan in 2008.

18
Recognition Of Anesthesia By College Of Physicians & Surgeons Of Pakistan (CPSP)
The Department of Anesthesia was recognized by the College of Physicians & Surgeons of
Pakistan in 2008.

Affiliation With University Of Bradford (UK)

Shaukat Khanum Memorial Cancer Hospital & Research Centre is affiliated with the University of
Bradford (UK) for B.Sc. (Hons) in Medical Imaging since 2007.

Quality Management Systems Certification

Shaukat Khanum Memorial Cancer Hospital & Research Centre was awarded the ISO 9001-2000
certification for Diagnostic and The****utic Cancer Services in 2007 (Original Certification:
2001)

Membership Of International Union Against Cancer (UICC)

Shaukat Khanum Memorial Cancer Hospital & Research Centre was awarded membership of the
International Union Against Cancer (UICC) in 2006.

Pakistan Centre For Philanthropy Certification (PCP)

Shaukat Khanum Memorial Cancer Hospital & Research Centre was awarded the NPO
Certification for meeting standards in the areas of Internal Governance, Financial Management,
and Programme Delivery by the Pakistan Centre for Philanthropy in 2006.

Award From World Health Organization (WHO)

Shaukat Khanum Memorial Cancer Hospital & Research Centre was presented the World Health
Organization's UAE Foundation Prize for 'Outstanding work in health development that has
already been accomplished and that has extended far beyond the call of normal duties' in 2006.

Institutional Management Certification Programme (IMCP)

Shaukat Khanum Memorial Cancer Hospital & Research Centre successfully participated in the
capacity building process for meeting the USAID Management Standards under the Institutional

19
Management Certification Programme (IMCP) in 2006.

Associate Membership Of International Network For Cancer Treatment And Research

(INCTR)
Shaukat Khanum Memorial Cancer Hospital & Research Centre was granted Associate
Membership of the International Network for Cancer Treatment and Research in 2005.

Recognition Of Department Of Internal Medicine By College Of Physicians & Surgeons Of

Pakistan (CPSP)
The Department of Internal Medicine was recognized by the College of Physicians & Surgeons of
Pakistan in 2004.

Pakistan Software Export Board

Shaukat Khanum Memorial Cancer Hospital & Research Centre is registered with the Pakistan
Software Export Board of the Ministry of Information Technology (Govt. of Pakistan) since 2003.

Registration With College Of American Pathologists (CAP)

Shaukat Khanum Memorial Cancer Hospital & Research Centre is registered with the College of
American Pathologists for Proficiency Testing Survey since 2002.

Recognition Of Department Of Pathology By College Of Physicians & Surgeons Of Pakistan

(CPSP)
The Department of Pathology was recognized by the College of Physicians & Surgeons of
Pakistan in 2001.

Recognition Of Department Of Nuclear Medicine By College Of Physicians & Surgeons Of

Pakistan (CPSP)
The Department of Nuclear Medicine was recognized by the College of Physicians & Surgeons of
Pakistan in 1999.

Recognition Of Department Of Radiology By College Of Physicians & Surgeons Of Pakistan

20
(CPS
The Department of Radiology was recognized by the College of Physicians & Surgeons of
Pakistan in 1998.

Recognition Of Department Of Radiation Oncology By College Of Physicians & Surgeons Of

Pakistan (CPSP)
The Department of Radiation Oncology was recognized by the College of Physicians & Surgeons
of Pakistan in 1996.

Recognition Of Department Of Medical Oncology By College Of Physicians & Surgeons Of

Pakistan (CPSP)
The Department of Medical Oncology was recognized by the College of Physicians & Surgeons of
Pakistan in 1996.

PRELIMINARY DATA COLLECTION

As far as preliminary data collection is concerned, we gathered our data from two main
sources;
Informal interview
Literature survey

Informal Interviews:
We conducted informal interviews from almost 500 people, related to cancer treatment (directly

or indirectly), out of which, more than 89% prefer Shaukat Khanum Memorial Cancer
Hospital and Research Centre (SKMCH&RC). By conducting informal interviews with the
people, we have come to know that whether there are so many other private hospitals providing
cancer treatment but majority of cancer patients rely on Shaukat Khanum Memorial Cancer
Hospital and Research Centre (SKMCH&RC). People prefer this hospital due to these
factors:
Patient’s Satisfaction

21
 Imran Khan
International Standard Treatment
Financial Aid
Trust
Best Services
Cooperative Staff

Literature Survey:
www.wikipedia.com
http://www.google.com.pk
www.shaukatkhanum.org.pk
http://www.aicr.org.uk/cancerinfo
http://www.mediaglobal.org
Various notes on Advance Research Methodology provided by Prof.
Sajid Javed Akbar.

PROBLEM DEFINATION

Our research will be about the satisfaction level of people regarding their treatment of cancer in
Shaukat Khanum Memorial Cancer Hospital and Research Centre (SKMCH&RC) one of
the best hospital in the world providing best treatment of cancer but the question arises that are
the people who go there are fully satisfied with their services or not the basic aim of our research
study is to check and get the people review regarding this and what efforts required to improve
their services.
Our main focus will be on these two research questions:

“Why People prefer their cancer treatment with

Shaukat Khanum Memorial Cancer Hospital and Research
Centre (SKMCH&RC)?”

22
 Or
“What is the level of satisfaction with Shaukat
Khanum Memorial Cancer Hospital and Research Centre
(SKMCH&RC)with respect to cancer treatment?”

THEORATICAL FRAMEWORK

After conducting the interviews, completing a literature survey, and defining the problem, we are
ready to develop a theoretical frame work.

Dependent Variable:
“Level of Satisfaction in Treatment of Cancer”
About 150,000 new cancer cases are diagnosed in Pakistan each year

Independent Variables:
International Standard Treatment
As there are so many other renowned hospitals in the city, but most of them lack
standardized treatment facilities.

Financial Aid
For the patiets who cannot afford such an expensive teartment, as most of the people in
Pakistan are below the line of poverty.

Trust
For more than a decade this hospital is serving the nation.

Best Services

23
 In time diagnoses and treatment.

Cooperative Staff
The charitable cause of free treatment to poor helps in increasing the satisfaction level of
the staff.

Moderating Variable:
Imran Khan’s popularity
One of the best cricketers in the history of international cricket and a prominent political
leader as well.

Intervening Variable:
Management
R&D
HRM

Extraneous Variables:
Political Stability:
It is assumed that political condition is sound in the country, because Imran Khan is a
political leader as well.

Internation
al
Standard
treatment

Financial
Aid

Level of
Satisfaction
in Treatment
of Cancer 24
Trust Management

Dependent
Intervening Variable
Variables
Best
Services
Imran
Khan’s
popularity

Independent
Variables Moderating Variable

GENERATION OF HYPOTHESIS

We can develop these Hypotheses between dependent and independent variables:

Ho = International standard treatment has no effect on Level of Satisfaction in Treatment

of Cancer
H1 = International standard treatment has an effect on Level of Satisfaction in Treatment
of Cancer

Ho = Financial Aid has no effect on Level of Satisfaction in Treatment of Cancer

H1 = Financial Aid has an effect on Level of Satisfaction in Treatment of Cancer

Ho = Best Services has no effect on Level of Satisfaction in Treatment of Cancer

25
 H1 = Best Services has an effect on Level of Satisfaction in Treatment of Cancer

Ho = Trust has no effect on Level of Satisfaction in Treatment of Cancer

H1 = Trust has an effect on Level of Satisfaction in Treatment of Cancer

DATA COLLECTION METHODS

In our Research Study, we collected the data from two main sources that are:

Primary Data Collection Source:

 Here, data is acquired from various respondents through informal and
formal interviews and questionnaires and also from some doctors and
employees working in Shaukat Khanum Memorial Cancer Hospital
and Research Centre (SKMCH&RC).

Secondary Data Collection Sources:

 Our secondary data collection sources are; literature surveys, informal
interviews.

SAMPLING DESIGN

Time Available:
4 weeks

26
Resources Available:
Rs. 3000, Personal Computers & Technical Skills

Sample Size:
Our population size will be 500 and we will select 50 clients randomly to use for research.

DATA ANALYSIS

1) That Cancer Therapy would help you to return back to normal life?

Schedule
VIEWS RESPONDENTS PERCENTAGE

A Always 5 10
B Most of the time 10 20

C Sometimes 20 40
D Rarely 11 22
E Never 4 8

Total 50 100

Graphical Presentation:

27
 120

100

80

VIEWS
60
RESPONDENTS
PERCENTAGE
40

20

0
A B C D E Total

Interpretation:
From above data we analyzed that AVERAGE 40% people think that cancer therapy would
help them to return back to normal life.
2) Those cancer therapies get rid of cancer?

Schedule

VIEWS RESPONDENTS PERCENTAGE

A Always 13 26
B Most of the time 7 14

C Sometimes 5 10
D Rarely 21 42
E Never 4 8

Total 50 100

Graphical Presentation:

28
 120

100

80

VIEWS
60
RESPONDENTS
PERCENTAGE
40

20

0
A B C D E Total
Interpretation:
From above data we analyzed that 42% people think that cancer therapies help get rid of
cancer. The purpose of asking this question was to know the level of satisfaction.
3) That cancer therapy would help prevent the cancer from coming back?

Schedule
VIEWS RESPONDENTS PERCENTAGE

A Always 8 16
B Most of the time 6 12

C Sometimes 10 20
D Rarely 17 34
E Never 9 18

Total 50 100

Graphical Presentation:

29
 120

100

80

VIEWS
60
RESPONDENTS
PERCENTAGE
40

20

0
A B C D E Total

Interpretation:
From above data we analyzed that only 34% people think that cancer therapy would help prevent
the cancer from coming back. The purpose of asking this question was to know the reoccurring
of cancer disease.

4) Cancer treatment would stop the cancer from spreading?

Schedule

VIEWS RESPONDENTS PERCENTAGE

A Always 6 12
B Most of the time 21 42

C Sometimes 9 18
D Rarely 5 10
E Never 9 18

Total 50 100

Graphical Presentation:

30
 45

40

35

30

25
VIEWS
RESPONDENTS
20
PERCENTAGE
15

10

0
A B C D

Interpretation:
From above data we analyzed that 42% people think that most of the times cancer treatment
would stop the cancer from spreading.

5) That cancer therapy limited your daily activities?

Schedule
VIEWS RESPONDENTS PERCENTAGE

A Always 27 54
B Most of the time 10 20

C Sometimes 5 10
D Rarely 5 10
E Never 3 6

Total 50 100

Graphical Presentation:

31
 60

50

40

VIEWS
30
RESPONDENTS
PERCENTAGE
20

10

0
A B C D

Interpretation:
From above data we analyzed that 54% people think that cancer therapy limited their daily
activities

6) Are you satisfied with your cancer treatment in Shaukat Khanum

hospital?
Schedule
VIEWS RESPONDENTS PERCENTAGE

A VERY SATISFIED 10 20
B SATISFIED 32 64

C DISSATISFIED 8 16
Total 50 100

32
Graphical Presentation:
120

100

80

VIEWS
60
RESPONDENTS
PERCENTAGE
40

20

0
A B C Total

Interpretation:
From above data we analyzed that 64% people think that they are satisfied with cancer
treatment in Shaukat Khanum hospital. The purpose of asking this question was to know the
level of satisfaction.

7) Are they providing you the best services as they promise?

Schedule
VIEWS RESPONDENTS PERCENTAGE

A YES 41 82
B NO 9 18

Total 50 100

Graphical Presentation:

33
 120

100

80

VIEWS
60
RESPONDENTS
PERCENTAGE
40

20

0
A B Total

Interpretation:
From above data we analyzed that 82% people think that they are provided the best services
as they are promised. This is to know the level of trust of patients

8) Are you getting any financial aid from Shaukat Khanum hospital?

Schedule
VIEWS RESPONDENTS PERCENTAGE

A YES 38 76
B NO 12 24

Total 50 100

Graphical Presentation:

34
 120

100

80

VIEWS
60
RESPONDENTS
PERCENTAGE
40

20

0
A B Total

Interpretation:
From above data we analyzed that 76% people are having financial aid from Shaukat Khanum
hospital.

9) Do you refer others for their cancer treatment in Shaukat Khanum

hospital?

Schedule
VIEWS RESPONDENTS PERCENTAGE

A YES 43 86
B NO 7 14

Total 50 100

Graphical Presentation:

35
 120

100

80

VIEWS
60
RESPONDENTS
PERCENTAGE
40

20

0
A B Total

Interpretation:
From above data we analyzed that 86% people think that they will refer others for their
cancer treatment in Shaukat Khanum hospital. This question was asked to know the
popularity of the hospital.

10) How you satisfied with the form of cancer therapy?

Schedule
VIEWS RESPONDENTS PERCENTAGE

A VERY SATISFIED 16 32
B SATISFIED 30 60

C DISSATISFIED 4 8
Total 50 100

Graphical Presentation:

36
 120

100

80

VIEWS
60
RESPONDENTS
PERCENTAGE
40

20

0
A B C Total

Interpretation:
From above data we analyzed that average 60% people think thatthey are satisfied with the
form of cancer therapy. The purpose of asking this question was to know the level of
satisfaction.

11) Why choose Shaukat Khanum hospital for your cancer treatment?

Schedule
VIEWS RESPONDENTS PERCENTAGE

A REPUTATION 39 78
B NO OTHER OPTION 11 22

Total 50 100

Graphical Presentation:

37
 120

100

80

VIEWS
60
RESPONDENTS
PERCENTAGE
40

20

0
A B Total

Interpretation:
From above data we analyzed that 78% people think that they prefer Shaukat Khanum
hospital for cancer treatment because of its goodwill. The purpose of asking this question
was to know about the public opinion about the hospital’s reputation.

12) The cancer treatment would help you to live longer?

Schedule
VIEWS RESPONDENTS PERCENTAGE

A YES 26 52
B NO 24 48

Total 50 100

Graphical Presentation:

38
 120

100

80

VIEWS
60
RESPONDENTS
PERCENTAGE
40

20

0
A B Total

Interpretation:
From above data we analyzed that 52% people think that the cancer treatment would help to
live longer.

13) Do you feel that staff of Shaukat Khanum hospital is cooperative?

Schedule
VIEWS RESPONDENTS PERCENTAGE

A YES 34 68
B NO 16 32

Total 50 100

Graphical Presentation:

39
 120

100

80

VIEWS
60
RESPONDENTS
PERCENTAGE
40

20

0
A B Total

Interpretation:
From above data we analyzed that 68% people feel that staff of Shaukat Khanum hospital is
cooperative. The purpose of asking this question was to know the level of satisfaction.

14) Do you feel that the success of Shaukat Khanum hospital is only
because of Imran Khan?

Schedule
VIEWS RESPONDENTS PERCENTAGE

A YES 40 80
B NO 10 20

Total 50 100

Graphical Presentation:

40
 120

100

80

VIEWS
60
RESPONDENTS
PERCENTAGE
40

20

0
A B Total

Interpretation:
From above data we analyzed that 80% people feel that the success of Shaukat Khanum
hospital is only because of Imran Khan.

15) Are the moves of Shaukat Khanum hospital is in right direction?

Schedule
VIEWS RESPONDENTS PERCENTAGE

A YES 49 98
B NO 1 2

Total 50 100

Graphical Presentation:

41
 120

100

80

VIEWS
60
RESPONDENTS
PERCENTAGE
40

20

0
A B Total

Interpretation:
From above data we analyzed that 98% people think that the moves of Shaukat Khanum
hospital is in right direction. The purpose of asking this question was to know the level of
satisfaction.

CONCLUSIONS
About 150,000 new cancer cases are diagnosed in Pakistan each year.
Level of satisfaction in treatment of cancer at Shaukat Khanum
Memorial Cancer Hospital and Research Centre (SKMCH&RC) is
89%.
75% patients are financially supported .
Shaukat Khanum Memorial Cancer Hospital and Research Centre
(SKMCH&RC) is one of the best hospitals in the world providing best
treatment of cancer.
There is a need for Shaukat Khanum Memorial Cancer Hospital and
Research Centre (SKMCH&RC) as a state of the art cancer center

42
with access to everyone, including those who could not otherwise afford
the expensive care.
98% people think that the moves of Shaukat Khanum Memorial
Cancer Hospital and Research Centre (SKMCH&RC) are in right
direction.
All the diaganoses and therapies are of international standard in
Shaukat Khanum Memorial Cancer Hospital and Research Centre
(SKMCH&RC).
The doctors and employees at Shaukat Khanum Memorial Cancer
Hospital and Research Centre (SKMCH&RC) are very cooperative.
One of the highlighted reasons of the success of Shaukat Khanum
Memorial Cancer Hospital and Research Centre (SKMCH&RC) is
the popularity of Imran khan.

43
 RECOMMENDATIONS
More expension is needed because only 115 beds are not enough to
tackle the ever growing rate of cancer patients.
Government should support Shaukat Khanum Memorial Cancer
Hospital and Research Centre (SKMCH&RC) for this noble cause.
Moreover, in order to know the level satisfaction & trust of the patients
at Shaukat Khanum Memorial Cancer Hospital and Research
Centre (SKMCH&RC) non-medical researches must be conducted as
well.
Shaukat Khanum Memorial Cancer Hospital and Research Centre
(SKMCH&RC) should establish small youth wings at different schools,
colleges and universities in order to motivate other students to raise more
funds for poor patients.

FOR VOLUNTEERS

44
We request all the readers of this project to cordially donate as much as you can for
this noble cause. Remember that the victim could be anybody. So let’s join hands
to serve the needy and kick out this chronic disease. If this disease is diagnosed at
right time there are 90 percent chances of cure. Awareness of the disease is the
need of the hour and people should come forward and help the Hospital to raise
awareness about cancer in the masses.

Volunteer Coordinator
Human Resource Department 
Shaukat Khanum Memorial Cancer Hospital and Research Centre 
7A, Block R3, Johar Town, Lahore, Pakistan 
Telephone +92 42 5945100 ext. 2458 
UAN: 111-155-555 
FAX: +92 42 5945207 
Email: hr@skm.org.pk 

BIBLIOGRAPHY

Uma Sekaran Southern Illinois University at Carbondale RESEARCH

METHODS FOR BUSINESS (4th Edition) John Wiley & Sons, Inc.

45
 Donald R. Cooper Florida Atlantic University & C. William Emory
Professor Emeritus Washington University BUSINESS RESEARCH
METHODS (5th Edition) National Book Foundation
Annual Report of Nestlé Pakistan Limited & Haleeb Foods Limited.
Business Research Methods;
William G. Zikmund (Sixth Edition) Oklahoma State University.
www.wikipedia.com
http://www.google.com.pk
www.shaukatkhanum.org.pk
http://www.aicr.org.uk/cancerinfo
http://www.mediaglobal.org
Various notes on Advance Research Methodology provided by Prof.
Sajid Javed Akbar.

QUESTIONNAIRE
Name_______________
Age_______________

The following questions ask you about your cancer treatment .please read each
question and answer as honestly as you can without the help of anyone. There
will be no right or wrong answers; the answer should be based on your own

46
personal experiences. Fill out this questionnaire by encircling the given answers.
We highly value your time and participation.

1) That Cancer Therapy would help you to return back to normal life?
a. Always
b. Most of the time
c. Sometimes
d. Rarely
e. Never
2) Those cancer therapies get rid of cancer?
a. Always
b. Most of the time
c. Sometimes
d. Rarely
e. Never
3) That cancer therapy would help prevent the cancer from coming back?
a. Always
b. Most of the time
c. Sometimes
d. Rarely
e. Never
4) Cancer treatment would stop the cancer from spreading?
a. Always
b. Most of the time
c. Sometimes
d. Rarely
e. Never
5) That cancer therapy limited your daily activities?
a. Always
b. Most of the time
c. Sometimes
d. Rarely
e. Never

6) Are you satisfied with your cancer treatment in Shaukat Khanum

hospital?
a. Very satisfied
b. Satisfied
c. Dissatisfied
7) Are they providing you the best services as they promise?
a. Yes
b. No
8) Are you getting any financial aid from Shaukat Khanum hospital?
a. Yes
b. No

47
 9) Do you refer others for their cancer treatment in Shaukat Khanum
hospital?
a. Yes
b. No
10) How you satisfied with the form of cancer therapy?
a. Very satisfied
b. Satisfied
c. Dissatisfied
11) Why choose Shaukat Khanum hospital for your cancer treatment?
a. Reputation
b. No other option
12) The cancer treatment would help you to live longer?
a. Yes
b. No
13) Do you feel that staff of Shaukat Khanum hospital is cooperative?
a. Yes
b. No
14) Do you feel that the success of Shaukat Khanum hospital is only
because of Imran Khan?
a. Yes
b. No
15) Are the moves of Shaukat Khanum hospital is in right direction?
a. Yes
b. No

Understanding of Some Terms

Alopecia Loss of hair
Anaesthetic Drugs to put the patient to sleep (general anaesthetic) or to numb a part of the body
(local anaesthetic)
Benign Not cancerous although may be capable of causing problems
Biopsy Small sample of body tissue
Blood count The number of cells of different types in the blood
Bone marrow The spongy material in the centre of the large bones of the body which makes
blood cells; the factory of the blood

48
Carcinogen A cancer causing agent
Cardio- To do with the heart
Catheter A thin flexible tube used to pass fluid into the body or to drain fluid from the body (for
example, urinary catheter, central venous catheter [long line])
Cerebrospinal fluid (CSF) The fluid produced within the brain which surrounds the brain and
spinal cord
Chemotherapy Chemical drug treatment
Chronic Long-standing or long-lasting
Dysfunction Not working properly
Endocrine To do with hormones
Excision Cutting out
Genetic Condition caused by abnormal genes (may be inherited)
Haematology The study of blood
Histopathology The science or study of body tissues
Hormone A substance made and secreted by a gland and carried in the bloodstream to parts of
the body where it has a specific effect on the way the body works
Immunology The science or study of the body's system for fighting infection
Immunosuppressive Lowering the body's ability to fight infection
Intravenous (iv) Into a vein
Lymph Almost colorless liquid, part of the body's defence against infection, carried in a network
of vessels
Lymphocyte A white blood cell produced by a lymph gland, which fights infection
Malignant/Cancerous. If a tumour is malignant it grows uncontrollably and can travel to other
parts of the body
Metastases Tumours that have come from a first (primary) tumour in another part of the body;
also known as secondary tumours
Morbidity The state of being diseased; ill effects
Nausea Sickness
Neuro- To do with the nerves or nervous system
Neutropenic Low levels of neutrophils
Neutrophils White blood cells which fight infection
Oedema Swelling caused by fluid
Oncology The study and treatment of cancer
Opthalmology The study of the eyes
Oral In the mouth
Osteo- To do with the bones

49
Paediatric To do with children
Platelet Blood cell which helps to prevent bleeding
Prognosis The expected outcome of a disease and its treatment
Prosthesis An artificial replacement of, for example, a bone
Pulmonary To do with the lungs
Radiotherapy The use of x-rays to destroy cancer cells
Relapse The return of a disease after previous treatment
Remission A period of good health when there is no detectable disease
Renal To do with the kidneys
Subcutaneous Under the skin
Therapy Treatment
Toxic mean Poisonous; for example, cytotoxic drugs poison cells
Tumour An abnormal lump of tissue formed by a collection of cells. It may be benign or
malignant

50