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OpenMedia.ca
Table of Contents
Organizational Development . . . . . . . . . 4
OpenMedia.ca Online. . . . . . . . . . . . . 6
SaveOurNet.ca . . . . . . . . . . . . . . . 8
Fresh Media . . . . . . . . . . . . . . . . 10
More Campaigns. . . . . . . . . . . . . . 14
Looking Forward . . . . . . . . . . . . . . . 15
Network Members . . . . . . . . . . . . . . 19
2
From the National Coordinator
Dear friend,
2009 has been an incredibly exciting year! Over this past year, we have worked diligently on
numerous exciting initiatives such as Fresh Media, SaveOurNet.ca, and Media Democracy Day.
There were packed Open Internet Town Hall events in four cities, over 12,000 comments were
sent to the CRTC in support of Net Neutrality, and both the Liberal and NDP parties came onside
and aggressively showed their support for Internet openness.
We also re-branded our organization from Campaign for Democratic Media to OpenMedia.ca, a name that better
reflects our image, values, and principles of “openness” – ensuring that everyone has open and accessible connec-
tions to each other and to a wide diversity of opinions and expression through our media institutions, structures, and
policies.
This year, transformative change will come through what I like to call the open media movement. This burgeoning
movement is really a constellation of interconnected yet distinct communities that are advancing and defending
open communication rights and values around open source software, open data, open Internet, open web, open
content, open education, open government, and all things open.
At first glance, open media is simply about the above issues that have intrinsic values such as accessibility, choice,
diversity, and openness. While these values intersect to create an essential nucleus for media innovation, they are
only starting points. For example, access and choice, in addition to putting value in real choice for online content and
Internet Service Providers, also touch on the need for media literacy, production programs, and knowledge.
Likewise, a media system that supports diversity and ground-up innovation includes support mechanisms for differ-
ent ownership models -- independent, non-profit, campus, community, and public media. The best way to support
cultural creators, media workers, citizen producers, and consumers, is by developing an underpinning of diversity
that we can tap into.
The open media movement has become increasingly vibrant and is well positioned to take advantage of the declin-
ing power of Big Media. We know that journalism and media production in general are sustainable; it’s the big media
model that is unsustainable. The crisis in the traditional media industry, combined with the proliferation of the most
open medium in history, the Internet, has produced a historic opportunity for media and journalism to serve our
communities again. However, this crisis alone does not guarantee a permanent positive transformation of our media
system.
Canada is facing a big battle with respect to digital strategy policy. As you read this, Canada still has a wireless market
that is among the most concentrated and expensive in the world. Canada is also falling behind other OECD countries
concerning key Internet measurements, and unlike many other countries, Canada lacks a national broadband plan.
If we get digital public policy right, we can turn this around and become a leader in Internet and mobile communica-
tions, which will lead to empowerment, job creation, and new forms of entrepreneurialism, expression, and social
change. But this requires bold action from policy makers and politicians and it’s our job to create pressure for
decisive action.
As we continue to build momentum and create awareness, it looks promising that 2010 will be the year that the open
media movement fully blossoms. I hope you’ll join us in creating a media and news ecology that is responsive,
participatory, and open – a fresh media system for the 21st century.
Steve Anderson
3
Annual Report 2010
Organizational Development
OPEN Media,
OPEN Democracy
A New Brand for A Growing Movement
This year we took a bold leap forward toward building a brighter, lasting
future for the open media movement and the initiatives of Campaign for
Democratic Media. We seized the opportunity to rebrand the organization
in a way that is more reflective of the direction that will best position us to
tackle and take on critically important issues as they arise.
OpenMedia.ca is stronger and more memorable, and effectively communicates what we are all about. We
have finalized the new logo and over the coming weeks, our website will be redeveloped to a more open,
navigatable, and accessible resource for Canadians. We have become the go-to resource for Canadians on
media, culture, and telecommunication issues and now with a more recognizable and reflective brand, we
can reach out to more people than ever.
The aim of the study was to help identify issues, allies, resources, and frames that could facilitate successful media
reform campaigns, projects, and partnerships. We prepared and distributed an online questionnaire to 224 currently
and potentially allied NGO’s, conducted 18 telephone and in-person interviews with key individuals in Canadian
advocacy groups, and held a workshop of 19 activists, advocates, academics, trade unionists, and independent media
producers, including the OpenMedia.ca national steering committee.
The research shows that there is definitely potential for a much stronger network and movement for change in media
and telecommunications in Canada. Key findings include:
• There is overwhelming recognition of the importance of the Internet in NGO work, and unanimous
endorsement of the principle of Net Neutrality as a regulatory underpinning for equitable and affordable
access to the Internet.
• The data confirm that trade unions and independent media, arts, and culture groups, particularly those
representing media and cultural workers, are core advocates for democratic communications. Other groups,
especially those concerned with human rights, are also supportive.
• More than half of survey respondents rate Canadian mainstream media’s democratic performance as poor or
very poor, although many NGOs report positive relationships with particular media.
• NGOs appear to have a more favorable view of the CBC and independent media.
• An overwhelming majority of NGOs agree that the quality and diversity of Canadian journalism affects their
organization’s work.
• There is an encouraging culture of collaboration amongst NGOs in the sectors we surveyed.
• Values such as openness, accessibility, participation, choice, diversity, and innovation may resonate well with
NGOs in Canada.
• Media reform organizations should consider some kind of expansive institutional structure, such as an
association or network that can facilitate communication and engagement with a broad and diverse array of
organizations.
The study was released in January 2010 and is available online at www.openmedia.ca /revitalize. Building from this
study, OpenMedia.ca will be inviting citizens to provide input concerning our work through an online survey.
5
Annual Report 2010
OpenMedia.ca Online
Reaching out
to more people across the country
than ever before...
OpenMedia.ca, SaveOurNet.ca, Media Democracy Financial Post on the Traffic Management Hearings
Day, and Fresh Media have effectively used the web in July 2009.
to gain a vital online presence. Through Facebook
fan pages and groups, twitter, blog posts, weekly Through live streaming of events like our Toronto
alerts, and mail-outs, we have the ability to reach and Vancouver Internet Town Halls, Vancouver Inter-
more people than ever. net Dance Party, and Fresh Media Festival, we were
able to reach national audiences and allow them to
Twitter conversations and online live discussions participate and contribute to panels, roundtables,
continue to build momentum around various and other conversations.
issues including a recent discussion hosted by the
YouTube Highlights
VIRAL VIDEO
In February 2009,
Steve Anderson appeared
in a video entitled “Saving
Canada’s Internet”. The
video went viral on
YouTube in 2 days with
over 20,000 views.
7
Annual Report 2010
SaveOurNet.ca
Talking to Canadians,
Across the Country
Town Halls
In June, the SaveOurNet.ca Internet movement through the
coalition hosted town hall final stretch of our campaign to
discussions in Toronto, Vancouver, push the CRTC to take action
and Ottawa to engage the public concerning traffic management.
in open discussions on what the
future of the Internet should look Toronto’s town hall was live
like. streamed with unprecedented
partnerships with several print
Some of the speakers included and online media outlets and
Jacob Glick - Canada Policy alternative weekly’s including
Counsel, Google Canada; Rocky Now Magazine, The Georgia
Gaudrault - CEO Teksavvy Straight, The Real News, The
Solutions Inc; Charlie Angus, Tyee, Rabble.ca, Straight Goods, Toronto Town Hall Panel - Rocky Gaudrault,
NDP; Mark Surman - Executive and numerous popular, leading Derek Blackadder, Sass & RaymitheMinx
Director, Mozilla Foundation; blogs such as michaelgeist. (Photo by Andrew Louis / hyfen.net)
Derek Blackadder - National Rep ca, beyondrobson.com, and
with CUPE; Raymi the Minx; and hummingbird604.com. Citizen input from these and
numerous other special guests. other SaveOurNet.ca events will
We also live streamed Vancouver’s provide a solid foundation for the
Each town hall was packed with town hall event on our website creation of our 2010 SaveOurNet.
participants and we realized and were therefore able to reach ca “Canada’s Internet” report.
just how engaged people are thousands of people across the
concerning Internet governance country who wouldn’t have For more info, visit:
issues. otherwise known about the www.SaveOurNet.ca/townhalls
town halls and the issue of Net
Discussions propelled the open Neutrality.
Toronto Open Internet Town Hall (Photo by Andrew Louis / hyfen.net) Ottawa Open Internet Town Hall 8
Steve Anderson
SaveOurNet.ca
Already community groups in Halifax have utilized our toolkit and worked
with us to organize a town hall event in their city. It was a high profile event
with segments broadcast by the local CBC radio station. Groups in Quebec,
Barrie, Ontario and elsewhere are planning to use our toolkit to organize
events in 2010.
See the toolkit here: www.SaveOurNet.ca/toolkit
Celebrating innovation
&
Re-imagining media and journalism
Fresh Media 2009, Meet a Blogger Corner (Photo by Jacqueline Cusack McDonald)
On Saturday October 24, makers, artists, and citizens. push for policies in support of
OpenMedia.ca launched our independent, community, and
biggest festival in Vancouver The festival was live streamed to a public media.
called Fresh Media Festival. national audience via NowPublic,
The one-day forum provided The Tyee, Vancouver Observer, Fresh Media received incredible
a positive space to celebrate OpenMedia.ca, SaveOurNet.ca, publicity and press coverage from
innovation and independent and FreshMedia.me, allowing both online and print sources
media and re-imagine media and people across the country to including Yelp.ca, The Tyee, Xtra.
journalism in Canada. participate in our main panel and ca, Xtra West, Vancouver Observer,
online TV show. We were also Rabble.ca, Vancouver Media Coop,
Fresh Media Festival was a able to beam in guests such as The Vancouver Sun, The Source,
fantastic day of collaboration, Amber Mac, Mark Surman, Judy Schema Magazine; and radio and
discussion, sharing of ideas Rebick, and Jason Mogus. TV interviews with TALK1410,
and skills, and creating on-the- CKNW, CJSF, CBC’s The National,
spot media and art through a We helped create momentum for and CBC radio.
series of workshops, panels, a dynamic community that will
roundtables, and diverse media change the face of media moving For a complete list of all the
and art showcases. We packed forward. The Fresh Media Festival talent, workshops, and more,
the W2 Centre with hundreds sets the stage for a crowd sourced please visit: www.freshmedia.me
of participants representing
students, professionals, media
national campaign in 2010 to 10
Fresh Media
Clockwise from top: Crowd at What is Media? Panel; Fresh Media Crew - Vivian, Kat & Joey; Yelp.ca in the exhibition; Party
goers creating on the letterpress; fresh hot type poster; live painting in the windows at Fresh Media Festival.
(Photos by Kaitlyn Kat Braybrooke (kaibray.com) & Jacqueline Cusack McDonald)
11
(Photos by Honey Mae - creativetechnology.org)
Annual Report 2010
Media Democracy Day
Be the Media Panel: Nick Middleton, Linda Solomon, Leela Chinniah, Dawn Paley, and Kim Elliott.
(Photo by Jacqueline Cusack McDonald) 12
Media Democracy Day
Clockwise from top left: Keynote speaker Donald Gutstein; Community TV 101 Panel - Seonok Lee, Robert Prey, Sid Tan, & Lianne Payne;
Keynote speaker Favianna Rodriguez; We the Media workshop with Colette Gunson.
(All Photos by Jacqueline Cusack McDonald) 13
Annual Report 2010
More Campaigns
The CRTC is reconsidering the role of community media fresh, diverse, and independent.
television in Canada and we have a historic
opportunity to create a rejuvenated, FRESH, and The CRTC is conducting a Public Consultation for
innovative independent media sector in Canada. the first review of community television in eight
years. We are encouraging Canadians to voice their
In early December, CACTUS and OpenMedia.ca concerns about the current state of community TV.
launched a campaign to create an independent Hearings will be held in Ottawa/Gatineau starting
production fund that would support the on April 26th, 2010.
establishment of community media centres to
provide training, resources, and facilities to keep Visit: www.OpenMedia.ca/community
In support of the Canadian Media Guild, CEO’s of CTVglobemedia and Canwest (Global TV).
OpenMedia.ca launched a campaign to save free TV. So far, over 2000 comments have been sent to the
11 million people in smaller cities and towns across CRTC urging them to rethink approval of a plan to
Canada are at risk of losing access to free, over-the- cut free TV.
air TV service as TV networks try to cut costs.
For more info, please visit:
We asked Canadians to take action by sending a www.cmg.ca/newsresults.asp?ID=1382&SubjectID=12&Bra
message to the Minister of Heritage, James Moore, nchID=10
copying the President of CBC/Radio-Canada, and
Last May, OpenMedia.ca launched a campaign The CRTC approved AJE to broadcast in Canada,
urging Canadians to contact the CRTC in support of a huge victory for the diversity of Canada’s media
Al Jazeera English’s (AJE) application to broadcast in landscape.
Canada.
The ‘Al Jazeera effect’ has already diversified Arab
Thanks to leading efforts by Anita Krajnc, media with its forthright and daring journalism
OpenMedia.ca’s Canadians for Al-Jazeera campaign since it was launched in 2006. Now with the ability
was successful! More than 2,600 public comments to broadcast in Canada, AJE will introduce a much
were submitted to the CRTC in support of AJE. needed global southern perspective.
14
Looking Forward
FRESH MEDIA:
One thing is clear: to implement the changes we need, our leaders must be emboldened by broad-based
public support. We will require both visionary leadership and old-fashioned organizing to engage the
public on these crucial issues such as re-invigorating public media and support for innovative, independent
media and Canadian culture.
The first goal of this initiative is to spark a broader conversation about the future of media. We lit that spark
with our Fresh Media Festival in the fall of 2009, and now we need to build that successful dialogue into a
larger consensus for media innovation. The initial ideas that came out of our Fresh Media Festival and on-
line interactive TV Show will need to be fine-tuned and put into action.
Work Plan:
• Push the CRTC to direct the $100,000,000 Commu-
nity Media levy (that the cable companies collect)
towards the creation of new-media incubators that
lead to job creation, empowerment, and media
innovation.
• Devise a citizen powered Fresh Media policy
proposal and report, laying out a framework for a
rejuvenated and fiercely independent media system
in Canada.
• Develop a Fresh Media Index – a searchable, partici-
patory, online database of public and independent
media, and independent Internet Service Provid-
ers. This is a crucial resource for citizens wishing to
make a Fresh choices concerning media and Internet Storytelling Through Podcasts Workshop with Dave Olsen
services. (Photo by Jacqueline Cusack McDonald)
OUTREACH:
Community, Education, and Awareness Programs
Working with the Tides Foundation’s Media Democracy Project, and in collaboration with Simon Fraser
University, we are developing a youth-led education initiative that brings our message into high schools
and universities through an interactive workshop entitled “Opening the Internet – Finding and Defending
Democracy Online”.
In this pilot project, students are introduced to some fundamental concepts surrounding the Internet,
including its founding principles, its potential for cultural and artistic innovation, and the current threat to
its democratic basis due to interference from commercial Internet Service Providers.
Students acquire resources around community involvement and support for net neutrality in Canada. They
are directed to a special section of our website with suggested steps for taking action on media issues, key
contacts, and a detailed map of the youth media education and production environment in the Greater
Vancouver Area. 16
Looking Forward
SaveOurNet.ca:
High-speed Internet, or “broadband,” is one of the most transformative communications technologies
in human history. There is something uniquely powerful about everyday people having access to the
Internet from tiny devices in their pocket. That ubiquitous access to each other creates possibilities that
are worth fighting for and saving. The mobile and wireless accessed Internet is pivotal to our success in
becoming a leader in communications, as well as to the improvement of our economy on the whole.
Work Plan:
• SaveOurNet.ca is running an online letter writing campaign asking Tony Clement to take action.
Tony Clement has felt the pressure and responded with his own letter confirming his reluctance to
take action on this issue. A dialogue has begun, now we need to show him that there are political
costs associated with his inaction. We will continue our innovative educational and citizen engage-
ment efforts until Clement takes action.
• SaveOurNet.ca will publish an open letter to Tony clement from leading businesses, thought lead-
ers, and cultural groups.
• SaveOurNet.ca will rally citizens, public interest groups, and businesses, behind the first complaint
against an ISP using the CRTC’s traffic management guidelines. Setting a precedent here is crucial,
we must ensure that we do not lose the first complaint.
• SaveOurNet.ca is conducting groundbreaking research on the centrality of Internet openness to
social change, our economy, and free expression. We will publish a report titled “Canada’s Internet:
Open, Competitive, Innovative”. This first of its kind report will be used to sway the few businesses,
NGO’s, and politicians that remain on the fence concerning Net Neutrality. We expect our report
and corresponding campaign to complete the Net Neutrality debate once and for all.
17
Annual Report 2010
Looking Forward
DIGITAL STRATEGY:
Canada needs a vision. We need a long-term viable investment in policy - a “made in Canada digital strat-
egy” - one that takes the best from what other countries are doing and adds to it the unique characteristics
of Canada. We can once again become a leader in cultural production and communications access, speed,
and innovation, and we can close digital divides that prevent people from expressing themselves and
connecting with each other.
To harness this opportunity, politicians and policy makers will need to develop a digital strategy that focus-
es on mobile communications and Canada’s broadband infrastructure.
Our government needs to engage citizens in this process rather than listen to lobbyists behind closed
doors. This is our future, we’re all stakeholders, and we all need to be invited into the process.
We remain at a communications crossroads in Canada. As
the future of traditional media remains in flux, we need
to make inroads at the policy level in order to guarantee
that every citizen across the country has
access to all the Internet has to offer.
In 2010 and beyond, the policy-making process concern-
ing Canada’s digital strategy promises to be a
crucial and highly contested space, where the decisions
that are made will have a deep and long lasting
impact on Canadian media and communications. Our
digital strategy must contain policies that are bold and
transformative; policies that jumpstart digital innovation
and restore Canada’s global Internet leadership.
(Photo by dalbera via Flickr/CreativeCommons)
Work Plan:
• OpenMedia.ca, it’s partners, and volunteers will launch a pan-Canadian digital strategy consultation
called “MyDigitalStrategy.ca”. We will ask Canadians across the country to tell us what their digital strat-
egy looks like. At the core of this consultation will be a short survey that OpenMedia.ca, our partners,
and volunteers will distribute to Canadians across the country.
• The results from the survey will be used for a crowd-sourced digital policy proposal called: “Digital
Canada”.
• The Consultation will both build consensus around the policy positions we put forth, and build a com-
munity of voters who will hold politicians’ to act on our proposal.
• OpenMedia.ca will host and take part in a series of public forums to elevate discussion on these key
issues, and collect input for our proposal.
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Network Members
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