Survey methodology

From Wikipedia, the free encyclopedia

For the Statistics Canada publication, see Survey Methodology.

A field of applied statistics, survey methodology studies the sampling of individual units from
a population and the associated survey data collection techniques, such asquestionnaire
construction and response accuracy.
surveys.[11]
shown to exist for interview modes with no visual contact, such as telephone surveys and in
video-enhanced web surveys. The explanation typically provided for interviewer effects is social
desirability bias: survey participants may attempt to project a positive self-image in an effort to
conform to the norms they attribute to the interviewer asking questions.

References[edit]
1.

Jump up^ "WhatIsASurvey.info". WhatIsASurvey.info. Retrieved 2013-10-03.

2.

^ Jump up to:a b Groves, R.M.; Fowler, F. J.; Couper, M.P.; Lepkowski, J.M.; Singer, E.;
Tourangeau, R. (2009). Survey Methodology. New Jersey: John Wiley & Sons. ISBN 978-1-11821134-2.

3.

Jump up^ Salant, Priscilla, I. Dillman, and A. Don. How to conduct your own survey. No.
300.723 S3.. 1994.

4.

^ Jump up to:a b Mellenbergh, G.J. (2008). Chapter 9: Surveys. In H.J. Adr & G.J.
Mellenbergh (Eds.) (with contributions by D.J. Hand), Advising on Research Methods: A
consultant's companion (pp. 183209). Huizen, The Netherlands: Johannes van Kessel
Publishing.

5.

Jump up^ Lynn, P. (2009) (Ed.) Methodology of Longitudinal Surveys. Wiley. ISBN 0-47001871-2

6.

Jump up^ Lynn, P. (2008) "The problem of non-response", chapter 3, 35-55,

in International Handbook of Survey Methodology (ed.s Edith de Leeuw, Joop Hox & Don A.
Dillman). Erlbaum. ISBN 0-8058-5753-2

7.

Jump up^ Dillman, D.A. (1978) Mail and telephone surveys: The total design method.
Wiley. ISBN 0-471-21555-4

8.

Jump up^ De Leeuw, E.D. (2001). "I am not selling anything: Experiments in telephone
introductions". Kwantitatieve Methoden, 22, 4148.

9.

Jump up^ Bogen, Karen (1996). "THE EFFECT OF QUESTIONNAIRE LENGTH ON

RESPONSE RATES -- A REVIEW OF THE LITERATURE" (PDF). Proceedings of the Section on
Survey Research Methods (American Statistical Association): 10201025. Retrieved2013-03-19.

10.

Jump up^ "Does Adding One More Question Impact Survey Completion Rate?". 201012-10. Retrieved 2013-03-19.

11.

Jump up^ "Respondent engagement and survey length: the long and the short of it".
research. April 7, 2010. Retrieved 2013-10-03.

12.

Jump up^ Hill, M.E (2002). "Race of the interviewer and perception of skin color:
Evidence from the multi-city study of urban inequality". American Sociological Review 67 (1): 99
108.doi:10.2307/3088935. JSTOR 3088935.

13.

Jump up^ Flores-Macias, F.; Lawson, C. (2008). "Effects of interviewer gender on survey
responses: Findings from a household survey in Mexico". International Journal of Public Opinion
Research 20 (1): 100110. doi:10.1093/ijpor/edn007.

14.

Jump up^ Eisinga, R.; Te Grotenhuis, M.; Larsen, J.K.; Pelzer, B.; Van Strien, T. (2011).
"BMI of interviewer effects". International Journal of Public Opinion Research 23 (4): 530
543.doi:10.1093/ijpor/edr026.

15.

Jump up^ Anderson, B.A.; Silver, B.D.; Abramson, P.R. (1988). "The effects of the race
of the interviewer on race-related attitudes of black respondents in SRC/CPS national election
studies". Public Opinion Quarterly 52 (3): 128. doi:10.1086/269108.

16.

Jump up^ Kane, E.W.; MacAulay, L.J. (1993). "Interviewer gender and gender
attitudes". Public Opinion Quarterly 57 (1): 128. doi:10.1086/269352.

17.

Jump up^ Eisinga, R.; Te Grotenhuis, M.; Larsen, J.K.; Pelzer, B. (2011). "Interviewer
BMI effects on under- and over-reporting of restrained eating. Evidence from a national Dutch
face-to-face survey and a postal follow-up". International Journal of Public Health 57 (3): 643
647. doi:10.1007/s00038-011-0323-z. PMC 3359459. PMID 22116390.

Further reading[edit]

Abramson, J.J. and Abramson, Z.H. (1999). Survey Methods in Community Medicine:
Epidemiological Research, Programme Evaluation, Clinical Trials (5th edition). London:
Churchill Livingstone/Elsevier Health Sciences ISBN 0-443-06163-7

Adr, H. J., Mellenbergh, G. J., and Hand, D. J. (2008). Advising on research methods: A
consultant's companion. Huizen, The Netherlands: Johannes van Kessel Publishing.

Andres, Lesley (2012). "Designing and Doing Survey Research". London: Sage.

Dillman, D.A. (1978) Mail and telephone surveys: The total design method. New York:
Wiley. ISBN 0-471-21555-4

Engel. U., Jann, B., Lynn, P., Scherpenzeel, A. and Sturgis, P. (2014). Improving Survey
Methods: Lessons from Recent Research. New York: Routledge. ISBN 978-0-415-81762-2

Groves, R.M. (1989). Survey Errors and Survey Costs Wiley. ISBN 0-471-61171-9