AGENDA FOR RURAL CONCLAVE

8TH & 9TH MAY 2015

THE GRAND, VASANT KUNJ, NEW DELHI
Friday / May 8th
8.30 9.30 AM

Registration

9.30 10.00 AM

A Paradigm Shift Why Rural to How Rural

Key note address by Pradeep Kashyap, CEO MART

10.00-10.30 AM

Networking Tea

10.30 11.00 AM

Meet the Rural Consumer 2.0 "Insight Presentation" Panel

Discussion
Gurpreet Wasi, Principal Consultant, IMRB; Alpana Parida,
President, DY Works Moderated by Puneet Vidyarthy Head
Rural at JCB India Ltd and RMAI Executive Committee Member

11.00 11.30 AM

Breaking New Ground in Distribution "Geo Marketing"

Sapna Ahuja, Sr. VP Strategic Operation and Alliance at Map my
India

11.30 -12.00 PM

Path Breaking Execution in Distribution

George Angelo Executive Director at Dabur India Ltd

12.00 12.30 PM

The Advent of Mobile in Rural

George Paul Director and Head of Marketing at Ericsson India Ltd

12.30 -01.00 PM

Mobile a New Media for Engagement

Perspective & Kankajura Tesan Case Study by Vipul Mathur,
Category Head & Head Mobile & Rural Marketing at Hindustan
Unilever Ltd.

01.00 -02.00 PM

Lunch

02.00 -02.30 PM

The Science behind Consumer Decisions

Prof. Krishna Prasad Miyapuram Professor (Cognitive Science and
Computer Science) at IIT Gandhinagar Moderated by Prashant
Mandke VP & Head, Anugrah Madison and Member RMAI

02.30 - 03.00 PM

Public Private Partnership in Rural Sector - Panel Discussion

India Post, Sanjay Panigrahi CEO at Sahaj E Village Ltd, Dilip
Chenoy MD at NSDC Moderated by Prof. Venkat Raman from
FMS Institute.
Flame Awards Case Study Presentation
Best Channel Development of the Year
Use of Handheld Devices by Mahindra & Mahindra Financial
Services Ltd

03.00 -3.45 PM

Best Agriculture / Dairy Initiative of the Year

Translating Research into Prosperity by ICAR
Best Channel Marketing / Retailer Incentive of the Year
Nerolac Ke Heavyweight by Kansai Nerolac Paints Ltd

03.45 04.15 PM

Networking Tea and end of Day 1

Saturday / May 9th

8.30 9.30 AM

Refreshment & Tea

Flame Awards Case Study Presentation

9.30 10.15 AM

Best Lasts Mile Distribution / Channel Development Initiative of

the Year
Project Sampark by Usha International Ltd
Best New On Ground Event Property of the Year
JCB Sunehra Kal
Best Direct Marketing Campaign of the Year
Adding Light to Life Greenlight Planet

10.15 11.00 AM

Networking Tea

11.00 11.30 AM

The Win Win Building Business and Community Impact

Key presentations by Vijay Sharma General Manager GSK
Consumer Healthcare Ltd; Siddharth Choudhary Head Marketing
at Water Health International

11.30 -12.00 PM

Rural in digital space

Oliver Gilbert, Next Billion, Singapore
Other panelist to be confirmed

12.00 12.30 PM

Rural is more about doing it the Right way.

Effective Execution Strategies by S Sivakumar CEO of ITC ABD

12.30 -01.00 PM

Where does the Creativity begin ? Getting into Creative Directors

mind
Sangeeta Talwar, Managing Director, Flyvision Consulting and Ex.
MD of NDDB Diary Services in conversation with Raj Kr Jha, VP at
Rural Marketing Association of India

01.00 02.00 PM

Lunch
Flame Awards Case Study Presentations

02.00 02.30 PM

Best On Ground Promotion of the Year for Brand Awareness

Goodknight Fast Card by Godrej Consumer Products Ltd
Best Brand Association with a traditional congregation Platform
Dus ka Dum by Marico Ltd
ROI Need and Way Forward

02.30 03.00 PM

Need & Context :S N Burman, Vice President at Maruti Suzuki India Ltd, Suvodeep
Das, Marketing Director at Greenlight Planet Inc; Rahul Saigal
President at Geometry Global
Way Forward
Rajat Wahi, Partner, KPMG
Moderated by
Dalveer Singh, Leader, Emerging Markets at Group M Dialogue
Factory,

03.00 03.30 PM

Rural Marketing Navigating Future

Keynote & theme address by D Shivakumar, Chairman and CEO,
Pepsico India Holdings Pvt. Ltd

03.30 04.30 PM

Corporate Excellence Awards & Vote of Thanks by RMAI

Secretary Mr. George Angelo, ED, Dabur India

04.30 PM Onwards

Tea/Coffee and end of Programme.