Marketing Survey

Phase I
April 9, 2010
Project Goals
The purpose of this questionnaire is to discover the needs, prejudices and perceptions of the beginning and
struggling entrepreneur in order to better provide consultation services, education and resources that, more
directly, address their issues and their needs.

Project Target
The random sampling of individuals targeted in this survey will help to focus on creating, designing and
implementing necessary services for the beginning entrepreneur.

Project Method(s)
In implementing the survey, face-to-face survey(s), internet surveys and telephone survey(s) will be utilized
order to acquire a more diverse input and data from a greater random population.

Project Pre-testing
Each participant will complete the survey and submit comments on the relevance of the questions asked as well
as general comments regarding the survey and or recommendations. The survey and the comments will be
reviewed in its entirety

Project Statistics and Records

In order to secure the validity of the data acquired, at least three administrators will be responsible for recording
data and preparing an accurate, statistical table of frequencies. Then, the complete administrative staff will
participate in summarizing the data, in order to identify averages, variability and relationships. After this is
completed an individual should be nominated to write a report, summarizing the questionnaire research. From
this report, a focus and a vision can be established to contribute valuable information.
NOTE:
1. Please type in your answer(s) where necessary.
2. Where answers are provided, please highlight your other answers in yellow.
Example: Do you like ice cream?
• Yes
• No
1. Please fill-out comments and concerns at the completion of the survey.
2. Email your completed survey As Soon As Possible to GoBooyahproject@gmail.com Thank You !

Survey Questions
1. What websites have you recently visited, looking for help in starting your own business?
(type in your answers)
1. www.
2. www.
3. www.
4. www.
5. www.
6. www.

2. Did you find what you were looking for while visiting websites?
Yes
No
3. Was there a fee attached to acquiring help from the websites?
Yes
No
4. How serious are you about starting your own business?
(choose only one answer)
Serious
 Very serious
Serious, but I dropped the idea
Serious, because I am determined to become self-employed in the future
Serious, because I have already started
Serious, because I have already set one up
Serious, because I was an entrepreneur, but I am no longer an entrepreneur
Not very serious at this time

5. What industry is your product or service related to?

(choose only one answer)
Automotive
Food and beverage
Leisure, hospitality and/or travel
Manufacturing
Home and garden
Financial Industry
Media
Internet
Storage and/or rentals
Services (personal and/or professional)
Education
Other

6. What are your motives for starting your own business?

(choose the best three answers)
Gain freedom of decision and actions
Fulfill your business ideas
Strive for economic success
Lead and mentor people
Family tradition
To increase income
To invest in the future
I have economic support
To establish public recognition and reputation
Frustrated and tired of being an employee
Tax advantages of entrepreneurship
Create something of value
Gain more power and influence
To control the amount of your income
To work with others in your family and/or friends
To taste the adventure of business
To prove your capacity
To be in touch with others in the same industry
To continue building a successful organization
To do the work you enjoy doing
Good example to family members and friends

7. What keeps you from starting your own business?

(choose the best 3 answers)
Risks are too high
No regular schedule
No guaranteed income
Tax burdens
Presently on a good career path
Dissatisfactory retirement options
Current good salary
Still completing my education
Needed start-up capital
Under long term contract with employer
Limited technical skills
Spouse/family is unsupportive
Limited personal time

8. Describe the help that you were searching for online.

(choose up to 3 answers)
Financial information (loans, banking, investments)
Demographic information (population, income, industry)
Product development (packaging, product surveys, competitors)
Ideas (consultation, research reports, creative design)
Internet (web page development, networking, IT systems support)
Advertising (flyers, magazines/newspapers, media)
Marketing (marketing plan, logo/tag line, target market)
Product manufacturing (raw materials, machinery, shipping)
Storage (warehouse, 3rd-party, direct)
International ( laws, language, customs)
Legal (license(s), registration, employee(s), patents, copyrights, contracts)
Strategic help
Business Planning
Business Contacts

9. What are the top 3 challenges in starting your business?

(choose the best 3 answers)
Time
Money
Strategic Knowledge
Operational Knowledge
Business Contacts
Support/Mentors
Web development
Education
Location
Competition
Name recognition
Image
Business plan
Marketing plan
Technology
Shipping/receiving
Legal
Accounting
Other

10. Which three factors are most important in starting your new business?
(choose best 3 answers)
Location, location, location
 Business loans
Business contacts
Mentors
Customers… where/how to find them
New product(s)/invention(s) information and development
Creating your new image
Shipping/receiving
Legal issues
Benchmarking the competition
International business issues
Technology/ Web development
Transportation
Human resources
Raw materials
Distributors
Other

11. What services do you need?

(choose only 1 answer)
Legal
Marketing
Manufacturing
Advertising
Financial
Accounting
Human resources
Consultation/Mentoring

12. Can you afford to pay anything for these services?

(choose only 1 answer)
Yes
No
Not at this time
I don’t know

13. Are there any free business services that you are currently using?
Yes
No

14. Are the business services convenient and affordable?

(choose only 1 answer)
Yes, convenient
No, not convenient
Yes, affordable
No, not affordable
Yes, convenient and affordable
No, not convenient nor affordable
Not applicable

15. Are there any fee based business services that you are currently using?
Yes
No

16. Will the internet play and major role in your business?
Yes
No
I don’t know
17. Do you have a website currently established and online?
Yes
No

18. Would you like a website for your business?

Yes
No
I don’t know

19. Does your education give you everything you need to start your business?
Yes
No
Unknown

20. What is the name of your favorite business?

Answer:
Don’t have one

21. Does your business require knowing a different language other than English?
Yes
No
Unknown

22. Have you considered a business mentor for your new business?
Yes
No

23. Would you utilize a business mentor for a one-time consultation?

Yes
No
Undecided

24. Would you utilize a business mentor on a regularly scheduled basis?

Yes
No
Undecided

25. How much would you be able to pay for a one-time visit with a business mentor/consultation?
$5 to $50
$51 to $100
Undecided

26. Do you have any photographs of your product or service that you will be providing?
Yes
No
Uncertain

27. Do you have a strategic plan for your business?

Yes
No
I don’t know

28. Do you think you need a strategic plan for your business?
Yes
 No
I don’t know

29. Do you have all the business contacts you need to make your business successful?
Yes
No
I don’t know

30. Would you pay for good business contacts?

Yes
No
I don’t know

31. Do you have all of the “feedback” that you need about your business idea?
Yes
No
I don’t know

32. Would you pay for good business feedback about your idea?
Yes
Know
I don’t know

33. Is it important that you have a web presence?

Yes
No
I don’t know

34. How important is it for you to have a web presence “in a hurry” for your business?
Extremely important
Very important
Not important

35. What is your current professional situation?

(choose only 1 answer)
Student
Employee
Manager
Entrepreneur
Retired
Changing careers
Unemployed
Other

36. What is your professional independence status?

(choose only 1 answer)
Part-time self employed
Part-time student
Full-time self employed
Full-time student
Student and employed
Unemployed
Financially independent
 37. What is your approximate age?
Under 18
18 – 25
26 – 35
36 – 50
Over 50

38. What is your gender?

Male
Female

PERSONAL COMMENTS AND CONCERNS: (Please answer all of the questions as submitted, then, feel
free to make ANY comments and/or express any concerns you may have regarding the above questions and/or
their format. Also, please feel free to recommend a question that you feel has been overlooked and/or is
important to the survey. Thank you for your participation. A finalized list of survey questions will be
announced in the weeks to come.)
Comments and Concerns: Begin here ►►►