ST.

JOSEPH COLLEGE OF ARTS AND COMMERCE ,SATPALA

MUMBAI UNIVERSITY

2014-15

A Project Report
On
BIRLA SUN LIFE INSURANCE

Submitted by:Miss Sonali. R. Thakur

Seat No:

[(B.com(B&I)]

Under Guidance Of
Prof. Sevika Benka

PROJECT ON:
BIRLA SUN LIFE INSURANCE
BACHELOR OF COMMERCE
BANKING AND INSURANCE
SEMESTER VI
(2014-2015)

In Partial Fulfilment of the Requirement for the Award of Degree

of Bachelor of Commerce-Banking & Insurance.

By
Miss. Sonali. R .Thakur

Seat No:

DNAYANDEEP MANDALS
ST JOSEPH COLLEGE OF ARTS & COMMERCE
Satpala, P.O.: Agashi, Dist: Palghar, Tal: Vasai, pin-401301

CERTIFICATE
This is to certify Miss. Sonali.R.Thakur
of B.com (banking & insurance) semester VI (2014-2015)
University of Mumbai has successfully completed the project
on BIRLA SUN LIFE INSURANCE under the guidance of
Prof. Sevika Benka
Place: Mumbai

Project Guide

Principal

Prof. Sevika Benka

Dr.Jayshree Mehta

Course co-ordinator

External Examiner

Assist.Prof.Deepa Lopes

DECLARIATION
I, Miss SONALI.R.THAKUR student of B.com.
(Banking & Insurance) semester VI(2014-2015) hereby
declare that I have completed the project on Birla sun life
insurance

This information submitted is true and original to my

knowledge.

Miss. Sonali.R.Thakur
Seat No.:

ACKNOWLEDGEMENT
I would like to take this opportunity to tank our principal
DR.JAYSHREE MEHTA .I am very thankful for invaluable
guidance and help imparted by my project guide Prof. Sevika

Benka and our co-ordinator Assistant Prof. Deepa Lopes by

providing various alternative and answers for difficulties, which I was
facing at first sight.
Finally, the note appreciation is extended to my respected
lecturers Prof.Jeslina Correia , Prof. Elvia Gonsalves

I am thankful to university for giving me the opportunity to

study for such an upcoming and challenges topic in relation to
insurance sectors.
Last, but not the least, I pay my deep regards to my parents.

SONALI.R.THAKUR

EXECUTIVE SUMMARY

Birla Sun Life Insurance Company Limited (BSLI) is a joint venture

between the Aditya Birla Group, a well known Indian conglomerate and Sun
Life Financial Inc., one of the leading international financial services
organisations from Canada. With an experience of over a decade, BSLI has
contributed to the growth and development of the Indian life insurance industry
and is currently one of the leading life insurance companies in the country. BSLI
has a customer base of over two million policy holders. The Company offers a
complete range of offerings comprising protection solutions, children's future
solutions, wealth with protection solutions, health and wellness solutions,
retirement solutions and savings with protection solutions. It has an extensive
distribution reach in over 500 cities through its network of over 560 branches,
around 85,000 empanelled advisors and over 140 partnerships with corporate
agents, brokers and banks. Birla Sun Life Insurance has total assets under
management of Rs.26,813 Crores and a robust capital base of over Rs.2,170
Crores, as on 30th Jun, 2014.

INDEX
SR.NO

TOPIC

PG.NO

1.

Introduction

2.

Fundamental Principles Of Insurance

3.

Reasons For Taking A Life

Insurance Policy
4.

Vision, Mission, Values

5.

Company Profile

10

6.

Sales Procedure

14

7.

Companys Products

17

Flexi Plans
Classic Life Premier
Gold plus II Plan
Supreme Life Plan

Platinum plus Plan

8.

Funds By BSLI

35

9.

Conclusion

41

10.

Recommendation

42

11.

Bibliography

43

12.

Annexure: Questionnaire

44