Mohammad Abu Nasim

Marketing Professional
Current 1. International Television Channel Ltd. (NTV)
Previous 1. Prothom Alo,
2. The City Bank Limited, Plastic Advantages Ltd.
Education1. Dhaka University, Bangladesh
e-mail: mnasim07@yahoo.com , md.nasim785@gmail.com
Contact # +8801712984328
Summary
I am not my resume, I am my work
Hi this is Nasim (MD Abu Nasim) i am working in International Television Channel Ltd.
(ntv) as Senior Executive, Online Marketing & VAS. I have worked in different job sector but
maintained my track in marketing to integrate my learning with experience to make myself
a well groomed marketing professional. I have worked in Prothom Alo as executive mobile
value added services, in The City Bank Ltd as Officer in retail banking division and worked
as Marketing Executive in a Canadian firm named Plastic Advantages Limited who use to do
B2B business in Plastic industry. I also have worked as client service officer in an
advertising firm named VirtUosoPvt Limited. I am a quick learner and I have got good
communication skill. I have good command over computer literacy. My background comes
from Bangladesh Navy so I do know and have leadership characteristics to achieve my goal.
To build up career in a prominent organization where skills and commitment are best
judged and help in achieving its organizational goal as well as to develop my organizational
efficiency is my fist prior.
Experience
Senior Executive, Online Marketing & VAS Operations
International Television Channel Ltd. (NTV)
January 2015 Present Dhaka, Bangladesh
Activity on Online Marketing:
To analyze web data and support sales team with insights.
To design social and online engagement campaigns
To executes web marketing campaigns
Digital Millennium Copyright Act (DMCA) implication
Video Content Marketing (Youtube), Content management, Audience management
#YTCertified
SEO ( Off Page, On Page)
Activity on VAS:
To manage mobile related products and services of ntv mobile news, mobile apps, wap etc
To initiate and lead product and business development activity in related areas

To liaise with external stakeholders i.e. mobile operators, marketing agencies, apps
development agencies, technology platform vendors, handset manufacturers and required
agencies
To design & manage ATL & BTL marketing program in coordination with Brand team and
creative design team.
To prepare project proposal, plan and service SLAs as needed.
To analyze market/platform data of mobile news & apps services.
Executive, Value Added Services
Prothom Alo
March 2014 January 2015, Dhaka
To manage mobile related products and services of Prothom Alo mobile news, mobile apps
etc
To design & manage ATL & BTL marketing program in coordination with Brand team and
creative design team.
To initiate and lead product and business development activity in related areas
To liaise with external stakeholders i.e. mobile operators, marketing agencies, apps
development agencies, technology platform vendors, handset manufacturers and required
agencies.
To coordinate between platform vendors and internal news/technology team to ensure
uninterrupted services.
To prepare project proposal, plan and service SLAs as needed.
To analyze market/platform data of mobile news & apps services.
Officer
The City Bank Ltd
January 2013 September 2013, Dhaka
Handle customer queries, resolve complaints and provide relevant product information in
an efficient, professional and positive manner.
Ensure superior service level to all customers by effectively understanding the customers
need/query and responding to it in a professional and timely manner
Maintain proper documentation of complaint/request records.
Card related issues (Credit/Debit)
Endorsement execution
Bill statement providing
OSD assigning
Marketing Executive
Plastic Advantages Limited
December 2011 December 2012, Dhaka
Instilling a marketing led ethos throughout the business
Researching and reporting on external opportunities
Understanding current and potential customers
Managing the customer journey (customer relationship management)

Developing the marketing strategy and plan

Management of the marketing mix
Managing agencies
Measuring success
Developing guidelines
Making customer focused decisions
Volunteer Experience & Causes
Internship
Al Arafah Islami Bank Limited
May 2011 July 2011
General Banking
Report: Effectiveness of Training on Performance of Employees A Study on Al Arafah
Islami Bank Limited (Khulna Branch)-http://www.scribd.com/doc/68033677/InternshipReport
Client Services Executive (Part time)
VirtUosoPvt Limited
October 2012 December 2012 (3 months) Dhaka
Secretary
Friendship club khulna
January 2007 April 2011 (4 years 4 months) Civil Rights and Social Action

Work for poor people for their betterment

Other:
Survey on various business organizations such as AB Bank (Khulna), various garments
industries, Dhaka stock exchange.
Worked as social worker with NUB, DU
Skills
Top Skills
Marketing, Marketing Management, Market Research, Marketing Communications,
Customer Service, Business Planning, Banking, Customer Experience, Team
Management, Customer Satisfaction, Surveying, Marketing Research, Change
Management, Business Strategy, Analysis, Competitive Analysis, Brand Management,
Market Planning, Strategy, Negotiation, Event Management, B2B, Digital Marketing,
Public Relations, Social Media Marketing, Product Marketing, Mobile Devices, Product
Development, New Business Development, Online Marketing, , Microsoft Office,
Microsoft Word, Microsoft Excel, PowerPoint, , Presentations, Photoshop
Languages
1. English 2. Bangla 3. Hindi
IELTS Score: 6.5

Education
Dhaka University Bangladesh
Master of Business Administration (MBA), Marketing
2012 2014
Northern University, Bangladesh
Bachelor of Business Administration (BBA), Marketing
2007 2011
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Additional Info
Interests
Marketing, Digital Marketing, Marketing Research, Marketing Management, Banking &

Marketing , Branding, Advertising

Personal Details
Father
Mother
Date of Birth
Passport
Marital Status
Permanent Address
Present Address

Lieutenant BN (Retd) Sk. Akkas Ali

Nasima Begum
30th March 1988
AA 2990583
Married
Village + Post - Saira; District Bagerhat
House: 152/KA/D3, Road# 02, Shyamoli, Dhaka

Reference
Kabir Ahmad
Head Of Business
Digital Marketing
NTV
Dhaka
Mobile: +8801749484879

Khandaker Faizulla Hes

Samy
Head of Customer Service
Retail Banking
The City Bank Limited
Motijheel, Dhaka
Mobile: +8801760249151

Mohammad Anwar Hossain

Assistant Professor
Faculty of Business
Administration
Department of Marketing
University of Dhaka
Mobile: +88017125182778

Declaration
I consider myself familiar with required aspects. I am also confident of my ability to work
in certain position. I hereby declare that the information furnished above is true to the best
of my knowledge.
Signature: ..

For more info click:

https://bd.linkedin.com/in/mohammadabunasim
https://www.facebook.com/mohammad.a.nasim
https://twitter.com/Md_Abu_Nasim
https://plus.google.com/u/0/101968948725473193988/